335 | C L U S T E R I F A C U L T Y O F A D M I N I S T R A T I V E S C I E N C E Name : Tourism Business Creativity and Innovation
module/course code :
PAR61010
Student workloads:
510 minutes/week
Credits (ECTS):
4.53 ECTS
Semester :
3
Frequency :
Odd
Duration :
1 x per semester Types of courses :
Tutorial/Lecture/Response
Contact hours :
150 minutes/week
Independent study : 360
minutes/week
Class size X
students : 30 students 1 Prerequisites for participation : no prerequisites
2 Learning outcomes :
1. Students are able to explain the meaning of creativity and its components 2. Students are able to explain the meaning of innovation and its components 3. Students are able to explain creativity, innovation and design
4. Students are able to explain the process of creativity and the barriers that hinder creativity
5. Students are able to explain the important elements and approaches used for decision making and negative thinking
6. Students are able to fill out and understand the results of the checklist to find out how our minds work
7. Students are able to explain how to evaluate options by thinking creatively
8. Students are able to explain the innovation process and the five factors to produce the right climate/condition for implementing innovation
9. Students are able to describe the relationship between innovation and organization 10. Students are able to understand the characteristics of innovative organizations and
the quality of CEOs as leaders
11. Students are able to explain the relationship between motivation and innovation 12. Students are able to understand the different characteristics of creative leaders 13. Students are able to explain how to generate ideas and communicate them in a team 14. Students are able to explain methods for gathering ideas
15. Students are able to explain how to deal with change and overcome obstacles to innovation
16. Students are able to describe and explain how to identify opportunities
17. Students are able to explain anything that can trigger the creation of a new business 18. Students are able to understand and explain how to create new ideas, and practice
them to get creative ideas
19. Students are able to explain how to create innovative solutions: products, services and processes
20. Students are able to explain the relationship between creativity and business
21. Students are able to understand and describe the importance of creativity in business 22. Students are able to explain business values and goals
23. Students are able to evaluate their own strengths and weaknesses 24. Students are able to understand and understand their core competencies 25. Students are able to develop their skills
26. Students are able to explain the meaning of business 'radar' and the benefits of business 'radar'
336 | C L U S T E R I F A C U L T Y O F A D M I N I S T R A T I V E S C I E N C E 27. Students are able to explain problems in marketing
28. Students are able to explain and describe marketing strategies and operations 29. Students are able to explain the importance of consumer focus, market segmentation
and customer opinion
30. Students are able to explain competitive advantage to calm the competition 31. Students are able to explain about product quality, strength of competition and co-
opetition
32. Students are able to understand and explain the meaning and what is included in intangible assets
33. Students are able to explain the meaning of copyright, design, trademark, patent and intellectual property rights (IPR)
34. Students are able to explain how to turn creativity into cashflow
35. Students are able to explain and understand three ways to calculate money: income statement, balance sheet and cash flow statement
36. Students are able to explain how to control costs and raise funds
37. Students are able to explain about financial control panels and financial security 38. Students are able to explain about financial liabilities
39. Students are able to explain and understand what is meant by limited companies and social enterprises
40. Students are able to explain the concept of organizational structure 41. Students are able to explain about working in and on business 42. Students are able to explain about leadership
43. Students are able to explain and understand how managers manage change 44. Students are able to explain hiring people
45. Students are able to explain business feasibility
46. Students are able to understand about the feasibility filter 47. Students are able to understand the seven steps to success
48. Students are able to explain and understand how to measure performance 49. Students are able to explain about risks and make a business plan
50. Students are able to understand, describe, explain and develop their creative ideas into a business
3 Description :
This course give an overview of the basic concepts related to the definition of innovation and creativity in tourism. Tourism Business Creativity and Innovation course also provides an understand the importance and meaning of innovations to attract modern tourism consumers into a tourism destination.
4 Subject aims/Content:
1. Introduction: Creativity and Innovation 2. Creative Thinking
3. Innovation
4. Opportunity Identification and Solution Development 5. Creativity and Business
6. Understanding yourself 7. Observation
8. Marketing 9. Competition
10. Protecting Creativity 11. Finance
12. Keeping Good Company
337 | C L U S T E R I F A C U L T Y O F A D M I N I S T R A T I V E S C I E N C E 13. Leadership and Management
14. Business worthed 15. Step success
16. Student Creative Ideas 5 Teaching methods:
42. project work 43. case studies 44. group work 45. lectures 46. discussions 47. seminars
6 Assessment methods:
23. Task
24. Mid-Term exam 25. FInal-Term exam
7 Other information e.g. bibliographical references:
1. Bettina von Stamm. Maging Innovation, Design and Creativity, 2003 2. John Adair. The Concise Adair on Creativity and Innovation. 2004
3. Robin Lowe and Sue Marriott. Enterprise: Entrepreneurshio and Innovation Concepts, Contexts and Commercialization. 2006
4. David Parrish. T-Shirts and Suits A Guide to the Business of Creativity. 2007
