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Teori
Prilaku
Produsen
Produksi artinya kegiatan menambah nilai guna suatu barang atau jasa untuk keperluan orang banyak.
Faktor Produksi: Dibedakan menjadi tetap dan variabel tergantung pada hubungannya dengan tingkat produksi.
Faktor produksi tetap: jumlah penggunaannya tidak tergantung pada jumlah produksi.
Faktor produksi variabel: jumlah penggunaannya tergantung pada tingkat produksi.
Kegunaan Dalam Produksi:
Dalam kegiatan menambah nilai guna barang atau jasa ini, dikenal lima jenis kegunaan, yaitu:
Guna Bentuk: Mengubah bentuk barang untuk memiliki nilai ekonomis (contoh: kayu menjadi mebel).
Guna Jasa: Memberikan pelayanan jasa (contoh: tukang becak, pangkas rambut).
Guna Tempat: Memanfaatkan lokasi barang memiliki nilai ekonomis (contoh:
pengangkutan pasir).
Guna Waktu: Memanfaatkan waktu tertentu dalam produksi (contoh: pembelian beras pada saat panen).
Guna Milik: Memanfaatkan modal untuk menghasilkan keuntungan (modal dikelola oleh orang lain).
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TEORI PRODUKSI DAN
KEGIATAN PERUSAHAAN
Dalam teori ekonomi, perusahaan memiliki tujuan yang sama, yakni
mencapai keuntungan maksimum.Tujuan ini dicapai melalui pengelolaan efisien faktor-faktor produksi, memastikan penggunaannya yang optimal, sehingga memaksimumkan keuntungan secara ekonomis.
1. Tujuan
Perusahaan
2. Cara Mencapai Tujuan Memaksimumkan Keuntungan
Meskipun pemaksimuman keuntungan bukan tujuan utama dalam praktik perusahaan, mencapai keuntungan maksimum tetap menjadi fokus utama.
Pendekatan yang berbeda-beda, seperti penekanan pada volume
penjualan atau mempertimbangkan aspek politik dalam menentukan
tingkat produksi, dapat digunakan.
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Dalam menganalisi bagaimana perusahaan melakukan kegiatatan
produksi, teori ekonomi membedakan jangak waktu analisi kepada dua jangka waktu;
PERUSAHAAN DITINJAU DARI SUDUT TEORI EKONOMI
3. Jangka Pendek Dan Jangka Panjang
4. Firma Dan Industri
Firma(perusahaan) adalah suatu badan usaha yang menggunakan faktor- faktor produksi untuk menghasilkan barang-barang yang dibutuhkan
masyarakat. Sedangkan, industri dalam teori ekonomi adalah sebagai kumpulan firma-firma yg menghasilkan barang yang sama atau sangat bersamaan yang terdapat dalam suatu pasar.
1. Jangka Pendek, dikatakan apabila sebagian dari faktor produksi dianggap tetap jumlahnya.
2. Jangka Panjang, didalam jangka panjang semua faktor produksi
dapat mengalami perubahan..
Company Name.
P I T C H D E C K
P R E S E N T A T I O N
7
A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals. A business
plan lays out a written plan from a marketing, financial and operational viewpoint. Business plans are important to allow a company to lay out its goals and attract investment. They are also a way for companies to keep themselves on track going forward.
Welcome Slide.
W R I T E Y O U R S U B T I T L E H E R E
Our Timeline.
2005
A business plan is a written
document that describes in detail how a business, usually a new
one.
2008
A business plan is a written
document that describes in detail how a business, usually a new
one.
2011
A business plan is a written
document that describes in detail how a business, usually a new
one.
2014
A business plan is a written
document that describes in detail how a business, usually a new
one.
2017
A business plan is a written
document that describes in detail how a business, usually a new
one.
2020
A business plan is a written
document that describes in detail how a business, usually a new
one.
9
A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals. A business plan lays out a written plan from a marketing, financial and operational
viewpoint. Business plans are important to allow a company to lay out its goals and attract investment.
They are also a way for companies to keep themselves on track going forward.
Although they're especially useful for new companies, every company should have a business plan. Ideally, a company would revisit the plan periodically to see if goals have been met or have changed and evolved.
Sometimes, a new business plan is prepared for an
established business that is moving in a new direction.
The Problem.
W R I T E Y O U R S U B T I T L E H E R E
Market Validation.
A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals. A business plan lays out a written plan from a marketing, financial and operational
viewpoint.
$135,000
A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals. A business plan lays out a written plan from a marketing, financial and operational
viewpoint.
22,000 users
11
Market Size.
W R I T E Y O U R S U B T I T L E H E R E
Total Available Market
A business plan is a written document that describes in detail how a business, usually a new one.
Serviceable Available Market
A business plan is a written document that describes in detail how a business, usually a new one.
Serviceable Obtainable Market
A business plan is a written document that describes in detail how a business, usually a new one.
Recent Trends.
13
The Product.
W R I T E Y O U R S U B T I T L E H E R E
A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals. A business
plan lays out a written plan from a marketing, financial and operational viewpoint. Business plans are important to allow a company to lay out its goals and attract investment. They are also a way for companies to keep themselves on track going forward.
Business Model.
Key Partners Key Activities Value
Propositions
Customer
Relationships
Customer Segments
A business plan is a written document that describes in detail.
A business plan is a written document that describes in detail.
A business plan is a written document that describes in detail.
A business plan is a written document that describes in detail.
A business plan is a written document that describes in detail.
Key Resources Channels
A business plan is a written document that describes in detail.
A business plan is a written document that describes in detail.
Cost Structure Revenue Streams
A business plan is a written document that describes in detail. A business plan is a written document that describes in detail.
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Market Adoption.
W R I T E Y O U R S U B T I T L E H E R E
Innovators
A business plan is a written
document that
describes in detail how.
Early
Adopters
A business plan is a written
document that
describes in detail how.
Early
Majority
A business plan is a written
document that
describes in detail how.
Late
Majority
A business plan is a written
document that
describes in detail how.
Laggards
A business plan is a written
document that
describes in detail how.
The Competition.
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Competitor Analysis.
W R I T E Y O U R S U B T I T L E H E R E
Competitor 01 Competitor 02 Competitor 03 Competitor 04
Navigation
High Medium Low HighContent Hierarchy
Medium High Low MediumLabeling and
Taxonomy
Medium High Medium LowSite Search
Low Low High MediumCompetitor Advantages.
Lower Cost Differentiation
Broad
Target
Cost Leadership DifferentiationCompet itive Scope Narrow
Target
Cost Focus Differentiation FocusCompetitive Advantage
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Customer Profile.
W R I T E Y O U R S U B T I T L E H E R E
Demographics
• Age: 35 years
• Marital Status: Married
• Gender: Female
• Parental Status: no children
Geographical Information
• Country: United States
• State: Florida
• City: Tampa
Psychographics
• Habits: big shopper, binge-watches Netflix
• Lifestyle: loves partying, extroverted, loves
meeting
• Interests: follows CNN news, talks about Jackie Chan movies
• Values: loves family, goes to church on Sundays,
value relationships
Socio-Economic Classification
• Salary: $70,000 per year
• Occupation: product
designer at a VC funded startup
• Home Environment: lives in an Expensive house and area
• Education: Bcs in Marketing
• Household Description:
lives with her husband
Customer Acquisition.
Identify ideal customer
Get found by suspects
Convert to prospects
Nurture into leads
Analyze & refine
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2018 2020
0 300 600 900 1200 1500
Customer Traction.
W R I T E Y O U R S U B T I T L E H E R E
Feature 01
A business plan is a written document that describes in detail how a business, usually a new one.
Feature 02
A business plan is a written document that describes in detail how a business, usually a new one.
Feature 03
A business plan is a written document that describes in detail how a business, usually a new one.
Milestones.
$100,000
A business plan is a written document that describes in detail how a business, usually a new one.
$350,000
A business plan is a written document that describes in detail how a business, usually a new one.
$390,000
A business plan is a written document that describes in detail how a business, usually a new one.
2017 2018 2019 2020
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$466,000
A business plan is a written document that describes in detail how a business, usually a new one.
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A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals. A business plan lays out a written plan from a marketing, financial and operational
viewpoint. Business plans are important to allow a company to lay out its goals and attract investment.
They are also a way for companies to keep themselves on track going forward.
Although they're especially useful for new companies, every company should have a business plan. Ideally, a company would revisit the plan periodically to see if goals have been met or have changed and evolved.
Sometimes, a new business plan is prepared for an
established business that is moving in a new direction.
Our Vision.
W R I T E Y O U R S U B T I T L E H E R E
Opportunity.
Online Courses
A business plan is a written document that describes in detail how a
business.
E-learning App
A business plan is a written document that describes in detail how a
business.
Virtual Classroom
A business plan is a written document that describes in detail how a
business.
One-on-one Tutoring
A business plan is a written document that describes in detail how a
business.
75%
75%
75%
75%
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Product Features.
W R I T E Y O U R S U B T I T L E H E R E
Feature 01
A business plan is a written document that describes in detail how a business, usually a new one.
Feature 02
A business plan is a written document that describes in detail how a business, usually a new one.
Feature 03
A business plan is a written document that describes in detail how a business, usually a new one.
Feature 01
A business plan is a written document that describes in detail how a business, usually a new one.
Feature 02
A business plan is a written document that describes in detail how a business, usually a new one.
Feature 03
A business plan is a written document that describes in detail how a business, usually a new one.
Product Features.
27
Feature 01
A business plan is a written document that describes in detail how a business, usually a new one.
Feature 02
A business plan is a written document that describes in detail how a business, usually a new one.
Feature 03
A business plan is a written document that describes in detail how a business, usually a new one.
Product Features.
W R I T E Y O U R S U B T I T L E H E R E
Development Roadmap.
Step 01 Step 02 Step 03 Step 04
Step 01
A business plan is a written document that describes in detail how a business.
Step 02
A business plan is a written document that describes in detail how a business.
Step 03
A business plan is a written document that describes in detail how a business.
Step 04
A business plan is a written document that describes in detail how a business.
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Pricing Table.
W R I T E Y O U R S U B T I T L E H E R E
Basic Plan
10 users. Free domain name.
5 GB storage. Limited
statistics. Standard Support A business plan is a written document that describes in.
$2.99
Get Started
Standard Plan
50 users. Free domain name.
30 GB storage. Unlimited statistics. Full Support
A business plan is a written document that describes in.
$9.99
Get Started
Premium Plan
100 users. Free domain name. 70 GB storage.
Unlimited statistics. Full Support
A business plan is a written document that describes in.
$29.99
Get Started
Testimonials.
“A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals.”
– Debra Hughes, Google Inc.
“A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals.”
– Brian Lee, Exxon Inc.
“A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals.”
– Patrick Carter, Amazon Inc.
“A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals.”
– Judith Brooks, Apple Inc.
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Gloria Perry
A business plan is a written document that describes in
detail how a business.
C E O
Ernest Walker
A business plan is a written document that describes in
detail how a business.
C F O
Cynthia Roberts
A business plan is a written document that describes in
detail how a business.
C C O
Meet Our Team.
W R I T E Y O U R S U B T I T L E H E R E
Gloria Perry
A business plan is a written document that describes in detail how a
business.
C E O
Jason Kelly
A business plan is a written document that describes in detail how a
business.
C E O
Ernest Walker
A business plan is a written document that describes in detail how a
business.
C F O
Cynthia Roberts
A business plan is a written document that describes in detail how a
business.
C C O
Meet Our Team.
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A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals. A business
plan lays out a written plan from a marketing, financial and operational viewpoint. Business plans are important to allow a company to lay out its goals and attract investment. They are also a way for companies to keep themselves on track going forward.
Why Invest Now.
W R I T E Y O U R S U B T I T L E H E R E
Expenses ($)
Accounting 00000
Advertising 00000
Bank Changes 00000
Cost of Goods Sold 00000
Depreciation 00000
Insurance 00000
Interest 00000
Rent 00000
Repairs & maintenance 00000
Training / Seminars 00000
Wages and On Costs 00000
T O T A L E X P E N S E S = L O S S 0 0 0 0 0 0 0
Income ($)
Sales 00000
Services 00000
Other Income 00000
T O T A L I N C O M E = P R O F I T 0 0 0 0 0 0 0
Profit / Loss 00000
The Financials: Profit & Loss.
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The Financials: Balance Sheet.
W R I T E Y O U R S U B T I T L E H E R E
Assets
C U R R E N T Cash (equivalents) 10.0
Inventories 10.0
Accounts receivable 10.0
Other 10.0
T O T A L C U R R E N T 4 0 . 0
F I X E D PPE 10.0
Goodwill 10.0
Intangible assets 10.0
Other 10.0
T O T A L F I X E D 4 0 . 0
Total Assets 80.0
Liabilities
C U R R E N T Accounts payable 10.0
Short-term debt 10.0
Other 10.0
T O T A L C U R R E N T 3 0 . 0
F I X E D Long-term debt 10.0
Other 10.0
T O T A L F I X E D 2 0 . 0
E Q U I T Y Paid-in capital 10.0
Retained earnings 20.0
T O T A L E Q U I T Y 3 0 . 0
Total Liabilities 80.0
Ask Slide.
$3.5K
What we’ve raised
A business plan is a written
document that describes in detail how a business, usually a new.
$10.1K
What we need
A business plan is a written
document that describes in detail how a business, usually a new.
Revenue
How we will spend it
A business plan is a written
document that describes in detail how a business, usually a new.
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Contact Us.
W R I T E Y O U R S U B T I T L E H E R E
Address
1234 SW Main Street, Los Angeles, CA
Phone
+1 (234) 567 - 8900
Website
www.your-domain.com