DoScience
Bookmark Projects Trust Hyderabad
Experiential Learning Within Everyone’s Reach
- towards building a culture of exploration and discovery -
March 2018
Quick Snapshot
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• Pilot operational from Aug 2017 in Hyderabad
• Ready for expansion Stage
• Education – experiential science learning Domain
• Non-profit trust
• IT exempted under 12A and 80G Constitution
• Aug 15, 2017 - Feb 28, 2018 – Over 6,000
• Target – 120,000 by March 2020; 500,000 by March 2022 Learners Connected
• www.doscience.co.in; www.facebook.com/dosciencenow Co-ordinates
Problem
Data on school enrolment rates, standardised test performance and student employability in Annexures 3
▰ Over the past decade in India:
School enrolment has improved
considerably
However, learning outcomes remain sub-optimal
• Poor performance on international tests
• Low graduate employability
Learning Methodology, A Key Factor
Data on footfall to science centres and museums internationally, and impact of informal learning in Annexures 4
Lecturing is not effective
Hands-on, informal learning imparts better
conceptual clarity and retention
▰ Research indicates that:
A Solution – Do, Play, Learn
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DoScience
Access to Experiential Learning Models
Learners across all age groups, with specific focus on
Children &
families Low & mid- income groups
DoScience centres
In public spaces - Communities
DoScience
In schools – Schools DoScience Target Audience Channels of Engagement
Objective of DoScience
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• Informal learning environments enable exploration and discovery
Education beyond classrooms
• Families and communities engaging together, intellectually and creatively
• Towards a rational thinking society Learning not limited to
children
• Need a workforce with quality science
education and citizens who can debate with them
Science as a solution to the country's problems
Our approach towards measuring impact in Annexures
Communities DoScience
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25,000 sq ft of centrally located
public space 5 key modules
Hands-on and fun experience, with focus on individual
discovery Industry
engagement to showcase state-of-
art technologies
Focus on continuous improvement and
expansion
Communities DoScience
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• Hands-on Physics
DoScience
• Outdoor musical equipment
• Maths and Science behind the music and instruments
PlayMusic
• Optics
SeeScience
• Assemble and dissemble
• Bicycles, skeletons, body parts, Lego cities and more.
Build & Break
• Demonstration / display of state-of-art science by industry partners
ScienceAtWork
5 key building blocks. To replicate with differentiation in each location.
Communities DoScience – Pilot
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• From August 15, 2017
• 5,000 sq ft area leased from HMDA DoScience in Sanjeevaiah
Park, Hyderabad
• Visitors encouraged to play and discover
• Demonstrators guide and explain as required
• Models being added regularly 25 large science play
models
• Custom developed by Birla Science
• Own capability being developed Robust fabrication
• Small, affordable science toys Retail Kiosk
Initial pilot to test the concept.
DoScience Pilot in Sanjeevaiah Park
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DoScience Pilot in Sanjeevaiah Park
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DoScience Pilot in Sanjeevaiah Park
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• Over 6,000 visitors during Aug 15 – Feb 28.
• Seasonality defined by school schedules and weather.
Healthy footfall
• Across segments. High income to low income.
• Well-known names from across the city. Chirec, Future Kids, NASR, Diamond Jubilee, Niraj, Meredian.
School visits
• Family footfall. Conversion of regular park visitors.
Weekends, holidays
• Rs. 50 entry per day. Group discounts.
• Free entry at all times for government schools. Substantial discounts for NGO-run programmes.
Affordable pricing
Very good acceptance of the pilot in the first season. Expanding capacity to accommodate larger groups of visitors and increase range of exhibits.
Schools DoScience
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Large hands-on models in school
campuses
Counter-seasonal to Communities
DoScience
Advanced stage of discussion with
two high-end schools
Geographic strategy aligned with Communities
DoScience
Complementing school learning given multiple interactions and teacher guidance.
Expansion Plan
14 DoScience August 2017 PlayMusic August 2018 Build & Break January 2019 SeeScience August 2019 ScienceAtWork August 2019
DoScience in Sanjeevaiah Park, Hyderabad
DoScience in Other Cities
City 2 FY2021 City 3 FY2022
Steady development of the model, and replication subsequently.
▰ Communities DoScience ▰ Schools DoScience
▻ Growth aligned with
Communities DoScience
▻ 3 new installations per year in every city of operation
▰ To build own design and
fabrication capability by FY20
Key Cashflow Drivers
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• Ticket contributions, kiosk sales at centres
• Consulting fees from schools Revenue Contributions
• Lease rentals and employee costs
• Aggregate revenues over the next 5 years to be adequate to cover operating expenses
Revenue Expenses
• An average of Rs. 75 lakh per module, and Rs. 350 lakh per new centre.
Capital Expenditure
Funding Required, Revenue Generated and Learners Connected With
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Aim to connect with 120,000 learners by March 2020, 500,000 learners by March 2022 and over 850,000 learners by March 2023
1 1
2
3
4
0.40 0.8
1.5
2.4
3.4
1.6 1.7
3.9 4.1 4.2
0.3
0.8
1.6
2.9
4.5
- 1 2 3 4 5
FY2019 FY2020 FY2021 FY2022 FY2023
Locations no. Total learners lakh
Capital donations rs. crore Revenue contributions rs. crore
4
9
15
10
- 2 4 6 8 10 12 14 16 18
no. lakh rs. crore rs. crore
Locations Total learners Capital
donations Revenue
contributions FY2019-23
Funding Requirement
One standalone 25,000 sft DoScience centre is expected to connect with around 400,000 17
learners over a 4 year period.
▰ Donor Funding Required
rs. crore FY2019 1.55 FY2020 1.65 FY2021 3.90 FY2022 4.05 FY2023 4.20 FY2019-23 15.35
▰ FY2019 Project Cost Estimates
Rs. lakh
Musical Park Equipment 45
Build & Break Equipment 30
Roofing Solution 10
Fencing, Installation, Interior walls 10
Security, Ticketing 4
Science Park Equipment 5
Mobile Science Van 6
Design, Marketing 10
6 months of Revex as WC 15
Misc & Contingency 20
Total 155
Core Team
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• 13 years with ICRA Limited (Moody’s subsidiary)
• Social entrepreneur
• IIM Calcutta; 20 years experience
Aparna Vishwanatham Managing Trustee
• Senior Director, Walmart Labs
• Extensive IT experience
• IIM Kozhikode; 18 years experience
Akhil Vishwanatham Trustee
• Accounting experience with Google and VeriFone
• CA, CPA; 15 years experience
Kavita Surana
• Additional Commissioner of Income Tax
• IRS, 2003 batch
Sowmya Achar Advisor
Diverse, proven experience of the team. Commitment to vision.
Essential Information
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▰Name: Bookmark Projects
▰Constitution: Public Charitable Trust
▰Registration Number: 135/IV/16
▰Date of Registration: October 10, 2016
▰Trustees: Aparna Vishwanatham, Akhil Vishwanatham
▰Registrations and Certificates:
▻PAN: AACTB8799H
▻Exemption under Section 12AA of the Income Tax Act received.
▻Exemption under Section 80G of the Income Tax Act received.
▻FCRA: To apply for a prior permission for foreign contributions
Essential Information
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▰Auditors: Anandam & Company
▰Website: www.doscience.co.in
▰Social Media: www.facebook.com/dosciencenow
▰Contact Information
Aparna Vishwanatham, Managing Trustee + 91 91772 02202;
[email protected] / [email protected] 96, Lilac, L&T Serene County, Telecom Nagar, Gachibowli Hyderabad – 500 032
