Policy & the Perfectly
Competitive Model: Consumer
& Producer Surplus
Recall:
Consumer surplus is the difference between what the consumer has to pay for a good and the amount he/she is willing to pay.
S
D P
Q P*
Q*
It is the area under the demand curve & above the price.
Producer surplus is the difference between what the producer receives for the good and the amount he/she must
receive to be willing to provide the good.
S
D P
Q P*
Q*
It is the area above the supply curve & below the price.
Social Welfare
Social welfare = consumer surplus + producer surplus.
In cases where there is tax revenue involved, that is
added as well in the computation of social welfare.
Let’s look at the sizes of the consumer &
producer surpluses at various output levels.
At quantity Q
1& price P
1, consumer surplus is the purple area & producer surplus is the green area.
D P
Q P
1Q
1S
As we increase the quantity & reduce the price, the total area of the consumer & producer
surpluses increases,
S
D P
Q P
2Q
2S
D P
Q P
3Q
3and increases,
until we reach the perfectly competitive equilibrium.
S
D P
Q P*
Q*
We can not continue this process beyond that equilibrium however.
S
D P
Q
PS PD
Q4
Output levels greater than the equilibrium will only be
purchased at prices below the equilibrium price, but they will only be produced at prices above the equilibrium price.
So there is no price at which those output levels will be produced & sold.
We have found that social welfare, which equals
total consumer & producer surplus, is maximized at the
perfectly competitive equilibrium.
How do we compare the social welfare of two different situations?
1. Calculate the welfare from situation 1 by summing its consumer surplus and producer surplus:
W
1= CS
1+ PS
1.
2. Calculate the welfare from situation 2 by summing its consumer surplus and producer surplus:
W
2= CS
2+ PS
2.
3. Calculate the difference,
W
2– W
1= (CS
2+ PS
2) – (CS
1+ PS
1).
This tells us the gain or loss of welfare of one situation relative to the other.
When a policy results in a loss of welfare to society,
that loss is often referred to as the deadweight loss.
Notice that we just calculated the social welfare gain or loss as the difference in
combined consumer and producer surplus, W
2– W
1= (CS
2+ PS
2) – (CS
1+ PS
1).
An alternative equivalent way is the following.
1. Calculate the change in consumer surplus:
ΔCS = CS
2– CS
1.
2. Calculate the change in producer surplus:
ΔPS = PS
2– PS
1.
3. Add to get the total gain or loss in social welfare:
ΔCS + ΔPS = (CS
2– CS
1) + (PS
2– PS
1)
Let’s explore the welfare effects of
some government policies.
Price Ceilings
S
D P
Q P*
Q*
Without the ceiling our consumer & producer
surpluses are as shown by the purple & green areas.
With price ceiling, P
c, the consumer & producer surpluses are as shown.
S
D P
Q P
cQ
cConsumers have lost area V but gained area U.
S
D P
Q P
cQ
cU
V
The consumers who gain are those who get the product at a lower price.
S
D P
Q P
cQ
cU
V
The consumers who lose are those who are no longer
able to buy the product because there is less supplied.
In the graph shown, area U is larger than area V, so consumers as a whole gain. However, if area
U is smaller than area V, consumers lose.
S
D P
Q P
cQ
cU
V
Producers have lost areas U and W.
S
D P
Q P
cQ
cU W
So area U just moved from producers to consumers, but areas V and W were lost to everyone.
S
D P
Q P
cQ
cW V U
Area V+W is the difference in the total consumer and producer surplus with and without the policy
(CS
2+ PS
2) – (CS
1+ PS
1).
S
D P
Q P
cQ
cW
V
It is the deadweight loss to society that
results from the policy.
Price Ceiling Example: Rent Controls
Suppose in the absence of controls, equilibrium rent would be 8 thousand dollars per year & equilibrium quantity would be
2 million apartments.
S
D
Rent
(thousands of dollars per year)
Quantity of apartments (millions)
8
0 2.0
Next suppose that a price ceiling of 7 thousand dollars is imposed. As a result the quantity supplied drops to 1.8 million.
S
D
Rent
(thousands of dollars per year)
Quantity of apartments (millions)
8 7
0 1.8 2.0
Based on the graph, determine the effects on consumers, producers, & society as a whole.
S
D
Rent
(thousands of dollars per year)
Quantity of apartments (millions)
9 8 7
0 1.8 2.0
S
D
Rent
(thousands of dollars per year)
Quantity of apartments (millions)
9 8 7
0 1.8 2.0
W V U
Recall that consumers gain area U and lose area V.
Producers lose areas U and W.
S
D
Rent
(thousands of dollars per year)
Quantity of apartments (millions)
9 8 7
0 1.8 2.0
W V U
U = (1.8 million) (8,000 – 7,000) = $1,800 million V = (1/2)(0.2 million)(1,000) = $100 million
W = (1/2)(0.2 million)(1,000) = $100 million
S
D
Rent
(thousands of dollars per year)
Quantity of apartments (millions)
9 8 7
0 1.8 2.0
W V U
Consumers gain
U – V = $1,800 million - $100 million = $1,700 million.
Producers lose
U + W = $1,800 million + $100 million = $1,900 million
S
D
Rent
(thousands of dollars per year)
Quantity of apartments (millions)
9 8 7
0 1.8 2.0
W V U
Producers lose $200 million dollars more than consumers gain.
So there is a deadweight loss of $200 million per year.
Are the effects of price floors
similar to those of price ceilings?
Let’s see.
Once again without the floor, consumer & producer surpluses are as shown by the purple & green areas.
S
D P
Q P*
Q*
If a price floor of P
fis imposed, consumer & producer surpluses are these purple & green areas.
S
D P
Q P
fQ
fConsumers lose areas U & V.
S
D P
Q P
fQ
fU V
Producers gain area U & lose area W.
S
D P
Q P
fQ
fU
W
Again the deadweight loss is area V+W . S
D P
Q P
fQ
fW V
In the analysis that we just did,
we assumed that producers cut their output so that it was just equal to Q
f, the quantity demanded.
S
D P
Q P
fQ
fHowever, it doesn’t always work that way.
In the case of agricultural price supports, producers grow as much as they want
and the government buys the surplus.
At a price of Pf, producers will supply Qs.
S
D P
Q
dQ
sQ
The resulting surplus is Qs – Qd, which is purchased by the government with taxpayer money at price Pf.
This represents a cost to consumers of the gray rectangle T.
T
P
fP*
Consumer surplus also falls by area U + V.
S
D P
Q P
fP*
Q
dQ
sSo consumers lose a total of T + U + V .
U V
T
Remember that producer surplus is the area under the price and above the supply curve.
S
D P
Q
fQ
So producer surplus increases from the orange area to the yellow area.
P
fP*
The increase in producer surplus is the pink area.
S
D P
Q
fQ P
fP*
That gain to producers is much smaller than the loss to consumers (T + U + V).
S
D P
Q
dQ
sQ
U V
T
P
fP*
Therefore, as a
result of the price
floor, total social
welfare falls.
Next, we’ll examine the effect of
a sales tax.
Suppose a tax of $0.25 per unit is imposed on an item.
S
D P
Q
1.50
50
From the consumer’s perspective, it is as if the supply
curve has shifted up vertically by the tax amount of $0.25.
S’
$0.25
The equilibrium quantity falls & the equilibrium price rises.
S
D P
Q
1.50
40 50
Although the price rises, it does not rise by the full amount of the tax.
S’
$0.25
$0.25
S
D P
Q
1.65 1.50 1.40
40 50
S’
$0.25
The buyer pays (in this example) 15 cents more than before.
The seller gets 25 cents less than the buyer pays.
So the seller gets 10 cents less than before.
Consumer surplus falls by area U + V.
S
D P
Q
V
S’
1.65 1.50 1.40
40 50
U
Producer surplus falls by area X + W.
S
D P
Q
W
S’
1.65 1.50 1.40
40 50
X
S
D P
Q S’
1.65 1.50 1.40
0 40 50
X U
Tax revenues equal the tax per unit times the number of units sold.
So the area U + X is the government tax revenue.
S
D P
Q S’
1.65 1.50 1.40
0 40 50
V X W
U
The total change in social welfare is the change in consumer surplus [-(U + V)] plus the change in producer surplus [-(X + W)] plus the
government revenue (U + X), which equals
[-U - V] + [-X - W] + (U + X) = – V – W or – (V + W) .
The negative sign in front of the V + W indicates that it is a loss of V + W.
So area V + W is deadweight loss.
S
D P
Q S’
1.65 1.50 1.40
0 40 50
V W
Next, we’ll examine the effects of international trade
and of tariffs & quotas.
Domestic Demand Curve (D
D):
Demand for Cars by U.S. Consumers
quantity D
Dprice
Domestic Supply Curve (S
D): Supply of Cars to U.S. Consumers by U.S.
Producers
quantity S
DD
Dprice
Without trade: price is P
1& quantity is Q
1.
quantity S
DD
DP
1O Q
1price
Without trade: consumer surplus is area A ...
quantity S
DD
DP
1O Q
1A
price
... and producer surplus is area B.
quantity S
DD
DP
1O Q
1B
price
Total Supply Curve (S
T): Supply of Cars to U.S. Consumers by All Producers
quantity S
DD
DS
TQ
1P
1O
price
With trade: price is P
2and quantity purchased by U.S. consumers is Q
2.
quantity S
DD
DS
TQ
1Q
2P
1P
2O
price
The quantity sold by U.S. producers is Q
0and the quantity of imports is Q
2– Q
0.
quantity S
DD
DS
TQ
0Q
1Q
2P
1P
2O
price
With trade: Consumer Surplus is area C
quantity S
DD
DS
TP
1P
2O Q
0Q
1Q
2C
price
Recall: Without trade, consumer surplus was area A.
quantity S
DD
DS
TConsumers have gained area C-A
from trade.
P
1P
2O Q
0Q
1Q
2A
C – A
price
Our concern is the welfare of U.S.
consumers and U.S. producers (not foreign producers).
Domestic producer surplus is the area above the domestic supply curve and below the price.
Suppose we are viewing this issue from the
perspective of the U.S. government.
With trade: (Domestic) Producer Surplus is area D.
quantity S
DD
DS
TP
1P
2O Q
0Q
1Q
2D
price
Recall: Without trade, producer surplus was area B.
quantity S
DD
DS
TP
1P
2O Q
0Q
1Q
2B
price
Producers have lost area B – D from trade.
quantity S
DD
DS
TP
1P
2O Q
0Q
1Q
2B - D
price
So consumers have gained area C – A ...
quantity S
DD
DS
TP
1P
2O Q
0Q
1Q
2C – A
price
... and producers have lost area B – D.
quantity S
DD
DS
TP
1P
2O Q
0Q
1Q
2B - D
price
So for U.S. citizens, there is a net gain from trade of area G.
quantity S
DD
DS
TP
1P
2O Q
0Q
1Q
2G
price
Putting it all together:
Relative to the no-trade situation, when there is free trade,
the price paid by U.S. consumers is lower.
the quantity purchased by U.S. consumers is higher.
there is a gain in consumer surplus.
there is a loss of producer surplus.
there is a net gain to U.S. citizens or a gain
in total social welfare.
The net gain we just found was the gain from free trade, that is, trade without tariffs or
quotas.
Let’s look now at the effect that quotas & tariffs have on consumer & producer surplus.
In the analysis that follows, we assume that a single country’s production of a good is small relative to
total world production. Therefore, the equilibrium price of the good in the world as a whole is not changed by the policy of a single country.
Suppose a tariff of t dollars is imposed on cars
imported to the U.S.
quantity S
DD
DS
TP
2O
Q0
Q1 Q2
price
Suppose a tariff of t dollars is imposed on cars imported to the U.S.
The price of domestic cars in the U.S. will rise so that the new price equals the pre-tariff price + the tariff t.
P
2+ t
tquantity S
DD
DS
TP
2+ t P
2O price
The total number of cars purchased by U.S. consumers will fall to Q2’, the number of domestic cars purchased will rise to Q0’, and the number of imported cars will fall to Q2’ – Q0’.
Q0
Q0
’
Q1 Q2’
Q2How will consumer &
domestic producer surplus change?
quantity S
DD
DS
TP
2+ t P
2O price
Consumer surplus will fall from this area
t
Q0
Q0
’
Q1 Q2’
Q2quantity S
DD
DS
TP
2+ t P
2O price
to this area
Q0
Q0
’
Q1 Q2’
Q2quantity S
DD
DS
TP
2+ t P
2O price
which is a loss of consumer surplus of this area.
t
Q0
Q0
’
Q1 Q2’
Q2quantity S
DD
DS
TP
2+ t P
2O price
Domestic producer surplus rises from this area
Q0
Q0
’
Q1 Q2’
Q2quantity S
DD
DS
TP
2+ t P
2O price
to this area
Q0
Q0
’
Q1 Q2’
Q2quantity S
DD
DS
TP
2+ t P
2O price
which is an increase in domestic producer surplus of this area.
Q0
Q0
’
Q1 Q2’
Q2quantity S
DD
DS
TP
2+ t P
2O price
Government revenues from the tariff are
the number of imports times the tariff per import, which is this area.
t
Q0
Q0
’
Q1 Q2’
Q2quantity S
DD
DS
TP
2+ t P
2O price
The deadweight loss from the tariff is the change in consumer surplus
+ the change in domestic producer surplus + the government tariff revenue.
Q0
Q0
’
Q1 Q2’
Q2So the deadweight loss is the area of these two triangles.
What is the effect of an import quota instead of a tariff?
Suppose the government establishes a quota of q .
Then the price of cars will rise until the
quantity supplied by domestic producers +
the import quota = the quantity demanded
by U.S. consumers.
quantity S
DD
DS
TP
3P
2O price
Suppose the quota is q = Q
2’ – Q
0’.
Q0
Q0
’
Q1 Q2’
Q2The new price will be P
3.
quantity S
DD
DS
TP
3P
2O price
Again consumer surplus falls by this area.
t
Q0
Q0
’
Q1 Q2’
Q2quantity S
DD
DS
TP
3P
2O price
Domestic producer surplus increases by this area.
Q0
Q0
’
Q1 Q2’
Q2quantity S
DD
DS
TP
3P
2O price
However there is no additional government revenue.
So the deadweight loss from a quota is this area which is greater than the deadweight loss from a comparable tariff.
Q0