PAPER REVIEW DEVELOPMENT OF TOURISM AND CREATIVE ECONOMY IN INDONESIA
Tisnawaty Modeong 22141092
IAIN Manado Student in The Islamic Economics Study Program Compiled in Economic English
Odd Semester of The 2023-2024 Academic Year Tuesday, 16 May 2023
ABSTRACT
Tourism and creative industries can develop well in Indonesia if all stakeholders work together to encourage the development of GDP, employment and foreign exchange reserves. Telecommunication networks and e-tourism support are important for marketing tourist destinations and e-tickets. The presence of tour operators, direct flights, visa-free and MICE organizations in tourist destinations is very effective in attracting foreign tourists for business trips and has a very high mechanism for boosting tourism and the economy. creative in Indonesia.
INTRODUCTION
Indonesia has a number of domestic economic opportunities that can be developed in various sectors, such as tourism which is still a driving force for economic growth of more than 5 percent per year. Indonesia has a great opportunity to develop its tourism because Asia has become a destination for world travelers in 2016.
Tourist destinations in Indonesia are actually more attractive than tourist attractions in Singapore, Thailand and Malaysia. However, Indonesia is less competitive in attracting tourists due to limited infrastructure and tourist traffic which results in expensive travel prices. Also cleaning, security, environmental support with companies and administrative matters.Tourism development can be supported by the implementation of the creative economy, for example the promotion of food, dance, music, fashion, crafts and other fields. Indonesian tourism lags behind other countries in development and creative economy. In the last four years Indonesia has understood that tourism plays a strategic role in the economy, especially during the global recession.
LITERATURE REVIEW
Indonesia is an archipelago of thousands of islands stretching from Sabang to Merauken, bordering the Indian and Pacific Oceans, where natural beauty and cultural heritage have existed for hundreds of years. Creative industries can improve the image of tourism. Knowledge-based creativity is directly related to the science of marketing, which can drive marketing strategies using the consumer's emotional approach. Tourism and the creative economy are interrelated and can contribute to GDP, national or local economic growth, per capita income, employment and foreign exchange earnings.
RESEARCH METHOD
Research on the development of tourism and creative industries is included in the qualitative descriptive category. The Tayibnapis and Wuryaningsih (2017) study used primary data from stakeholder interviews and community-led tourist destinations in East Java, Yogyakarta, and Central Java. Secondary data was obtained from the Ministry of Tourism and Creative Economy of the Republic of Indonesia and companies. Data collection techniques are used in triangulation and inductive data analysis
RESEARCH FINDINGS
Research Results Tourism acts as a factor in GDP and foreign exchange earnings and maintains the stability of the Indonesian currency against foreign currencies.
Tourism development can be supported by aspects of the business environment, administration, types of tourism potential and natural and artificial infrastructure. The development of tourist destinations can open and develop fields. For example opening new airports, opening air routes to destinations developed by the government, opening new tourist destinations that are accessible to the public, opening tourist destinations that offer major events and artistic and cultural creativity, free implementation. visa which can reduce the hassle of traveling and strengthen 3G and 4G LTE broadband networks that support the search for hotels, travel agents and tourist destinations that are of interest to visiting tourists. Websites can popularize tourist destinations in lesser known countries. Advertising travel packages on the Internet can also attract potential tourists when choosing a vacation destination. Sustainable promotion of tourist
destinations in Banyuwangi can increase tourism-based creative industries such as cultural entertainment, crafts, culinary, restaurant industry and transportation services.
This promotion is carried out in collaboration with third parties so that APBD funds can be used optimally for the development and maintenance of infrastructure, especially for improving the quality of roads along 300 kilometers per year. Banyuwangi tourism promotion is carried out through traditional media and social media such as Twitter, Facebook, Youtube, Path and Instagram. Tourism in Indonesia will attract tourists if it is supported by the creative economy, because tourism and the creative economy have great potential to improve people's welfare and reduce differences in income and regions. The state and non-governmental organizations must be active, especially in developing creativity and innovation as well as awareness of market developments. So everyone has to consider the market trend or demand for the creation of cultural works
CONCLUSION AND SUGGESTION
The experiences of Banyuwangi and Jember Regencies can be used as reference material for other regions in Indonesia in developing tourism and creative industries in collaboration with third parties without using APBD funds to attract tourists. It is a strategy to encourage regional development by optimizing existing potential and utilizing information technology as an effective promoter. The initiative to provide affordable holiday packages to community groups in East Java, Central Java, Yogyakarta and West Java, particularly in rural areas as alternative tourism destinations is the result of a proven vision for the future of the community in exploiting the main target gaps and increasing rural incomes. Promotion of MICE (Meetings, Incentives, Conferences and Exhibitions) needs to be increased because it can attract foreigners to visit Indonesia for business activities that usually do not come alone. Foreign entrepreneurs are expected to spend their time shopping and sightseeing (City tours) and buying local creative products to take home
THE POWER OF RESEARCH
1.The research procedure is arranged systematically so that it is easy to understand 2.Conclusions are detailed and clearly explained. s.
Weakness
RESEARCH WEAKNESSES
1.The author did not add page numbers.
2. The author does not include the journal volume
BIBLIOGRAPHY
Tayibnapis, A. Z., & Wuryaningsih, L. E. (2017). Development of Tourism and Creative Economy in Indonesia, Surabaya : Department on Management, Faculty of Business and Economics Universitas Surabaya.
