International Journal of

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RESEARCH AND DEVELOPMENT - A MANAGEMENT REVIEW

(IJRDMR)

Volume-3, Issue-3 ISSN (Print) : 2319 – 5479

Editor-in-Chief

Prof. (Dr.) Sangya Shrivastava

Director, Rai Business School Raipur, Chhatisgarh

Publisher’s Website: www.irdindia.in Emal : [email protected]

Copyright : Institute for Research and Development India

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Objective of the Journal

The objective of International Journal on Research and Development – a Management Review (IJRDMR) is to help professionals working in this field, educators

and policy makers to contribute, to disseminate information and to learn from each other's work. IJRDMR also aims at establishing channels of communication between Centres of Excellence for Management Studies, Business Administration, Economics, Law and users worldwide.

Contents

IJRDMR is a refereed international journal, published quarterly, providing an international forum and an authoritative source of information in the field of Political Science, Economics, Law, Entrepreneurship, Operational Management, Marketing Management, Services Management , Policy and Organisational Management , Quality Assurance and Management , Technology Management ,.

Area to be Covered

 The broad spectrum of the journal includes the topic but not limited to:

 International business and local government policies

 Business, production, and market orientation of local firms

 Outsourcing from EM

 Marketing effectiveness and marketing culture

 Local culture, consumer behaviour, and advertisements

 Transforming local brands into global brands

 Small– and medium–sized enterprises (SMEs) and family businesses

 Local multinational firms and their management

 Foreign investments, risks, and returns

 Corporate culture, strategy and ethics

 Organisational behaviour, human resources, and training and development

 Financial and non-financial business performance

 Information technology and competitiveness

 Product development from concept to market

 Innovation management (technological and organisational innovation)

 Interface of R&D and manufacturing, as well as marketing and after market

 Role of information and communications technologies

 Intranet, internet and e-commerce

 Strategic planning, sourcing and globalisation

 Business process reengineering

 Supply chain management

 Competitiveness and co-operation

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 Productivity, efficiency and quality investment, patterns and opportunities

 Business / government relations

 Ecologically driven product development and manufacturing

 Human resources and innovation technology

 Applied statistics and data analysis

 Decision making under uncertainty

 Design of experiments and analysis, experimental statistics

 Healthcare systems, pharmaceutical engineering and science

 Industrial engineering and operations research

 Manufacturing science and systems, mechanical engineering

 Multidisciplinary research

 Process design and optimisation, modelling and simulation

 Product and process design, robust design

 Quality by design, quality control and engineering

 Accounting

 Decision sciences and management science

 Finance

 Information management and systems

 Marketing

 Operations and business process management

 Strategic and organisational management

Specific Notes for Authors:

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B.Conference papers may only be submitted if the paper has been completely re-written and the author has cleared any necessary permission with the copyright owner if it has been previously copyrighted). All authors must declare they have read and agreed to the content of the submitted manuscript. A full statement of our Ethical Guidelines for Authors is available. All authors must declare they have read and agreed to the content of the submitted manuscript. A full statement of our Ethical Guidelines for Authors is available.

All papers are refereed through a double blind process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Submission of Papers web-page.

You may send one copy in the form of an MS Word file attached to an e-mail (details of file formats in Author Guidelines) to Prof(Dr.) Sangya Shrivastava.

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Editors and Members of the Editorial Board

Editor-in -Chief

Prof. (Dr.) Sangya Shrivastava.

Director

Rai Business School, Raipur, Chhatisgarh E.mail: [email protected]

Technical Editor Prof. Subhashree Rout

IRD India, Bhubaneswar, Odisha Email:[email protected] Editorial Board Members

Dr. D. S. Bal

Ex- Director of Tech. Education, Govt of Chhattisgarh & Director NIT.

Sushil Chandra Pagariya

,Director Journal, Mats University, Raipur Dr. Surekha Thakar,

Vice- Chancellor, ITM University, Raipur Dr. B.P. Singh,

Chair- Person, Delhi School of Professional Studies, New Delhi Dr. Kamlesh Mishra,

Director, Academic Staff College, Jabalpur Dr. A.K.Dhagat,

Director, Gyan Ganga Institute of Management & Technology, Jabalpur Dr. P. Deshmukh,

Director,Shankarcharya Institute of Technology, Bhilai Dr. K.C. Agrawal,

Campus Director, RBGI & Dean Engineering Vertical, Mohali,Chandigarh.

Dr. Pankaj Atri,

Pro Vice- Chancellor, Bundelkhand University, Jhasi Dr. Anu Goyal,

HOD, Forensic Science, Bundelkhand University, Jhasi

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Dr. Setuma Rawal,

Consultant & Advisor, HR, Raipur Dr. Bandana Nayak

Associate Professor IBCS, SOA Universiry, Bhubaneswar, Odisha, India Dr. Bhagaban Das

Professor

Department of Business Administration F.M.University, Balasore

Odisha, Idia

Prof. H F Rashvand

Editor-in-Chief, IET & Director of Adv. Coms School of Engineering, University of Warwick Coventry, CV4 7AL, UK

Dr. H. RAVI SANKAR Senior Scientist

Department of Computer Applications Central Tobacco Research Institute Rajahmundry – 533 105

Andhra Pradesh, India Prof. Hwang-Cheng Wang National Ilan University Taiwan

Prof. Daniel Benevides da Costa Federal University of Ceara (UFC) Brazil

Prof. Pradeep Kumar Mallick Asst. Professor

Dept. Of Computer Science and Engineering, Balasore College of Engineering and Technology, Balasore, Odisha,India

&

Chairman

Institute For Reserach and Development India Bhubaneswar, Odisha, India

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International Journal Of

RESEARCH AND DEVELOPMENT - A MANAGEMENT REVIEW

This Journal may not be duplicated in any way without the express written consent of the publisher, except in the form of brief excerpts or quotations for the purpose of review. The information contained herein may not be incorporated in any commercial programs, other books, databases, or any kind of software without written consent of the publisher. Making copies of this book or any portion for any purpose other than your own is a violation of copyright laws.

DISCLAIMER

The authors are solely responsible for the contents of the papers complied in this volume. The publishers or editors do not take any responsibility for the same in any manner. Errors, if any, are purely unintentional and readers are requested to communicate such errors to the editors or publishers to avoid discrepancies in future.

ISSN (Print) : 2319 – 5479

Published by :

INSTITUTE FOR RESEARCH AND DEVELOPMENT INDIA (IRD INDIA),

Plot No. 445, Sahid Nagar, Near Sahid Sporting Club, Bhubaneswar -751007, Odisha, India

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Editorial

It is my proud privilege to present the Volume 3 Issue 3 of International Journal on Research and Development - A Management Review (IJRDMR) based on selected received papers across the world. This issue brings out the various articles from diverse areas of Management.

IJRDMR will be published quarterly with high quality original research contribution.

This journal is intended to provide a forum for researchers, educators and professionals to present their discoveries and innovative practice and to explore future trends and applications in the field Management and relayed areas. However, this journal will also provide a forum for dissemination of knowledge on both theoretical and applied research on the above said area with an ultimate aim to bridge the gap between these coherent disciplines of knowledge.

Thus the forum accelerates the trend of development of technology for next generation.

I am happy to note that IJRDMR will be getting wide popularity among the educationist, researchers and professionals within short time span. In the inaugural issue six short listed papers have been included covering various aspects of Management and related areas.

Editor-in -Chief

Prof. (Dr.) Sangya Shrivastava.

Director, Rai Business School Raipur, Chhatisgarh

E.mail: [email protected]

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International Journal of - IRD India

International Journal of

RESEARCH AND DEVELOPMENT - A MANAGEMENT REVIEW

(IJRDMR)

Volume-3, Issue-3 ISSN (Print) : 2319 – 5479

Editor-in-Chief

Prof. (Dr.) Sangya Shrivastava

Editors and Members of the Editorial Board

International Journal Of

RESEARCH AND DEVELOPMENT - A MANAGEMENT REVIEW

ISSN (Print) : 2319 – 5479

TABLE OF CONTENTS

Editorial