STUDY ON SOCIAL MEDIA USERS AND ITS RELATION TO THE E-COMMERCE ACTIVITIES ON YOUTH IN INDONESIA
By
Krisma Budianto Irawan 12111009
BACHELOR’S DEGREE in
INFORMATION TECHNOLOGY
FACULTY OF ENGINEERING AND INFORMATION TECHNOLOGY
SWISS GERMAN UNIVERSITY EduTown, BSD City
Tangerang 15339 Indonesia
August 2016
STATEMENT BY THE AUTHOR
I hereby declare that this submission is my own work and to the best of my knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at any educational institution, except where due acknowledgement is made in the thesis.
Krisma Budianto Irawan………a ………
Student Date
Approved By:
Ir. Heru Purnomo Ipung, M.Eng. .…………a ………
Thesis Advisor Date
Dr. Maulahikmah Galinium, S.Kom., M.Sc. a ………
Thesis Co-Advisor Date
Dr. Ir. Gembong Baskoro, M.Sc. ………a ………
ABSTRACT
STUDY ON SOCIAL MEDIA USERS AND ITS RELATION TO THE E-COMMERCE ACTIVITIES ON YOUTH IN INDONESIA
By
Krisma Budianto Irawan
Ir. Heru Purnomo Ipung, M.Eng., Advisor
Dr. Maulahikmah Galinium, S.Kom., M. Sc., Co-Advisor SWISS GERMAN UNIVERSITY
Internet, Social Media and e-Commerce are three most common things people could find and usually interact with nowadays. Internet has been part of our basic daily needs: no one can work professionally without being connected to the network even once in a day. Those people usually also have at least one Social Media accounts; as well know about the existence of e- Commerce markets. Also, Social Media and e-Commerce Channel nowadays more likely to interact with each other: people spreading the word about their commerce in the Social Networks. Based on that fact, this research purpose is to find out which factors, based on the Technology Acceptance Model, is playing the huge role on this so-called relations between the interaction of people in the Social Media and their activities in the e-Commerce, especially on Indonesian youth. It turns out, that Voluntariness has 55% contribution towards this relations, as well as Job Relevance, Result Demonstrability and Computer Self-Efficacy with 63%, 60% and 58% contributions respectively.
Keywords: E-Commerce, Social Media, Technology Acceptance Model, AMOS, Voluntariness, Job Relevance, Result Demonstrability, Computer Self-Efficacy
© Copyright 2016 by Krisma Budianto Irawan
All rights reserved
DEDICATION
I dedicate this works to the developing and emerging e-Commerce and Social Media business in Indonesia, so we may achieve a better interactions and contribution between e-Commerce and Social Media.
ACKNOWLEDGEMENT
First of all, the thanks and joy go to the Almighty Lords, since without His consent and blessing, this whole work will not be completed in time. He gives me everything I need, the healthiness I require to withstand all of these works. He also gives me the necessary strength to make everything possible.
Next, a deep gratitude to my parents: Mr. Andre Wardojo Irawan and Mrs. Maria Ieng Sugihwati, which keeps encouraging me to clear this final obstacle in my study life.
Following, I also grant my thanks to both of my Advisors, Mr. Heru Purnomo Ipung and Mr.
Maulahikmah Galinium, which with their tireless effort on reminding and guiding me make this work is possible to be cleared in time.
Also, deepest thanks to all of my friends in the workplace at PT Artha Samudra Kontindo at Semarang, especially for Mr. Stanley Arisandi Sasmito, Mrs. Lindawati Mahargono and Mr.
Mardanus Widjaja Kusuma, who gives me enough dispensation and time for me to complete this work.
Next, I would like to present my thanks to all my friends who keep encouraging me to complete the works tirelessly: all members of IT SGU 2011 and IT SGU 2012, all friends in my online community. A special thanks also given to my dearest friend, Natasha Tantrabuana, who despite having her own rough times, always provide me with enough encouragement and remind me to clear the works on time.
Finally, the thanks and gratitude extends to whoever, which can’t be mentioned one by one, has contribute to this works. Without all of you, this work cannot be completed in time.
TABLE OF CONTENTS
Page
STATEMENT BY THE AUTHOR ... 2
ABSTRACT ... 3
DEDICATION ... 5
ACKNOWLEDGEMENT ... 6
TABLE OF CONTENTS ... 7
LIST OF FIGURES ... 9
LIST OF TABLES ... 10
CHAPTER 1 – INTRODUCTION ... 11
1.1. Research Background ... 11
1.2. Research Problem ... 12
1.3. Research Objective ... 12
1.4. Significance of Study ... 13
1.5. Research Questions ... 13
1.6. Hypothesis ... 14
1.7. Thesis Structure ... 14
1.7.1. Chapter 1 – Introduction ... 14
1.7.2. Chapter 2 – Literature Review ... 14
1.7.3. Chapter 3 – Methodologies ... 14
1.7.4. Chapter 4 – Analysis Result ... 15
1.7.5. Chapter 5 – Conclusions and Future Works ... 15
CHAPTER 2 – LITERATURE REVIEW ... 16
2.1. Theoretical Perspective ... 16
2.1.1. E-Commerce and Social Media ... 17
2.1.2. Technology Acceptance Model ... 18
2.1.2.3. Experience and Voluntariness ... 21
2.1.2.4. Other Definitions ... 22
2.2. Determining Sample Size ... 23
2.3. Previous and Related Works ... 23
CHAPTER 3 – METHODOLOGY ... 27
3.1. Background ... 27
3.2. Research Approach ... 27
3.2.1. Data Gathering (Surveys) ... 28
3.2.2. Data Sample Requirements ... 36
3.2.3. Data Validation ... 36
3.2.4. Data Analysis ... 37
CHAPTER 4 – ANALYSIS RESULT ... 38
4.1. Survey Results ... 38
4.1.1. Demographic Questions ... 38
4.1.2. Main Section Results ... 42
4.1.3. Real-Life Case Studies ... 46
4.1.4. Evaluations on the Relation ... 48
4.2. Result Analysis ... 50
CHAPTER 5 – CONCLUSION AND FUTURE WORKS ... 60
5.1. Conclusion ... 60
5.2. Future Works ... 61
REFERENCES ... 62
APPENDIX A ... 65
APPENDIX B ... 72
CURRICULUM VITAE ... 79
