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Satyam’s growth has been marked by well- orchestrated strategy focussing on alliance and market. It started with an offshore software project of John Deere & Company, its first Fortune 500 client, way back in 1991. It formed a joint venture with Dun & Bradstreet in 1993, entered Enterprise Solutions in 1996, formed a joint venture with GE in 1998 and with Computer Associates in 2000 and entered into an Memorandum of Understanding with Microsoft to provide IT outsourcing services.
Over the years, the company has nurtured over 80 technology and marketing tie-ups to provide end- to-end services to customers. In addition, the company has been focussing on other vectors of growth – domain, technology, business model that allows the company to leverage local competencies to offer global competitiveness to their customers.
The process of going global was given a siginificant boost when in September 1999, Satyam Infoway (Sify), the internet subsidiary of Satyam Computers made a debut on the Nasdaq.This was followed by a equally successful listing of the shares of Satyam Computers on NYSE in May 2001. Satyam divested its entire shareholding in Sify in 2005-06.
In terms of shareholding pattern, the Indian promoters hold currently around 14.4 per cent of the shares. Other shareholders include foreign Satyam is a global IT consulting and services
company with activities spanning 53 countries.
Background
Satyam Computer Services Limited (Satyam) was incorporated in 1987 in Hyderabad (Andhra Pradesh) by B. Ramalinga Raju and is a leading global IT consulting and services company. In short span of time, the company has moved from mere domestic IT services company to global IT consulting by spreading its wings to over 55 countries spanning 6 continents. Currently, it has around 30,000 dedicated and highly skilled IT professionals, working in development centres in India, USA, UK, UAE, Canada, Hungary, Singapore, Malaysia, China, Japan and Australia and serving over 500 global companies, including over 156 Fortune 500 corporations.
SATYAM COMPUTER SERVICES LIMITED
Company Products Established Founder Distribution Production plants
Satyam IT Services 1989 B. Ramalinga Raju 55 countries across NA
Computer Americas, Europe,
Middle East, Asia Pacific, Africa
and infrastructure management services. BPO provides services in the area of Human Resources, Finance and Accounting and Customer Care spanning healthcare, banking and financial services, transportation, tourism, manufacturing, automotive, telecom, media and utility services etc.
Financial analysis
The company has achieved robust financial performance through well-orchestrated market, customer, product, and alliance strategy. Revenues have increased from USD 89 million in 1999 to USD 793 million in 2005 at CAGR of 44.67 per cent. IT services contribute to over 98 per cent and remaining from BPO operations. Over the last few years there has been an increasing revenue generation from consulting and enterprise business solutions, thus exhibiting an increasing thrust on value added services. North America contributes to over 68 per cent of revenue, while Europe’s
contribution has increased from 11.6 per cent in 2003 to 16.6 per cent in 2005. Asia Pacific has also exhibited strong growth and currently contributes close to 13 per cent of the company’s revenues.
The net profit of Satyam increased from USD 17 million in 1999 to USD 172 million in 2005, a CAGR of 47 per cent. However, its margins have been falling over the years mainly on account of increase in employee costs, which constitute nearly 70 per cent of the company’s total expenses.The company exhibits high return on net worth and capital employed at 25.9 per cent and 29.9 per cent institutions with 53.6 per cent and an ADR holding
of about 19.9 per cent. Domestic financial
institutions and mutual funds together hold another 5.49 per cent shares of the company. Public and others category hold around 4.09 per cent shares.
Finally, the rest of the 1.19 per cent shares are with non-promoter corporates.
Products and services
Satyam's current portfolio of products and solutions include software development, business intelligence and data warehousing, consulting and enterprise solutions, embedded systems,
engineering solutions, enterprise resources planning applications solutions, geographic information system solutions, enterprise infrastructure solutions, and enterprise storage solutions.The company also provides BPO and network-enabled services. Currently, the company provides services to customers from various vertical industries including Aerospace and Defence, Automotive, Banking and Financial Services, Energy and Utility, Government, Healthcare, Insurance, Manufacturing, Retail,Telecom, Infrastructure, Media and
Entertainment, Semiconductors and Travel &
Transportation.
The products and services of the company can be broadly grouped into 2 segments – IT services and BPO. IT Services include application development and maintenance, consulting and enterprise business solutions, extended engineering solutions,
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these technology leaders, or provides services based on their technologies.
To sustain its growth and value realisation, the company has identified certain key focus areas.
Until about a year ago, Satyam’s revenues were largely dependent on the US market. In the past year or so, this has changed significantly, wherein almost 30 per cent of Satyam’s revenues came from markets outside the US. Europe and Asia Pacific regions are now a critical component of Satyam's global strategy.The company is looking at an aggressive growth rate and a drive towards regional investment in these areas.
In 2005-06, Satyam acquired UK’s Citisoft, a highly specialised business and systems consulting firm with focus on investment management for USD 23 million. Citisoft has a multi-national operating presence in London, Boston and New York.The company will operate as a subsidiary of Satyam and will be a part of Satyam's financial services group (FSG).The acquisition would help Satyam build a global footprint in the financial services sector.
In the same year, the Company also acquired Singapore based Knowledge Dynamics, a leading Data warehousing and Business Intelligence solutions provider, with significant presence in the ASEAN ergion.
respectively. It has managed to reduce its debt burden to almost negligible in the last few years.
The robust financial performance is primarily due to favourable demand environment and more importantly, their ability to capitalise on available opportunities through superior relationship management and enhanced breadth of service offerings.
Satyam’s contribution in making ‘Made in India” global
Satyam's network spans 55 countries, servicing over 489 global companies, including 156 Fortune 500 corporations. Satyam is fast progressing to an organisation that establishes real business
partnerships across all levels of the customer’s organisation. Among Satyam’s global customer base are:
• 8 of the top 10 automotive companies
• 6 of the top 10 pharmaceutical companies
• 7 of the top 10 electronics and electrical equipment companies
• 4 of the top 5 networking and communication equipment companies
• 3 of the top 5 healthcare companies
• 2 of the top 4 securities companies
Satyam’s strategic alliances with over 50 global technology leaders are multi-dimensional, wherein, Satyam uses the technology, goes to market with
America
USA Canada Brazil
Asia-Pacific
Hongkong Korea Malaysia Singapore Taiwan Thailand Australia China India Japan New Zealand
Europe
Basingstroke Belgium France Germany Hungry Ireland Italy Netherlands Spain Sweden Switzerland
Africa
South Africa Mauritius Global presence
Middle East Dubai
• Alliances with strong global brands: Satyam offers a wide range of IT solutions to meet today's complex business challenges, enabled by strategic alliances with technology vendors and system integrators.Through these partnerships they are able to deliver industry-best end-to-end solutions to their customers. Satyam has
partnered with best-of-breed technology providers like Microsoft, SAP, Oracle etc in the solution areas of ERP, supply chain management, customer relationship management, data
warehousing and business intelligence, enterprise information portals, enterprise application integration, knowledge management and e- Procurement and marketplaces. While the alliance partner provides the software
application, Satyam offers professional services, including business process consulting, systems integration, custom application development, content development and other consulting and implementation expertise.
Factors fuelling Satyam’s global initiatives
Several factors have driven Satyam’s global initiatives.
• Dominance in CEBS Space: Satyam’s
consulting and enterprise business solutions help customers optimise their operating costs, enhance the efficiency of their business processes and improve their overall competitiveness.These solutions span the development, implementation, integration and maintenance of various enterprise-wide applications. Over the past few years, the company has made strategic investments to augment its capabilities in this area, which is reflected in the growing revenues from this business. During fiscal 2005 and 2004, 34.3 per cent and 31.8 per cent respectively of Satyam’s revenues was generated from consulting and enterprise solutions.
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It has an internal support unit under Corporate Quality Circle known as Total Quality Assurance, which takes care of all the Software Quality assurance activities in the projects. Under the guidance of senior Quality associates in TQA, Quality Mentors are deputed in each project.
They work with projects and facilitate the implementation of the Quality Management System. Other Quality initiatives like Six Sigma, Business Continuity & Information Security strengthen Satyam’s commitment to delivery excellence.
• Full Life Cycle Leadership: Satyam recognises that in order to succeed in today’s business environment it needs to possess a repertoire of diverse industry experience and more
importantly a deeper understanding of services required in these industries such experience and understanding requires leadership. Satyam has made full life cycle leadership one of its strategic imperatives wherein it defines leaders as those who can identify value-creating opportunities and treat them like complete businesses in
themselves and can assume end-to-end responsibility for every opportunity and ultimately delivering real value to customers.
• People Power: To reflect its true global outlook S atyam aspires to be an employer of choice across geographies. Its ability to attract and retain the best talent has been phenomenal. It
• Derisked Business Portfolio: Satyam has a revenue contribution of 27 per cent from its top 5 customers reducing it from the levels of 43 per cent. Similarly revenue contribution from top ten customers have reduced from about 56 per cent to about 41 per cent. Moreover revenues generated from customers from Europe have shown the highest growth and have moved from 23 per cent to about 31 per cent.
• Nearshore Centers: We have developed near shore centers in Canada, Hungary and China to service customers in United States, Europe and Japan respectively.These near shore centers leverage their proximity to the customers and offer an added advantage of being in the same time zone as the customers. Further, majority of our associates in these centers are local staff who have an added advantage of bilingual skills and their cultures closely match those of the countries whom we intend to service from these centers.The centers are particularly useful when developing prototypes for the customers since prototypes typically involve a high level of interaction with the customer and near shore centers facilitate quick turnaround times.
• Knowledge Management: Satyam's
Knowledge Initiative, apart from managing the existing knowledge resources of the Company, also fosters a culture of creating and sharing knowledge across the organisation. Associates have access to a query-based knowledge management system-the Knowledge Repository that allows them to gain the advantage of collective experience, thus optimising their own time on activities that build upon rather than repeat this experience.
• Quality: At Satyam, quality is a culture, expressed in the way employees interact with and cater to the needs of their customers, and in the products and processes they deliver to them.
and analytics are expanding across verticals such as banking and financial services, telecom,
pharmaceuticals and drug discovery.
Satyam has joined the billion dollar club in FY 2005 – 06 and is the youngest IT company till date, to do so.The company is gearing up for continued growth and opportunity to enhance its global footprint and client-based services.
maintains diversity in its workforce through specialised programs.The company believes in employee engagement rather than employee management, allowing every Associate to rise to her or his level of potential.The diversity in people addition in the recent past is a reflection of the opportunities being addressed by the company across various sectors and regions.
Future plans
Satyam's ability to identify, nurture and accelerate growth in new business practices has helped to create a global footprint in the ventured areas. For instance, new verticals such as Healthcare, Retail and Transportation - in which the company has invested significant resources over the last few year has contributed to around 11 per cent of Satyam's revenue. Even within the traditional stronghold verticals, Satyam continues to increase its service offerings. Over the last three years, the breadth of services provided by the Telecom Infrastructure Media & Entertainment Semiconductor (TIMES) vertical was increased to accelerate the revenue growth from the equipment manufacturers
segment.This expansion of services played a major role in increasing the revenue contribution of this vertical and Satyam expects it to unfold greater opportunities in the future. On the service front, the increasing portfolio of high-value services led to strengthening of Satyam’s dominance in Enterprise Business Solutions.
Inorganic growth, as a means to accelerate domain competency and to expand the services as well as customer-reach, is a key objective of Satyam's long- term growth plan.
For fiscal 2006, Satyam is eyeing key consulting opportunities in business intelligence and analytics.
It plans to expand the scope of offerings to knowledge process outsourcing as an extension of its data warehouse solutions. Business intelligence
Globalisation at a glance
• Presence in 55 countries across the globe
• Revenues outside India comprise 87 per cent of total revenues
• Clients include 489 global companies, including 156 Fortune 500 corporations
• Alliances with over 50 business and technology leaders
• 23 development centres across Australia, Canada, China, Hungary, India, Japan, Malaysia, Singapore, UAE, UK, USA
www.satyam.com
