Research and Development Final Product Catfish Bones Stick (Healthy Snack High in Calcium and Protein Made with Catfish Bones) - Repository Ottimmo International

TABLE OF CONTENTS

APPROVAL 1...i

APPROVAL 2...ii

APPROVAL 3...iii

PLAGIARISM STATEMENT...iv

PREFACE...v

TABLE OF CONTENT...vi

LIST OF TABLES...viii

LIST OF FIGURES...ix

EXECUTIVE SUMMARY...x

CHAPTER 1 INTRODUCTION...1

1.1 BACKGROUND...1

1.2 THE OBJECTIVE...1

1.3 THE BENEFITS...2

CHAPTER 2 INGREDIENTD AND UNTENSILS OVERVIEW...3

2.1 DESCRIPTION OF INGREDIENTS...3

2.2 DESCRIPTION OF TOOLS...12

CHAPTER 3 NEW PRODUCT PROCESSING SEQUENCE...15

3.1 PROCESS...15

3.2 APPROVED RECIPE...18

CHAPTER 4 NEW PRODUCT OVERVIEW...19

CHAPTER 5 BUSINESS PLAN...22

5.1 GENERAL INFORMATION...22

5.2 BUSINESS SCOPE...23

5.3 STAKEHOLDER...24

5.4 SWOT Analysis...25

5.5 Marketing Aspects...26

5.5.1 Segmentation...26

5.5.2 Targeting...26

5.5.3 Positioning...26

5.5.4 Marketing strategy...27 vi

5.6 Financial Aspects...28

5.6.1 Variable Cost...28

5.6.2 Overhead Costs...29

5.6.3 Fixed Costs...29

5.6.4 Break Event Point...30

5.7 Technical Aspects...30

5.7.1 Cleaning...30

5.7.2 Mise en place...31

5.7.3 Cooking...31

5.7.4 Packaging...31

5.8 Legal Aspects...31

CHAPTER 6 CONCLUSION...32

6.1 CONCLUSION...32

6.3 SUGGESTION...32

BIBLIOGRAPHY...33

APPENDIX...35

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