• Tidak ada hasil yang ditemukan

میزان مشارکت دانشجویان ارتباطات در تولید محتوای رسانه‏های اجتماعی

N/A
N/A
Protected

Academic year: 2023

Membagikan "میزان مشارکت دانشجویان ارتباطات در تولید محتوای رسانه‏های اجتماعی"

Copied!
28
0
0

Teks penuh

(1)

! "#

!" # $% & ' ! ( ) *

+ ,- . / 0

12 3

4 1 5 6, - 77$

8

+*9: ; & 7

< 7$- = 52 > 77$

&* & ' !+ ?

1- 2

% # "

8

@ ' + 0 ( &

. # *. A

% :$

B @ ' - 6*

C2 6D0

6 - -

% 8

E FD 4 B % $ B ( * $% & 0 & A G

* H< 47

8

; I - B *.J -

1= B E FD # A ;0 4B # !

DFDF '

70 $ A*K LF ? E ?*? # A - ( $ 9 M - "! 9

$ - 0 70 $ NOP

0 8

#4

$ B 1 0

% Q$

, 6D0 " 6 R

S *, 7 7

% Q$ 7: /

=T . 6D0

S *, *3

#4 &60 A*,U F " 1 *V- / - 0

B*

,

$ ?

% W - ! 9! &60 A*," 1 5 8

!$%

&

X - 6D0

*

Y

% , Z P [ PO [ O J C.Y

Z P [ P [ O

8 ($ 9 M - ' "!1=B E F D # A Rasouli57@yahoo.com

8 W 70 $ E F D # A 0 m.moradi99@Gmail.com

(2)

!!%

Q

$- R !"H 3 3 R8!

M2 RM *V0 3!M- !"M - h $- 3 " t 4 # h

c3!" 3 !%

R 3 ; /. / 3oa

Z :( 4

!" a e/ MK "&3 $M- M

M M- Y " < 3!- $#

T n ; M6 3 ,M2 b M 4 ' M / MH0 3!M7

4 G 8'+3 ,* !-

M:( /. M / RM >'& iVM 4 !"M - M ‚!W g

!M5 ;

$H 3 -

/ !M / RM 3 , ,"; / ,8 "(3 K ">3 ,AH !0

,M M= 3 $M- C M 3 M 3 ,a i6!8 3 (

/.

Z e/

g hM

$V 4 i , ,"H e/ i"0

3 $# - gTT]

M- / RM 3 M ‚!MW '

! 3 $# , 3 # 3 -3

" / M 3 #/!M E M "(3 M- $# 3 $V ( 3 ,

R 4

! …m4 , 3!>

Z e/

g / H0 3 ,2 e/ iV 4

M !M &3

R 3 $"0!a 3!> 11 $( 4 Z

e/

g M M $M# RM 3 ( $- / ,-'1 3 C > h

3!M- ,2)M / V4 3!- , / / e/ G ^6 L ,A Ak M iVM 4

, e/

- D )6 / ,*'(

PP

\ Q ZF

e/

g

, 3 HV R# % i !- k $

R# M% R# M% Y 3 / H#

,M !- 3 ," / • $# R 3 ,V ( M- 4

Z 3 ,MV ( !M& $M# ,"# M%

R &

$ $- 3 e/ ( , :^ / /. , 3 03

# - , V4 3

!

R 3 D , 3 PP

\ ] ZF

$2) e/ R 3 - - 3 -3 3 ,2 ,8 "(3

g M Hk $# H"

H 3 0 G 6 $- ! &3

!# e/ 3

3 Z , t>3/

Y 3 3 4 M - M+

$2) $# !#

# ,8 "(3 M: / Y !M4

e/ 3 M-3 Y !M4 g

,8 M $M- $M# M-

3 !- e/ 3 -3 !A

g , H - Z

$2) i / $- , 3!03 ,8 "(3

H 3 4

1. World Wide Web 2. Tim Berners-lee

(3)

. /0 . & 1 0 23 !!!

!!&

e/ $# , 3 -3 h # $- / N ~' # b h g

$M- RM 3 M 3!M0

` / 3 !|-G 8'+3 )4 / V4 $- !A 2 - q "<

D

\ QO ZF

e/ ^ - , H . Y 5 $*1 Y 3 g

$

$2)M / ,8 M "(3 M

,M $"&3 ! E 5 Y 3 $- ,8 "(3

"M NM% 3 $M# M i

G M+ )4 3 C M 8

A% 3

$2)M n M*W / 3 M" M *4 3 $k $- 3!:4 t>3/

M

} 3 R# % ,8 "(3

! / $%

3 MH8 RM 4 M ( $- C > $" oa Hk ,+ :(

U / e X /

3 3 i e/

g e/ ,# 3 G „ !z $# $" 3oa g

, MV4 u )4 3 2 3 n ) $-

RM 3 $M"0!a 3!M> !) M M€ 0 3!- M# )1"M 3 $ / Z

† M" MH#3

L /J

!A -

$2) $- R) N s V0 L 3 03

$M# RM 3 ,8 M "(3

e ) $- , H# !K 8 e/ E Y !4

R M- > LM<- 3!- M# / M M- M

$2) Y 3 $- 3 & R>/ 3 ,:( 4 3 Š K "&3

3 Z

e/ 3 "-3

, 63 0 3 G 8'+3

T M4 gTTT ' M

• M / M- qM "< G M8'+3 $M- , MA ,M !" N 3 - / R& "

$M a

," / -'1 3 ,2 0

iH „ !A ,

R0!M% / G 8'+3 $- , !"

e/ . 3 _ / !# N 3 8 g

e/ / R M

$2)M / $ M / M ,8 M "(3 M

3 N

gTTT

$"& M Ma!a Hk 3 G + )4 3 H# 4 3!- M# $M# M 3

c3 M& $M- C3 M>3 ~K < & C R0 Y 5 )H3 R M ,M

Œ'M-/ / M M

, 3 ! Z Œ'-/ ` !" a 3

3 3! 3 / ' PT

M- ,

3 Œ'M-/ / Œ'M-/ M- $W-3 R > 3 3 A 3 _ /! Y Hk 3 3 ,M

(4)

!!' / MM MMˆ.

$MM- 3 MMH8

$ MM / MM 3

!MMj#3 $MM# ,4 MM6 $MM- $MM"0 RMM 8 3

Œ'-/

- 3!- Œ'-/ 3 M- / ^"M 3 $M>'8 M G 8 5 - u )4 3 •

$- hH * ! a # M "&3 3 M& $M>'8 M • ; ) !# ) 2 3 V"

! M 3 , Ma. / !M7 M • M; ) R#!M Y 5 3 :. / 3 3!> a H 3 &

a

$W1 / 18 - $- n ˆ!4 ( , & G3!7

HH#

Z

$0!+/ G + )4 3 Y 3 E N e/

g

$2) N 3 n ) ,Ma - ,8 M "(3 M

_ 0 ?

gc - D Π- iV ( Y F

,2 / D

Π-

!4

! 3 Y M „ V *3 F

$H , 4 !A - /

,8 M "(3 b M-3/ , M 4 ,8 $- / !%- ,a

R 4 3 !%- iV (

! …m4 R 3 3 3!> &

D

; 3 P

\ Q M Q ZF

% " . 3 1'

2 -8

= . -8 2

$ 3 ^" 3

$2)M MH ,8 "(3 R M ,8 M "(3 M

c3!"M 3 M

M:( i6!8 , ƒ / ! / K 4 YM N 3 / MN M

G M>' 3!M> YM ' . M

L ,"VH6 H R 3 t ! - - / E H"

Z

$- RVH6 Y 3 +

,8 M

R iH h q "<

qM !V4 e & ~") ,M RM- > M M- M

MHH#

Z

,*;

$#

$1)+ Y 3 H-

$ M 3 ^" 3 3 " 3 ~' # ,8 M "(3 M

H#!"% - ,aJ/ Hk Z

: 3 ,2 Y !4

,aJ/

YM 3 !"M% - $M# RM 3 Y 3

R

!" a !+ $- M:. $M# M 3 $ 24 !- # b 4 *4 3 " !- 3

Y 3

^" 3 a HH#

$ƒ3 3 K ; 4 $# H"

Y M V4 3 R#! b 4

, HH#

(Zhang & Sarvary, 2011: 2)

Z

1. Interactive 2. Facebook 3. Wikipedia

(5)

. /0 . & 1 0 23 !!!

!!(

$ , 3 ,8 "(3

RM^ 3 4

$"M /!Ma

!M# MH- Z

Œ' M-/

M

g ,2 / R #

M C/!M0

] M ," M#

, 3 M" M Œ' -/!M2

QM /

$2) ,8 "(3

$ E R^ O

,M e ,8 "(3 M

Z

!M- /' M8

:H 3 R ,&!- N

H2M M )> 3

PqM s M 3 M a i 3 !MA

$

"(3 , ,8

$# H 3 R 3 H 3 & !"% - ` !" a H .

Z

Œ' -/

$"& H $#

$ M E M Y !4 ,M e M ,8 M "(3 M

M

/l

$- 3!- # ( 3 " - $# H" ,H ' . , /

Z

,2 / R

(3 3!- # $- $# H" , 3! / / !# $0 5 3

3 3 M" L

, H

$#

*4 3 "

R € 83 R# % 6 ; Z

R # 0 M c!"M% RM - > M- $# H" ! K 4 / ,4 6

3 3!> R !"H 3 3

Z

C/!0

$ C :^ *4 3 L 3 / 3 $#

,M RM *V0 ,8 "(3 M !#

A"^a / • - ‚!+ 3!- , € 0 , e q "< G 8 5

Z

," # , 3 "

c3!" 3 $- / R ! 2 3 3 M" 3 ,6 & E 3oa

)> 3

\ 0 _28 , 3!0 3 hH * Y" , ƒ /

HH#

Z

Œ' -/!2

$2) 3 ,1 ^4 $#

Œ' -/ / ,8 "(3 M- H"M hk #

- 3!- # 4 # 3 "

$ , / Z

$2) ,8 "(3

M(3 % € 83 $- ,MK < G ^M6 R& M

3!M>!-

$2) / u )4 3 , 3 Y ' . " / -

H

(Mayfield & Antony, 2008) Z

1.weblogs 2. Wikis 3. Podcasts 4. Forums

5. Content Communities 6. Microblogging 7. Social Networks 8. Second Life

(6)

!!

$2)

"M / 3!M03 M:. $M# H"M , M€ 0 $M# ; Y 8 ,8 "(3

, 3 (

HH#

, > " / ,a M G3!M =4 M !( 3 M&

3!M> M

, 2 H )4 3!- ,

a / 18 3 ( :. $# H" !7 3 M&

, c3!" 3 $- 3oa

Z M%# !MA M& Mj3 - 3 "- 3 ( h $# R - > Y 3

$2)M Y 3 )4 • 8 - H# 3!>!- u )4 3 , M2 $M- M

3!M- M- • M - / ,M0!V

3

, (

D 3 H P

\ ZF

/ 3!03 $- /3 i ;! $# R 3 ," ,8 "(3 i2) h (3

3 MN

,MM . / 3 MM & G ^MM6 9 MM 3 !MM- G ^MM6 YMM 3 C/ iMM ;! / MM

c3!" 3 , K " $- a a

Z 3 R) 6 ,">/

,M ,8 M "(3 i2) M

iV ( ," # $- -

!# 3 !- #

Z 1;

i2)M h R1 ,8 M "(3

3 R 3 G )8

R $8 N R

,M 3 2 3 Y 3 & 3!- # $- $# , M

$>'8 H R *V0 / 203 M 3!MA / M 3oA- c3!"M 3 $M- 3!A - 3 %

"

$>'8 ~'- 1 H

3oA- c3!" 3 $- . - 3 &

Z i2) ! 3 ,4 M& ,8 "(3

, $ƒ3 3 Z

, G & Y 3 - R G 2 3 - n H" 3 4

Z

$2) / ΠM- M

, 3!0 3 2 3 Y 3 !)"V 3 M& M YM2 G M& Y M- 3 !- M# M4 HH#

MH# e <" 3 Z

3 M:.

YM% 2 3 SM !+

,M $Mƒ3 3 3 G M& YM 3 M MH

D RM / V

L /J ,8 "(3 / ,AH !0

P

\ M ZF

F 0 7-( <d I

8 -

(7)

. /0 . & 1 0 23 !!!

!!

Y !&.

S 1 4 gT

R#!

,4 1 1 4 U

I H C/

X ,a H#3!

g i2)M

,8 M "(3 YM ' .

„ /!MV M

\

Facebooke, Twitter, Linkedin, Orkut, Tumblr,

Foursquare, MySpace, LiveJournal, Hi5

/ 3 Bebo

! 3!

:(

, !-

!M#

$#

† "

! 6 ; R 3

\

‹ _ 0 c - e ) Y !4 i2) ,8 "(3

$ #!4 / ' ƒ/ / R 3 Z

!" 4 e ) Y !4 i2) ,8 "(3 ' ƒ/ /

/

!- R 3 Z

‹ Y 2H * e )

Y !4 i2) ,8 "(3 H

/ H R 3 Z

!) 4 e ) Y !4 i2) Y | 0

/

!- R 3 Z

‹ 2 3 0 e )

Y !4 i2) ,8 "(3 / 3

/

* R 3 Z

‹ _ | 3 e )

Y !4 i2) ,8 "(3 2 4

/

$ !- R 3 Z

‹ ( s AH

/

$ / e ) Y !4 i2) ,8 "(3 R 3

Z

‹ 0 H 4 / , / e ) Y !4 i2) ,8 "(3 R 3

Z

‹ )- e ) Y !4 i2) ,8 "(3 H*! 3

/ H*

R 3 Z

G MM# /3 MM

MM !- /

$MMƒ a3 e MM) Y !MM4 i2)MM ,8 MM "(3 RMM 3

Royal.pingdomD FZ

= . / "

2> * -8 2

, 3! 3 C - Y */3 3!-

$)4 / H0 H- H 3

Œ'-/ C - ," !"

M Y N8 Z

,M 3! 3 M H"M 3 4 M M

P / P]

C M:k iM)4

Œ'-/

$- 3 :(

/. R Z

M $M)4 YM 3 V" s $- $")*3

gTT

$- (

% - $# !# 3 H4 A

,) R (/ H

, 3! 3 $H Y 3 -

Z

!a3

• $k ,M 3 a , M tM(3! 3 h

1. Pingdom

(8)

!#"

Œ'-/ . - tM ( M- M 3 RM 3 !2 !%"H , 0

M . MH-

Œ'-/

R)…

Œ'-/ / Œ'- V0

_ /!

,M ,M 3! 3 M 3 M4

$# Y <4 PP

/ ; ~V ( Q

R)…Œ'-/

,M 0 M

$# R 3 (/ R !"H 3 € 0

> Y 3 3 T

,MHV M6 QTT

3 M

, e V0 Œ'-/

Z ,M 9 3 Y 3 !- RM^a 3 M4

\ U

"M a'-/

3 ,2 , 0 Π-

!4

$2) / N G 8 "(3 Y M 3! 3 ,8 M "(3

, e X

D L /J R / V ,8 "(3 / ,AH !0

P

\ T ZF

$2) 3 ,2 H 4 > ,8 "(3

R 3 G # /3 R Z

- L :k / ;

$2) C :^ $#

$- ,8 "(3 , 3! 3 3!- # G # /3 € ; - !" a +

, 4 # G / !# 3 p3/

.

>

M2 ! . / M !- 3 _ $# !# t !

G # /3 !5 ; %# Y 3! 3 {

$V M M 3

M , p3/ M

3 3 % Y N 3 Y 3 R € 8 - $# !# 3 Z

, a a $# H"^a D

H 3 !a

G # /3 F a Sƒ'8 ,K < G 8'+3 $- S !+ Y 3 3 ,M6 K & G M+ )4 3 /

, 3 R 3!03

3!M03 ,K < R H 3 Y"0 Y - 3 • 8 - # Y 3 R 3 Y2 / H#

Z

, a 3 L Hk

R / M 3!M(3 M5 14 a a 3 !- , M

/!a 4 !# G # /3 _ /!

„ o; G # /3 3 $ " ! 3J Z

3 Ma a $M")*3

R 3 -! 5 14 Y 3 3!(3 D

3 H P

\ O Q FZ

, 3! 3 L 3!a G # /3 !" 0 - G3 e # , &3 i2) $-

3 B C #

!#

Z

, 8 3 !5 ; ; e # R

H#

Π-

!M4 M 3! 3 MN iMV ( Y

R 3 Z

$2) ! $ ) ,4 2 3 R Y 3 8 M "(3 M

3!M> 3!- M# M "&3 ,

, D L /J R / V ,8 "(3 / ,AH !0

P

\ ZF

(9)

. /0 . & 1 0 23 !!!

!#!

6G$71

%C -' $ 2 %/ K 2

= . -8 2

w i 63

$2) iV*W ,

M A 3 M 4 3 G )8 N ,8 "(3 , M

, B :. $- Y" $- 3 C ! $# R 3 M

Z M A 3

$M- 3 C !M ,4/ M^" M

$2) R ,M N ,8 "(3

M%#

Z M)4 G M8'+3 M:

M 8 Y !M4

R 10 Y 3

$ a

$2) , M - Z M)4 M2 3 '+3

G M8

$2)M ,8 M "(3 M

(3 N

2 G/ M^" G'2M% / ƒ $- t(3 A"^a / • ; ) ! a

, 3 Z

$2) R1 1;

3 !4 M ,W ,"H G' 2%4 3 !":- #o

)4 / 2"-3 N 3 " 3 , 3!0 G 8'+3

D

% P

\ Q ZF

)H(

i

"(3

, $H Y 3 A 3 Y / ,8

$ $2) € 83 t>3/ - M:H4

$)H( † /!4 !- $2 - 3 " !- ,8 "(3

#m4 3 Z 3!MA M- M $M- C !

/!a 3! 3

$M- ,M2 # / $"M 3oa M:. M "&3 3 G 8' +3 3 ,V)H

,8 "(3 R h N 3 / „ 3 3 n # R 3 :.

D

\ O ZF

)4 Y 3!- H- M: 3 ,8 M "(3 9 M 4 / G 8' +3

M A 3 Y !M4 C !M M

$- Y"

$2) , N ,8 "(3

- Z

!M- 3!AM% /J ,&!- ; Y 3 -

R / :. 3 ,2 $# 3 (/ !A s $# !7 Y 3

R 3 ,- Z Y 3

$W-3 C/!0 /!a / • ; )

gRk , )4 H 3 4 3 ,K < G 8' +3

: 4

H Z V 4 / C/3 4 3!- 4 Y H?

i ," / Y 3 E ( $- S %4 3 ‡ € 83

, N iV ( Y 3 $- !2 Z

R 3 , !a! A 3 Y !&.

Z

$-

‚!MW • ; ) 3 - , # +

M

$ ,"H

!A - 4 $ ) , !a! 3 ( 2 R !"H 3 $# R 3 .

, 4

- D

\ P ZF

1. Information Exchange 2. Chat Groups

(10)

!##

( 1 -" & -) $ 3 V4

$ ,V ( / N;

,4 8' +3

$#

$-

!%- /! 3

$ƒ3 3 , M n )M

R 3 4

!K 8 /! 3

!K 8 G 8' +3 /

G + )4 3

$- +

$M#

iMV (

$"0!%

/! 3 3 , 3 4 / - h U

"

I H , 8 X K 4

!#

Z

$ / S 8 ,M /!M 3 M:( Š M& C M7 3 $M# G 8' +3 $- i) (

,

3 n )

/ G 8' +3 R0 $- $# R

$ !- ,

$M- M& M

$ $- Y" 3 , !" $# N . 4 H# G 8 . i / 3!M- ,M"; !M)&

, N 3 / ) # / ‘ & Hk / Hk

M C N 3 , a $# H#

Y !M4

R 3 $" -3/ ( G 8' +3 R0 $- a 3 Z

!M2 8 RM 8 $- Y 3

E' +3 C 7 J/

, 9 ;3 , Z

/! 3 , :(

,a , H#

$#

/ ; . 3

$ ,V ( / C M7 ,4 M8'+3

!4

!#

/

! C3 # 3 4 R N .

$#

$ 3!-

!4 ,M MHH#

Z YM 3

R V>3/

• 4 3 , 3 R)

$M- M:(

!M5 ; Y - M- ,M MH#

/ 3 M

!MA

G /!5

€ ;

!…r 2

3 G 8'+3 3

3!- i /.

, Z

R !"H 3 Y 3

$ - $ 1

$-!MK H ,MaJ/ h 3 3 !A

!M0

R 3 Z ,M $MH Y !M" # M- !0 ! $# R 3 3 . € 0 R !"H 3 / M203 M 3 4

$% 3 M 3!M> M M)+ < M • !V . 3 ^" 3 - 3 L

Z iM)H( 3

R#! N4

- u -! G 8'+3 - G /

3!M> RM !"H 3 3 M& $

3 3 Z

"M $M(3 RM !"H 3 G M8'+3 3 , M)3 MN; - H#3 n 4!4 Y 3 $- R 3 !"% - G 8'+3 Y 3 3 $"0!% %# : $# R 3 ,: - Z

8 : $2 . 3 $" oa N4 G 8' +3 3 3

$-

* MK ">3 M> i 3 "%

$V 4 t 3 ( . $- $"0

C !M M 3 !"% - ,K < G 8' +3 { 3 S V4

(11)

. /0 . & 1 0 23 !!!

!#$

, 3!> R!"H 3 %# Y 3

$- 3!- - %# H#3 ! a

M)"83 /. R

, S %4 3 & C ! !"% - 3 !|-R!"H 3 G 8'+3 *4 $- 4 HH#

CitnaD FZ

b 4 $# “1 1 4 U

G :H*3 . X

/ U ( MA

X iM 0 gTT]

C MN 3

3!M> “M !- M M2 ! . C !M b M 4 R !"H 3 G 8' +3 *4 R V5 / R0!a Z S 1 4 Y 3 S)+

]]

2 ! . R !"H 3 3!- # 6 D

“HV

!^

F

$-

$ a

$" 3 R# % R !"H 3 ’ 3!- G 8' +3 *4 ’ 3 3

Z R# M% 3 7H

*4 3 RM 3 G M)8 G 8' +3

\ e/ hM MN 3

’ 3!M- G M8' +3 M 3 R M

e/

R# M% / ’ !MH !…3 _28 3 Œ' -/ ’ 3!- n W Y" !A “"

/!a

’ !)& ’ Z

3

$"M 3 R# M% G M8' +3 *4 $# ’ !^

M 3 M 6

e/ n ; 6 . !"% - $k!a3 { H" “K < R

e/ G 8' +3 3 M& R M

$-

$- n 4! +

“ /

HH#

Z M:H4 T e/ a M 3 M6 G M6 $M- R M

e/ “4 8' +3 $ 3 /

“ 3!> & R

!" # $"^ - h $ 1- “*/ H

e/

$- 3 & R

“ / HH#

Z

3 " a HH# *4 3

“MaJ/ $Mk R !"H 3 g

“ M

“*M; } M 3

$M#

gQ

H" “ A% 3 G' K 4 ’ 3 3 3!- # 6 ]Q

3 M" a MHH# *4 6

3 “ A% 3 G' K 4 R !"H 3 ’ 3!- Z

Y H?

g L 3 3!03 Y 3 6 M .

H"

Z

$-

!7

“ E M5 Y 3 / 9 3 b 4 s - - ’ H: !# 3!0

L 3 $#

- 3 .

$- 3 H8

^*24 3 “%<- HH# *4 R !"H 3 ’ 3!- “ 3 " %

LM 3 M6 - s -

“M- 3 M" a MHH# *4 M# $M- R)M 3 M .

! …mM4

1. Newsgroup 2. Content Creators

(12)

!#%

) Z 3 8 3 s - - ’ H: Y" 3 "&3

!…r

’ 3!M- G M8' +3 M *4

$- R 3 R !"H 3

’ +

$M#

O a MHH# *4 M6 _ /!M 3 3 M"

^"M 3

“ R 3 “ s - ~") > 3!- # # - $ 1 $# HH#

CitnaD ZF

( %5 1' 2 2 -) & -8 d ' 6 . $

/ % F

$ 3 ^" 3

$2) H ,8 "(3 ,8 "(3

D _ 0 G M# /3 / c - F

R / ! / K 4 Y" 3oa

, ƒ D e 4 F M6!8 i M:(

MN M

D C/ ,a F Y N 3 / L G >' 3!> Y ' .

M- / E MH" ,"VHM6 MH

R 3 t ! -

Z

$- RVH6 Y 3

R M ,8 +

hM qM "< M

q !V4 e & ~") iH , R- > - Y ' . G >' 3!> ~' j

HH#

Z

,*;

$1)+ Y 3 $#

H-

$ M 3 ^"M 3 M 3 M " M 3 ~' # M

H#!"% - : - ,aJ/ Hk ,8 "(3

\ R Y 3 !"% - $2H 3 /3

$-

!" a !+

!- 3 YM 3 M:. $M# M 3 $M 24 !- M# b M 4 M *4 3 "

^" 3 a HH#

; 4 $# H"

$ƒ3 3 K Y M V4 3 R#!M b M 4

, HH#

Z

$- y (!4 !- # ! ,8 + 3 3 M& $M- S V" , /! - , 3 "

y (!4 - $#

3 / R 3 G/ ^" !A 3!- # M 3 M $M- !MNH $ wM Y

i2) , ,a - ,

(Zhang& Sarvary, 2011: 2)

,*; $2H 3 C/

/!- $#

$ 3 - i $2) 3

$M- ,8 "(3 M+

$1)+ R 3 Y / ,K <%

q "<

i

$M- 3 M#! 4 3 ,4/ M^" ‚ W ,8 "(3

, L 3oa Z

n *ˆ R h L 3 3 - 3 ,&!-

D e M 4 MH

_ 0 / ƒ / !% RVH6

$2) RVH6 c - M "(3

,8 F

"& M hM / U

$M

!- k

X

$2) t H6 ,8 3 - 6 ; $# "

,"H R 3 Z

1. Broadband

(13)

. /0 . & 1 0 23 !!!

!#&

^" 3 3 ,&!- $2H 3 C YM N 3 ,A & Hk $- 4 a HH#

M

3 n >

,*;

,M M:V" R h $- :H4 $ 1- $#

MH Z C MN 3 ,M !- M

•! b 4

$2) a - 3!- # M2 ! . ,8 "(3

,* M

3 L - $# 3 % ]T

¡

$- )+/3 3

$M MHk 3 3 $M s V0 + D

M 0/!

F

e/

R ,*; H" q "<

$#

T

¡

$" 3 :z3 )+/3 3 M:H4 :. $# 3

e/ h $ h Y" 3 $- , R8 H> R

# HH

(Ibid: 3-4)

2 Z1c T T ,+ M)4 3 i !7 $ 3 " Y 3 U

$2)M iMV ( 3

X U ,4 M8' +3 iMV ( X

/

U H 5 / ^" 3 X

R 3 ^" 3 Z

$2) iV (

, 3 3

$M- $M# !# q !V4 $V ( 3 , 2 3 4

$M a MH 3 0 3

$2) 3 & b -3/

$

,M M 3

{ M

$2)M

$M- $M# , M

† M4

$2) Y A ( , / / G + )4 3 ,8 "(3

,M 24 3 :.

MHH#

Z

$2) $# R 3 ,HV 3 - Y 3 / ,8 "(3

$

$- 3 2 ; 3

U

, X 63 / , U

"&

X

iV ( : -

H"M Z

$2)M YM 3 M

/ ;3/ C 4 R >

G 6 Y 3 H-

D /!a 3!03 /

F

$M- 3 M+

, K " $- , / 03 / H#

D : 3 P

\ P ZF

" # !7 3

\

$2) ,8 M "(3 RM<

,M 2M%4 3 M tM 3 ( M ( MH

/

$2) SWH ` !" a H 3!0 † " / G 8 ! A %k G3! =4 3

N4 *4 , N 3 I H !0 / G > $-!

MH#

Z

$2)M M- , "& M M

1. Information Society

(14)

!#' , $# H"

x & M u M1 / MH- ` !" a ," / • / - H 3 4

u M)4 3 , 3 4 u 1 Y 3 $# , 4 3! o & / 3 ( c!"M% ,+ M)4 3 # 3 $# C3 ,HV H - $" 3 3 $2) D

3!M-

j

` 3

!# # „ 3 3 F

, ^" 3 HH#

D PT

\ ] M ] ZF

$ !7 3 !A ,&!- „ ' & $- " # • - RM Y 3 ,4 8' +3 iV ( 3 3 !

3 $#

$ ! 3 /

!# oa 3 { 3

$M# R 3 .!- /3 $2 - U

$2)M $MV ( 3

X

$ a !A

$ ! 3 ( 3

/ 9 3 / 3 3 M> M N4 / - *

3! - ”_ 3 . i

OT R 3 Z

$2) iV ( iK <%

RM 3 G M8' +3 / MH0 / G M8' +3 Y" 3 R #! 3 Z

iV ( $? . Y H? " # U

G 8' +3 !- ,H") X

, iMV ( / U

,4 M8' +3 X

, ƒ > 4 V ( C :^ {

i M8' +3 LM1 !- ,4 8' +3

$MV ( G

M #m4

, , " # $2 . ;

$# a

/ M: 9 M ; ,M%1 3 M G M8' +3

R 3 $" 3 :8 !- $V ( ,4 ; Z

C :^ 3 $? . U

G M8' +3 !M- ,H") X

^"M

, C :^ „ ' &!- U

G 8' +3 X

U ,8 M "(3 3 ,6 & 2 X

$M# RM 3

$-

*

*4 $ 3 / H0 b 3!

3 M4 M H- / 9 M 3 $M- G M8' +3 1" 3 / ` 3 !

)4 G > / *4 ,

D h ,#

PQ

\ M T ZF

U HH# a - ,4 8' +3 iV ( ‚' W63 l *H24

M8' +3 Y M M N4 / ,4

- $V ( R 3 G 8' +3 !(

X D ,H PT

\ ZF

* k ! 3 )> ,4 8'+3 iV ( R<

$M% $# R 3 V" 3 03

,H0 "&

: 3 / 3 . ,8 "(3 M ,M "& M Y 3 ‡3 (3 Y !4

3 M $M- 3 M4

H

\ ,*" N 3 M6 , 4

G M8'+3 / M D

ƒ M / / ! MK 4 3 M6 Y"M F

1. Digitalization

(15)

. /0 . & 1 0 23 !!!

!#(

!M &– G M> iVM 4 ,K < !4 | # 3 ^" 3 R 8 M

M" N

- L 3 H !4 | # Y

VM 4 HTML

i

$2)M ‡3 M(3 , M 4 M

,43!- <

D

YM^4 3 M M M- #

/ M FZZZ / M:. ,MA M !&s M-

~' 8 3 $2) $# R !"H 3 C $- "&

, )> 3 3 D

,M ,M M

/ FZZZ ,

!# 3

D

\ ZF

G 8' +3 !K 8 ,HV . $- $ ) ^ / ,4 8' +3 iV ( l3/

K ">3 L 3 /

g

$V ( , q 6 4 3 3

$M- M ,A" -3/ G & / s # E3 3 *4 3!- $# H#

3 G 8' +3 l *H24 !- # Z

l M*H24 Š MK & 3 ,aJ/ †H ,4 8' +3 iV ( • - " # ƒ , !- G 8' +3

\

RM 3 . C & G 8' +3 $# R 3 Y 3 ( 3 3 ,aJ/ Y */3 D PT

\ ZF - ! a3!0 $- 3 ,aJ/ Y /

! …mM4 l M*H24 3 M ( M

D

\ ZF

$2) SWH $- ,aJ/ Y ,MW-3/ $M8 N M "M !M

24 Y 3 3 $# 3 3 H

l * , ^" 3 G 8' +3 (

HH#

Z

$2) ,aJ/ $- $# C :k ,aJ/

, u -!

~' M# Hk !

$MM- G MM8' +3 l MM*H24 3 3 MM $MM# RMM 3 YMM 3 RMM 3 MM " . 3

„ WV 3 R 3 ,2" ! o D

\ ZF

l M*H24 e'M1 3 Y 3 NH ,aJ/

M 3!a l M*H24 MH 3 0 ,M M

Š MM&

! MM . $MM# RMM 3 NMM H MM - "MM hMM /

, x <%4 - >! ˆ $ a3 ( / , > h l *H24 D

\ ] ZF

1. Information Age 2. Knowledge Economy

(16)

!#

!7 i M A3 / !- n + < Y" A3 V0 Y 5 H 5 / ^" 3 / M

$ 3 ^" 3

#m4 ,

` 3 $# R 3 . !- / H#

SMƒ'8 LM1 / ,8 M "(3

,M 3 $M? . 3 8 Y 3 9 3 !- C ! / R 3 : )+ <

HM%- / MHH )- MH 3 &

, e <" 3 HH#

Z

$ M 3 C !M 3!Mk $# R 3 . $ !7 Y 3 , 3 L !

^"M 3 M

,

$- 7H $k 3!- 3 :. / HH#

, # , 3 $# ,< } ! a RM 3 YM 3 M

n # 3!- C ! $#

2M / G M8'+3 a M LM 3 . , M H 3

RM !M a

$ 3 ,K <

, ^" 3 HH#

D : 3 P

\ Og ZF

n M+ < $- $( 4 R ^# ,V+ > ~' # ! =4 H 5 / ^" 3 i !7 !…3

3 /

Z

$M !7 i # !- ' W- b & $ !7 Y 3 M%# $ M !M…3$M- u M-! M

Z

+ <

$- { !# • !0 V0 3 n +

$#

LH Ma / e M<" 3 9 3 !- ` &

, H#

Z

; $# !# s " 3 4 # iV*W R 3 G $- „ !% G + )4 3 $# 3

u )4 3 R 3 8 1" 3 H8 R 4 ,V ( Z

L ! 4 # U

$ M M- C !M

$Mk M

, } HH#

X L ! Y A ( 3 U

$

$k C ! - ,

} HH#

X

!#

Z

$M# 3 M% /3

, q "< 3!03 C 3 H 3 4

u )4 3 G/ M^" M - „ 3 M 3 3!- $- % ,V (

HH# ^" 3 D

2 4 / Y P]

\ g M g ZF

A , 63 „ U

3 M" M *4 G M+ )4 3 NM% 3 R# M% 3 , !-

$2) ,8 "(3

X - Z

„ G )8 ,8!0 3 3

\

Z ,- "

$2) N% 3 $# , 3 " E $- , *4 ,8 "(3

HH#

Z

g Z

^" 3 / !- # E R& H

$2) 3 N% 3 $# 3 3 ,8 "(3

Z

Z ,- "

$2) R € 8 3 N% 3 A 3 $-

{,8 "(3

(17)

. /0 . & 1 0 23 !!!

!#

] Z

$2) , H

"% - $# ,8 "(3 3 3 n + < Y !

Z

Z

$2) , H Y !"% - Š & ,VW1 $# ,8 "(3

! …m4 3 3 Z

2 3H 8 i" N% 3 C 4 , !- Y 3 A% 3 ,8 "(3 G + )4 3 C 8

$M '8

M#! 3!M:4 M;3/ 3 . 3!:4 , )+ )+

, MK 4 t+ M1 G M1 1 4 C M 8 /

# , H # , H

!"# / 3 T

. R V ( , e

M Z 3 MV4

i" N% 3 A% 3 ,8 "(3 G + )4 3 C 8

/ M; M- M

g / 3 M ]

, !^

3!# # !0 9 3 !- $# - g

, 2%4 3 $ N; !^

H Z

1 1`

2 $0

$ 3 NH 3

$1)+ ! a 3

" 3

R 3 ^

Z

$ 3!

$1)+ ! a 3!- , / 3

,- "

- „ !V 3 !4s - i( $-

$- 3 , R Z

$

$1)+ ! a 3

$- (

$2.

i

# 3 ! 2 3 &

,MM MMH +3 MM H# e MM<"3 RMM V ( MM6 H8 3 ,)MM H 3 MMV4 $MM# MM -

! 3

$8 N !

"3 R V ( A , e <

D ,)- P

\ ]]P ZF

Z

;!

i

$1)+ :. K 4 A% 3 9 3 !- 3 N% 3 /3 MH-

$1)+ 3 h ! Y - 3 $V ( 3!03 t 4 / ( / !#

!# $ :4 Z

g Z

$1)+ 3 h ! : / 6 R)

!# $) $V ( R V ( # 3 Z

Z

$1)+ ! : $- $( 4 -

$M 3!03 3 $1)+ . : / R) $V (

!# Y V Z

] Z

$ ` / 3 ^" 3 - $ ;! Y !&.

iM 3!03 3 V4 ,0 K 4 ! a

1. Stratified Sampling

(18)

!$"

!# e <" 3 $1)+ # Y - 3 3 $1)+ ! Z

, 'M 3 3 . AM% 3 3 n M 4!4 Y -

M#! 3!M:4 ;3/

]Q . AM% 3 NM% 3 G M1 1 4 C M 8 M;3/ , 'M 3 3

g

3!:4 A% 3 N% 3 ]Q

, )+ )+ $ '8 A% 3 / N% 3 T

e M<" 3 3 NM% 3

!#

Z

$- 4 )8 , H # N% 3 Y - 3 !A , g g

, H # !^

M 3 P / !M^

!"#

g

!# e <" 3 ,0 K 4 ` / 3 ^" 3 - 3 !^

Z

- "

I$L 8 N ' %

3 L<- Y 3 Qg

$M- ,M 3/3!0 t 4 / ( 3 MV4 $M- M:H4 M . RM

$- $# 3 /

$ 5 !0 $- 1" + , u -! , !-

Z

7-(

Q

=

@ ( % + JK O 4C 3+ 7 ) 1 & M 7

3 D F

!A - Y 3

$# R 3 n W V !^

Q f Q A< 3 6

3 !"% - / ~s V ]

, ^" 3 R !"H 3 3 R8 HH#

{ ,4 6

$M#

Q

!M^

V g f g 6 g 4 R8 QP V !^

f gT 6 4 g R8 T

!^

V ] f 3 !" # 6 R8

MV !^

] f M6 M4

] 3 R8 M

!# e <" 3 3

Z , _ A<M !"M% - R^a 3 4 3 L M- / ~s M V

]

, ^" 3 R !"H 3 3 R8 HH#

Z

(19)

. /0 . & 1 0 23 !!!

!$!

7-(

.

= ) 1 & M 7 IF 0 + 737k 8 O 4C 3+ 7

( 8 -

$MM"0

3 MM MM

D g F ,MM MM%

$MM# MM TT MMV !MM^

f g MM6 3

!# :z3 A<

$2)M 3 ,M2 M€ 8 $# 3 MH ,M" !"H 3 ,8 M "(3 M

_ 0 H" c - ,*;

$#

3 V4 Q V !^

f ] MH a 6 i

!M &

e M<" 3 3

!#

3 Z ,

$2) 3 ,2 € 8 A< R !j#3 $# R0!a $N " Y Hk 3 4 M

_ 0 H ," !"H 3 ,8 "(3 c -

H"

Z

7-(

\

=

#F #3 n O 4C 3+ 7 ) 1 & M 7 T K KR( 8 - 1

Ky € 73

3 D F

!A -

$# R 3 n W Y 3 P

V !^

g f P A< 3 6

!# :z3

$2) $- :. , !" $# 3 _ M0 !M 7 ,8 M "(3

3 !M ˆ / c M-

3 Y2 !" 0 S !+

, C N

,*; {

$M#

TP MV !M^

g f M6 3 VPN

!# e <" 3 3

Z , _

$2)M $M- A<M RM !j#3 ,M !" R^a 3 4 M

_ 0 ! 7 ,8 "(3 , C N 3 Y2 !" 0 S !+ 3 ! ˆ / c -

Z

7-(

X

= P 1 39F !K % + JK O 4C 3+ 7 ) 1 & M 7

#F #35 8 - 1

(20)

!$#

3 MM $MM- $MM( 4 MM- D

] F ,MM

$MM# RMM0 3 MM4 gT

MMV !MM^

] f Qg 3 MM6

, & / 3 $- A<

$2)M $- K 43 3!- Y2 !" 0 3 ,8 M "(3 M

, ^" 3 HH#

,*; { 3 V4 $#

Q V !^

gT , & / # $H a 6 3 MV4 M#

]

!^

V f H a 6 i

!M# e M<" 3 3 ; 4 M 3

Z ,M

$MN " Y MHk 3 M4

$M- MK 43 3!M- Y2 !" 0 3 , & / 3 $- A< R !j#3 $# R0!a

$2) , ^" 3 ,8 "(3

HH#

Z

7-(

]

=

% + JK O 4C 3+ 7 ) 1 & M 7 VPN

#35 P 1 3

#F 8 - 1

$MM"0

3 MM MM

D F ,MM MM%

$MM# MM g]

MMV !MM^

g f P 3 MM6

!# :z3 A<

3 $- $# 3 /

,M &

M 3

$M- MK 43 3!M-VPN

$2) , ^" 3 ,8 "(3

HH#

3 MV4 $M# ,4 M6 { ]

MV !M^

f

, & / # iH a 6 3 V4 #

QP MV !^

f gT 3 M; M4 iMH a M6

!# e <" 3 3

Z , 3 $- A< R !j#3 $# R0!a $N " Y Hk 3 4 M

/

, &

3

$2) $- K 43 3!-VPN

, ^" 3 ,8 "(3 HH#

Z

7-(

[

=

#A 8 O 4C 3+ 7 ) 1 & M 7

^ ( #31

#F 8 - 1

(21)

. /0 . & 1 0 23 !!!

!$$

3 D Q F

!A -

$# R 3 n W Y 3 gT]

MV !^

O f Qg 3 M6

$M- A<M

>'8 , & / 3

$

$2) / )&3 $# H MHH# !%"H ,8 "(3

{

,4 6 3 V4 $#

Q V !^

] f ,M & / M# iH a 6 M#

P MV !M^

O f

a 6

!# e <"3 3 ; 4 iH 3

Z , _ A<M !"M% - RM^a 3 4 3 M $M-

>'8 , & /

$

$2) / )&3 $# H HH# !%"H ,8 "(3

Z

7-(

Z

=

#A 8 O 4C 3+ 7 ) 1 & M 7

#F T F8 ( #31 8 - 1

3 D O F

!A - n W Y 3

$# R 3 MV !^

QT M6 3

$M- A<M

>'8 , & / 3

$

$2) _28 $# H

MHH# !M%"H ,8 "(3 {

,4 6 3 V4 $#

Q V !^

gT ,M & / M# iH a 6 M#

] MV !M^

Q f g

!# e <" 3 3 ; 4 iH a 6 3

Z , _

!"% - R^a 3 4 A<M

3 M $M-

>'8 , & /

$

$2) _28 $# H

HH# !%"H ,8 "(3 Z

7-(

m

= O 4C 3+ 7 ) 1 & M 7 Kj`

#F 1 N,

o7$ ( 8 - 1

(22)

!$%

$"0 3

D P F

!A - R 3 n W Y 3

$#

MV !M^

Q f Q 3 M6

A<

$2) RM G M- <" 3 3 ,M" !"H 3 ,8 "(3

3!M 3 M: (

! …m4 , 3oa

,*; H 3

3 V4 $#

P V !^

g f gQ 6 B ^43 E >/

M:

9 ' "M&3 MH MK ">3 / , Q

MV !M^

gT

,M Gs M 4 M6

$1WH %#

]g V !^

f g B ^43 E >/ 6 MH ,8 M "(3 M:

">

!# e <" 3 Y 3 3!- 3 / 3

] YM 3 $- !^

3rM 3 M •M

M 3 Z

,

$2) A< !"% - $# R0!a $N " Y Hk 3 4 3 ,M" !"H 3 ,8 "(3

R G - <" 3 3! 3 : (

! …m4 , 3oa H 3

Z

$< / >3

$- † " 9 3 !- R

M- ,M !- YM 3 i 5 !0 $ . +3 M6

/ MH

W& 6 m4

Z

5 IKe M *4 N% 3 R# % 3 / R !"H 3 3 ^" 3 3 Y -

$2) 3 "

3 (/ u )4 3 ,8 "(3 Z

5 Q

= JK @ ( % + JK 9K3IY3 31 3 4 - • (

@ W +

#F 1 7 $ K<7 + 7H ( 8 - 1

,A" ) 3 1

( i 3 . 3 HV yW

Y ! | 3 f

T P

Tg f T

!M-3!- ,A" ) 3 f

T

!M-3!- . 3 . iM( / P

3 MHV yWM M- Tg

f T

R 3 Z

3 3 HV yW 3 k

T f T /3 i M5!0 3oM*R 3 !" # M m4

,M { M

Y 3!- H- Y - 3 M" M *4 NM% 3 R# M% 3 M / R !"H 3 3 ^" 3 3

$2) 3 (/ 3 HV iW-3 ,8 "(3

Z

!"M% - $M# , # s - / ( $- $( 4 -

, ^" 3 R !"H 3 3

$2) 3 " *4 !"% - HH#

H" 3 R# % ,8 "(3 Z

(23)

. /0 . & 1 0 23 !!!

!$&

Ke I 6 Y -

$2) $- , !"

NM% 3 R# M% 3 / ,8 "(3

$2) 3 " *4 3 (/ u )4 3 ,8 "(3

Z

5 .

= +7 '• (

^ 31 3 IY3

9K3

#F #3 + 7H ( @ W + JK 8 - 1

#F 1 7 $ K<7 8 - 1

. 3 1

3 . i(

3 HV yW

/ ,&

O f g g

]T f T

. 3 ,&

/

!-3!- O f g

!M-3!- . 3 . iM( / g

3 MHV yWM M-

]T f T R 3 Z

3 3 HV yW 3 k

T f T C/ i M5 !0 3o*R 3 !"% - M m4

, Y 3!- H- { Y -

$2) $- , !"

NM% 3 R# % 3 / ,8 "(3

$2) 3 " *4 3 (/ 3 HV iW-3 ,8 "(3

Z

IKe 67

$2) R € 8 Y - NM% 3 R# % 3 / ,8 "(3

$2) 3 " *4 3 (/ u )4 3 ,8 "(3

Z

5

\

= +7 '• (

^ 1 3 3 3 IY 9K3

#F @ 7k 8 8 - 1

+ JK + 7H ( @ W

#F 1 7 $ K<7 8 - 1

. 3 1

( i 3 . 3 HV yW

/ ,&

] f Q ]

TT f T

. 3 ,&

/

!-3!- ] f Q

!M-3!- . 3 . $( / ]

3 MHV yWM M-

TT f T R 3 Z

3 3 HV yW 3 k

T f T M- C i 5 !0 3o*R 3 !" #

¡

H +3 /

¡ W&

m4 , Y 3!- H- { Y -

$2)M R M€ 8

/ ,8 M "(3 M

$2) 3 " *4 N% 3 R# % 3

MW-3 ,8 M "(3 M i

3 MHV

3 (/

Z

$2) $# , # s - / ( $- $( 4 - M - M€ 8 ,8 M "(3 M

$2) 3 " *4 !"% - 3 R# % ,8 "(3

H"

Z

6 2* IKe

\ 3 M / $MV ( ,M / ,8 M "(3 b 3!M / , / Y -

(24)

!$' N% 3 R# %

$2) 3 " *4 3 (/ u )4 3 ,8 "(3

Z

5 X

= +7 '• (

^ 31 3 IY3

9K3

#G K 8 - v ( |

+ JK

+ 7H ( @ W

#F 1 7 $ K<7 8 - 1

. 3 1

3 . i(

3 HV yW

,&

/ TT f P Q

TT f T

. 3 ,&

/

!-3!- TT f P

!M-3!- . 3 . i( / Q

3 MHV yWM M-

TT f T R 3 Z

3 3 HV yW 3 k

T f T M- C M:k i M5 !0 3oM*R 3 !" #

¡ / H +3

¡ W&

m4 , Y 3!- H- { Y -

/ / ,8 "(3 b 3! / ,

$2)M 3 " *4 N% 3 R# % 3 / $V ( , ,8 M "(3 M

W-3 i

3 M(/ 3 HV

Z H"M 3 M1"83 $M# , M # s M- / M( $M- $M( 4 M-

$2) RM G M- <" 3 ,8 "(3

3!M 3 M: (

! …m4 3 !4 3oMa RM

$2) 3 " *4 !"% - H" 3 R# % ,8 "(3

Z

>H IKe

\

$2) I H !" 0 Y - N% 3 R# % 3 / ,8 "(3

$2) 3 " *4 3 (/ u )4 3 ,8 "(3

Z

5 ]

= +7 '• (

^ 31 3 3

IY 9K3

#F !K

8 - 1 + JK

@ W

#F 1 7 $ K<7 + 7H ( 8 - 1

. 3 1

3 . i(

3 HV yW

,&

/ g

f P P

] f T

,& . 3

!-3!- / g

f P

!M-3!- . 3 . iM( / P

3 MHV yWM M-

] f T R 3 Z

3 3 HV yW 3 k

T f T NH i 5 !0 3o*R 3 !"% - M m4

, Y 3!- H- { Y -

$2) I H !" 0 N% 3 R# % 3 / ,8 "(3

$2) 3 " *4 3 (/ 3 HV iW-3 ,8 "(3

Z

(25)

. /0 . & 1 0 23 !!!

!$(

* $-1 6&& B$) "G* 2 $0

Y 3

"

„ -

U 3 M" M *4 G + )4 3 N% 3 R# % 3 , !-

$ ,8 "(3 X 3 R 3 ! ‚! $- . 3 6 ; † " $# R 3 $"0!a C N

\

3!03 R !j#3 ,M ^"M 3 R !"H 3 3 $"^ / !

3 !"M% - / ~s M V MHH#

]

, ^" 3 R !"H 3 3 R8 / HH#

, K " R !"H 3 $- # 3 Z

S !+ 3 H ,M2 € 8 3 , !" R !"H 3 $-ADSL

$2)M 3 M

_ 0 H ," !"H 3 ,8 "(3 H" c -

€ 8 , 3! 3 ,8 "(3 i2) h H# 4

) 3

$2) $- A< R !j#3 , !"

_ 0 ! 7 ,8 "(3

! ˆ / c -

, C N 3 Y2 !" 0 S !+ 3 Y2M !" 0 3 ^" 3 $# 3 1"83 3!03 !"% - /

. :. 3!- R 3 9 !" /

Z

:

^"M 3 M * Y !M4 A<M RM !j#3

$2)M 3 n M # ,8 M "(3 M

R / )&3 / G 8' +3 ƒ M M 3! MA"^a "M / M- u )4 3 / ( ,-

R 3 3 " *4 / , !a! ,8 "(3 / , Z

M:. !"M% - M 3

^"M 3 3 MHk

, 8

$2) 3 ,8 "(3

,

# : Y - Y 3 / HH M * Y !4

^"M 3 M:.

3

$2) R 3 )&3 / G 8' +3 n # ,8 "(3

Z

$>' 8 , & / 3 $- 3!03

$ ( $# H / )&3 0 ,- 3

$2) Y" / _28 , !a! n *W Y M- YM 3 / MHH# !M%"H ,8 "(3

$>' 8 !"% -

$- H H" / )&3 %" 3 Z

: 3 M" M *4 3 :. A 3 Y !4

$2) R 3 , !a! ,8 "(3

Z

. 3 MMV- 3 MM& / G MM- <" 3 E MM5 $MM# MM 1"V A<MM !"MM% -

$2) _ 0

e 4 c -

!" 4 M) M , & / 3 $- Y !4s - R /

Y - Y 3 / _ 0 i2)

$2)M ! M 3 !"M% - c M- E M5 $M- ,8 M "(3 M

(26)

!$

$2)MM A<MM !"MM% - / RMM 3 $MM"&3 ! . 3 MMV- 3 MM& / G MM- <" 3 MM

R G - <" 3 3 ," !"H 3 ,8 "(3 3! 3 : (

! …m4 , 3oa H 3

Z

1"V A< R !j#3

i2)M G + )4 3 N% 3 € ;

_ M0 c M-

$2) 3 !"% - 3!M- ,M 3! 3 ,8 M "(3 i2)M hM MN 3 / RM 3 M- !A

, /!5 3 G + )4 3 3 " 3 / N% 3 H # M1"83 M:. !"% - / H 3

$2) I H !" 0 $# 3 ,M ,M # ,M & / M# 3 M $M- ,8 "(3

M 3 4

C 8 R Y 3 $- N% 3 , !"

! …m4 - $" 3 Z

(27)

N^‚ M3

Y ; , 3 D

PP ZF g v 3 !-8 1 7-8

. 9Ki3? i- 9K< o B #87-H h i!!-<

v 3 7-8 . 3!:4

\ Y - _ 3!^H# , ƒ3 $ &! - b -3/ , *3

3! 3 , 8 Z

3 ,)- D P r =p 8 - 67!8 tKB$ 1 i (!4

3!:4 5 0 5

\ R Z

, 8 ,*' ( )6 ' / !)#3

D PP ZF g v 3 7-8 . v i3 @ 9 7(1 k

| Ji 7i-8

67 9K3? - 9K< o B #87-H h v 3 !!-<

7-8 . 3!:4

\ Y - _ 3!^H# , ƒ3 $ &! - , *3

b -3/

3! 3 , 8 Z

;

, 8 3

D P FZ U

#F W W + i (i2 iP 8 1 iH 8 - 1

X

$ H MK 0

+ (2 1 G<Y

/3 L /3

Z

2 4 ( / ! / Y D

P]

=p g

# R(

1 h

3!M:4 M1 M5 ! 8 iM (!4

\ G3 M%" 3

3 . A% 3 Z

ƒ " # D

PT 8 P 8ZF

#F #G 72b 1

M ( )# & Y %03 / 1 8 ;3 i (!4

3!:4 /3

\

‚!+

Z

: %

D P

#( 1 k 6 ( ZF

#iK!8 iF '6 i( i BK Y 3

#& 8 +

#( 1

9 7( 1

3!:4

\

‡ 8 Z

!:k H ,H D

PT

#G ZF 8 #G

3!:4

\ 3 Z

L /J R / V ,8 M "(3 / ,AH !0

D P

#F ZF o7i$ i2('? iB( 8 - 1

+ K

3!:4

\ C 7 R K x <%4 t N h J43!" 3 G 1 1 4 #!

Z

h

M*H / | / 2 - ,#

D PQ tKB$ ZF 8 IG

Y M 3 iM (!4

3!:4 !#

\

$ iV 4 / G V*W !"0 Z

: 3 D

P

# R(ZF

#( 1

# (

, • 1

1 B(1 3!:4

\

!:%

Z

3 3 ( H D P ZF g S

#( t D W ( 8- 1

h

$ H K 0 2 D W

"

Z

(28)

!%"

http://royal.pingdom.com/2011/10/21/social-network-popularity-around-the-world-in-2011 www.citna.ir/1390/6/12

Mayfield, Antony. (2008), What is Social Media, Retrived 01, 19, 2010. From icrossingan e-book.

Scot, John, (1991). Network Analysis social, London: sage publications

Zhang, Kaifu& Sarvary, Miklos, (2011, September 1), Social Media Competition:

Differentiation with user- Generated Content, an e-book.

Referensi

Dokumen terkait

Mean and standard errors obtained from a cross-classified random-intercept mixed model adjusted for resident postgraduate year, baseline IM In-Training Examination Percentile Rank, time