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Teori Prilaku Produsen

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Muhammad Zannuri

Academic year: 2023

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1

Teori

Prilaku

Produsen

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Produksi artinya kegiatan menambah nilai guna suatu barang atau jasa untuk keperluan orang banyak.

Faktor Produksi: Dibedakan menjadi tetap dan variabel tergantung pada hubungannya dengan tingkat produksi.

Faktor produksi tetap: jumlah penggunaannya tidak tergantung pada jumlah produksi.

Faktor produksi variabel: jumlah penggunaannya tergantung pada tingkat produksi.

Kegunaan Dalam Produksi:

Dalam kegiatan menambah nilai guna barang atau jasa ini, dikenal lima jenis kegunaan, yaitu:

Guna Bentuk: Mengubah bentuk barang untuk memiliki nilai ekonomis (contoh: kayu menjadi mebel).

Guna Jasa: Memberikan pelayanan jasa (contoh: tukang becak, pangkas rambut).

Guna Tempat: Memanfaatkan lokasi barang memiliki nilai ekonomis (contoh:

pengangkutan pasir).

Guna Waktu: Memanfaatkan waktu tertentu dalam produksi (contoh: pembelian beras pada saat panen).

Guna Milik: Memanfaatkan modal untuk menghasilkan keuntungan (modal dikelola oleh orang lain).

1.

2.

3.

4.

5.

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TEORI PRODUKSI DAN

KEGIATAN PERUSAHAAN

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Dalam teori ekonomi, perusahaan memiliki tujuan yang sama, yakni

mencapai keuntungan maksimum.Tujuan ini dicapai melalui pengelolaan efisien faktor-faktor produksi, memastikan penggunaannya yang optimal, sehingga memaksimumkan keuntungan secara ekonomis.

1. Tujuan

Perusahaan

2. Cara Mencapai Tujuan Memaksimumkan Keuntungan

Meskipun pemaksimuman keuntungan bukan tujuan utama dalam praktik perusahaan, mencapai keuntungan maksimum tetap menjadi fokus utama.

Pendekatan yang berbeda-beda, seperti penekanan pada volume

penjualan atau mempertimbangkan aspek politik dalam menentukan

tingkat produksi, dapat digunakan.

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Dalam menganalisi bagaimana perusahaan melakukan kegiatatan

produksi, teori ekonomi membedakan jangak waktu analisi kepada dua jangka waktu;

PERUSAHAAN DITINJAU DARI SUDUT TEORI EKONOMI

3. Jangka Pendek Dan Jangka Panjang

4. Firma Dan Industri

Firma(perusahaan) adalah suatu badan usaha yang menggunakan faktor- faktor produksi untuk menghasilkan barang-barang yang dibutuhkan

masyarakat. Sedangkan, industri dalam teori ekonomi adalah sebagai kumpulan firma-firma yg menghasilkan barang yang sama atau sangat bersamaan yang terdapat dalam suatu pasar.

1. Jangka Pendek, dikatakan apabila sebagian dari faktor produksi dianggap tetap jumlahnya.

2. Jangka Panjang, didalam jangka panjang semua faktor produksi

dapat mengalami perubahan..

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Company Name.

P I T C H D E C K

P R E S E N T A T I O N

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7

A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals. A business

plan lays out a written plan from a marketing, financial and operational viewpoint. Business plans are important to allow a company to lay out its goals and attract investment. They are also a way for companies to keep themselves on track going forward.

Welcome Slide.

W R I T E Y O U R S U B T I T L E H E R E

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Our Timeline.

2005

A business plan is a written

document that describes in detail how a business, usually a new

one.

2008

A business plan is a written

document that describes in detail how a business, usually a new

one.

2011

A business plan is a written

document that describes in detail how a business, usually a new

one.

2014

A business plan is a written

document that describes in detail how a business, usually a new

one.

2017

A business plan is a written

document that describes in detail how a business, usually a new

one.

2020

A business plan is a written

document that describes in detail how a business, usually a new

one.

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9

A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals. A business plan lays out a written plan from a marketing, financial and operational

viewpoint. Business plans are important to allow a company to lay out its goals and attract investment.

They are also a way for companies to keep themselves on track going forward.

Although they're especially useful for new companies, every company should have a business plan. Ideally, a company would revisit the plan periodically to see if goals have been met or have changed and evolved.

Sometimes, a new business plan is prepared for an

established business that is moving in a new direction.

The Problem.

W R I T E Y O U R S U B T I T L E H E R E

(10)

Market Validation.

A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals. A business plan lays out a written plan from a marketing, financial and operational

viewpoint.

$135,000

A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals. A business plan lays out a written plan from a marketing, financial and operational

viewpoint.

22,000 users

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11

Market Size.

W R I T E Y O U R S U B T I T L E H E R E

Total Available Market

A business plan is a written document that describes in detail how a business, usually a new one.

Serviceable Available Market

A business plan is a written document that describes in detail how a business, usually a new one.

Serviceable Obtainable Market

A business plan is a written document that describes in detail how a business, usually a new one.

(12)

Recent Trends.

(13)

13

The Product.

W R I T E Y O U R S U B T I T L E H E R E

A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals. A business

plan lays out a written plan from a marketing, financial and operational viewpoint. Business plans are important to allow a company to lay out its goals and attract investment. They are also a way for companies to keep themselves on track going forward.

(14)

Business Model.

Key Partners Key Activities Value

Propositions

Customer

Relationships

Customer Segments

A business plan is a written document that describes in detail.

A business plan is a written document that describes in detail.

A business plan is a written document that describes in detail.

A business plan is a written document that describes in detail.

A business plan is a written document that describes in detail.

Key Resources Channels

A business plan is a written document that describes in detail.

A business plan is a written document that describes in detail.

Cost Structure Revenue Streams

A business plan is a written document that describes in detail. A business plan is a written document that describes in detail.

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Market Adoption.

W R I T E Y O U R S U B T I T L E H E R E

Innovators

A business plan is a written

document that

describes in detail how.

Early

Adopters

A business plan is a written

document that

describes in detail how.

Early

Majority

A business plan is a written

document that

describes in detail how.

Late

Majority

A business plan is a written

document that

describes in detail how.

Laggards

A business plan is a written

document that

describes in detail how.

(16)

The Competition.

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17

Competitor Analysis.

W R I T E Y O U R S U B T I T L E H E R E

Competitor 01 Competitor 02 Competitor 03 Competitor 04

Navigation

High Medium Low High

Content Hierarchy

Medium High Low Medium

Labeling and

Taxonomy

Medium High Medium Low

Site Search

Low Low High Medium

(18)

Competitor Advantages.

Lower Cost Differentiation

Broad

Target

Cost Leadership Differentiation

Compet itive Scope Narrow

Target

Cost Focus Differentiation Focus

Competitive Advantage

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19

Customer Profile.

W R I T E Y O U R S U B T I T L E H E R E

Demographics

• Age: 35 years

• Marital Status: Married

• Gender: Female

• Parental Status: no children

Geographical Information

• Country: United States

• State: Florida

• City: Tampa

Psychographics

• Habits: big shopper, binge-watches Netflix

• Lifestyle: loves partying, extroverted, loves

meeting

• Interests: follows CNN news, talks about Jackie Chan movies

• Values: loves family, goes to church on Sundays,

value relationships

Socio-Economic Classification

• Salary: $70,000 per year

• Occupation: product

designer at a VC funded startup

• Home Environment: lives in an Expensive house and area

• Education: Bcs in Marketing

• Household Description:

lives with her husband

(20)

Customer Acquisition.

Identify ideal customer

Get found by suspects

Convert to prospects

Nurture into leads

Analyze & refine

(21)

21

2018 2020

0 300 600 900 1200 1500

Customer Traction.

W R I T E Y O U R S U B T I T L E H E R E

Feature 01

A business plan is a written document that describes in detail how a business, usually a new one.

Feature 02

A business plan is a written document that describes in detail how a business, usually a new one.

Feature 03

A business plan is a written document that describes in detail how a business, usually a new one.

(22)

Milestones.

$100,000

A business plan is a written document that describes in detail how a business, usually a new one.

$350,000

A business plan is a written document that describes in detail how a business, usually a new one.

$390,000

A business plan is a written document that describes in detail how a business, usually a new one.

2017 2018 2019 2020

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$466,000

A business plan is a written document that describes in detail how a business, usually a new one.

(23)

23

A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals. A business plan lays out a written plan from a marketing, financial and operational

viewpoint. Business plans are important to allow a company to lay out its goals and attract investment.

They are also a way for companies to keep themselves on track going forward.

Although they're especially useful for new companies, every company should have a business plan. Ideally, a company would revisit the plan periodically to see if goals have been met or have changed and evolved.

Sometimes, a new business plan is prepared for an

established business that is moving in a new direction.

Our Vision.

W R I T E Y O U R S U B T I T L E H E R E

(24)

Opportunity.

Online Courses

A business plan is a written document that describes in detail how a

business.

E-learning App

A business plan is a written document that describes in detail how a

business.

Virtual Classroom

A business plan is a written document that describes in detail how a

business.

One-on-one Tutoring

A business plan is a written document that describes in detail how a

business.

75%

75%

75%

75%

(25)

25

Product Features.

W R I T E Y O U R S U B T I T L E H E R E

Feature 01

A business plan is a written document that describes in detail how a business, usually a new one.

Feature 02

A business plan is a written document that describes in detail how a business, usually a new one.

Feature 03

A business plan is a written document that describes in detail how a business, usually a new one.

(26)

Feature 01

A business plan is a written document that describes in detail how a business, usually a new one.

Feature 02

A business plan is a written document that describes in detail how a business, usually a new one.

Feature 03

A business plan is a written document that describes in detail how a business, usually a new one.

Product Features.

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27

Feature 01

A business plan is a written document that describes in detail how a business, usually a new one.

Feature 02

A business plan is a written document that describes in detail how a business, usually a new one.

Feature 03

A business plan is a written document that describes in detail how a business, usually a new one.

Product Features.

W R I T E Y O U R S U B T I T L E H E R E

(28)

Development Roadmap.

Step 01 Step 02 Step 03 Step 04

Step 01

A business plan is a written document that describes in detail how a business.

Step 02

A business plan is a written document that describes in detail how a business.

Step 03

A business plan is a written document that describes in detail how a business.

Step 04

A business plan is a written document that describes in detail how a business.

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29

Pricing Table.

W R I T E Y O U R S U B T I T L E H E R E

Basic Plan

10 users. Free domain name.

5 GB storage. Limited

statistics. Standard Support A business plan is a written document that describes in.

$2.99

Get Started

Standard Plan

50 users. Free domain name.

30 GB storage. Unlimited statistics. Full Support

A business plan is a written document that describes in.

$9.99

Get Started

Premium Plan

100 users. Free domain name. 70 GB storage.

Unlimited statistics. Full Support

A business plan is a written document that describes in.

$29.99

Get Started

(30)

Testimonials.

“A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals.”

– Debra Hughes, Google Inc.

“A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals.”

– Brian Lee, Exxon Inc.

“A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals.”

– Patrick Carter, Amazon Inc.

“A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals.”

– Judith Brooks, Apple Inc.

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31

Gloria Perry

A business plan is a written document that describes in

detail how a business.

C E O

Ernest Walker

A business plan is a written document that describes in

detail how a business.

C F O

Cynthia Roberts

A business plan is a written document that describes in

detail how a business.

C C O

Meet Our Team.

W R I T E Y O U R S U B T I T L E H E R E

(32)

Gloria Perry

A business plan is a written document that describes in detail how a

business.

C E O

Jason Kelly

A business plan is a written document that describes in detail how a

business.

C E O

Ernest Walker

A business plan is a written document that describes in detail how a

business.

C F O

Cynthia Roberts

A business plan is a written document that describes in detail how a

business.

C C O

Meet Our Team.

(33)

33

A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals. A business

plan lays out a written plan from a marketing, financial and operational viewpoint. Business plans are important to allow a company to lay out its goals and attract investment. They are also a way for companies to keep themselves on track going forward.

Why Invest Now.

W R I T E Y O U R S U B T I T L E H E R E

(34)

Expenses ($)

Accounting 00000

Advertising 00000

Bank Changes 00000

Cost of Goods Sold 00000

Depreciation 00000

Insurance 00000

Interest 00000

Rent 00000

Repairs & maintenance 00000

Training / Seminars 00000

Wages and On Costs 00000

T O T A L E X P E N S E S = L O S S 0 0 0 0 0 0 0

Income ($)

Sales 00000

Services 00000

Other Income 00000

T O T A L I N C O M E = P R O F I T 0 0 0 0 0 0 0

Profit / Loss 00000

The Financials: Profit & Loss.

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35

The Financials: Balance Sheet.

W R I T E Y O U R S U B T I T L E H E R E

Assets

C U R R E N T Cash (equivalents) 10.0

Inventories 10.0

Accounts receivable 10.0

Other 10.0

T O T A L C U R R E N T 4 0 . 0

F I X E D PPE 10.0

Goodwill 10.0

Intangible assets 10.0

Other 10.0

T O T A L F I X E D 4 0 . 0

Total Assets 80.0

Liabilities

C U R R E N T Accounts payable 10.0

Short-term debt 10.0

Other 10.0

T O T A L C U R R E N T 3 0 . 0

F I X E D Long-term debt 10.0

Other 10.0

T O T A L F I X E D 2 0 . 0

E Q U I T Y Paid-in capital 10.0

Retained earnings 20.0

T O T A L E Q U I T Y 3 0 . 0

Total Liabilities 80.0

(36)

Ask Slide.

$3.5K

What we’ve raised

A business plan is a written

document that describes in detail how a business, usually a new.

$10.1K

What we need

A business plan is a written

document that describes in detail how a business, usually a new.

Revenue

How we will spend it

A business plan is a written

document that describes in detail how a business, usually a new.

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37

Contact Us.

W R I T E Y O U R S U B T I T L E H E R E

Address

1234 SW Main Street, Los Angeles, CA

Phone

+1 (234) 567 - 8900

Website

www.your-domain.com

E-mail

[email protected]

(38)

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