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Sarah Mawla REFERENCES

Aaker, D. A. 1991. Managing Brand Equity; Capitalizing on The Value of a Brand Name. New York,USA: The Free Press.

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Retrieved 17 April 2016, from https://www.boomtownig.com/blog/consumer- perception-in-social-media/

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Sarah Mawla Cooper, D. and Schindler, P. 2011, Business Research Method. New York, USA:

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Sarah Mawla Hakuhodo – “Women's Perception Of Beauty Product In 14 Asian Cities”.

(2012). Retrieved 6 December 2016 from

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Halim, Beatrice Clementia., Dharmayanti, Diah.,Brahmana, Ritzky Karina M.R., Pengaruh Brand Identity Terhadap Timbulnya Brand Preference dan Repurchase Iintention pada Merek Toyota. 2014. Jurnal Manajemen Pemasaran Petra, 2(1).

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Sarah Mawla Kashanizadeh, Z. and Esfidani, M. 2014. A survey on antecedents of brand preference (A case of Samsung on Audio and Video products). European Online Journal Of Natural And Social Sciences, 3(4).

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Sarah Mawla Majumdar, P., Mehra, S., and Ghai, K. 2016. Comparative Study of Shopping Behaviour (Attitude) Towards Local versus Foreign Brands (Undergraduate).

Symbiosis Centre for Management Studies, NOIDA.

Malik, M., Ghafoor, M., Iqbal, M., Riaz, U., Hassan, N., Mustafa, M., and Shahbaz, S. 2013. Importance of Brand Awareness and Brand Loyalty in assessing Purchase Intentions of Consumer.International Journal Of Business And Social Science, 4(6).

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Sarah Mawla Putri, S.S. 2010. Analysis of Coca Cola Indonesia’s Brand Communication Process, Version “Buka Semangat Baru”, in The Media. Thesis. Swiss German University, Tangerang, Indonesia.

Putri, V. 2015. The Impact of 'Korean Wave' on Indonesian Females (15-30 Years Old) and Indonesian Culture in Jabodetabek Area. Thesis. Swiss German University, Tangerang, Indonesia.

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Sarah Mawla Sekaran, U. and R. Bougie. 2009. Research Methods for Business: A Skill Building Approach. New York,USA: Wiley.

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Sarah Mawla Zareei, A. and Ashtiani, P. 2015. Consumer Perceptions of Global and Local Brands. Indian Journal Of Fundamental And Applied Life Sciences, 5. Retrieved from http://www.cibtech.org/sp.ed/jls/2015/01/495-JLS-S1-501-HMRDI-34.pdf

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