Name: Tourism and Visual Culture module/co
urse code:
PAR 62010
student workloads:
510 minutes/week Credits (ECTS):
4.53 ECTS
Semester:
4 Frequency:
odd Duration:
1 x per semester Type of courses:
Tutorial/Lecture/Response Contact hours:
150
minutes/week
Independent Study:
360
minutes/week
Class size X
students:
30
Students 1 Prerequisites for participation:
2 Learning outcomes:
1. Students are able to study Introduction to Tourism and Visual Culture.
2. Students are able to The Role of Visuals in Tourism
3. Students are able to Scope and Theory of Visual Culture in Tourism 4. Students are able to understand Components of Visual Culture in Tourism
5. Students are able to understand Traditional Culture, Mass Culture and Popular Culture
3. Description:
This course is structured to discuss and examine visual culture in the tourism context. It is important to increase the visuality of
products/services in marketing activities, including in the tourism sector.
Using a variety of visual cultural products allows tourists to obtain
information and examine products/services as completely as possible and assists in making decisions at the pre-visit destination stage and
complements the experience during a visit to a destination and helps store the experience after visiting the destination.
4. Subjects aims/ Content:
1. Introduction to Tourism and Visual Culture 2. The Role of Visuals in Tourism
3. Scope and Theory of Visual Culture in Tourism 4. Components of Visual Culture in Tourism 5. Tourist-Gaze
6. Selfie Tourism 7. Virtual Tourism
8. Memorable and Meaningful Travel Experiences (MMTE) 9. Social Media and Visual Strategic
10. Spectacle Society
11. Millennial Cyber and Visual Culture
12. Traditional Culture, Mass Culture and Popular Culture 13. Visual Research Methods
14. Visual Pollution
5 Teaching Methods:
1. Lectures
2. Discussions 3. Group Work 4. Field studies
5. Collaborative learning group discussions
6 Assesment Methods:
1. Task
2. Mid- Term Exam 3. Final- Term Exam
7 Other information e.g. bibliographical references:
1. Burns, P., Palmer, C., Lester, J. (2010). Tourism and Visual Culture Book Volume 1 Theories and Concept.
2. Burns, P., Lester, Bibings (2010). Tourism and Visual Culture Book Volume 2 Methods and Case.
3. Dinhopl, A. & Gretzel, U. (2016). Selfie Taking as Touristic Looking. Annals of Tourism Research. 57: 126-139.
4. Eringa, K & Zhou, S. (2015). A Visual Analysis of a Cultural Tourism Destination. Research in Hospitality Management 5(1): 85-92.
5. Marchell, S. (2012). Personal memory tourism’ and a wider exploration of the tourism−memory nexus.
https://www.tandfonline.com/doi/abs/10.1080/14766825.2012.742094?jo urnalCode=rtcc20
6. Park, E & Kim, S. (2018). Are we doing enough for visual research in tourism? The past, present, and future of tourism studies using
photographic images. Internasional Journal of Tourism Research. Willey.
