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ASSESSMENT OF EMPLOYEE ENGAGEMENTBY HUMAN RESOURCE IN THE ERA OF TECHNOLOGY

Dr. G C Benjwal

Associate Professor – Economics

Govt. P.G. College, Karnprayag, Chamoli, UK, India

Abstract:- The world has experienced sweeping social, societal and sparing changes in light of the expanding predominance of computerized advances. In total, these progressions have prompted the present time frame being portrayed as the "advanced age". In accordance with these advances in technological era, Employee engagement has become a hot topic in recent years among consulting firms and in the popular business press. However, employee engagement has rarely been studied in the academic literature and the employee engagement has a direct impact on the employee’s productivity. The main indent of the work is to clear up the employee engagement in the digital age and how an employee will be engaged in digital age to increase the productivity. This research article concentrates on the effect of these progressions on HRM particularly in Employee engagement, in connection to changes to the representative engagement to HRM when all is said in done and all the more particularly to the utilization of technological innovation in conveying Employee Engagement.

Keywords: Computerized Advances, HRM, Technological era.

1. INTRODUCTION

1.1 What is Employee Engagement?

Worker engagement is a working environment approach bringing about the correct conditions for all individuals from an association to give of their best every day, focused on their association's objectives and qualities, roused to add to hierarchical achievement, with their very own improved feeling admirably being.

David Macleod: "This is about how we make the conditions in which representatives offer a greater amount of their capacity and potential". Employee engagement depends on put stock in, trustworthiness, two way responsibility and correspondence between an association and its individuals. It is an approach that expands the odds of business achievement, adding to hierarchical and singular execution, efficiency and prosperity. It can be estimated. It shifts from poor to awesome.

It can be supported and significantly expanded; it can be lost and discarded.

1.2 Employee Engagement for Employee

Representative engagement is getting up toward the beginning of the day considering, "Awesome, I will work. I recognize what I will do today. I are very brave thoughts regarding how to do it extremely well. I'm anticipating seeing the group and helping them function

an association, and being located and empowered on where it fits in the association's motivation and targets.

Worker engagement is tied in with having an unmistakable comprehension of how an association is satisfying its motivation and destinations, how it is changing to satisfy those better, and being given a voice in its trip to offer thoughts and express perspectives that are assessed as choices are made.Employee engagement is tied in with being incorporated completely as an individual from the group, focussed on clear objectives, trusted and enabled, getting standard and productive criticism, upheld in growing new abilities, said thanks to and perceived for accomplishment.

Connected with associations have solid and credible esteems, with clear confirmation of trust and decency in view of shared regard, where two-way guarantees and responsibilities – amongst managers and workers–are comprehended and satisfied.

1.3 Employee Engagement for Employers

Employee engagement is about inspirational dispositions and practices prompting enhanced business results, in a way that they trigger and strengthen

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practices prompting enhanced business results, in a way that they trigger and fortify one another. Employee engagement is about our workers feeling pride and unwaveringness working for our association, being an extraordinary supporter of the association to our customers, clients and clients, going the additional mile to complete a bit of work.

Employee engagement is tied in with drawing on our workers' learning and thoughts to enhance our items and benefits, and be inventive about how we work. Employee engagement is tied in with drawing out a more profound responsibility from our representatives so less leave, wiped out nonattendance decreases, mischance rates decay, clashes and grievances go down, profitability increases. Employee engagement is about association activities that are steady with the association's esteems. It is about kept guarantees, or a clarification why they can't be kept.

2. METHODOLOGY

Our analysis was depended on an audit of refereed articles, discourse papers and short papers in key scholastic diaries from the previous 10 years. While the utilization of only 10 years implies we can just offer a depiction see, it enables us to distinguish those issues that are momentum on the research plan, and those that are definitely not.

2.1 Origin

History records that around 2300 years back, Alexander (356 BC – 323 BC) could stroll ahead and conquer cloud grounds by battling for a significant period of time across finished landmasses, miles from home, since he had an associated with equipped power that was prepared to keep up its power. Alexander is known to have achieved the associated with workforce by ensuring that he contributed face vitality with his men, tuning in and keeping an eye on grievance, ensuring on time portion of pay, dressing like whatever is left of his outfitted power or more all by driving from front.

All the more starting late, in World War II, Americans upheld an impressive measure of money for inquisitive about

the lead of its officers to have the ability to envision their battle readiness. History is spotted with instances of pioneers who have driven their men by building a psychological obligation between their men and their reasoning to achieve importance. In this psychological contract lies the basic establishments of the present Employee Engagement speculations propounded by affiliations.

2.2 Process

This is the no-nonsense reality that the future business execution and incomes and gainfulness of an association never again relies on conventional capital administration and venture and portfolio administration. Be that as it may, the achievement of any association in this continually changing universe of work relies on human capital administration.

The organizations who comprehended this reality well before are the best and profoundly profitable associations of the streams times. The individuals who have recently acknowledged it are as yet attempting to set up a notoriety in the business.

Since the mantra of accomplishment of any association is the higher inclusion, engagement and devotion of workers towards their occupations and their persistent execution to achieve more, it is important to keep their spirits high, persuade them to play out their best dependably and create a type of fulfilled and committed representatives. Worker Engagement isn't an onetime procedure that can rapidly bring outcomes; rather it is a closure procedure that will go ahead till the presence of an association.

As there is an unmistakable connection between authoritative execution and representative engagement, each association looking for sustenance and development in the regularly changing universe of work rapidly react to the requirements of workers alongside planning and actualizing an altered procedure to build the levels of workerengagement. The accompanying are a couple of fundamental strides in this procedure in light of the best business world.

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Fig. 1: Process of Employee Engagement 1. Prepare and Design: The initial

phase in the process is tied in with finding the particular necessities of your association and choosing the needs. After that a redid outline of conveying the entire procedure can be composed. It is prescribed to look for exhortation of master administration specialist keeping in mind the end goal to expand the odds of completing it comfortable first endeavor.

2. Employee Engagement Survey: Plan the inquiries of the representative engagement study and convey it with the assistance of a suitable media. It can be either in printed shape or set web based relying on the solace level of the workers and your poll assessment process.

3. Result Analysis: It is the most imperative advance in the whole procedure. It is time when reports are to be investigated to discover what precisely propels workers to play out their best and what really separates them lastly constrains them to leave the association. The outcomes and data would then be able to be conveyed through introductions.

4. Action Planning: How to hand the aftereffects of the review over to an activity' is a testing question that associations need to manage the most extreme care. Training of line supervisors and also HR experts is critical with a specific end goal to disclose to them how to take suitable activities to draw in representatives. They ought to likewise be told about do's and don'ts with the goal that they can effectively actualize the progressions.

5. Action Follow-Up: Action follow

out if the action has been taken in the right direction or not and if it is producing the desired results.

3. TYPES OF EMPLOYEE ENGAGEMENT Social scientists (Meere, 2005) describe types of employee engagement in three types. They are as follows

Engaged-Employee: who work with enthusiasm and feel a significant association with their association. They drive advancement and propel the association.

Not Engaged Employee: who go to and partake at work however are time serving and put no enthusiasm or vitality into their work.

Disengaged – Employee: who are despondent at work and who showcase their misery at work.

These representatives undermine crafted by their connected with associates inevitably.

Representatives, which incorporates all levels of administration and non-administration, will fall some place inside this range. The bigger the organization, the more probable you'll discover separated or not-locked in center administration. Similarly, as organizations develop they will experience more non-drew in representatives who, if left unchecked, will turn out to be completely withdrawn. Amusingly, level associations (no center administration) will likewise encounter representative withdrawal as senior administration

"pushes" more out to and works together less with every other person (a characteristic consequence of development). Worker separation is a typical reaction of development. As workers pick up remove from the reason/cause/energy of the association and expanding work requests alternate

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correspondence, they will turn out to be less actually spurred to go the additional mile. Buckling down isn't the same as being locked in.

4. WHAT DIFFERENTIATES ENGAGED AND DISENGAGED WORKERS

Organizations that conduct research on employee engagement categorize employees based on the employee's level of engagement, but they have used different terminology in doing so. For example, engaged and less than fully engaged employees have been described as follows:

 Gallup distinguishes between employees who are "actively engaged" (loyal and productive), "not engaged" (average performers) and

"actively disengaged" (ROAD warriors, or "retired on active duty").

 Sibson Consulting differentiates

"engaged" employees (those who know what to do and want to do it) from "disengaged" employees (those who don't know what to do and don't want to do it), "enthusiasts"

(those who want to do the work but don't know how to do it) and

"renegades" (those who know what to do but do not want to do it).

 The market research firm Opinion Research Corporation (ORC) applied a consumer market segmentation approach using the "say, stay and strive" model to measure engagement. This segmentation analysis revealed six distinct categories of employees that ORC identified as:

 "Elizabeth the Engaged"

(employees that have a lot of confidence in their leadership team and feel a great sense of accomplishment).

 "Lucy the Laggard" (the most disengaged employees, who don't plan to leave but tend to do their work half-heartedly and make careless mistakes).

 "Colin the Comfy" (employees who have no intention of leaving their work environment but get little sense of accomplishment from their work, don't feel valued, yet rarely complain).

 "Alison the Ambivalent"

(employees who lack a

connection with the job or the organization).

 "Simon the Saboteur" (employees who tend to be very negative and say critical things about the organization).

 "Peter the Promiscuous"

(employees who are positive, proud of their organization, put in effort, yet may leave because they tend to be motivated by money or personal development and lack an emotional connection with the organization).

After an organization has segmented its population of employees (and has determined the relevant percentage of workers in each group), it can analyze demographic information to see whether group members have any other common characteristics, such as age, role or level (e.g., supervisor, manager). Organizations can then build strategies to meet their engagement needs.

5. EMPLOYEE ENGAGEMENT IN DIGITAL AGE

"It is an enthusiastic responsibility the representative has to the association and its objectives". Individuals need to feel that they are a piece of a group and that they are an esteemed individual from the organization, not simply one more block in the divider. Today, most HR experts have present day frameworks and applications to connect with and rouse their specialists at the tip of their fingers.

Here is Where Technology Comes into Play

Organizations keep on building innovation based stages to empower the sharing of data and inventive reasoning.

The capacity to rapidly draw in each other rapidly will help you to advance beyond their rivals. As a general rule, most entrepreneurs now depend on innovation to have the capacity to draw in with their representatives, both all through the workplace. Joint effort at this level will enable representatives to keep up a superior work-life adjust.

Innovation inside the work environment keeps on enabling organizations to enhance correspondence with representatives. Moreover, innovation can likewise help you to grow your business all the more proficiently

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and rapidly. Apparatuses, for example, virtual innovation, informal communication, and online entryways make representative engagement boundless. The extension of business innovation is additionally vital on the grounds that it hoists correspondence by enabling data to be traded utilizing different channels immediately.

The main motivation behind why such a large number of individuals in the US relinquish their occupations is the absence of appreciation. The issue is that under 15% of associations furnish HR directors with the essential apparatuses for worker acknowledgment, as indicated by an investigation by the Aberdeen Group. In this way, keeping in mind the end goal to perceive their best representatives, HR offices need to begin executing acknowledgment programming, as Globoforce for instance, so as to fabricate a solid culture through the energy of affirmation. This kind of programming will enable you to fortify positive practices, recognize commemorations, and even support solid ways of life.

Then again, execution evaluation programming like Engagedly gathers peer adulate, thought age, and chief input in a cloud-based stage that conveys nonstop criticism for your specialists. Most representatives are regularly baffled in execution surveys because of an absence of input as well as objective setting.

Additionally, in the event that you need to rearrange the way toward following participation and time you never again require any costly, remain solitary equipment. Rather, you can get present day an online time participation programming, which enables you to oversee when your staff checks in and out, by setting up particular clock areas.

6. HOW TO DEVELOP AND SUSTAIN EMPLOYEE ENGAGEMENT

Such huge numbers of organizations today, regardless of whether they're budgetary, human services, media, or purchaser items, are experiencing sensational and quick transformations.

While adjusting conventional plans of action to new dangers and openings is fundamental to progress, genuine authority relies upon the capacity of an

by a group of exceedingly connected with representatives who are profoundly persuaded to building a dynamic and ground breaking organization. In this day and age, authority can't take after a best down approach; it can't be founded on tuning in. Or maybe, it must be established in a genuine discourse and social trade, one in which workers need to take part.

In numerous organizations, accomplishment in opening an important discourse and really captivating with representatives is inconsistent, best case scenario. As per McKinsey and Company, even at solid organizations, one out of four representatives is hazy about administration's key course. This distinction, which speaks to a more extensive engagement issue, has genuine business results: Gallup has assessed that absence of engagement among representatives represents more than

$300 billion every year in lost profitability in the only us. Different investigations have more than once affirmed these discoveries, demonstrating that drew in specialists have higher efficiency, less turnover, and produce more noteworthy investor returns.

Inside engagement is basic for business achievement, especially when the scene is moving. Driving genuine social change requires adjusting and actuating workers around an unmistakable and intense key vision that they feel a piece of. President letters, town lobby gatherings, and friends picnics are as yet essential for building group, yet significantly more indispensable is empowering business enterprise – a culture of hazard taking and entrepreneurial culture acquired from new companies. This requires an outlook change in most expansive, worldwide organizations, and additionally new computerized devices that encourage beneficial and imaginative joint effort crosswise over organizations, capacities, and topographies.

Fruitful worker engagement programs must join the best key methodologies from customary inward correspondences with the sort of social advancement driving the present quickest developing new companies. When contemplating releasing your worker

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Express Your Vision:

Communicate your motivation (why you do what you do), yearning (where you need to go), and procedure (a way to arrive).

Realities are vital, yet passionate reverberation is basic to rousing representatives to convey best-in- class comes about and to holding them.

Make it a Shared Vision:

Challenge workers to help shape and characterize the vision – and give them a part in breathing life into it. Urge individuals to feel that they are independently part of the organization's central goal.

Make a Speakout Culture: Invite representatives to voice assessments and make sure to have input circles for administration to tune in and react, and exchange about decisions and needs.

Influence Employee Success to Organization Success: Create openings where your best individuals can seriously contribute, and commend those commitments. A thank-you culture can have any kind of effect each day.

Drive Transformational Change through Cultural Immersion:

Help your representatives encounter distinctive mindsets.

Think about acquiring "change specialists" or enabling representatives to work in various situations through employment swaps with different capacities or even organizations.

Leverage Digital Tools for Dialogue and Idea-Sharing: For your kin, Facebook, Twitter, and Google+ are the standard; they are a piece of day by day life. Use this nature, and don't let your in- house innovation linger behind.

Show Employees That You Think about Something Other Than Their Work: Foster cooperation through projects that praise imagination, group administration, wellbeing and prosperity, and family. Individuals will exceed expectations in an organization they feel pleased with, where their family,

companions, and group pioneers welcome the organization's commitments.

To expand worker engagement levels, managers should give cautious idea to the plan of engagement activities.

6.1 HR Practices

HR rehearses significantly affect representative engagement. The accompanying practices can expand worker engagement:

Job Advancement: Join meaning, assortment, self-rule and collaborator regard into occupations and errands so representatives see their part more extensively and turn out to be all the more ready to go up against obligations past their set of working responsibilities.

Recruiting: Target candidates who are probably going to see their work as fascinating and testing.

Support the individuals who are not suited for specific work to quit the procedure.

Selection: Pick applicants who are destined to perform work obligations well, make intentional commitments and evade ill- advised lead.

Training and Improvement: Give introduction to make understanding about how the activity adds to the association.

Offer ability improvement preparing to expand work execution, fulfillment and self- adequacy.

Strategic Pay: Utilize pay-for- execution projects to concentrate on boosted practices. Embrace competency-based pay to energize procurement of learning and aptitudes and upgrade worker execution.

Performance Administration:

Furnish testing objectives that line up with the association's vital targets, input, acknowledgment for achievements and additional intentional commitments.

6.2 Communications

Targeted communication initiatives can enable managers and HR professionals to stay on top of employee engagement

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issues, get constant feedback from employees and anticipate changing needs of workforce groups. Managers and HR professionals should take advantage of opportunities to engage employees and should use varied communication methods.

6.3 Communication Opportunities Employers have numerous opportunities for "engageable moments," when they can motivate and provide direction for employees. Watson Wyatt's 2008/2009 Work USA report identified the following formal and informal "engageable moment"

opportunities.

6.3.1 Formal opportunities include

 Recruitment; onboarding.

 Performance reviews.

 Goal-setting.

 Training.

 Communications by senior leaders.

 Employee surveys.

6.3.2 Informal opportunities include

 Coaching.

 Mentoring.

 Career development discussions.

 Ongoing performance feedback.

 Recognition programs.

 Company social events.

 Personal crises.

6.4 Communication Methods

The size, arrangement and expected response of the objective gathering of representatives should manage the sort of correspondence utilized for specific engagement exercises. A portion of the specialized strategies HR experts and chiefs can utilize include:

Keeping "In Touch”: Ongoing interchanges with work gatherings can happen through standard gatherings, in a perfect world with 10-15 representatives in each gathering, as indicated by a week after week or fortnightly calendar. In this gathering, issues can be disclosed or thoughts can be examined to increase quick input.

Another segment of staying in contact is one-on-one gatherings with a worker who is focused for

for execution change or haphazardly looked over the work gathering.

Remote Correspondence: With the expansion of working from home and telecommuters, diverse advancements enable supervisors and HR experts to look after contact, including:

1. Employee listening stages where HR can overview laborers, assemble remarks and proposals, lead post employment surveys, and so forth.

2. Social media and versatile application assets to talk about issues, share thoughts, lead overviews and vote on issues.

3. Blogs that routinely educate and refresh representatives on new activities and enable worker reactions to be recorded and transparently accessible.

4. Video and video chatting.

5. E-mails.

7. ROLE OF TECHNOLOGY TO IMPROVE EMPLOYEE ENGAGEMENT LEVELS

Computerized innovation can improve correspondence with your customers, however there's another side of the coin to consider. Computerized innovation can likewise encourage better correspondence between your representatives and each other. There is a typical misguided judgment that portable and computerized representative are entirely 'Recent college grads.' actually, most business work force are familiar with versatile and advanced innovation, for both individual and expert utilize. The accomplished workforce really acknowledges these instruments more since they realize what it resembled some time recently. With a couple of advanced upgrades, you can knock up your worker engagement, whatever their age. Here's the means by which to begin.

Provide Tools for Collaboration: Utilize an undertaking administration device to enable your colleagues to share thoughts and records.

This is particularly essential in the event that you have remote

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Dropbox to guarantee simple access to records and archives, wherever your representatives are on the planet.

Use Technology to Boost Workplace Wellness: There are a considerable measure of awesome projects that make worker health noteworthy, quantifiable, and fun. Get your group moving to support working environment wellbeing and discover programming that enables them to track their objectives for a measurement of solid rivalry.

Give Your Announcements a Makeover: In extensive associations, proclamations are normally sent by means of email.

Regardless of whether it's to report new contracts, changes to HR advantages or customer wins, most organizations utilize messages to impart this data to their representatives. In the event that you need to speak with your staff, make a short video. It's significantly more captivating and speaking to the beneficiary, particularly on the off chance that you get inventive!

Role of Design Thinking and AI:

Advancement is advancing at an outstandingly snappy pace, which is putting weight on specialists and relationship to remain mindful of such fast developing examples. The possibility of this change is overpowering to the point that a huge amount of focus issues are getting blended up with unnecessary things.

Remembering the true objective to recollect such an alarmed specialist, HR sharpens need to get setup considering, which suggests focusing on practices that put agent inclusion with the center. The result of such an endeavor is choice of instruments and courses of action that particularly add to delegate satisfaction and productivity, without exchanging off on achieving focus business destinations. Design accepting is key as it can work considers.

The Use of Performance Management Tools: The use of

employee and self-service management tools allow employees to access and manage company data. Several different self-service portals also enable Human Resources to allow employees to perform a variety of tasks. This includes the ability to respond quickly to network requests such as updating their employee information, applying for jobs in different departments and reviewing and responding to job evaluations.

The Ability to Collaborate Between Departments:

Collaboration is one of the most essential methods of communication for your business. This type of communication within all departments can help to make your business successful. The collaborative efforts allow departments to differentiate between budgets, goals and project management timelines.The use of in-house networking and intranet services allow employees located in different areas to stay connected.

This enables employees to remain engaged and work between departments over the computer.

Intranet services also facilitate a variety of different ways to share files and collaborate together simultaneously.

The Use of Technology Based Workgroups: Employee workgroups can help your employees engage, sync and share information throughout the lifecycle of a project.

The workgroups allow you to diversify your business goals between employees and share multiple points of view regarding projects such as the development of budgets, structuring timelines and streamlining communication.

o Saas platforms provide cloud- based services which are now more mainstream than the intranet and allows you to create workgroups where you can store and share information using the internet. The web-based software allow your employees to customize a variety of tasks including creating sales goals and contact list databases. In addition, collaborative

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workgroups allow you to see the progress of work completed by your employees and provide them with feedback.

Employee Training and Education:

Training and development is an essential part of most businesses to remain competitive. Blended learning tools allow your employees to maintain a flexible schedule.

Typically, blended learning consists of using e-learning tools or virtual classrooms in addition to in-person sessions. This allows employees to get the best out of their training by taking advantage of all learning styles available.

o The blended learning style is an asset for employees, as the switch in education methods can stimulate their interests. As a manager or business owner, you can take advantage of these learning tools and their enthusiasm to increase employee engagement. The workers become more engaged because they have the flexibility of training at their own pace. As a result, it may also increase your employee’s work performance.

Social Engagement within the Workplace: Social interaction using technology can help to strengthen relationships between you and your employees. The opportunity to engage socially with your employees, is also good for creating brand awareness.

Employees can actively help promote your business by posting thoughts and ideas about the company and any upcoming projects or promotions. These efforts can also help your business reach potential new clients.

8. CONCLUSION

Technology and the workforce environment will continue to expand throughout the years. The ability to tap into these sources will continue to help you improve your employee interactions within the company. Allowing employees access to this technology will also help to encourage ideas, improve innovation and strengthen company performance.

need to concentrate on preparing their workforce crosswise over levels with the goal that they comprehend the innovation in their grasp and how it can be utilized best to make drew in work environment societies. Worker engagement is an extremely expansive region that should be limited. Teaches, for example, execution administration, objective setting, assorted variety, incorporation, initiative and health should be pulled together and comprehended as one.

The concentration should have the capacity to give enhancing representative encounters keeping in mind the end goal to diminish turnover rates, increment profitability and furthermore drive a solid client encounter. Employee engagement is evolving. In a new era with high-risk demands, businesses are seeking innovative approaches to satisfy and engage their employees.

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