SAMHITA GOODCSR
Raahgiri Day Gurugram Proposal
Part A: Organization Names and Information A.1: Lead Organization
A.1.1: Name
Answer:
Raahgiri Foundation
A.1.2: Type of organization
Answer:
Non-Governmental - Charitable Trust
A.1.3: Registered Address
Answer:
C-157, Anand Vihar, vikas Marg Extension, Delhi 110092
A.1.4: Telephone number
Answer:
Mobile: +91 98100 14027
A.1.5: Authorized Contact Person
Answer:
Prabhat Agarwal
Trustee, Raahgiri Foundation
A.1.6: Email address
Answer:
A.2: Consortium Partner Organization
Answer:
World Resources Institute (WRI)
A.2.2: Type of organization:
Answer:
Non-Governmental
If other, please specify
Answer: Knowledge Partner
A.2.3: Registered Address
Answer:
World Resources Institute
1st Floor, Godrej & Boyce Premises, Gasworks Lane, Lalbaug, Parel Mumbai 400012, India
A.2.4: Telephone number
Answer:
Mobile: +91 99588 91484
A.2.5: Authorized Contact Person
Answer:
Sarika Panda Bhatt
Head-Integrated Transport and Road safety, Sustainable cities World Resources Institute
A.2.6: Email address
Answer:
Part B: Project Details
Answer:
Raahgiri Day Gurugram
-first sustained car-free citizen initiative B.1.2: Total amount requested in INR
Answer:
25 Lakhs
B.1.3: Duration of project (in months)
Answer:
10 months, every Sunday
B.1.4: Proposed start date of the project
Answer:
1 August 2018
B.1.5: Facebook page
Answer:Raahgiri Day - Apni Rahein, Apni Azaadi
@RaahgiriDay
https://www.facebook.com/RaahgiriDay/?ref=bookmarks
B.2: Project summary
Answer:
Raahgiri Day is a street event which talks about pedestrian and cyclist safety on our streets. It’s a citizen’s initiative to reclaim the streets, connect our communities, celebrate the city to therefore reclaim urban lives. An idea which is modeled after an event named
‘Ciclovia’ in Bogota and was combined with a word ‘giri’ which promotes it as a movement for reclaiming ‘raah’, which means path by the pedestrians. Raahgiri Day is India’s first sustained car-free citizen initiative that began in Gurgaon on Nov 17, 2013. The active participation from citizen, authorities, and media together made the movement successful and was adopted by more the 70 other cities within four years. It has spread across 17 states, in total about 1.12 crore people have visited Raahgiri Day and continue to do so.
B.3: Project description
B.3.1: Explanation of local road safety problem
Answer:
More than 1.4 lac people annually die in India due to road accidents and majority of them are pedestrians and cyclists as they are not respected on roads. Major cause for these accidental deaths is the lack of infrastructure for these vulnerable groups. The prime indicator is that we are still designing our Street as highways. Streets are meant to transport people and materials, not cars. It’s always a challenge for planners and designers to convince administrative authorities to develop streets for all rather than roads space for vehicles. Thus, there is a need to initiate this conversation among citizens, authorities as well as political representatives to build pedestrian friendly cities. Once a week for 3 to 4 hours, a street is coned for pedestrians and cyclists to showcase the demand for its need. People can safely occupy those streets which are overpowered by car every day and experience their streets through activities like cycling, walking and performing arts.
B.3.2: Purpose of the project and measurable objectives
Answer:
The main objectives of Raahgiri have been creating awareness about road safety, promote cycling, walking and use of Public transport as envisaged in the National Urban Transport Policy, encouraging physical activities to promote healthy living and supporting the idea of Inclusive Urbanism. The platform would also be used for various social initiatives to bring in a behavioral change among citizens by developing positive thinking. The end goal is to help build safer, happier, healthier and more sustainable cities.
People from various strata and cultural backgrounds participate in the public arena. Innovative activities which build curiosity and interest in citizen are offered to engage them. It is necessary to stimulate idea which involves physical strength, team participation and involvement with the built environment.
B.3.3: Context and Consortium partnership (800 words maximum)
*Answer:
Context
An urban situation where the city design, citizen lifestyle and social behavior demands the usage of private vehicles leads to non- availability of pedestrian and cycling infrastructure, in continuation the political representatives and authorities being in lack of light cater to the demand for more road space for these vehicles. Vice versa lack of infrastructure make it more unsafe for these vulnerable groups to continue with their mode of travel leading to reduction of mode share over the time. Missing communication between citizens, authorities and designers have led to unsafe roads for all kinds of users.
Resources
Raahgiri foundation members – To outreach the governmental officials for active participation Raahgiri foundation staff – Manage administrative work, finances and weekly arrangements
WRI team – To program, media outreach and impact assessment.
Other organizing partners with their roles
• Local Municipal Council / Corporation, City Traffic Police - Ownership / sponsorship/ enforcement
• Corporates - Support / sponsorship
• NGO’s - Technical support / work force
• RWA’s - Participation / leading / promoting / initiatives
• Media Houses - Promote the ideas / increase the catchment
• Local communities - Participation / suggestions / initiatives
• Volunteers - Support / follow / promote
• School - Participate / primary education initiatives Recent Actions
The Chief Minister of the state of Haryana, Mr. Manohar Lal Khattar has announced to organize the Raahgiri day in each of the 22 districts by month of May 2018. It is currently organized in Gurugram, Jhajjar, Kaithal, Dadri, Kurukshetra, Sonipat, Narnaul, Ambala, Karnal, Jind, Fatehbad, Narnaul, Hisar, Panipat, Panchkula, Faridabad, Rohtak, and Yamunanagar. Six more cities will be joining this league -- Bhiwani, Nuh, Palwal, Rewari, Sirsa, and Hansi.
B.3.4: Activities
Answer:
List of activities to be organized during Raahgiri Day event every weekend
• Road safety awareness programs
• Walking
• Cycling
• Running
• Sports
• Yoga
• School activities
• Social causes
• Cultural activities
B.3.5: Monitoring and Evaluation
Answer:
Raahgiri Foundation Manager and WRI team would be visiting the event for managing and providing weekly updates. The project will be evaluated by the impact assessment done by professionals from WRI team. It will be measured through survey response forms. This would include data collection on categories catering to mode of travel, activities participation at Raahgiri Day, similar activities during non- Raahgiri days, change in mode of travel for short trips, behavior change towards pedestrians and cyclists, gender, age, occupation, visit frequency, reduction in Motorized trips and usage of Non-motorized transport.
B.3.6: Challenges and obstacles
Answer:
• Coordination with various stake holders for permissions, safety & security, activities and arrangements every week
• Connecting to Residents welfare association to engage with citizens every Sunday continuously
• Sustaining is aa a social event
B.3.7: Sustainability
Answer:
• Maintain minimum expenses every week which only includes transport, infrastructure and cone arrangement cost.
• Reusing printed graphics
• Organize activities on Barter system with various team as Gym partner, sports partner etc.
• Relocating the venue to invite residents from different areas of the city.
• The event was initiated by the citizens of the city with the support of different organizations, programmed by the citizens with technical support and was performed by citizens with the help of authorities.
B.4: Organizational information
The movement was conceived and is trademarked with the Raahgiri Foundation, consisting of local inhabitants from five organizations – World Resources India, I Am Gurgaon, Pedalyatri, Heritage School Gurgaon and Duplays Gurgaon. The trustees of Raahgiri foundation are Prabhat Agarwal (founder, IIT, IIM, Social Entrepreneur ), Manit Jain (Founder & Director, Heritage School), Manas Fuloria (Statergy and alignment, Ceo, Nagarro) , Rajesh kalra (Chief Editor of Times Internet Ltd) , Sarika Panda Bhatt ( Program lead, Streets For all, World Resources Institute, India), Latika thukral (Social Entrepreneur, Member, IamGurgaon) and Dhruv Swamini (Director, Gurgaon city at DUPLAYS sports services LLC).
C.1: Project Budget
Answer:
Few weekly expenses to organize the event are: -
S.no. Activity Expenses Cost (Rs.per week)
1. Raahgiri foundation staff Event manager salary 7,000
2. Event consultants Service cost 3,000
3. Cycle arrangements Barter and transport cost 0 – 10,000
4. Sports arrangements Barter / equipment cost 0 -5,000
5. Stage and sound system Transportation & equipment cost 25,000 6. Infrastructure to support activities like table
and chairs.
Transportation & rental cost 1,000
7. Event area arrangements like cones, barricades and signages
Transportation and arrangement cost 4,000
8. Some volunteers Hourly Service cost 1,000
9. Collaterals cost includes banners, hoardings, cones etc.
Printing and transportation cost 7,000
10. Contingency Additional travel, outreach, extra
printing
2,000
Total 65,000 per week
The cost to organize Raahgiri Day every week to be considered Rs. 65,000 per week in the city of Gurugram. The project cost for 38 Sundays (10 Months) would be Rs. 24,70,000.
D: Key Performance Indicators
Answer:
Road Safety
This movement has also helped in creating awareness about road safety measures and has reduced fatalities over the time. Close to 500 people die in Gurgaon every year because poor road safety, majority of them are pedestrians and cyclists. There has been a remarkable impact on road safety at the Raahgiri stretch (Sushant Lok area) since the event has begun. It was found that there were 5 road fatalities in the Sushant Lok area from Jan-Oct 2013. However, since the event began in November 2013, this number has come down to zero. Regular participation of traffic police and schools together to organize awareness activities has been a great way to reach out to parents in the citizen. It has also won the early-bird prize for UL and Ashoka Changemakers: Safer Roads, Safer India Competition and has been selected as one of six most innovative solutions in addressing road safety.
Citizen Engagement
The platform is also used for social causes like Swatchta Abhiyan, beti bachao beti padhao etc as it helps government organization to directly interact with citizens. It formed a sense of belongingness and great achievement towards street for all
program. Community building and more interaction will develop healthy and safer cities. Most of the people come with families, few with their friends, some groups of employees from different organizations and even alone to experience a leisure day. The goal of this program is to claim these spaces permanently by remodeling existing streets, junctions and available public spaces to achieve a sustainable city. Positive discourse with authorities and technical assistance can deliver pedestrian friendly cities. Thus, bring on ground infrastructural change through awareness programs. Few cities have also utilized the event as engagement platform for smart city development and further celebrations.
Healthy lifestyle
About 4 lakh people die annually because physical inactivity, because of car oriented and sedentary lifestyle. All activities at this event are human-powered and encourage physical activities to be adopted in your lifestyle. In a world filled with video- games, augmented reality and unlimited digital screens, it’s important to return to the simple life every now and then. Raahgiri Day celebrates old times entertainment, such as biking, roller blading, skateboarding, dancing and even finger-painting. Attendees are encouraged to participate in healthy activities of all kinds, from highly intense Zumba to pure street games or Yoga.
Economic Increments
According to WRI India’s survey, 62% of the shop owners either did not like or had no opinion about the concept of Raahgiri before it began, and were worried that their sales would be impacted badly. However, 89% are now in favor of the event, 83% said that they saw more footfall on Raahgiri Days as compared to other Sundays, while 71% said that they did more business on Raahgiri Days as compared to other days. In fact, 41% shopkeepers started opening their shops earlier on Raahgiri Days. There are more pauses while walking to observe the activities around. It provides more opportunity for any shopkeeper, vendor or trader to engage with their customers.
Inclusivity
Everyone from the young to the old and wise, from well-off gated communities to villages, from abled to differently abled, from all shapes and sizes and from all levels of physical fitness regularly participate at Raahgiri Day Gurugram. One example where an NGO which works with underprivileged sections of society and their children was associated with Gurgaon Raahgiri since beginning and has transformed life of children with in four years with regular participation in sports activities. At teenage when children fell for unhealthy habits and wrong lifestyle got directed to healthy discipline way of living over course of time.
Few More cities listed from about 70, who organized Raahgiri and engaged citizens for various causes
S.No. Name No. of Sundays /
no. of people
Remarks
1 Bhubaneshwar 57 / 8,55,000 The second Raahgiri Day witnessed surge in number of people, the highlight was participation of trans-gender community and kids from the underprivileged section of the society. The third day 35000 people turned up to mark celebration for city’s win in smart city competition.
2 Karnal 130 / 6,50,000 The Raahgiri Movement lead to Car free day, Road safety club, PBS and Cycle track in the city.
3 Rohtak 7 / 70,000 The city has begun to invest in build safer roads and infrastructure for cyclist. They initiated Car free Day and PBS in the city.
4 Ludhiana 25 / 1,25,000 Ludhiana administration in January 2014 celebrated their first day of Raahgiri. The platform was also used to spread awareness campaign to exhort residents to exercise their voting rights
5 Delhi 4 locations
406 / 25,80,000
Connaught Place, begin in July 2014. A city with 22 million population was a huge leap and cater to about 20,000 people every Sunday and has also expanded to Dwarka, Rohini and Shahdra. The platform was utilized by various authorities, organizations and NGO’s for different causes like cycle rallies, supporting World Environment Day, Football Utsav, the participation of Taskforce for Socially Excluded, students flash mobs, Marathon training, and self-defense classes.
6 Ranchi 45 / 4,50,000 Police and Corporation carry forwarded the sustainable transportation to next step and Night Ride was conceptualized by Rise Up and Fallen Leaves. 21st June 2016, hundreds of cyclists went on the streets of Ranchi at 9 PM for 2 hours, completed the route touring the city’s most iconic landmarks along the way for rest, fuel, and more
7 Behrampur 20 / 1,00,000 Children’s Federation made participate their members in the event, became major highlight supported by Youth for Social Development. Children participated to raise voice for “Child friendly City’, they occupied space on road to show their importance
E.1: Media Coverage
E.2: Branding Opportunities
• Maniesh Paul, Bollywood actor and Indian television host is now the Brand Ambassador for Raahgiri
day. Being a celebrity resident of Gurugram he is proud to join the idea of claiming streets for
pedestrians and cyclists.
•
Logo Presence 25% bigger than all other barter partners
•
Logo Presence in all Shared collaterals backdrop, signage's, route map, diversion standees
•
Presence in Social Media
•
