Slide Tentang Brand Storytelling

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The Power of

Copywriting in Branding

Brand

Storytelling

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HALO!

AKU FIQHI ASHAB!

Sr. Copywriter

Tutor - Sangsang Univ Indonesia

Content Creator, Speaker & Consultant Trainer - Kelas Prakerja

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Mau bahas apa ya kali ini?

What is brand storytelling?

How to combine brand storytelling and SEO

copywriting How to use brand

storytelling in your content

How to measure the impact of your

content

How to Use

Storytelling in

Copywriting

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Ada yang inget pembahasan kemarin?

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Brand storytelling is the art of using stories to communicate your brand's values, personality, and purpose.

It's not just about telling facts or features, but about

creating an emotional connection with your audience.

WHAT IS BRAND STORYTELLING?

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HOW TO USE BRAND STORYTELLING IN YOUR CONTENT?

To use brand storytelling in your content, you need to have a clear understanding of your brand's mission,

vision, values, and personality. You also need to know your

target audience, their pain points, goals, and desires.

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HOW TO USE BRAND STORYTELLING IN YOUR CONTENT

Simplenya, kamu perlu bikin cerita yang sesuai buat mereka (audiens) yang akan konsumsi brand kamu.

Pake berbagai macem cerita, misalnya cerita asal-usul, pengalaman pelanggan, cerita tentang produk, atau

cerita yang lagi hits di budaya kita.

Gunain elemen-elemen cerita kayak karakter, konflik, plot, dan emosi buat bikin cerita kamu makin catchy dan bikin abis. Nih, gampang banget,

kan?

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Terus gimana tuh kombinasi in si

storytelling ini ke SEO???

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Kalau Rame, lanjut part 2!!

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Sedikit tentang SEO...

Teks yang dioptimalkan untuk mesin pencari atau search engine optimization (SEO). Untuk membuat teks yang dapat ditemukan

oleh mesin pencari seperti Google, Bing, Yahoo, dan lain-lain.

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You need to create content that appeals to both humans and search engines, while also telling a story and providing information.

How combine brand storytelling and SEO copywriting

Brand storytelling SEO copywriting

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Memahami audiens. Kemudian, tentukan tujuan kamu dan pilih cerita yang mendukungnya.

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Gunakan praktik terbaik copywriting SEO untuk mengoptimalkan, dalam konten kamu, kemudian tambahkan cerita.

Terakhir, proofreading.

To do so, start by

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Gimana mengukur dampak dari konten yang kita buat?

Kamu juga perlu mengumpulkan masukan dari audiens, menggunakan metode seperti survei, ulasan, komentar, atau

media sosial. Menggunakan data ini untuk mengevaluasi

efektivitas konten Anda, mengidentifikasi kekuatan dan

kelemahan, dan melakukan perbaikan sesuai kebutuhan.

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(In fact, 92% of customers want ad campaigns to feel more like a story.)

If you’re ready to infuse your digital marketing with storytelling copywriting, here are 5 tips on how to do it.

HOW TO USE STORYTELLING IN COPYWRITING

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1. CREATE A STORYTELLING BANK

A mistake some business owners make is believing that you need to create ONE brand story that’ll encompass everything from why you started your business to your brand personality.

The truth is, your brand can have MULTIPLE stories — with each of them serving a different purpose.

2. MAKE YOUR AUDIENCE THE HERO

Your customers are the goal of story-driven copywriting is to put your reader at the center of the narrative.

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3. BE SPECIFIC

4. TURN YOUR TESTIMONIALS INTO STORIES

Testimoni yang baik menceritakan kisah klien atau pelanggan Kamu yang mengalami masalah dan brand Anda menyelesaikannya.

5. INFUSE YOUR STORY WITH EMOTION

Storytelling techniques are helpful, but the best way to create a story that deeply resonates with your audience is to make it genuine and emotional Memasukkan detail spesifik yang berfokus pada perasaan ke dalam

salinan Anda adalah cara yang bagus untuk membuatnya lebih didorong oleh cerita

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S e o r a n g t r a i n e r c o p y w r i t i n g , A n d i k a S u k y a t m e n g a t a k a n

S t o r y t e l l i n g i a l a h M O T O R e m o s i - t e r u t a m a d a l a m