The over-50s believe in advocacy 8 Leisure is important for the over-50s 8 Aging is also about diversity 8. Helping overcome hearing loss in the library 21 Appropriate furnishings for seniors with disabilities 22 Useful articles for those with limited dexterity and mobility 24 Wheels in the library 25. Establishing a Senior Advisory Board 35 Collaborating with Community Groups 36 Creating Partnerships for Seniors 36 The Successful Senior Program 36 Program Planning Basics 36 Types of Programs 37.
9 Preparation and distribution of marketing and information material for senior programs 83 How is marketing for seniors different. 9-1 A Sample Flyer Using Senior Friendly Design 85 9-2 Tips for Formatting Printed Materials for Seniors 86 9-3 Chicago Public Library Caregiving Institute Flyer 87. I regret that I cannot possibly convey the joy and pleasure each of you bring to the profession of providing library services to older adults.
These Cleveland Public Library librarians had the insight to realize that an organization like the Live Long and Like It Club was needed by seniors in the greater Cleveland area and worked to create and sustain the club. Live Long and Like It Club became a model for legacy library programming for decades, the principles still apply.
ACKNOWLEDGMENTS
Some of the common types of hearing loss include tinnitus (ringing), conductive hearing loss, sensorineural hearing loss (caused by diseases such as tumors, poor blood circulation, high blood pressure, stroke, and even certain prescription drugs). and presbycusis (the most common impairment, which is a slow, progressive loss of hearing that affects the inner ear). Scientists believe that eventually there will be a way to chemically "expand" the storage part of the brain. The amount and type of equipment will be dictated by the library's budget, device donations, and the makeup of the senior community.
It is useful to make staff aware of the potential of the elderly and to sensitize them to their needs. One staff member must be elected to serve as internal senior services coordinator. Consider having the library's basic documents translated into the native language of the seniors in your service area.
Being aware of and focusing on ways to accommodate the ethnic diversity of the library's seniors will ensure that everyone is thought of in a special way. The ultimate goal of the program should be to make the library and its outreach services the place for seniors to be educated, entertained and informed. The decision to use a contract should be made by the library's administration based on the library's needs in relation to the care home's needs.
The library website should always reflect the community's desire not to exclude any citizen. Fonts. The font used to display text can increase or decrease the readability of the website. The library should also be an example of the right way to do something.
Senior Computer User Classes
Combs Public Library
If a library cannot find free translation services, it can expect to pay $35 to $45 per 100 English words, which would cover the text of most leaflets.8. Anne FitzGerald, head of research for Age Wave, a market research firm, stated, “You won't make the blind blind, but you can make up for the lack of full vision.”9 Various focus groups when. Designing documents that are useful for the elderly is extremely easy, as only a thoughtful and correct choice of font, color, paper and graphics is required.
In general, the library's printed promotional and educational materials should look good and be pleasant and non-intimidating. Documents must express the library's desire for seniors to be part of library programming. Black type on white or yellow paper works best, but you don't have to be limited to this combination.
Be careful when using blue, green, and purple; the yellowing of the eye makes it more difficult to distinguish between colors. Avoid subtle color contrasts, such as pink on red or light brown on dark brown. It can be helpful for designers to look at their potential product through a piece of yellow laminated plastic to mimic the yellowing that takes place in human lenses.
Make important information stand out by placing it in a box or using a bold font for the information. They depict older men and women involved in all aspects of life, including non-traditional roles, and include positive representation of older people from minority groups.*.
CHICAGO PUBLIC LIBRARY
Chicago Department on Aging
Austin Branch 5615 West Race
CAREGIVING INSTITUTE
It is important that documents go through the library's senior advisory board (or some seniors whose opinions can be trusted) before they are mass produced. Agencies and organizations such as the local Library Agency on Aging, Medicare office, AARP, senior housing group, United Way and Kiwanis can help spread the word. Likewise, hair salons, grocery stores, department stores, pharmacies, and similar commercial establishments should be willing to assist the library.
A well-written article about the library's offerings for seniors would be ideal for such a situation. If library activities are well planned with sufficient lead time, community partners should be happy to include library information in the newsletters they send out to their staff and patrons. Libraries should consider becoming one of the neighborhood advertisers, perhaps offering a book bag or bookmark just for stopping by to find out what the library has for seniors.
It is useful to post notices on library websites, as well as on the websites of agencies for the elderly. The library's website can be fully utilized with a notice on the children's page (eg "Looking for something to keep grandma busy?" and added a link to the seniors page), information pages for seniors, computer lessons pages, and a calendar page events. The more information there is, the more likely someone will find the library.
It is also helpful to encourage agencies that care for the elderly and have websites to link to the library's information page for the elderly. Namely, be honest and direct and avoid using modern jargon and imagery.13 It is important to use library time to build rapport and trust, which gives seniors reasons to take advantage of the services offered by the library. Show ways the library can help them connect with family, friends, and community. 15.
Reach Seniors Using Promotional Items Few people turn down a free pen or pencil, so consider purchasing small, inexpensive items printed with the library's name and promotional message for distribution. Some may be limited to computer use only and access the library website from home or another outlet, but they will continue to use and support the library. For more information on preparing scripts, see Brett Lear, Programs for Adults in the Library (Chicago: . American Library Assn.
One of the first things libraries should do is to identify funders in the library's geographic area and the library's potential service area. It is helpful to make a list of agencies that seem like they would be able to help the library expand services for seniors. The library must be able to tailor its proposal to the grantee's or the process will be a waste of time, both for the library and the grantee.
If you are unsure whether the library's program meets the foundation's criteria, it may help to call the foundation and talk about the program. 4. What are the needs of seniors that the library is not currently meeting. How would the library maintain the program or service after foundation funding is no longer available.
It is essential that the library has concrete plans for the self-sufficiency of the program or services. Organizations staff can ask the library if they can make the program work with less money. The first few paragraphs should be a statement of the problem and the library solution.
Next, describe how the library can help solve the problem or make the community better for seniors. If the library wants to be presented as a role model for the project, it can be stated at this point. Next, describe why the library's project is better suited to solving the problem than another agency.
It should demonstrate how the proposed project will be a natural extension of what the library has been doing. More than likely, the best award to look for is the Library Services and Technology Award (LSTA). In addition, local office supply stores may be willing to supply the library with items such as pens, paper, and other miscellaneous supplies.
AFTERWORD
The library accommodates my needs—if I can't go to the library, it comes to me.” "The Internet for Seniors course was great. You get to see what you want; you can choose your own items.” “The residents of Roseview Court are excited about our new computer. I hope you have a chance to read our publication: 'The Rose Review'; our eighty and ninety year olds worked hard on this with the new computer, and they are quite proud of it." "SeniorNet is going bonkers!"—SeniorNet Advisory Board Chair.
After all these years of not asking for public help, I told them I wanted something from my library, and they provided it in a big way. the big blue bus from the library now comes to my apartment complex, and I can choose my own books!”.
INDEX
Alliance for Retired Americans, 8 Almaden Branch Library (San Jose, . California), 47, 48 Alzheimer's Disease American Foundation for the Blind. Improving Library Services for the Older Multicultural Community,” 4 Institutions and Aging, 2 Intergenerational Programs, 38-39 Internal Revenue Service (IRS) Tax.
