VOLUME 3, NUMBER 1 - FEBRUARY 2019
JOURNAL OF SUSTAINABLE GLOBAL SOUTH
Editorial Team
Editor-in-Chief
Gusti Ayu Made Suartika (Udayana University, Bali)
Co-Editor
I Made Netra (Udayana University, Bali) I Putu Alit Suthanaya (Udayana University, Bali)
Editorial Board
Alexander Rankine Cuthbert (UNSW, Australia) Keiko Hirota (Sibu University, Japan)
Chutatip Maneepong (Institute of Environmental Studies, Thailand) Anak Agung Putu Agung Suryawan Wiranatha (Udayana University, Bali)
Ngakan Putu Sueca (Udayana University, Bali)
Assistant Editor
Kadek Edi Saputra (Udayana University, Bali)
Publisher
Institute for Research and Community Services Udayana University
Secretariat
Institute for Research and Community Services Udayana University Bukit Jimbaran, Badung, Bali, Indonesia
Phone: +62-361- 704622 I 703367
Email: [email protected]
JOURNAL OF A SUSTAINABLE GLOBAL SOUTH
Reflecting current problems of global development - climate change, geographic
restructuring, migration, adaptive urbanism, social justice and other dominant issues, the
journal is focused on issues pertaining to sustainable development of the third world
countries in the context of evolving social, cultural, economic and spatial conditions. It
therefore embraces studies that deepen our understanding of cultural and socially
empathetic forms of development. So its focus is on sustainable living environments, urban
and rural growth, economy, spa tial restructuring, and infrastructure, the use of resources,
as well as disaster mitigation and management. The journal is published twice annually in
February and September, by the Institute for Research and Community Service, Udayana
University. This is a refereed journal. All published articles have been through a blind
refereeing process and in line with international best practice.
Journal of a Sustainable Global South Volume 3, Nomber 1,
February 2019
Table of Contents
Developing A Creative Economic-Based Village Tourism In Kendran Village Gianyar Regency
Ni Ketut Arismayanti, I Gusti Ngurah Widyatmaja, and I Wayan Wiraatmaja
01-07
Gender Perspective in Political Campaigns
Ni Ketut Sri Rahayuni, I Gusti Ngurah Parthama, and I Komang Sumaryana Putra
08-12
Settlement of Environmental Dispute through Mechanism of Class Action
I. K. Tjukup , I. P. R. A. Putra, and P.A.H. Martana
13-22
The Use of Indoglish in Faculty of Arts, Udayana University-Bali
I Nyoman Sedeng and Ni Luh Ketut Mas Indrawati 23-27
On the Exploration of ‘The Id’ to Apprehend the Motives of the Murders Committed by Raskólnikov in Dostoevsky’s Crime and Punishment Novel
Ni Putu Fatmaha Lindawati and I Made Netra
28-32
On the Exploration of the Tri Hita Karana Belief as Balinese Local Wisdom in Tangis Pertiwi Song Lyric
Komang Darmayuda and I Made Netra
33-36
Manggarai Speech Community Local Wisdom in Ireng Neka Dur Ata: Preliminary Study of Cultural Ingistics
Katarina Noviming Sakura
37-40
Abstract
This research aims to identify the potential of natural tourism, cultural tourism, and creativity of local communities of Kendran Village and determine the condition of the internal environment (as seen from the strengths and weaknesses) and external environment (as seen from the opportunities and threats) of Kendran Village since the development of creative-economy based village tourism is one of the attempts to open up the market share (market niche) that had not been done yet. SWOT analysis method was used in this research to explore the potential of the internal environment, such as Strengths, namely rice field scenery with jogging tracks, the preserved traditional culture as traditional Balinese architecture, sacred places, historical relics in the village area, the activities of the Balinese-Hinduism ceremonies, arts and cultures, as well as the hospitality of communities, and accessible areas. We found the weaknesses on infrastructure, public facilities, lack of tourism programs along with its management, and lack of foreign languages including English. Likewise, on the external environment, they have the opportunities in location of Kendran Village, the popularity of village tourism, increasing of tourists arrival who are interested in culture &
natural tourism, information and technological advances that support the promotion of Kendran Village, the support of the Gianyar Government, the development of creative-economy based tourism, and the threats such as increased competition in tourism industry, lack of passion of rural life in young generations, the culture commercialization, and also the stability of political and security situation in Indonesia.
Index Terms— natural potentials, cultural potentials, creative local community, creative economy.
I. INTRODUCTION1
The government through the Ministry of Culture and Tourism is currently aggressively developing tourism villages throughout Indonesia through the National Program of Community Empowerment on Tourism, called PNPM Mandiri. It is trying to help people who live in near by tourism destinations, especially those having potential for tourism development activities, closed to the Object of
Tourism Destination (ODTW), and tourism support facilities (budpar, 2010).
Kendran Village is one of the villages in Gianyar Regency which has the potential for developing a creative economy- based tourism village. It is suitable to be developed as a tourism village because: 1) it is very strategic (closed to tourist area of Ubud); 2) it has local genius and religious tradition which is strongly maintained; 3) local people are very creative in fields of art carving and sculpture of the local products developed as a souvenir for tourists. In addition, it is famous for its thousands of art shops.
The development of tourism village in Kendran Village is Diploma IV Tourism Study Program
Faculty of ATourism-Udayana University Denpasar
[email protected] Tourism Study Program Faculty of ATourism-Udayana University
Denpasar
Agribusiness Study Program Faculty of Agriculture -Udayana University
Denpasar
Developing A Creative Economic-Based Village Tourism In Kendran Village Gianyar Regency
Ni Ketut Arismayanti 1, I Gusti Ngurah Widyatmaja 2, I Wayan Wiraatmaja 3
therefore ideally based upon a high selling value to be a leading tourist attraction. Unfortunately, it has not been able to be developed and managed as a professional tourism village by such aspects as management, human resources, and utilization of its potential. For this reason, this research is very important to do, so the development of Kendran Village as a tourism village based on creative economy can be used as a model of development of other tourist villages in Bali.
II. REVIEWOFLITERATURE
A. Creative Economy Concept
The creative economy is a concept in the new economic era that intensifies information and creativity by relying on the idea and stock of knowledge from Human Resources as the main factor of production in its economic activity. The structure of the world economy is undergoing rapid transformation in line with economic growth, from the natural resources to human resources, from the agricultural era to the industrial era and information
Until now the creative economy cannot be clearly defined.
Creativity, which is a vital element in the creative economy, is still difficult to distinguish whether as a process or innate human character. The Ministry of Trade of Republic of Indonesia formulates creative economy as a sustainable economic development effort through creativity with a competitive economic climate and reserves of renewable resources. A clearer definition is given by UNDP that creative economy is an integrative part of innovative knowledge, creative use of technology, and culture. This can be explained in the chart as shown in Figure 2.1 below.
The scope of activities of the creative economy can cover many aspects. Ministry of Trade identified at least 14 sectors included in the creative economy, namely: 1.
Advertisement; 2. Architecture; 3. Market of art goods; 4.
Handicraft; 5. Design; 6. Fashion; 7. Film, video, and photography; 8. Interactive games; 9. Music; 10. Performing Arts; 11. Publishing and printing; 12. Computer and software services; 13. Radio and television; 14. Research and development
B. The Creative Economy and Tourism Development The creative economy and tourism sector are two mutually influential things and can be synergized if managed well [1]. The concept of tourism activity can be defined by three factors; there must be something to see, something to do, and something to buy [2]. Something to see is related to attractions in a tourist destination, something to do is related to tourist activity in a tourist area, while something to buy is linked to typical souvenirs purchased in tourist areas as personal memory of tourists. Within the three components, the creative economy can enter through something to buy by creating innovative local products.
In the development of creative economy through the tourism sector described further by Yozcu and İçöz [3] that
creativity will stimulate tourist destinations to create innovative products that will add value and higher competitiveness compared to other tourist destinations.
Tourists in one hand will feel more interested to visit the tourist area that has a typical product to then take home as a souvenir. On the other hand, these creative products will indirectly involve individual and enterprise entrepreneurs in touch with the cultural sector. These contacts will have a positive impact on cultural preservation and at the same time improving the economy and the aesthetics of tourist sites.
The tourism potential can be developed through creative economy that does not only involve society or community as a quality resource, but also the element of bureaucracy with the pattern of entrepreneurship. The concept of bureaucratic engagement in the creative economy is that bureaucracy does not only spend but generates (income generating) in a positive sense [4]. Further Barringer [4] revealed that the strategy of developing the creative economy as a driver of the tourism sector is formulated as follows:
a. Increasing the role of art and culture of tourism b. Strengthening the existence of creative industry clusters c. Preparing creative human resources
d. Mapping assets that can support the emergence of a creative economy.
e. Developing a regional approach, which builds networks among creative industry clusters?
f. identifying leadership to maintain the sustainability of the creative economy by involving elements of bureaucracy as part of the leadership and facilitator.
g. Building and expanding networks across sectors h. Developing and implementing strategies, including
socializing policies related to the development of creative economy and tourism development to craftsmen.
The craftsman should know whether there is an incentive for the development of the creative economy, or the export tax if necessary.
C. Model of Creative Economy as Driver for Tourism Sector
The development of the creative economy as a driver of the tourism sector requires synergy among stakeholders involved in it, namely government, intellectuals, and private sector (business). The model of creative economy development as a driving force for the tourism sector can be adapted from creative village or urban models. Creative villages or cities rely on the quality of human resources to shape (can be in the form of design or redesign) of creative spaces. The formation of creative space is needed to stimulate the emergence of creative ideas, because people who are placed in a good environment will be able to produce creative products of economic value. Cultural festival is one form of the creative space creations that successfully bring tourists. Further explanation is found in Chart Model of Synergy Creative Economy Stakeholders of Craft Sub-Sector can be seen in Figure 2.2 below.
Fig. 1. Chart of the Synergy Model of Sub-Sector Creative Economy Stakeholders Handicraft (source: Ministry of Trade of Republic of Indonesia)
In the context of tourism, creative spaces are needed for the craftsmen to produce typical products of tourist areas that can not be found in other areas. One of the most important places is a workshop or studio. Workshops or studios as a creative space should be connected with the tourist area so as to create linkage or connectivity. Such connectivity is necessary to facilitate the production chain [5]. In terms of creative economy, handicraft products in the form of souvenirs can be sold while from the tourism sector tourists get a impressed with the tourist area. Connectivity or linkage between the creative economy and the tour can take the form of a sales outlet located in a tourist area. In other words, tourism becomes a venue for the creative economy for production, distribution, and marketing.
Another thing that needs to be considered in the implementation of the linkage model is the determination of the location of outlets that must be cultivated in a strategic place and close to tourist attractions
D. Community Empowerment
Community participation is necessary in the implementation of sustainable development. Tourism development that does not involve the community often results in a sense of marginalization among the local community. The further consequence is a confrontation between the local community and the industry, which ultimately threatens the sustainability of tourism development itself.
To be able to increase community participation, it is indispensable that the development programs or innovations developed contain the following elements:
a. Giving the relative benefits, economically affordable and economically considered that the cost is less than the relative advantage.
b. Elements of innovation are considered not incompatible with local values and beliefs (compatibility).
c. newly communicated ideas and practices can be easily understood and practiced (complexity and practicability).
d. The element of innovation is easily observed through demonstration or observability
Community participation is a must in every development, so that development can be sustainable. This is particularly true of multidimensional development. Woodly [6] stated
that local people participation is a prerequisite for sustainable tourism".
In the concept of empowerment there are three components that must exist, namely:
a. Enabling setting, ie strengthening the situation of local level conditions to be good, so that local people can be creative
b. Empowering local community, meaning that after local setting is prepared, the knowledge and skill of local community should be enhanced so that they are able to use the setting well. This is done, among others, through education, training, and various other forms of human resource development.
c. Socio-political support, namely the need for social support, political support, networking, and so forth.
Although acknowledging that there are many positive things on large-scale development, and there are some weaknesses of small-scale development, many experts suggest that tourism development is small-scale tourism.
Because only on a small scale community participation can be improved.
E. Tourism Village Development
The tourist village is a rural area that offers a whole atmosphere that reflects the authenticity of the countryside, in terms of its cultural social life, its daily customs, the architecture of the building and the spatial structure of the village, and has the potential to develop various components of tourism such as attractions, souvenirs, and other tourist needs. Edward Inskeep [6] stated that Village Tourism, where small groups of tourists stay in or near traditional atmosphere, often in remote villages and learn about village life and the local environment.
The development of tourist villages should be carefully planned so that the impacts can be controlled. In principle in the development of tourist villages should consider the following aspects:
a. Development of tourism facilities on a small scale and services within or near the village.
b. The facilities and services are owned and worked by the villagers through cooperation or individuals.
c. The development of a tourist village is based on one of the "Properties" of traditional culture that is close to nature with the development of the village as a service center for tourists visiting the attraction.
III. RESEARCHMETHODS
This was a research done with qualitative and quantitative approaches of which the techniques of collecting data were direct observation, depth interview, and questionnaire. The result of data analysis could be formally (in the form of table) and informally (in narrative form) presented. The tool used to construct strategic factors was the SWOT (Strengths Weaknesses Opportunities Threats) matrix.
A. Operational Definition of Variables
To limit this study, the internal and external variables were used. Internal variables are factors of strengths and
weakness of tourism potential of Kendran Village. The internal environmental variables identified are tourism potential, tourism objects and attractions, accessibility, tourism facilities, and human resources. While external variables are external factors in the form of opportunities and threats tourism potential of Kendran Village. The external environmental variables identified are economic, socio-cultural, government policy, security, politics, and technology.
B. Data analysis
Several methods of data analysis were used, namely: 1) Analysis of IFAS and EFAS matrix resulted in a grand strategy; 2) SWOT analysis using diagrams to generate alternative strategies; 3) QSPM analysis produced sequence of strategies ranging from the most priority to not priority.
As for each method of analysis can be explained as follows:
C. Analysis of IFAS and EFAS Matrices
Analysis of IFAS matrix (Internal Strategic Factors Analysis Summary) and EFAS (External Strategic Factors Analysis Summary) was done to know how big influence of internal and external factors analyzed to condition of tourist village which must be managed. From the total value of internal and external factors, then plotting on an internal- external matrix is a Nine cell diagram [7].
IV. DISCUSSION
Kendran Village which is located in Tegallalang District, Gianyar Regency is a village that has natural, cultural, spiritual potentials and creativity of the community that can be managed and developed to support the village of Kendran as a creative economy -based tourist. This village is at the crossroads of several tourist attractions visited by many tourists, such as Ubud, Tampak Siring, Goa Gajah, and others. The potentials in Kendran Village in supporting a creative economy-based tourist village are:
A. Potential of KendranVillage a. Potental of Natural Tourist
Kendran village has an unspoiled atmosphere with natural landscape of rice fields stretching wide and hilly views. This is the main attraction of this village. According to observations and interviews with Mr. Eka Suparta, tourist attractions that can be offered to tourists can be those of rice tracking, cycling tour, and seightseeing. Rice tracking is an activity along the village rice field. Tourists can do jogging or walking along the rice fields maturation. Then cycling tour is a cycling activity around the area in Kendran Village. Kenderan Village has created a cycling path for off road. Unfortunately, the location is still undetermined and still needs to be surveyed for suitable locations. Besides, it is planed to have bicycle rental to generate income for the village community. The village officers still does not have the funds to provide bikes that will be rented to tourists or visitors. Other activities that can be done by tourists is seightseeing. There is one point that can be used as a stop
over for tourists to enjoy the view of rice fields of Kendran Village. This point has not been managed properly, there is no facility that can be used for tourists yet.
b. Traditional house building
Like other tourist villages, Kenderan Village also offers traditional Balinese architecture building as one of its physical potential. The architecture of the traditional house will be maintained with a gate in front of the house as one of the hallmarks of Kendran Village.
c. Relics of history
The development of ancient tourism is a development of attractions where the discovery of ancient sites will become the object of tourist attraction. Based on field observations that have been done, there are some findings of ancient relics that have historical value that must be preserved and can be used as a tourist attraction. Some ancient relics that are found are nekara and twin sarcophagus.
An estimated nekara printing device is similar to the nekara found in Pejeng Village. Nekara in the belief of ancient society is a tool that has supernatural powers functioning as a tool of religious ceremony. Even the nekara found in the village of Pejeng in ancient times was considered the moon that fell from the sky. The invention of this nekara printing device shows that the nekara in Pejeng Village is the result of the local metal industry in ancient times that have advanced. So, this can be an excellence of historical attraction in the village of Kenderan. Until now this nekara printing equipment is then placed in the local temple.
Discovery of twin sarcophagus in community rice field area in which Sarcophagus is a collection of large stones arranged to resemble a chest used to store corpses in antiquity. Sarcophagus is the result of culture in the era of Megalithic, the great Stone Age. Because of its function to save corpses, the sarcophagus is also considered an object of spiritual power. The discovery of the twin sarcophagus is then stored in a temple called Pura Batu Lusu in the middle of rice fields of the village of Kenderan. Based on interviews with Mr. Eka Suparta regarding archaeological sites located in Kenderan Village, two sarcophagi found in the middle of the village rice field until now the exact origin can not be known. There are some researchers who have examined ancient findings in the village of Kenderan, but they also have not been able to estimate the exact age of the sarcophagus because when it was found both sarcophagi was empty.
d. Holy places
Like other villages, Kendran Village also has many shrines belonging to the local community. These holy places are like Pura Desa Adat Kenderan where nekara printing equipment is located in Kendran Village. Batu Lusu Temple is the one where the discovery of sarcophagus found in the middle of the rice fields of the community, Pura Griya Sakti Manuaba in Manuaba Village is worshipped by brahmana descendants, not only in the village but also outside the village. Not far
from Pura Griya Sakti Manuaba there is a bath of Damakeling. It is said that this bath is a bath of The Gods- Goddess of Pura Griya Sakti Manuaba. In addition there is also Pura Sira Mandari which is very unique. This temple is also a bath of the angels, and last but not least, this bath is located on the side of a cliff around which there is a cliff.
B. Socio-Cultural Potential
Kendran village has some socio-cultural potential that can be an attraction for tourists. It includes community life and religious ritual activities of Kendran Village. People starts their daily activities from going to the rice fields, growing rice, raising livestock, even traditional games, can be an interesting attraction when packaged properly.
In addition to community life, religious ceremonies are one of the socio-cultural potentials in Kendran Village. There are many holy days, so that people's lives are full of religious activities starting from preparing offrering, praying every full moon, tilem or kajeng kliwon, Galungan, Kuningan, Nyepi, or other big days.
There is one unique tradition that is done by villagers of Desa Pakraman Manuaba in every ceremony at Pura Giya Sakti Manuaba. This tradition is commonly known as Ngaturang Toya Ning tradition similarly done in other area.
It is the activity of picking holy water up from village spring water prior to the ceremony. The uniqueness of this tradition is the process of delivering holy water to the temple of Griya sakti Manuaba. The holy water or the throne to be arranged is taken from the Damakeling bath which also serves as a beji from Pura Giya Sakti Manuaba.
C. Potential of Village Community Creativity
Wooden art craft and concreted art craft centers in Kendran village are geographically very strategic, located in the tourism route of Ubud Village, to the tourism object of Ceking (Tegalalang) and Kintamani. The potential is a very important factor for the development of wood craft and concrete art activities. Kendran village is a village that is located between crowded tourist villages such as Ubud Village, Tegalalang and Kintamani, having the opportunity to develop faster than the surrounding inland villages. The location of wooden art and crafted art centers leads to interactions that affect the development of products produced.
The existence of wood and concrete artworks in the midst of Kendran Village community was originally a side activity.
Along with the growth of population and the development of the era, the business of wood craft and concrete art in the village of Kendran is one of the potentials developed.
The growth of wood craft and concrete art activities is the creativity of society in anticipating social and economic conditions. According to local crafters, this activity is a form of business to meet the needs of life for the community.
Wood craft and concrete Art are the efforts, especially in Kendran Village community, which has involved almost all society. All daily activities are dominated and concentrated
by making wooden art and concrete artwork as home industry activity.
According to local craftsmen, buyers or subscribers do not only buy finished goods but they also order by own models of goods or designs of various forms and functions. The entry of various models and new design brought by the buyer, has a lot to add the kind of treasury of wooden and concrete art products that can be adapted and done by craftsmen in Kendran Village.
The low level of education and the simplicity of mindset among craftsmen in their work and and business, endeavors to emphasize things that are practical, and as soon as possible to enjoy the results. The faster a business is profitable, the easier they are motivated to act and take advantage of the opportunity. Likewise, in the center of wood craft and concrete art in Kendran Village, the crafters, especially the chairman of the group or business owner, always know and aware of demand and good prospects.
They perform creative and innovative actions with various forms of manifestation that are generally reflected in efforts to improve human resource skills, strengthen capital, continuity of raw material procurement, machinery of appropriate equipment, network expansion, improvement of business management structuring capabilities.
At this time everyday people of Kendran Village are always busy with economic activities, especially in the field of wood craft and concrete art. Parents, teenagers, and children who are either in school or after school hours are constantly preoccupied with economic activities in neighboring or self-owned business groups. They can choose work according to their interests and talents, from easy work to hard work, for example making sculptures until smoothing so that the goods are ready for sale.
The demands of the production process in the economic activities of making wooden and concrete artworks require a lot of manpower, especially when working on orders.
Therefore almost all of the labours in Kendran Village are absorbed in the economic activity which is centered on making wooden and concrete artwork, with income between Rp 10,000 and Rp 100,000 per day.
V. GRANDSTRATEGYFORDEVELOPINGOBJECTAND ATTRACTIVENESSOFKENDERANVILLAGEASACULTURAL
TOURISM-BASEDTOURISMVILLAGE
Based on the analysis of the internal and external environmental factors of tourist objects and attractions of Kendran Village, the position of the internal environment of tourist objects and attractions of Kenderan Village is in the position of being with the value obtained 2531 and the position of the external environment of attractions and attractions Kenderan Village is in position 2531 with a value obtained 2.867. From both IFAS and EFAS matrices combined will result in a grand strategy of object development and tourist attraction that will be plotted into the Internal-External matrix of the Nine cell diagram, as shown in the following figure.
VI. SWOTANALYSISOBJECTSANDATTRACTIONOF KENDERANVILLAGEASACREATIVEECONOMY-BASED
TOURISTVILLAGE
Based on internal and external environmental factors of Kendran Village attractions SWOT analysis is an alternative strategy of object development and tourist attraction.
SWOT matrix can generate four sets of alternative strategic possibilities of development in accordance with the potential and conditions of internal and external environment that belongs to the object and attractiveness of Kendran Village to be developed as a creative economy-based tourist village.
From each strategy it can be elaborated or derived various development programs that support the objects and attractions of Kendran Village. The SWOT analysis matrix can be seen in Figure 5.2 below.
Based on the SWOT analysis matrix, then followed by QSPM analysis, it shows that sequence of strategies ranges from the most priority to least one. From the figure below, it shows that internal and external environmental factors of Kendran Village attraction result in four sets of possible alternative development strategies.
From each strategy, a variety of development programs
that support the village of Kendran as a crerative economy- based tourist village was made. Each strategies include:
SO Strategy
It is a strategy that uses the power to exploit opportunities, resulting in: the object development strategy and tourist attraction of Kendran Village (S1, 2, 3, 4, 5, 6, 7; O1, 2, 3, 4, 5, 6, 7) of which programs include:
a. Developing diversified tourism products
b. Maintaining the natural beauty and creativity of the art community
c. Maintaining the authenticity of the natural beauty ST Strategy
It is a strategy that uses the power to overcome threats, resulting in: a strategy to improve the security of Kendran Village objects and attractions (S1, 2, 3, 4, 5, 6, 7; T1, 2, 3, 4, 5, 6, 7) of which programs include:
a. Cooperating with the local police in maintaining environmental security
b. Improving security by involving the community.
WO Strategy
Is a strategy that minimizes the weaknesses to take advantage of opportunities, resulting in: the development strategy of infrastructure and basic facilities as well as supporting tourism in the objects and attractions of the Kendran village (W1, 2, 3, 4, 5, 6, 7; O1, 2, 3, 4 , 5, 6, 7) of which programs include:
a. Repairing road infrastructure and transportation facilities b. Providing entrance gate
c. Providing eco-green accommodation d. Providing restaurants
e. Providing rest room facilities or public bathrooms f. Providing parking area
Penetration strategy to the tourism market and tourism object promotion at Kenderan Village (W3,8;
O1,2,3,4,5,6,7) was made with such programs as:
a. Expanding market share
b. Conducting promotion through Travel Bureau c. Promotion through hotel
d. Established TIC (Tourism Information Center) e. Conducting promotion via internet
WT Strategy
Is a strategy that minimizes the weakness to avoid threats, resulting in: Strategy of institutional development and human resources of tourism on the object and tourist attraction of Kendran Village as a creative tourism village (W1, 2, 3, 4, 5, 6, 7, 8, 9; T1, 2, 3, 4, 5, 6, 7) and Strategy of socialization as well as tourism counseling (W1, 2, 3, 4, 5, 6, 8, 9; T1, 2, 3, 5, 6, 7) of which programs include:
Establishing a special institution that is responsible for managing the object and tourist attraction of Kendran Village to be a creative economy-based Tourist Village
Improving the quality of Human Resources (HR) to be able to manage potential of Kenderan Village
a. Cooperating with tourism education institutions b. Conducting a counseling of tourism awareness
c. Fostering and growing the home industry VII. CONCLUSION
Based on the results of the research in this first year, some conclusions might be drawn as follows:
a. The tourism potentials at Kendran Village are divided into three, namely the potential of natural tourism (landscape of rice fields), cultural tourism potential (socio-cultural life of the community, traditional Balinese architecture, historical relics of ancient findings, as well as local religious community), and creativity of local communities (tremendous potential in terms of sculpture both made of wood and of concrete).
b. The general strategy that must be implemented in developing the object and the tourist attraction of Kendran Village as a creative economy-based tourist village is an unchanging strategy, which maintains its own potential and develops innovation in order to maintain its sustainable potential.
REFERENCES
[1] O. Can-Seng, “Tourism and the Creative Economy in Singapore”, 2009.
[2] Y. Oka, “Pengantar Ilmu Pariwisata”, Angkasa, Bandung, 1985.
[3] Y. Ozen Kirant and I. Orhan, “A Model Proposal on the Use of Creative Tourism Experiences in Congress Tourism and the Congress Marketing Mix”, 2010.
[4] Barringer and Bluedorn A. C., “The Relationship Between Corporate Entrepreneurship and Strategic Management”, 1999.
[5] B. Barry and Joel R. Evans, “Retail Management: a Strategic Approach”, New Jersey, 2009.
[6] I. Edward, “Tourism Planning and Sustainable Development Approach”, Van Nostrand Reinblod. New York. 1991.
[7] R. Freddy, “Strategi Promosi yang Kreatif dan Analisa Kasus Integrated Marketing Communication”, PT. Gramedia Pustaka Utama, Jakarta, 2009.
Abstract
This paper aims to describe political discourse that has a link with gender on outdoor media campaigns. The media of outdoor campaigns is the most effective public space to be able to convey various matters relating to a candidate for both a leader and a member of parliament especially if it is associated with gender which is still a major problem in Indonesia. Gender in Indonesian politics is still unbalanced considering not yet optimal and balance the contribution between men and women in politics world. It was a major concern on outdoor media campaign of a number of female candidates in the 2014 legislative election. Sources of data from this paper are taken from areas - Badung, Jembrana, Klungkung, and Denpasar. Method of data collection was done by way of recording by photographing media outdoor campaign containing information related to gender. Furthermore qualitative descriptive method became an option to describe the data - research data related to discourse theory and gender theory in the use of language. Result of the analysis showed that gender is one of the election discourses of the candidates of the people's representatives, especially the women to get the vote and sympathy. For that reason, the projection of the use of gender terms, equality of rights, and struggle with men is the primary choice to demonstrate the struggle for gender equality. Variations of use are also seen but by maintaining the gender side of women as parties who are fighting for their rights.
Index Terms— gender, campaign, politic, discourse.
I. INTRODUCTION1
In general, the excellence of oral discourse is more about the promptness of information delivery. It relates to the direct interaction of the speaker. This is the same as speakers who involved in the conversation, speakers who use the telephone, as well as other oral interaction models.
Direct delivery is of course very effective and efficient because communication can achieve the purpose of each speaker so it can obtain the agreement in a conversation.
While the lack of oral discourse because there are no form of notes and recordings of a conversation that occurs because the oral discourse that occurs is usually an
unplanned interaction between speakers. Meanwhile, written discourse has more advantages in information storage. In this case the written form allows a person to have a recording or record of the information it conveys. So it is possible that speakers involved in written discourse to review the information that has been submitted. In terms of shortage, written discourse, of course, follows strict rules of writing. So natural errors like those commonly found in oral discourse are hard to find. That is, the nature of written discourse is usually lower than oral discourse.
From various written discourse, political discourse becomes the most interesting thing to be analyzed. Political discourse is a discourse that arises in the realm or political field. In this case, politics is closely related to a situation in a community group in which they agree on a binding rule on the circumstances they are undergoing. Simply put, the
Gender Perspective in Political Campaigns
Ni Ketut Sri Rahayuni 1, I Gusti Ngurah Parthama 2, I Komang Sumaryana Putra 3
Faculty of Arts-Udayana University Denpasar
Faculty of Arts-Udayana University Denpasar
Faculty of Arts-Udayana University Denpasar
politics that govern the society to abide by the rules, make rules, and matters relating to policies in society (political associations). In a political association it is possible that physical coercion is based on mutually agreed values and for the common good. So in general, the association was institutionalized and in its development emerged terms such as the government that provided values through the Constitution (UUD), the Act (UU), government regulations, and other official rules [1].
Through the value agreement, this research tries to analyze values in political discourse from the perspective of gender. Socially, gender has an understanding as a differentiator between men and women seen from roles and functions. Narwoko and Suyanto [1] reveal that gender is not determined by biological differences, but rather the position, function, and role of each. So in general, gender is actually a formation after birth that is developed and internalized by the people in their neighborhood.
Sulistyaningsih in her article entitled Bahasa Indonesia in the Political Propaganda Discourse of the 2009 Election Campaign is a very interesting in which describe languages processed in such a way as a medium for imaging, informing and inviting candidates. So with the choice of words - the appropriate words are believed to bring sympathy and become an option for the people. Sulistyaningsih further revealed that there are various things used to generate propaganda in the use of language in the media campaign.
Diversity is like words with a positive inclination, the use of an academic degree, and the jargon of invitation for the electorate. Positive words used by candidates in the media campaign include honest, courageous, trustworthy, caring, professional, young, Islamic, experience, and effort. Positive vocabulary selection also adds value to legislative candidates considering the positive interpretation also emerged from the voters. In addition, the use of academic degree also raises the title or 'image' that the legislative candidate has adequate education qualification as the people's representative. So the use of an academic degree is also often raised on the media campaign.
In addition, Panggabean revealed that language is actually a form of power. Mastery of language is a mastery of power. Often the rulers use certain word choices that make their listeners unnerved. From that understanding can also be drawn the conclusion that the language in the media campaign actually has two functions. Both functions are functions to express something, but at the same time also trying to hide something. Although it is often said that the language in the media campaign is a language that is real, real, and connotative, but there are still other interpretations that arise from the readers.
Interpretation is also a serious concern for the novice voters. [2], notes that novice voters have certain characteristics in determining the choice of the candidates.
Moreover, beginner voters are the first voters to use the choice. Surely they are potential voters if they are able to be
influenced. Rozak put forward a few things that are almost similar to Sulistyaningsih related components on the media campaign of the candidates. Media campaigns of concern to Rozak's research are self-portraits of candidates in campaign media, costume options, academic degrees; campaign media color designs, jargon, and installation locations. For novice voters, the expression of legislative candidates is a major concern. Through the self-image of the candidates,it can be found the meaning of the expression of candidates. Smiling expression to clasp hands on the chest has its own meaning for novice voters. But interesting from [2], the use of candidates’ photo on the media campaign actually has another interpretation. Beginner voters consider the candidates to show political narcissism through their photographs. Moreover, the photos on the media campaign installed in strategic locations. In general, photographs and costumes are still not a serious consideration for novice voters to convey their choice.
While the media color design and the jargon of legislative candidates become an important concern of beginner voters.
Campaign media color design is usually tailored to the color of the candidate’s party. For example, if the campaign media is red then it closely related to the Party of PDI Perjuangan.
In addition, if interpreted normatively, the red citizen is identical with firmness and courage. While the jargon or word choice verbally from candidates is more to get attention. It's just that short, solid, and informative jargon is the consideration of the novice voter. The reason is that such jargon is easier to remember and sticks in the minds of the voters. Jargon with short, dense, and informative characteristics tends to have a combination of seven words.
The choice of seven words is due to the seven-second time for the road users to see the jargon of the candidates. By jargon or verbal choice the word actually has certain intentions. Jargon means the purpose or power of a speech.
So it is not solely to emphasize the speech only. For this reason, Searle in Leech [3] shares the meaning or power of a speech into five parts: representative or assertive, directive, expressive, commissive, and declarative. The more detailed divisions relate to the purpose or power of an illocutionist speech.
A representative or assertive speech act is a speech act that binds the speaker to the truth of what he says. For this reason, act representative or assertive speech is represented with words like; states, reports, shows, and mentions.
Directive speech act is a speech act performed by a speaker with the intention that the listener to take action in his speech. These speech acts are usually represented with words such as; ask, beg, advise, and challenge. While expressive speech acts emphasize speech by the speaker as a form of evaluation of something and the form of evaluation is represented by words such as; praise, criticize, and complain. Meanwhile the commisive speech acts more emphasis on the implementation of what is in the speech of a speaker and it binds a speaker to be able to carry it out.
Commissive speech acts are represented by words such as;
threatening, promising, and swearing. The last act of speech is the act of declarative speech. Declarative speech acts are speech acts done by the speaker with the intent to create something new. Therefore, the words that are often used in this speech are among others; decide, cancel, and allow.
It should also be recognized that the intent or force of an illocution or perlocution speech may change based on the context in which the speech is performed. Context, the next determinant to find out is the purpose to be achieved. Parker [4] says that the context of the use of speech and the people involved in it greatly determines the purpose of an utterance.
For example, if you say better in you do better homework then the interpretation that appears can vary - different.
Parker added that if the context is conveyed by parents to their children then it is considered an order. It can also be considered annoying perlocution against the child if delivered every day. Whereas if the above speech is delivered by the student to his colleague who is a classmate and one boarding house then it is considered as a form of persuasion. The form of persuasion to complete the lecture duties before it is announced to be collected by the lecturer.
If delivered by high school teachers (SMU) to their students then it can be regarded as a threat. In this case the student is required to complete the duties of the lecturer. In addition, such utterance is in fact an embarrassing form when presented in front of the class heard by all students.
II. RESEARCHMETHODS
The source of this research data was the campaign media used by women legislative candidates during the campaign activity of legislative candidate 2014. The campaign period lasted for almost two months starting from January to February. The campaign media used in this research were billboards, banners, and stickers. The candidates’ campaign media was taken from four areas namely Denpasar, Badung, Tabanan, and Gianyar.
Data collection methods used in this study was the referring method or “simak”. Implementation of the method was supported by a number of data collection techniques.
Recording technique was done by photographing media - campaign media that were used as data. Furthermore, the sorting technique was done to sort the appropriate research data that was not appropriate. Certainly in this case, the data used by women legislative candidates was a priority as research data. After that the process of data collection followed by detailed reading techniques and recording techniques. Both techniques took place simultaneously meaning that while reading detailed languages in the media campaign then at that time recording was also done. The last technique to be implemented was a classification technique that aims to place the data - data based on the classification of speech acts and their meanings.
The method used during data analysis was descriptive qualitative method. Qualitative descriptive method apply
description technique when conducted data analysis based on speech acts study and study of meaning. A qualified description technique would refer to theories concerning speech acts and the study of meaning. The influence of language on the media campaign candidates through acts of speech and interpretation was studied. Through the study of speech acts and discourse studies can be seen the tendency of speech acts from the media campaign outdoor space used by women legislative candidates. In addition, the study of discourse also makes it possible to look more deeply at the use of word, phrase, and sentence related to gender and politics.
III. RESULTANDDISCUSSION
Gender-related discussions include a study of the meaning of words or slogans used by legislative candidates on outdoor media campaigns and discourse studies on the overall meaning of the texts used. In this case, of course, related to the current condition in Indonesia.
Data 1 on the outdoor media campaign above contains gender data. The first thing that comes up is a visual model consisting of a female legislative candidate. The slogan that appears in data 1 is Now is Women's Opportunity Fought for the People's Interest.
In general, the meaning used in the slogan of data 1 is conceptual. In this case, all words used have real meaning and refer to actions, goods, people, and others [3].
Meaningfulness can be seen from the important words used in the above slogan such as opportunities, women, struggling, interests, and the people. The five words above are words that refer to specific references such as people and actions. Words such as women and people refer to people's references, while struggling tends to action.
Meanwhile opportunities and interests refer to a certain form of things done by someone.
Meanings of gender arise from the use of the word woman. With the current emphasis on women's opportunities struggling to point to a very strong gendered subjectivity. The most basic meaning of course is related to the not optimal of women's struggle during this time in Indonesia. This happen although it has been proven by the existence of several female leaders as leaders in the era of colonial resistance. The current condition is the concern of the candidate by emphasizing the present slogan of women's fighting opportunities and for the benefit of the people.
The words for the people’s interest have a great and wide meaning of importance for the whole sphere of society. Of course this if interpreted simply in interpreting the word woman then that appears is their role as housewives.
Traditional roles that have always been attached to women are at home, parenting, cooking, and preparing everything related to the household. Meaning of course be different if associated with modern condition at this time. Where it appears the tendency of women more instrumental in providing income or help financially households that are felt
not sufficient. If interpreted as a whole now the opportunity for women to fight for the benefit of the people has a meaning that today is an opportunity for women to do something or contribute to society.
A gender perspective also exists in data 2. Visually it can be seen if the outdoor campaign media is a campaign media of a female legislative candidate. So the gender perspective is also listed on the coming slogan to win with women surely can.
The meaning of the whole slogan used refers to the conceptual meaning. Both sentences on the slogan come to win and with women can certainly be interpreted as meaning that refers to people, actions, things, or other. In the first fragment comes to win a reference as an action related to competition or competition for the position as candidate for the people's representatives. Cards coming to win can also be interpreted as a form of confidence of the candidate to compete with other candidates as candidates for the people's representatives.
While with women it can be more indicative of the gender perspective that emphasizes the role of women. In this case, as a woman the candidate assumes if she is a representative of the women. So that togetherness with other women will be able or able to do something. Doing what is meant is of course the victory achieved in the elections to elect the people's representatives or legislative candidates. Viewed from a gender perspective, with women's fragments can certainly show that women's gender has a chance to win the competition or have equal opportunity with men. The gender perspective that has been associated with the position of women as the weak or the defeated does not appear in the data slogan 2. The more emphasized by the candidate is the power that enables women to be able to position themselves in victory or at least equal with men.
A gender perspective that is more emphasis on equality is seen in data 3. Equality appears in the slogan used by the legislative candidate on outdoor media campaigns. Data 3 shows visually the picture of female candidates from one political party. In his outdoor media campaign, the legislature wrote a slogan with men fighting for women's rights and gender equality.
Conceptual meaning is the meaning used in the slogan of outdoor campaign media on data 3. In this case, the conceptual meaning that emerges is the meaning - the real meaning. True meanings such as men, struggle, women's rights, and gender equality. The use of the word male and female is the physical form that exists in the world. Verbs fight for referring to actions relating to something to be achieved. Gender equality is a concept of understanding about the differentiation of men and women socially and their functions in society.
Understanding the overall text that appears on outdoor media campaigns in data 3, then obtained the simplest understanding of gender equality. The issue of equality or equality between men and women is the main thing used by
the candidate. During this time, gender equality between men and women in Indonesia is still lame. Male dominance is a cultural product that shows a form of dominance that refers to the patrilineal culture shared by most cultures in Indonesia. It is also the concern of the candidate by providing additional information with the men. This information indicates an understanding of the condition of men and women in Indonesia. So to be able to achieve equality, then used the slogan with men to be able to fight for women's rights and gender equality.
The slogan on data 3 also shows the existence of a form of intergroup compromise. This form of compromise refers to the slogan with men. The slogan shows the existence of a form of cooperation or compromise that is linked between male and female gender. In this case, the emphasis raised by the candidate is not solely on women's gender alone.
However, what is also a concern is the other gender of men and the emergence of a form of fighting for women's rights and gender equality. Here it can be noted that the emerging meaning is a form of gender-based compromise to fight for or promote gender equality and women's rights. Surely what has been common in people's understanding, women's rights and equality still cannot be interpreted as a form of equality.
The dominant meaning emerging in political discourse is conceptual meaning. Conceptual meaning is the meaning of reality. The significance of reality relates to actual conditions or actual and general realities. The meaning of reality that appears in the verbal slogan in the media of outdoor campaign of legislative candidates is the word of women, youth, men, and the interests of the people. While the choice of other words that are still meaningful conceptual is struggling, fighting, gender equality, and rise. The use of conceptual meaning in political discourse is certainly related to the understanding of potential voters. The conceptual meaning ensures the understanding of meaning among potential voters is the same. This is certainly to avoid the interpretation of each - different interpretation of each person.
In general, gender equality is the most prevalent political issue among women. Gender is the main thing other than the problems of other nations. The main point of gender becomes an issue that is conveyed by the legislative candidates considering the condition of women in Indonesia is still not equal with men. There are still differences and inequalities between men and women. This is related to a patrilineal culture that is more favorable to men who are hereditary in Indonesia. So in some slogans that become emphasis is the word woman. While the companion or third party that emerged, among others, men, youth, people, and others. However, the overall gender perspective focuses more on positioning women better in terms of politics as the candidates expect.
IV. ACKNOWLEDGEMENTS
The researcher would like to thank all the parties who have been assisting the research implementation of the proposal submission process until the completion of the final research report. We would like to thank the Rector of Udayana University, Dean of Faculty of Arts Udayana University, and Chairman of the Institute for Research and Community Service
REFERENCES
[1] Dwi Narwoko, J. dan Suyanto, Bagong. 2013. “Sosiologi Teks Pengantar Dan Terapan”. Jakarta : Kencana.
[2] Abdul rozak, dkk. 2013. “Pancasila, Demokrasi, Ham, dan Masyarakat Madani”. Jakarta : Prenadamedia Group.
[3] Leech, Geoffrey. 1983. “Principle of Pragmatics”. New York:
Longman.
[4] Parker, Frank. 1986. “Linguistics for Non-Linguist. London”. Taylor and Francis Ltd.
Abstract
The research is located at Peliatan Village Ubud Bali. The purpose of this research is 1) to identify the potential of natural tourism at Peliatan Village Ubud, 2) to examine contribution of the development of natural tourism to the local community's economy at Peliatan Village Ubud, 3) to formulate the natural tourism development model at Peliatan Village Ubud.
The results showed that the potentials of natual tourism at Peliatan Village are a natural panorama, river, springs, rice fields, flora and fauna. Natural tourism activities that can be developed are tracking, cycling, rural tourism, outbound tours, camping tours, natural education tours, flora and fauna observation tours. The contribution of natural tourism to the local community economy is to directly open new jobs for the community, such as tour guides, ticket guards, parking attendants, Balinese food and beverages sellers, business men on food stalls / restaurants, lodging, making souvenirs, Balinese food, making camping, other outbound activities. It is directly improving the ability of the community to save, sending children to a higher level education.
It indirectly could increase income of local community, attract investors to build hotels and inns. Natural tourism development model at Peliatan Village is a SO Strategy: developing new tourist attraction, cooperating with Balinese investors from outside the area to develop natural tourism attraction, penetrating foreign tourist market on special interest in nature, developing potential market of foreign tourists being interested in natural tourism, establishing cooperation with travel agent / wholesaler of special interest tourist market, developing tourism event, and developing micro business.
WO Strategy: improving the quality of the natural environment by maintaining the cleanliness of the natural environment, training natural tourist guides, providing broader and more interesting natural tourism information, designing exciting natural tourism packages, developing private-community partnerships, providing and mapping potential diversity data at tourist destination.
Strategy ST: reforestating, controlling erosion, analyzing the influence of the behavior of number of tourist, waste generated, developing plans, protecting regional agreement, cooperating with tourism actors and stakeholders, ensuring the security of Peliatan Village.
WT Strategy: counseling, formulating, and implementing Code of Conduct (COC) product of marketed natural attraction, strengthening organization or association of entrepreneurs and tourism professionals, establishing and / or strengthening of organization of village organization to prevent environmental degradation, coaching community on green tourism, and doing research on natural tourism and its impact on local communities.
Index Terms— Environmental Dispute, Procedural Law, Class Action lawsuit
The Natural Tourism Development Model and Its Contribution to Local Community Economy
at Peliatan Village, Ubud Bali
Ni Putu Ratna Sari1, Anak Agung Putri Sri2
Udayana University Denpasar Udayana University
Denpasar
I. INTRODUCTION1
Peliatan Village has a very beautiful tracking path, springs that can be used as tracking path for tourists, and rice fields that can be a place for a tour. This is done to reduce tourist saturation with monotonous tourism products, so that natural tourism is very promising to create a new source of income for local communities in Peliatan Village. Because of this phenomenon, research about natural tourism development model and its contribution to local community in Peliatan Village is important to do. The purpose of this research is 1) To identify the potencial of natural tourism in Peliatan Ubud, 2) developing natural tourism on the local community's economy in Peliatan Village Ubud, 3) Formulating natural tourism development model in Peliatan Village Ubud
II. 2. RESEACRH METHOD
The research is located in Peliatan Village, Ubud District Gianyar Regency Bali. It is quite close to the cultural center of Ubud. It can be reached approximately 45 minutes from the city of Denpasar. Qualitative and quantitative data were used with primary and secondary data sources. Samples taken in a random way, 50 people who visit the village and 100 people from local community respondents. Informants were those of local community and tourism agents in Peliatan Village, and Head of the village.
In this study, data were collected by techniques of observation, interview and questionnaire distribution. Data were analyzed with Likert scale to know the attitude of tourists and local people to the development of natural tourism in Peliatan Village, from 1 to 4 . The use of scale 1 - 4 for each respondent answer was then divided into four categories namely:
a. Strongly Agree (SA) given a score of 4 b. Agree (A) is given a score of 3 c. Disagree (D) is given a score of 2
d. Strongly Disagree (SD) is given a score of 1
The Result of data analysis was presented either formally (in tabular form) or informally (in narrative form). The SWOT analysis by using SWOT diagrams and matrices produced natural tourism development model and its contribution to local community economy in Peliatan Village.
III. 3. DISCUSSION
Characteristics of tourists who provided assessment of Their attitude towards the natural tourism development in Peliatan Village, are as follows:
A. Sex
The number of tourists visiting Peliatan Village surveyed by sex was 40% male and 60% female, so that based on the data collected it can be concluded that most of the tourists
who visited Peliatan Village were female dominantly coming from America, England, Australia, Sweden, etc.
B. Age
The analysis of the number of tourists visiting Peliatan Village surveyed by age classification was < 20 years old was 2%, 20-29 years old was 22%, 30-39 years old was 42%, 40-49 years old was 28%, 50-59 years old was 6%th and no tourists surveyed over the age of 60 years. It can be concluded that most tourists who visited Peliatan Village aged between 30-39 years. this is because most of the tourists want to find a quiet atmosphere, away from the noise and beautiful nature is supported by a unique culture.
Peliatan Village then became their target.
C. Education
Based on surveys conducted, the types of education of tourist coming to Peliatan Village were: 62% college education (Bachelor, and Master Degree), 36% High School (HS), and 2% Junior School. It can be concluded that the recent education of tourists visiting Peliatan Village was dominantly in higher education.
D. Work
Based on surveys conducted, the analysis of the number of tourists visiting Peliatan Village based on the type of work was: 20% students, 52% entrepreneurs, 2%
government employees, 18% teachers / lecturers, and 8%
work in the sector plantations (Farmers). Based on the information obtained it can be concluded that the dominant tourists who came to Peliatan Village work on entrepreneurship sector (Business).
E. Frequency of visit
Based on surveys conducted, the analysis of the number of tourists visiting Peliatan Village based on visiting frequency was: 36% visited only 1 time, 54% visited twice, and 10% had visited more than 2 times. So based on the information obtained it can be concluded that the dominant frequency of tourists who came to Peliatan Village was only 2 times. so it is expected to village government officials and villagers to think together how to attract tourists to be able to increase the frequency (number) of their visit in Peliatan Village
F. Length of visit
Based on the survey conducted, the analysis of the number of tourists visiting Peliatan Village based on the length of visit was: 16% only visited 1-2 days, 56% visited for 3-4 days, 28% for 4-7 days. So based on the information obtained it can be concluded that the dominant frequency of tourists who come to Peliatan Village only visit for 3-4 days.
so it is expected that village government officials and villagers to think together how to attract tourists to be able to increase the length of their visit in Peliatan Village.
perhaps by providing entertainment packages, Tour and Traveling, etc.
G. Reason to Visit Peliatan Village
Based on interviews conducted on tourists who came in Peliatan Village, tourists responses were because of some reasons: the natural tourism reason was equal to 98% and the cultural tourism by 2%. So dominant tourists who came to Peliatan Village were looking for a tranquility, supported by rural nature (tracking path through beji in banjar pande), paddy fields, and away from urban hustle bustle. Besides that in Peliatan Village precisely in banjar Tebesaya there is a place of Yoga (her name: Yoga Barn), one of tourist attraction to visit Peliatan Village.
H. Types of Natural Tourism Suitable to Be Developed Based on interviews conducted on the tourists who came in Peliatan Village, their response on the suitable kind of natural tourism developed in Peliatan Village included:
Tracking was 31%, Cycling was 39%, natural education tour was 1%, Nature-based rural tourism was 19%, and ATV tours by 5%. So it can be concluded: that natural tourism that needs to be developed in Peliatan Village is cycling and tracking tour. This is supported by the track for tracking and cycling with views and social activities of people around the track. But the track needs to be rearranged in order to be optimally developed.
I. Types of Natural Tourism Purchased
Based on the interview conducted to the tourists coming to Peliatan village, their response to the types of natural tourism that has been purchased: tracking was 31%, Camping was 8 %, cycling was 21 %, natural education tour was 8 %, natural-based village tour was 6%, Natural Adventure was 11 % and ATV tour was 15 %. So it can be concl
