PDF The Impact of Visual Media in Social Media As A

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By

Ellen Ferranda 11403025

BACHELOR’S DEGREE

in

BUSINESS ADMINISTRATION – HOTEL AND TOURISM MANAGEMENT Concentration

FACULTY OF BUSINESS AND COMMUNICATION

SWISS GERMAN UNIVERSITY The Prominence Tower

Jalan Jalur Sutera Barat No. 15, Alam Sutera Tangerang, Banten 15143 - Indonesia

August 2018

Revision after Thesis Defense on 26^th of July 2018

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STATEMENT BY THE AUTHOR

I hereby declare that this submission is my own work and to the best of my knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at any educational institution, except where due acknowledgement is made in the thesis.

Ellen Ferranda

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Student

Date

Approved by:

Munawaroh, S.E. M.M.

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Thesis Advisor Date

Dr. Nila Krisnawati Hidayat, S.E. M.M

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Dean Date

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ABSTRACT

THE IMPACT OF VISUAL MEDIA IN SOCIAL MEDIA AS A DESTINATION PROMOTIONAL TOOL TOWARDS TOURIST’S DECISION MAKING PROCESS IN THE CONTEXT OF DESTINATION IMAGE. CASE: KEPULAUAN

SERIBU By

Ellen Ferranda

Munawaroh, S.E. M.M, Advisor

SWISS GERMAN UNIVERISTY

Kepulauan Seribu has had difficulties to meet the target number of visitors since 2015 even after being chosen as one of the top 10 priority destination in Indonesia.

Therefore, this research is dedicated to find out if the promotional activities of visual media in social media have an impact towards tourist’s decision-making process by using destination image as the mediation. The research is conducted by using online questionnaires and using snowball and convenient technique in Jakarta. The data was analyzed in SPSS system to retrieve the result. The result of this study is that visual media in social media doesn’t have to go through destination image to have an impact towards decision-making. However, destination image has a huge impact towards decision-making process. Therefore, it is concluded that even though visual media promotion of Kepulauan Seribu in social media doesn’t have to be mediated by destination image, decision-making process of a tourist is hugely influenced by destination image.

Keywords: Visual Media, Social Media, Destination Image, Decision-Making, Tourist’s Behavior

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DEDICATION

I dedicated this work for both myself and Kepulauan Seribu in order to help with the progress of myself and the destination.

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ACKNOWLEDGEMENTS

First, I would like to thank God for giving me the chance to write this dissertation and the courage to accomplish it because without Him and without His blessings, this research will not happen.

Second, I would like to express my biggest gratitude to my parents, who have supported me both financially and emotionally throughout my studies for four years in SGU, because without them, I wouldn’t be able to accomplish my studies until now.

Third, I would like to express my sincerest gratitude towards my dissertation supervisor, Ms. Munawaroh, who has guided, assisted, advised, motivated and supported me throughout the process of making this thesis and conducting the research.

Without her help, I wouldn’t be able to accomplish this thesis smoothly.

Fourth, I would like to thank my friends, Adiel Kurnia Wibowo, Tasya Liong, Caroline Mutiara Prasandya, Samuel Wibisono, and Bethanya Claudya, who have supported and motivated me during hard times during my studies and in the process of creating this thesis.

Overall, I would like to express my biggest gratitude towards everyone that has involved during the process of my their because without their support, I wouldn’t be able to finish this thesis and to do this correctly.

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PDF The Impact of Visual Media in Social Media As A

STATEMENT BY THE AUTHOR

ABSTRACT

DEDICATION

ACKNOWLEDGEMENTS

TABLE OF CONTENTS