UNIVERSITY)
By
I Made Surya Mataram 11610008
BACHELOR’S DEGREE in
COMMUNICATION & PUBLIC RELATIONS
BUSINESS ADMINISTRATION AND COMMUNICATION
SWISS GERMAN UNIVERSITY The Prominence Tower
Jalan Jalur Sutera Barat No. 15, Alam Sutera Tangerang, Banten 15143 - Indonesia
July 2020
Revision after Thesis Defense on 14 July 2020
I Made Surya Mataram STATEMENT BY THE AUTHOR
I hereby declare that this submission is our own work and to the best of our knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at any educational institution, except where due acknowledgement is made in the thesis.
I Made Surya Mataram
_____________________________________________
Student
28.07.2020 Date
Approved by:
Ezmieralda Melissa, Ph.D.
_____________________________________________
Thesis Advisor
28.07.2020 Date
Dr. Nila K. Hidayat, S.E., M.M.
_______________________________________
Dean
28.07.2020 Date
I Made Surya Mataram ABSTRACT
THE CORRELATION BETWEEN INTERNAL COMMUNICATION AND EMPLOYEES’ ENGAGEMENT (A CASE STUDY OF SWISS GERMAN
UNIVERSITY)
By
I Made Surya Mataram
Mrs. Ezmieralda Melissa, Ph.D., Advisor
SWISS GERMAN UNIVERSITY
This study examines the correlation between the internal communication and employees’ engagement at Swiss German University (SGU) by using the theory of Johlke & Duhan (2000) and Maltz (2000) as a framework of analysis. The purpose of this study is (a) to examine the correlation between internal communication at Swiss German University and employees’ engagement, and (b) to find out which internal communication dimension that has the highest correlation towards employees’
engagement at Swiss German University. In this quantitative research, surveys were distributed by using a convenience sampling of 90 full time employees at SGU. A Spearman Correlation Test was used to determine the correlation between two variables and identify to which dimensions of internal communication that has the highest correlation with employees’ engagement. The result showed a correlation value for hypothesis 1 is .477 and Level of Significant of 0.00, which indicates that internal communication has a moderate positive correlation with employees’ engagement at SGU. At the same time, the result of hypothesis 2 shows that among the five dimensions of internal communication listed in the framework, communication quality correlates most significantly to employees’ engagement with the correlation coefficient results of 0.530 with a significant value of 0.000.
Keywords: Internal Communication, Employees’ Engagement, Swiss German University.
I Made Surya Mataram
© Copyright 2020 by Imade Surya Mataram
All rights reserved
I Made Surya Mataram DEDICATION
I dedicate this work to my God Almighty, Allah SWT who always guides me with his grace and blessing until this time and my family that always supports me everyday and
every time. Without that, I cannot continue this journey and leave this world for good.
I Made Surya Mataram ACKNOWLEDGEMENTS
First and foremost, I would like to thank ALLAH SWT for the life He gave me, so I completed this work and developed myself to be a better person. Second, I want to thank my beloved parents, who supported and encouraged me to get through this semester.
Without their support, it would be impossible for us to complete my work.
Third, this thesis is the result of collaboration from various parties. Therefore, I want to say thank you so much for:
1. Mrs. Ezmi and Mrs. Muninggar, one of the very kind people, were very helpful in guiding me towards the methodology of this research. Their guidance is like a shining path to my work. I know that I have many shortcomings that make you feel like scolding me. However, your patience and enthusiasm helped me to continue to grow and survive until now. Thank you for listening to all my words from the beginning to start the work until the present and provide advice and the best solution for me. It really touched me from the bottom of my heart.
2. Mrs. Sharon, my beloved lecturer, who helped and taught me again how to use SPSS correctly and fulfill my chapter 4. Her lessons brought me enthusiasm to complete this work.
3. Bu Sema, Bu Pita, Bu Dina, Staffs dan Lecturers which has helped me fill out and distribute my questionnaire to the intended respondent. Their assistance really helped me in completing the needs in data collection.
And last but not least, thank you so much for all my support systems, starting from my best friends and the several members of the Communication & Public Relations 2016.
Your support and close feelings are very valuable for me to help me open my mind to keep looking into the future. Thank you also for giving me stories, laughter, and experiences that were very useful and entertaining for me. May you all succeed in pursuing your dreams that you always hoped for.
I Made Surya Mataram TABLE OF CONTENTS
Page
STATEMENT BY THE AUTHOR 2
ABSTRACT 3
DEDICATION 5
ACKNOWLEDGEMENTS 6
TABLE OF CONTENTS 7
LIST OF FIGURES 9
LIST OF TABLES 10
CHAPTER 1 - INTRODUCTION 12
1.1 Background 12
1.2 Research Problems 15
1.3 Research Objectives 16
1.4 Significance of Study 16
1.5 Research Questions 17
1.6 Scope and Limitation 17
CHAPTER 2 - LITERATURE REVIEW 18
2.1 Internal Communication 18
2.1.1 The Definition of Internal Communication 18
2.1.2 The Dimension of Internal Communication 20
2.2 Employees’ Engagement 24
2.2.1 The Definition of Employees’ Engagement 24
2.2.2 The Dimension of Employees’ Engagement 25 2.3 How Internal Communication Influence Employees’ Engagement 26 2.4 Organization Profile (Swiss German University) 28
2.5 Framework Thinking 31
2.6 Previous Studies 32
2.7 Study Differences / Similarities 34
2.8 Hypothesis 37
CHAPTER 3 – RESEARCH METHODOLOGY 39
3.1 Type of Study 39
3.2 Unit Analysis 40
3.3 Population & Sampling 41
I Made Surya Mataram
3.3.1 Population 41
3.3.2 Sampling Technique 41
3.3.3 Sample Size 42
3.4 Data Collection Technique 42
3.5 Measuring Instrument 44
3.5.1 Demographic Measures 44
3.5.2 Construct Measure (Internal Communication) 45 3.5.3 Construct Measure (Employee’s Engagement) 47
3.6 Survey Design 48
3.7 Data Analysis Technique 49
3.7.1 Reliability and Validity (Pretest) 49
3.7.2 Normality (Pretest) 56
CHAPTER 4 – RESULTS AND DISCUSSIONS 58
4.1 Information From Respondents and Descriptive Statistics 58
4.1.1 Gender 58
4.1.2 Current Work Position 59
4.1.3 Length of Work 60
4.2 Reliability and Validity 61
4.3 Normality 65
4.4 Hypothesis Testing 66
4.4.1 Spearman Correlation for Hypothesis 1 66
4.4.2 Spearman Correlation Coefficient for Hypothesis 2 68
4.5 Discussion 71
CHAPTER 5 – CONCLUSION AND RECOMMENDATIONS 74
5.1 Conclusion 74
5.2 Recommendations 75
REFERENCES 77
APPENDICES 83
I Made Surya Mataram LIST OF FIGURES
Table Page
1. Figure 1. Organizational Structure of Swiss German University 29
2. Figure 2. Framework of Thinking 31
I Made Surya Mataram LIST OF TABLES
Table Page
1. Table 1: Previous Research Studies 33
2. Table 2: The Differences and Similarities of Previous Research Studies 35
3. Table 3: Demographic Questions 45
4. Table 4: Questionnaire Design (The Dimensions of Internal Communication) 45
5. Table 5 : Questionnaire Design (The Dimension of Employees’ Engagement) 48
6. Table 6: Cronbach’s Alpha Rule of Thumb 50
7. Table 7 : Cronbach’s alpha values in comparison to pre-test results (Per-dimension) 51
8. Table 8: Level of acceptance of the Kaiser-Meyer-Olkin (KMO) Bartlett value 53
9. Table 9: Validity Pre-Test for Internal Communication 54
10. Table 10: Validity Pre-Test for Employees’ Engagement 55
11. Table 11: Normality Pre-Test 56
12. Table 12: Gender 58
13. Table 13: Current Work Position 59
14. Tabel 14: Length of Work 60
15. Table 15: Cronbach’s alpha values in comparison to pre-test & post-test results (Per-variable) 61
16. Table 16 : Cronbach’s alpha values in comparison to pre-test & post-test results (Per-dimension) 62
I Made Surya Mataram
17. Table 17: Validity Internal Communication Dimensions 63
18. Table 18: Validity Employees’ Engagement Dimensions 64
19. Table 19: Normality Post-Test 65
20. Table 20 : Spearman Correlations for Hypothesis Testing 1 66
21. Table 21 : Spearman Correlations for Hypothesis Testing 2 68
