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PLANNING AND MANUFACTURING OF BUSINESS KOREAN TOAST EGG DROP
(MARKETING ASPECT REVIEW)
Student Name : Syarifah Raihan Student ID Number : 5103191370
Supervisor : Nazrantika Sunarto SE.,M.M
Abstract
This Final Project is entitled “Planning and making Korean Toast Egg Drop Business (Marketing Aspect Overview). The purpose of this final project is to find out how to plan and make a Korean Toast Egg Drop business. to find out how segmenting, positioning, targeting, and the marketing mix (Marketing Mix) are, as well as to find out what obstacles are faced and what solutions are given when doing marketing. In this final project using 4 methods consisting of project preparation plans, project implementation plans, project completion plans and project reporting plans. The result of the implementation of this final project is for the preparation stage, in the marketing department the first thing to do is to prepare capital, survey the location to market the product. The implementation time for this final project starts from October 7, 2021 to December 19, 2021, which is located on Jalan Bathin Alam, Sungai Alam, Gg. Polytechnic, Bengkalis District by selling by delivery order. The completion of the Korean Toast Egg Drop product project sets a selling price of Rp. 7,000/pc. Project reporting consists of reporting on the implementation of project activities and financial reports on the implementation of project activities.
Keywords: Business Planning, Marketing Mix, Sagmenting, Targeting, Positioning
