REFERENCES
Anjungroso, F. (2014). Program Sosial Tata Motors Diganjar Penghargaan Dompet Dhuafa. Retreived 15 January 2015, from
http://www.tribunnews.com/otomotif/2014/12/17/program-sosial-Tata -motors- diganjar-penghargaan-dompet-dhuafa.
Babbie, E. (2011). The Basics of Social Research. Retrieved 15 April 2015. Pg. 101.
Badan Pusat Statistik. (2013). Perkembangan Jumlah Kendaraan Bermotor Menurut Jenis Tahun 1987-2013. Retreived 8 January 201, from:
http://www.bps.go.id/tab_sub/view.php?tabel=1&id_subyek=17¬ab=12 Barnett, M.L., Jermier, J.M., Lafferty, B. A., (2006). Corporate Reputation: The Definitional Landscape. Retrieved 5 April 2015. Pg. 34.
Black, S. (1995). The Practice of Public Relations. Retrieved from 4 April 2015. Pg.
xxii.
Bless, C., Higson-Smith, C. (2005). Fundamentals of Social Research Methods: An African Perspective. Retrieved 15 April 2015. Pg. 64.
Creswell, J.W. (2003). Research Design: Qualitative, Quantitative, and Mixed Methods Approach 2nd Ed. Retrieved 15 April 2015. Pg. 15, 16, 18.
Engardio, P. (Ed.). (2007). CHINDIA: How China and India are revolutionizing global business (p. 308). New York, NY: McGraw-hill.
Gabungan Industri Kendaraan Bermotor Indonesia. GAIKINDO Members. Retreived 21 January 2015, from:
http://gaikindo.or.id/index.php?option=com_content&task=blogcategory&id=97&Ite mid=130
Giovanni, A., Hendrika, L. (2013). Studi Kausal Mengenai Pengaruh Budaya Organisasi dan Komunikasi Organisasi Terhadap Employee Engagement di Hotel Sheraton Surabaya. Retrieved 10 April 2015. Pg. 5.
Grunig, J.E. (2008). Excellence in Public Relations and Communication Management.
Retreived 26 March 2015. Pg. 10.
Guth, D. W., & Marsh, C. (2011). Public relations: A value driven approach. Pearson Higher Ed.
Kandampully, J., & Hu, H. H. (2007). Do hoteliers need to manage image to retain loyal customers?.International Journal of Contemporary Hospitality
Management, 19(6), 435-443.
Kim, J.H., Yong, J.H., (2010). A Model to Investigate the Influence of Marketing-Mix Efforts and Corporate Image on Brand Equity in the IT Software Sector. Retrieved 6 April 2015. Pg. 428.
Koskela, O. (2010). The corporate image of Posiva.
Kriyantono, R. (2007). Teknik Praktis Riset Komunikasi. Jakarta: Kencana.
Kusuma, N. I. (2011). Penerapan Strategi Public Relations dalam Penanganan
Keluhan Customer (Handling Complaint) Rumah Sakit “JIH” Yogyakarta.Retreived 4 April 2015. Pg. 43-44.
Lapuníková, H. (2010). Role of Corporate Image in a Communication Strategy of an Organization (Factor that Influence Perception of Image by its Stakeholders).
Retrieved 6 April 2015. Pg. 17-18
Leiva, R., Ferrero, I., Calderón, R. (2014). Corporate Reputation and Corporate Ethics: Looking Good or Doing Well. Retrieved 6 April 2015.
Lemmink, J., Schuijf, A., Streukens, S. (2003). The Role of Corporate Image and Company Employmeny Image in Explaining Application Intentions. Retrieved 6 April 2015. Pg. 3
Lindenmann, W. (2003). Guidelines for measuring the effectiveness of PR programs and activities. The Institute for PR. Available at: http://www. instituteforpr.
org/files/uploads/2002_MeasuringPrograms_1. pdf.
Marconi, J. (2004). Public relations: The complete guide. New York: Thomson.
May, T. (2011). Social Research. Retrieved 16 April 2015. Pg. 97.
Miller, J., Glassner, B. (2011). The “Inside” and “Outside”: Finding Realities in Interviews. In Silverman, D. Qualitative Research. Retrieved 16 April 2015. Pg. 137.
Mulyana, D. (2006). Metodologi Penelitian Kualitatif: Paradigma Baru Ilmu Komunikasi dan Ilmu Sosial Lainnya. Remaja Rosdakarya.
Newsom, D., Turk, J. V., & Kruckeberg, D. (2010).This is PR: The realities of public relations, tenth edition. Belmont, CA: Wadsworth Publishing Company.
Oliver, S. (2007). Public Relations Strategy, 2nd ed. (E-book). Retreived 4 April 2015. Pg. 2, 50-51.
Owizy, S.O. (2013). The Role of Public Relations in Building a Sustainable Corporate Image: a Study of Benue State Interna; Revenue Service (BIRS). Retreived 6 April 2015. Pg. vi-vii.
Punch, K.F. (2014). Introduction to Social Research: Quantitative and Qualitative Approaches.Retrieved 15 April 2015. Pg. 12, 206.
Pentland, B.T., Feldman, M.S. (2005). Organizational Routines as A Unit of Analysis.
Retreived 15 April 2015. Pg. 794.
Rakhmat, J. (2007). Metode penelitian komunikasi dilengkapi contoh analisis statistik. Remaja Rosdakarya.
Rapley, T. (2011). Some Pragmatics of Data Analysis. In Silverman, D. (Ed.).
Qualitative Research. Retrieved 16 April 2015. Pg. 285
Rastogi, V., Tamboto, E., Tong, D., Sinburimsit, T. (2013). Indonesia’s Rising Middle- Class and Affluent Consumers: Asia’s Next Big Opportunity. Retrieved 20 April 2015.
Ritchie, J., Lewis, J., Nicholls, C. M., & Ormston, R. (Eds.). (2013). Qualitative research practice: A guide for social science students and researchers. Sage.
Seitel, F. P., & Rockefeller, D. (2007). The practice of public relations, tenth edition.
Upper Saddle River, NJ: Pearson Prentice Hall.
Silverman, D. (2011). Qualitative Research. Retrieved 16 April 2015. Pg. 137.
Smith, R.D. (2013). Strategic Planning for Public Relations. Retrieved 4 April 2015.
Tang, W., (2007). Impact of Corporate Image and Corporate Reputation on Customer Loyalty: A Review. Retreived 6 April 2015. Pg.58.
Tata Group. Leadership with Trust. Retreived 20 January 2015, from:
http://www.Tata .com/aboutus/sub_index/Leadership-with-trust
The Public Relations Society of America. (2012). Official Statement on Public Relations. Retrieved 3 April 2015.
TIPURIĆ, D., SKOKO, B., Jugo, D., & MEŠIN, M. (2013). Crisis Management Dilemmas: Differences In Attitudes Towards Reactive Crisis Communication
Strategies Among Future Business Professionals In Croatia. „Corporate Governance Practices and Problems: Research from the South East Europe” Volume 9 Number 2 May 2013 UDC 33 (51), 27.
Tongco, D.C. (2007). Purposive Sampling as A Tool for Informant Selection.
Retrieved 15 April 2015. Pg. 1.
Trendreader Media Monitoring, Tata Motors Indonesia’s General Tonality Frequency, retrieved 25 May 2015.
Vanhamme, J., Lindgreen, A., Reast, J., & van Popering, N. (2012). To Do Well by
Retreived 6 April 2015. Pg. 261.
Wiangga, L. (2014). Pangsa Pasar Toyota Turun. Retreived 15 January 2015, from:
http://otomotif.bisnis.com/read/20141217/46/383699/pangsa-pasar-toyota-turun Wilcox, D.L., Cameron, G.T., Reber, B.H., Shin, J.H. (2011). Think Public Relations.
Boston, MA: Allyn & Bacon. Pg. 6, 8 & 11.
Zhang, J. J., & Mao, Z. (2012). Image of all hotel scales on travel blogs: Its impact on customer loyalty. Journal of Hospitality Marketing & Management, 21(2), 113-131.