Relational Selling Strategy on SMEs Marketing Performance:
Role of Market Knowledge and Brand Management Capabilities
by Hendar, Ken Sudarti, And Intan Masfufah
Submission date: 28-Aug-2019 04:03PM (UTC+0800) Submission ID: 1164332886
File name: IKIDW.pdf (214.54K) Word count: 4166
Character count: 24647
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Role of Market Knowledge and Brand Management Capabilities
ORIGINALITY REPORT
PRIMARY SOURCES
Silvia L. Martin, Rajshekhar G. Javalgi, Erin Cavusgil. "Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation", International Business Review, 2017
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Steven W. Bayighomog Likoum, Mohamed Dawood Shamout, Ibrahim Harazneh, A.
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Martin, Silvia L., and Rajshekhar (Raj) G.
Javalgi. "Entrepreneurial orientation, marketing
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%capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures", Journal of
Business Research, 2016.
Publication
Submitted to Kardan University
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Füsun Altıntas, Feride Bahar Kurtulmusoglu, Murat Hakan Altintas, Hans-Rudiger Kaufmann, Sanem Alkibay. "The mediating effects of
adaptive selling and commitment on the
relationship between management control and sales performance", EuroMed Journal of
Business, 2017
Publication
isiarticles.com
Internet Source
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Student Paper
Theodosiou, Marios, John Kehagias, and Evangelia Katsikea. "Strategic orientations,
marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations", Industrial Marketing Management, 2012.
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"Strategy and Communication for Innovation", Springer Nature, 2013
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Jie-Heng Lin, Ming-Yeu Wang. "Complementary assets, appropriability, and patent
commercialization: Market sensing capability as a moderator", Asia Pacific Management Review, 2015
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Submitted to University of Strathclyde
Student Paper
estudogeral.sib.uc.pt
Internet Source
Submitted to Fakultas Ekonomi Universitas Indonesia
Student Paper
Submitted to Auckland University of Technology
Student Paper
Francisco García-Lillo, Enrique Claver-Cortés, Mercedes Úbeda-García, Bartolomé Marco- Lajara. "Exploring the intellectual structure of research on ‘born globals’ and INVs: A literature review using bibliometric methods", Journal of International Entrepreneurship, 2017
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FINAL GRADE
/0
Relational Selling Strategy on SMEs Marketing Performance:
Role of Market Knowledge and Brand Management Capabilities
GRADEMARK REPORT
GENERAL COMMENTS
Instructor
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