Business communication chapter:1
Communication is the process of transferring information and meaning between senders and receivers, using one or more written, oral visual, or electronic channels. The essence of communication is sharing providing data, information, and insights in an exchange that benefits both you and the people with whom you are communicating. effective
communication helps businesses in numerous ways.
Benefits of communication:
1. Faster decision making and problem solving 2. Earlier warning of potential problems
3. Improved productivity and work flow 4. Stronger business relationships
5. Stronger marketing messages 6. Enhanced professional image
7. Lower turnover and higher employee retention 8. Better results and higher returns for investors
Characteristics of Effective Communication:
1. Practical information 2. Factual information
3. Concise, efficient information
4. Clear expectations and responsibilities 5. Persuasive arguments and recommendations
What Employers Expect:
1. Organizing ideas and information 2. Expressing ideas and information 3. Listening effectively
4. Communicating with people from diverse backgrounds 5. Using communication technologies
6. Delivering high-quality speaking and writing 7. Practicing business etiquette
8. Communicating ethically
Unique challenges of business communication:
1. Globalization and diversity:
Globalization
o Market products o Partner with businesses
o Employ workers and executives Workforce diversity
o Communication challenges o Competitive advantages
2. Information value:
Knowledge workers o Competitive insights o Customer needs
o Regulations and guidelines
3. Pervasiveness of technology:
o Voice systems o Virtual agents
o Mobile communication o Networking advances
4. Reliance on teamwork:
o Full-time assignments o Temporary projects
o Communication challenges
5.
New corporate structures:o Tall structures o Flatter structures o Flexible structures