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PDF A Framing Analysis on Celebrity'S Posting Caption in Instagram Skripsi

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The researcher took the data from AgnezMo's official Instagram account on the internet and it took 15 captions in her account. Based on the study, the researcher hopes that the result of her research will provide additional information to students, other researchers and social media users about frame analysis. First of all, the researcher would like to thank Allah SWT, the Most Beneficent and the Most Merciful, for giving her a favor, ideas and inspiration to accomplish this research.

Then the researcher wants to express her gratitude towards the Prophet Muhammad SAW, who brought people from darkness into light. Rita Harisma, S.Pd, M.Hum, the researcher's reviewer who provided suggestions, advice and comments for the researcher. Her beloved friend, Sania Fadilah, Nursalma Gultom, Siti Rahma, Tia Agustina and Sri Wahyuni, thank you very much for friendship, give the best motivation and support to the researcher.

All the people who help and support the researcher during his study, may Allah bless him and grant him peace.

INTRODUCTION

  • Background of Study
  • Research Focus
  • Formulation of the Problem
  • The Objective of Study
  • The Significance of Study

It is no wonder that Instagram is one of the apps that young people are interested in today. As for the functions of Instagram social media, the activity of posting pictures is one of the most common. Framing analysis is an analysis carried out in a journalistic world to frame an event or news in the media of the electronic or.

This study focused on the elements of frame analysis used to post captions by AgnezMo on Instagram. What are the elements of frame analysis that find out in the text of AgnezMo. This research can add information to the truth problem of a news or event based on the meaning of the frame analysis found in AgnezMo's posting caption on Instagram.

The researcher, to increase her knowledge in news analysis and status writing using framing analysis.

THE REVIEW OF RELATED LITERATURE

Theoretical Framework

  • Framing Analysis
  • The Element of Framing Analysis
    • Define the problem
    • Diagnose cause
    • Make moral judgement
    • Treatment recommendation
  • Instagram as the Latest Information Medium
  • The Role of Instagram as a Flatform for Influence

In an age of increasingly advanced, many social media are emerging, one of them is Instagram. Indonesia as one of the most populous countries supports the growing users of social media. Just communicating with others, finding out about the development of something, sharing information or following one of the current trends is using social media as a form.

With the development of smartphones more and more social media such as WhatsApp, Instagram, YouTube, Facebook, Twitter and Line. Marketing techniques using social media make it without geographic limitation while still being affordable with the internet. In the world of social media like Instagram, an Instagram user's caption is still a curiosity that the public will pass on something.

Therefore, it is important to note that related social media research is still in its early stages.

Relevant Study

One of the advantages of the social network approach to the study of social groups is that it deals primarily with who communicates with whom and how, rather than with abstract categories (Wardaugh and Fuller, 2015). In her study, she recounts the analyzed reports related to LGBT using framing analysis with Robert N. Based on her research, it can be seen that even the preaching is the same, but the way the news is delivered is different.

In her study, she talks about the increase in pedophilia cases that occur in Indonesia and negatively affect children, and the case is often seen on Facebook. In the case of the exposed pedophilia network on Facebook, some media have their own style when writing the news. Each media actually has a different ideology as the media is not a free channel but has constructed news in such a way.

The purpose of her research was to see how two online media framed the news about pedophilia through a Facebook account.

Conceptual Framework

But the equation of news distribution between media companies with others tried to package the news content in a soft and thoughtful language to maintain its professionalism as a mass media that emphasizes the quality of its news. To make the data stronger, the researcher also searches the article to ensure the truth of the title for more details.

RESEARCH METHODOLOGY

  • Research Design
  • Source of Data
  • Research Instrument
  • The Technique of Collecting Data
  • The Technique of Analyzing Data

For the moral of the caption that was wherever the person was, keep the good name of your own. In the fourth part of the data, on July 30, 2020, AgnezMo uploaded a short video of her dancing with some of her dancers with the caption "Since you asked for the snippet". From the results of this analysis, the researcher therefore concluded better than her caption the title of the song lay so that netizens knew about it.

For the moral of the inscription that satire is not good manners, it would be better if it were carefully discussed. As for the moral of the post, although everyone's taste in music is different, whether it's a singer or a type of music, still support songs created by your own children. For the moral of the inscription, as long as manners were in a formal position, this was not a problem.

Because the moral of the caption is don't judge someone too quickly because they get carried away by emotions, try to talk about the issue well.

RESEARCH FINDINGS AND DISCUSSION

Research Findings

After finding out the results with used theory, it gave checklist signs for the elements of the caption detected and gave line signs for the elements of the caption not detected in each column of Table 4.1. For the moral of the caption, although many motifs and models of clothes are used, love and be proud of our own country's traditional clothes. For the moral of the caption, although everyone's taste varies in liking music, whether it was from the singer or the type of music, they always gave support to the songs made by the nation's own children.

It turned out that her mother, Jenny Siswono, is one of the talented table tennis athletes. For the moral of the caption, love and be happy for your mother while she still lives, and in the days to come when she passed away, you were sincere because you were content to be happy, even if you wanted her always to be in your life. Based on the results of the search related to her post, it turned out that she offered the opportunity to meet the president and talk about music with him.

In the fifteenth data, AgnezMo uploaded a photo of a black man named Floyd on May 28, 2020 and she uploaded it as a form of her support to demand justice for Floyd with the hashtag #JusticeForFloyd and created a caption that saying that she was hurt by the actions of the men who had killed him and was reportedly deeply saddened by his passing.

Discussion

This is proven by the explanations of the articles discussing the post of AgnezMo, such as what date she posted, what the issue of the post was and who the object of the post was. As for articles that often discuss about AgnezMo, such as Kumparan.com, Insertlive.com, Tempo.co, Liputan6.com, Antvklik.com, Antaranews.com, Suara.com, Kapanlagi.com, Viva.co.id, Dw. com, Intipceleb.com, Indosport.com and Kompas.com where the media platform's sites are already trusted and most accessed by users. For more captions, description of the analysis and articles related to AgnezMo's post caption, it is expanded in the appendices section.

From the results of the analysis conducted, the researcher concluded that framing analysis was an analysis aimed at knowing the reality of the content of news or events that take place. The Entman theory in Mustika's diary (2017) states that there are four elements to it: the first was defining the problem, the second was diagnosing the cause of the problem, and the third was making a moral judgment, and the last was to provide treatment recommendations. Based on the result of the analysis, there were 15 captions that the researcher took from the Instagram account @agnezmo and after further analysis it was found that there were 15 results for the problem, 15 results for diagnosing causes, 12 results for creating of moral judgment, and 10 results for the treatment recommendations the researcher found.

The results were matching in every post and every article the researcher found related to them. Educators: Regarding the results of this research can be useful information and add insight. Students: Based on the results of this study, they can help them double-check any information or news they can by using the frame analysis.

Citizen: It is expected that reading this research will be useful and will add knowledge to this analysis, especially for users of social networks who sometimes get information without knowing where the information obtained or the news obtained comes from, or if it can be proven that accurate or not. Entman's preliminary analysis of the results of the presidential election, July 9, 2014 on Tv One and Metro Tv. Mass Media Framing Analysis: (Amanah Daily News Construction on Abdul Aziz Qahhar Mudzakkar before Pilgub Sul-.

Reality and Mass Media Construction: Framing Analysis of LGBT Coverage in Republika and BBC News Model Robert N. No one is born to hate another person because of the color of his skin, or his background, or his religion.

CONCLUSION AND SUGGESTION

Conclusion

After discovering the results of each element, the researcher looked for problems related to the message through articles on the Internet.

Suggestion

Hyperreality "Endorsements" in Instagram Phenomenological study on the impact of social media among students of Sebelas Maret University. It has become ingrained in the fabric of our society---to the extent that many of us either ignore or accept it, or don't even recognize it---until it is too late. It means apologizing for changing and challenging social structures that keep the few in power and the many powerless.

Referensi

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