Slide Thanksgiving MK Campaign Infographics

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THANKSGI VING

MK Campaign

Infographics

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

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THANKSGIVING MK CAMPAIGN INFOGRAPHICS

What sets us apart?

Jupiter was named after a

Roman god

Quality 01

Mercury is quite a small planet

Abilities 03

Venus has a beautiful name

Opportunity

Earth is the planet on which we all live

02

Services

Mars is actually a very cold place

04

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

What are our core values?

Mercury is the closest planet to the Sun and the smallest of them all

Respect

Mars is actually a very cold place

Liability

Jupiter is an enormous planet

Attention

Neptune is very far from the Sun

Integrity

Venus has a beautiful name

Consumer interests

Neptune is very far from us

Nostalgic

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Mars is actually a cold place

Emotional

Venus has a beautiful name

Sentimental

Mercury is quite a small planet

Healthy

Jupiter is an enormous planet

Well-being

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Competitor analysis

Despite being red, Mars is actually a very cold place

Mercury is the smallest planet of them all

Mercury

● Mercury is the closest planet to the Sun

● Mercury was named after a Roman god

Venus is the second planet from the Sun

Venus

● Venus has very high temperatures

● Venus has an extremely poisonous atmosphere

VS

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Venus has a beautiful name

Manufacture 01

Earth is the planet with life

Wholesaler 02

Mars is full of iron oxide dust

Retailers 03

Jupiter doesn’t have a solid

surface

Consumer 04

01 to 02

$10,000

Mercury is a small planet

02 to 03

$24,000

Saturn has several rings

03 to 04

$35,000

Neptune is an ice giant

THANKSGIVING MK CAMPAIGN INFOGRAPHICS _{Our goals}

Venus has a beautiful name

Venus 33

%

Mercury is quite a small planet

Mercury 33

%

Mars is full of iron oxide dust

33 Mars

%

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Mercury is the closest planet to the Sun and the smallest one in the System—it’s only

a bit larger than the Moon

Strengths

Venus has a beautiful name and is the second planet from the Sun. It’s hot and has a poisonous atmosphere

Weaknesses

Despite being red, Mars is a very cold place.

It’s full of iron oxide dust, which gives the planet its reddish cast

Self-assessment

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Mercury is the closest planet to the Sun and the smallest of them all

Mercury

25%

Venus has a beautiful name and is the second planet from the Sun

Venus

45%

Mars is full of iron oxide dust, which gives the planet its reddish cast

Mars 30%

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

01 Choose your end goal

Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot, even hotter than Mercury

02 Establish the campaign budget

Despite being red, Mars is actually a cold place. It’s full of iron oxide dust, which gives the planet its reddish cast

03 Research the target audience

Jupiter is a gas giant and the biggest planet in the Solar System. It’s the fourth-brightest object in the night sky

04 Define the content

Saturn is composed mostly of hydrogen and helium. It was named after the Roman god of wealth and agriculture

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Choose the channel 05

Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot, even hotter than Mercury

Launch and monitor 06

Despite being red, Mars is actually a cold place. It’s full of iron oxide dust, which gives the planet its reddish cast

Analyze the results 07

Jupiter is a gas giant and the biggest planet in the Solar System. It’s the fourth-brightest object in the night sky

Draw some conclusions 08

Saturn is composed mostly of hydrogen and helium. It was named after the Roman god of wealth and agriculture

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Mars is full of iron oxide dust

Statistic

Venus has a beautiful name

Process

Neptune is very far from us

Target

Saturn has several rings

Channels

Jupiter is a gas giant and the biggest planet in the Solar System

Tips for a MK campaign

01 02 03 04

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

01 02

04

Earth

Earth is the third planet from the Sun

Mars

Despite being red, Mars is a cold place

Venus

Venus is the second

planet from the Sun

03

Mercury

Mercury is the closest planet to the Sun

Product

description

Plan B Earth

Earth is the only planet that harbors life

$50 Plan A

Mars

Despite being red, Mars is a cold place

$20

Plan C Mercury

Mercury is the closest planet to the Sun

$75

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Jupiter is the biggest planet of them all

Our plans

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Channels

Mercury is the smallest one. This planet’s name has nothing to do with the liquid metal

01

Key messages

Venus has a beautiful name and is the second planet. It’s terribly hot, even hotter than Mercury

02

Goals

Mars is actually a cold place. It’s full of iron oxide dust, which gives the planet its reddish cast

03

Conclusion

Jupiter is the biggest planet and the fourth-brightest object in the night sky

04

Public relations outreach

Channel results

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Mercury is the smallest planet of them all

Press

Cold traffic

25%

Warm traffic

50%

Venus is extremely hot, even more than Mercury

Radio

Cold traffic

75%

Warm traffic

35%

Earth is the third planet from the Sun

TV

Cold traffic

85%

Warm traffic

95%

Idea 2

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Idea 1

Proposal 1

Mercury is quite a small planet

Proposal 2

Venus has a beautiful name

Proposal 3

Mars is actually a very cold place

Proposal 4

Jupiter is an enormous planet

Key messages

Idea 2 Idea 1

Idea 2 Idea 1

Idea 2 Idea 1

01 02 03 04

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

01 Proposal 1 - Idea 1

Venus is the second planet from the Sun. It’s terribly hot, even hotter than Mercury

02 Proposal 2 - Idea 2

Mars is actually a cold place. It’s full of iron oxide dust, which gives the planet its reddish cast

03 Proposal 3 - Idea 3

Jupiter is the biggest planet in the Solar System.

It’s the fourth-brightest object in the night sky

04 Proposal 4 - Idea 4

Saturn is composed of hydrogen and helium. It was named after the Roman god of agriculture Earth is a planet

that harbors life

Our proposal

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Mercury

Mercury is the closest planet to the Sun and the smallest one

Venus

Venus has a beautiful name and is the second planet from the Sun

Earth

Earth is the only planet known to harbor life. We all live on this planet

Mars

Despite being red, Mars is a very cold place. It’s full of iron oxide dust

75

%

50

%

80%

90%

Our goals

Strengths Weaknesses

Mercury is the smallest planet

of them all Mercury is the closest planet to the Sun

Earth is the planet on which

we all live Earth is the third planet from the Sun

Despite being red, Mars is a

very cold place It’s full of iron oxide dust, giving the planet its red cast Jupiter is the biggest planet in

the Solar System Jupiter is the fourth-brightest object in the night sky

THANKSGIVING MK CAMPAIGN

INFOGRAPHICS

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Mercury is the closest planet to the Sun

Channel 1

Venus is the second planet from the Sun

Channel 2

75%

Saturn

5%

Neptune

20%

Earth

50% 85%

25%

^Ceres

50%

^Mars

10%

^Jupiter

What channels get the most views?

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

0 2

0 3

0 4 0

1 Better goals

Venus is the second planet from the Sun

Improving focus

Despite being red, Mars is a cold place

Priorities

Saturn is a gas giant and has several rings

Be consistent

Jupiter the biggest planet of them all Neptune is the farthest planet from the Sun

Importance of MK plan

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

05 04

01 02 03

Mercury is the smallest planet of them all

Situation

Venus is the second planet from the Sun

Competitors

Despite being red, Mars is a cold place

Consumer

The Sun is the closest star to our planet

Media Planning

Saturn is a gas giant and has several rings

Creative process

Jupiter is the biggest planet of them all

Communication

MK campaign process

Budget

Earth Venus Mars Jupiter

$350 $100 $210 $90

Earth is the only planet known to

harbor life

Venus is extremely hot, even more

than Mercury

Mars is actually a cold place. It’s full

of iron oxide dust

Jupiter is the biggest planet in the Solar System

THANKSGIVING MK CAMPAIGN

INFOGRAPHICS

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Mercury is quite a small planet

Mercury

Venus has a beautiful name

Venus

Mars is actually a cold place

Mars

Jupiter is a huge gas giant

Jupiter

Jan/Mar Apr/Jun Jul/Sep Oct/Dec

01 02 03 04

Big idea

Venus has a beautiful name and is the second planet from the Sun

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Concept

Mercury is the closest planet to the Sun and the smallest one

Campaign idea

Despite being red, Mars is actually a cold place. It’s full of iron oxide dust

Brainstorming

● Mercury

● Venus

● Earth

● Mars

● Jupiter

● Neptune

● Ceres

● Moon

● Sun

● Pluto

Key concepts

● Sun

● Ceres

● Moon

● Pluto

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Advertising campaign

Jupiter is a gas giant and the biggest planet in the Solar System. It’s the fourth-brightest object in the night sky

Mars is actually a cold place

Goals

Venus has a beautiful name

Channel

$25,000

Budget

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Task Description

01 02 03 04 05 06 07 08 09 10 11 12 Venus Venus is the second

planet from the Sun Earth Earth is the only

planet with life Mars Mars is actually

actually a cold place

Jupiter Jupiter is an enormous planet Saturn Saturn was named

after a Roman god

Gender Target

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Women

45%

Men

25%

Other

30%

Interests

Mercury is very small

Adult 62%

Mars is a cold place

Young 38%

Venus Mars Moon Ceres

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

04 03

02

01 05 06 07

Mercury is very small

End goal

We all live on Earth

Plan

Venus is very hot

Target

Jupiter is a gas giant

Content

Mars is a cold planet

Channel

Saturn is a gas giant

Launch

Neptune is an ice giant

Results

THANKSGIVING MK CAMPAIGN INFOGRAPHICS

Campaign results

Jupiter is the biggest planet of them all

Approach

● Mercury is the closest planet to the sun and the smallest of them all

● Venus has a beautiful name and is the second planet from the Sun

● Despite being red, mars is actually a cold place. It’s full of iron oxide dust

Increase in clicks

Product

Earth is the planet on which we all live

Price

Neptune is the farthest planet from the Sun

Promotion

Saturn is a gas giant and has several rings Increase

in views 80%

Increase in sales

75% 50%

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