the impact of perceived usefulness, privacy risk, and

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STUDY OF ONLINE PAYMENT

By

Ryan Hadinata Gunawan 11403057

BACHELOR’S DEGREE In

BUSINESS ADMINISTRATION

FACULTY OF BUSINESS AND COMMUNICATIONS

SWISS GERMAN UNIVERSITY The Prominence Tower

Jalan Jalur Sutera Barat No. 15, Alam Sutera Tangerang, Banten 15143 - Indonesia

Revised after Thesis Defence on 23^th July, 2018

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Ryan Hadinata Gunawan STATEMENT BY THE AUTHOR

I hereby declare that this submission is my own work and to the best of my knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at any educational institution, except where due acknowledgement is made in the thesis.

Ryan Hadinata Gunawan

____________________________________________

_ Student

Date

Approved by:

Alex Munaf,MA

____________________________________________

_

Thesis Advisor

Date

Dr. Nila K. Hidayat, SE., MM.

____________________________________________

_ Dean

Date

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Ryan Hadinata Gunawan ABSTRACT

THE IMPACT OF PERCEIVED USEFULNESS, PRIVACY RISK, AND PERCEIVED SECURITY, TOWARDS TRUST ON CREDIT CARD USER A

CASE STUDY OF ONLINE PAYMENT

By

Ryan Hadinata Gunawan Alex Munaf, MA , Advisor

SWISS GERMAN UNIVERSITY

The purpose of this research is to analyze the influence of Perceived Usefulness, Security Risk, and Privacy Risk towards Trust when online payment by using credits Card. This research use multiple regressions from 100 respondent with 63 male and 37 Female as the respondent. The research finds a positive impact or significant impact between Perceived Usefulness to Trust, Security Risk to trust, and Privacy Risk to Trust. The result is the user feel the usefulness and feels secure when they pay their online shop using credit card. However, they still not feel secure on their privacy. Theory from previous studies also used to support in which Usefulness, Privacy Risk, and Security Risk can influence on trust. The result of the test, Conclusion, and Recommendation will be include in the last chapter

Keywords : Perceived Usefulness, Security Risk, Privacy Risk, Trust

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Ryan Hadinata Gunawan DEDICATION

I dedicate this work for my beloved parents for their greatest support. Thank you for always supporting and believing in me.

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Ryan Hadinata Gunawan ACKNOWLEDGEMENTS

This Thesis is completed because of all the people around me that support my thesis. I would like to extend my sincere thanks to all of them.

First of all, I would like to say thank you to my God, because of him for the strength, kindness, healthy and give friends that always support me when I need them to complete this thesis.

Second, I would like to say thank you to my lovely parents for their understanding, kindness, support, and presence to me.

My deepest gratitude to Mr. Alexis Munaf, as advisor for his guidance, time, and experience in order to finish my thesis. Also the entire BA lecturer that supporting me to complete this thesis.

My deepest gratitude to Mr. Fiter Abadi for his guideline, time, recommendation, experience and also contributed for my thesis

Special thanks to : Bella Joy Winarta, Kevin Indrayana, Leonardo Effendi, Andrea Chandra, Rocky for supporting me to complete this thesis.

Thanks to all my friends and people that I cannot mention one by one, Your help is very meaningful to me to finish my thesis.

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Ryan Hadinata Gunawan Table of Content

STATEMENT BY THE AUTHOR ... 1

ABSTRACT ... 2

DEDICATION ... 4

ACKNOWLEDGEMENTS ... 5

Table of Content ... 6

CHAPTER 1 ... 11

1.1 Background ... 11

1.2 Research Problem ... 19

1.3 Research Questions ... 19

1.4 Research Objectives ... 19

1.5 Scope and Limitation ... 19

1.6 Significance of Study ... 20

CHAPTER 2 ... 21

2.1 Framework of Thinking ... 21

2.1.1 Online shop in Indonesia In Indonesia ... 21

2.1.2 OLX ... 22

2.1.3 Tokopedia ... 23

2.1.4 Kaskus ... 23

2.1.5 Bukalapak ... 24

2.2 Types of Payment ... 24

2.2.1 Debit Card ... 24

2.2.2 Credit Card ... 25

2.2.3 E-Wallet ... 25

2.2.4 Third Parties ... 25

2.3 Aspects Affecting Trust on Payment System ... 26

2.3.1 Perceived Usefulness ... 26

2.3.2 Security Risk ... 26

2.3.3 Privacy Risk ... 28

2.3.4 Trust ... 28

2.4 Previous Studies ... 30

2.5 Study Difference ... 34

2.6 Hypothesis ... 35

CHAPTER 3 ... 36

3.1 Type of Study ... 36

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3.2 Unit Analysis/Unit Observation ... 37

3.3 Sampling Design ... 37

3.3.1 Population and Sample ... 37

3.3.2 Sampling Method ... 38

3.3.3 Sample Size ... 38

3.4 Type of Data and Collection Method ... 40

3.4.1 Type of Data ... 40

3.4.2 Collection Method ... 41

3.4.3 Questionnaire Structure ... 42

3.5 Variable Operationalization ... 42

3.6 Research Model ... 46

3.7 Data Processing Procedure ... 47

3.7.1 Pre-Testing ... 47

3.7.2 Post-Testing ... 47

3.7.3 Validity ... 47

3.7.4 Reliability ... 48

3.7.4.1 Validity and Reliability of Variable Perceived Usefulness ... 49

3.7.4.2 Validity and Reliability of Variable Security Risk ... 50

3.7.4.3 Validity and Reliability of Variable Privacy Risk ... 51

3.7.4.4 Validity and Reliability of Variable Trust ... 51

3.8 Data Processing Analysis ... 52

3.8.1 Classical Assumptions Test... 53

3.8.1.1 Normality Test ... 53

3.8.1.2 Heteroscedasticity Test ... 53

3.8.1.3 Multi-collinearity Test ... 53

3.8.1.4 Hypothesis Test ... 53

CHAPTER 4 ... 55

4.1 Brief Background ... 55

4.1.1 Brief of credit card in Indonesia ... 55

4.2 Respondent Profile ... 56

4.2.1 Credit Card user in Jakarta ... 56

4.2.2 Have a Credit Card ... 56

4.2.3 Ever use Credit card for online payment ... 58

4.2.4 Age of The Respondent ... 58

4.2.5 Gender of The Respondent... 59

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4.2.6 Occupation of The Respondent ... 60

4.2.7 Monthly Income of The Respondent ... 61

4.3 Inferential Statistic Analysis ... 62

4.3.1 Classical Assumption Test ... 62

4.3.1.1 Heteroscedasticity Test ... 62

4.3.1.2 Normality Test ... 62

4.3.1.3 Multi-Collinearity Test ... 64

4.4 Multi Regression Test ... 64

4.4.1 T-Test ... 64

4.4.2 F-Test ... 65

4.4.3 Coefficient Determination ... 66

4.5 Hypothesis Testing Result and Analysis ... 67

CHAPTER 5 ... 69

5.1 Conclusion ... 69

5.2 Managerial Implication ... 70

5.3 Further Research Study ... 71

References ... 72

APPENDICES ... 78

APPENDIX 1 – QUESTIONNAIRE ... 78

APPENDIX 2 – QUESTIONNAIRE RESULT ... 82

APPENDIX 3 – CURRICULUM VITAE... 84