Praise for the blessings and grace of the Almighty God, who has given the author health and opportunity to carry out practical work activities and to complete the practical work reports that the authors do in PT. Agung Automall Soekarno–Hatta branch who are very kind, friendly and accept writers to join and have a chance to become one of PT family members. In compiling this Job training report, the author realizes that without the guidance of various parties this job training report cannot be completed in a given time, so the authors want to thank all those who have been involved and helped the author.
Alkadri Perdana, B.IT., MBA as student coordinator in the International Business Administration study program. All Creative Marketing employees of the PT Agung Automall Soekarno-Hatta branch who already gave the writer guidance and a lot of experience during the work training.
INTRODUCTION
Background of the Apprenticeship
Practical work is the application or practice and application of learned theories in a factual manner where in this activity students will get things that can be used as work experience (work simulation) before undergoing actual work activities/activities, and students they can also apply the knowledge gained from the results of practical work. Realization of practical work will bring students to a real experience, namely in the world of work. The process of practical work which is carried out by entering directly into the company, will create a description of new thinking, because here the theory will be applied and the students will understand and learn easily.
For diploma III candidate students, this practical work is carried out after the students have completed at least 4 (four) semesters and graduated, carried out for 1 month. Meanwhile, practical work for diploma IV graduate students is done after the students have completed at least 6 (six) semesters and have graduated, which is done for a minimum of 3 months and a maximum of 4 months. 3 Based on the above, the author, as a student at the International Business Administration Study, is obliged to carry out practical work activities for a minimum of 4 months.
The author chose PT Agung Automall Soekarno-Hatta branch The implementation of the KP starts from 01 February 2023 to 31 May 2023. The implementation of the KP is expected to increase the author's knowledge of various good and correct tasks and be able to to face the real world of work with the experience gained.
Purpose of the Apprenticeship
Significances of the Apprenticeship
GENERAL DESCRIPTION OF THE COMPANY
- Company Profile
- PT. Agung Automall Soekarno-Hatta Logo
- Vision and Mission
- Corporate Values
- Kind of Business
- Organization Structure
- The Working Process
PT Agung Automall Soekarno-Hatta branch is well known for Toyota vehicle products, although there are several competing markets that are similarly located in the city of Pekanbaru, including Honda, Daihatsu, etc. But that does not rule out the possibility of toyota products at PT Agung Automall Soekarno-Hatta branch is the best selling product every year among other competing markets. PT Agung Automall Soekarno-Hatta branch, which is the Agung Toyota dealer, is one of the main dealers (authorized main dealer) of Toyota in Pekanbaru city, which not only provides new vehicles, but has Agung Autogaleria, which specializes in sell used vehicles with maintained quality.
In the sales service of PT Agung Automall, the Soekarno-Hatta branch has taken advantage of sales innovations carried out by building a Prospecting Management System information system to shorten the administration process for vehicle purchases, also equipped with One Stop support services Solution to simplify the vehicle purchasing process, including leasing and insurance financing. The branch of PT Agung Automall Soekarno-Hatta cooperates in carrying out credit sales with various leasing companies that have become a trust for the company due to the long-term cooperation. Every company must have a vision and mission to achieve its objectives and act as a driving force in the implementation of its respective programs, as does PT Agung Automall cabang Soekarno-Hatta.
PT Agung Automall Soekarno-Hatta branch is an Indonesia-based company engaged in the automotive sector. The Creative Marketing team at the PT Agung Automall Soekarno Hatta branch begins conducting market research and analysis.
SCOPE OF THE APPRENTICESHIP
Job Description
This offer letter is a letter that is usually made for sellers who request to make them and usually the letter is made to offer a product or car unit with the person concerned, usually the offer letter is only made for companies or agency government.
Systems and Procedures
- System
- Procedures
16 The description of the procedures carried out when carrying out practical work (KP) at the Creative Marketing Division at PT. The Agung Automall Soekarno Hatta branch is one of the most important branches in the car trading sector in Pekanbaru and has cooperated with various agencies and institutions. Agung Automall Soekarno Hatta branch, especially social media Instagram, the content is intended to be able to promote new products or information about the branch's trunk.
One of the teams will monitor customer data on a daily basis, usually the data to be monitored daily can amount to thousands of data. After follow-up, the team will usually mark the data that has been followed up in Microsoft Excel. One of the creative marketing teams will fill in salesperson prospect data in Exel every day to report to the Branch Manager with the aim that these prospects are also updated to the WEST AREA RM. Based on the above flowchart, the team fills in the sales prospect data every day after the salespeople finish the meeting with the branch manager. This prospect data is first collected and then the data is updated to Excel, and.
One of the routine activities in creative marketing is to make an offer letter for the salesman, usually the sales will ask every day to make an offer letter to be given to the destination of the letter, for example to a company or PT. After updating the letter according to the purpose of the letter Save it to the desired.
Place of Apprenticeship
Obstacle and Solution
- Obstacle
- Solution
Conclusion
Suggestion
38 with the team that has given the task, and going forward data related to the company will be clarified again so that it is easy to understand.
Apprenticeship Certificate
Apprenticeship Acceptance Letter
Apprenticeship Statement Letter
List of Attendance
Daily Activities
Video content creation is one of the activities that is done almost every day in creative marketing and the schedule is set, video content will usually be edited in capcut application and uploaded to social media Instagram and brochure making is one form of promotion done on social media in Agung Automall. Briefing is one of the activities held at agung automall every Monday. The purpose of this briefing is to provide short explanations or meetings to provide concise information. Editing brochures for uploading to social media Further comments from customers by Industrial Coach.
Follow-up clients are typically done every day and usually the accounts being followed up are up to 30 accounts per day. Creating video content is one of the activities that is carried out almost every day in the creative marketing and the schedule is fixed, the video content is usually edited in the capcut application and uploaded on social media Instagram. Creating an offer letter is usually for sellers who need an offer letter, usually sellers who will confirm this to the team the offer letter is addressed to.
Production of brochures with car units with a girl theme and editing of daily video content of SELCA (Selasa bercanda). Record SENDU (Senin Edukasi) content in front of PT Agung Automall Soekarno-Hatta branch and edit the video through capcut app. Use Avanza to edit a daily brochure on the topic of family to be uploaded to social networks.
Creating promotional brochures with the theme "MUDIK" and editing daily SELCA content videos (Selasa bercanda). Create promotional tiktok content with the script "Why should you go to Agung Toyota Soekarno-Hatta" and review user talent sales in mToyota app. Creating promotional brochures with the theme “Lond Sofa Fashion” and editing daily SELCA content videos (Selasa bercanda).
Creating promotional brochures with the theme "MUDIK" and editing daily KASUR SELCA content videos (Kamis Seru). Created a brochure for daily content on Instagram and promoting the new Hilux unit and filling user talent sales data into the mToyota app.
