• Tidak ada hasil yang ditemukan

PDF 266.25 K

N/A
N/A
Protected

Academic year: 2024

Membagikan "PDF 266.25 K"

Copied!
16
0
0

Teks penuh

(1)

!"

# "$ % "& !' ( )' * ) :

17 / 6 / 1388 - :

17 / 8 / 1388 (

! "+

:

- .* / 0 1 "

.

%2 "& 3 $ % 4 5 ! 6 1 76 8 9: # )

!2 9) # 2; <2= .2- > - 3 $ % 4/ ? 1 76 @ A .- # "$

2 B C $ 0

!2' - .

!2)/ 1 2 %2 # 20 8B 2C $ 20

) Franchisor 22)9- (

!22 1 22 22 E22 1 # 22"$ %22 "& 22 E22&

Franchisee) 1 - F G9- # ; <= 1 H # - .* # 1 (

1 I! # - 8 !)/ 1 .- > - # "$ % "&

FJ 49 .* KL 5

N

%

! 9) ' . 0 3 - ! !O .- .O -

8 2 3 0 0 3 O !

% P 0 QP # !))* 3 9 0 3 0 % /

.

#! * R :

B C $ 0

8

# ; %

8

!)/ 1 8

! 1

8 O 8 S 8

# 2; !2) 4

8

T H U 8 V - . : 66494990 Email: [email protected]

!"#

$%&' () *' + ,-.

/ 0 12 ,-&3 4

5 6789 6 :6;<' 0 /

=

& , +/ 6> *' 0 4

- .

(2)

1 - 6@& ABC ! / 0 - D4& =E F A4;7 G H/ C =C *I 42 ' D42 J

D4E &$ C .

61; :G H/

,K F 6 E L F C -M9 =M&N' 6 3/

&N' 61; 0 , F ' ' 6$

= 6$M M 6M 6% O P 6 + (F M8%' 43M QL

E . ' 0 6HJ :R S8' -% 6> *

=' =E G H/ C T N F

UME :D4M&

' C 63 *' =E 6 :QL =C *I 42 ' P &. =5 G

F 04MN' M*V =P

, ' 10 W . P 5 D42 P R .

2 - ! A%2 6V 1<' R / Q & - . 2

,-4&. Q %;42 AM%2 0M 6M -M4& F -4.

M2

E X P 6 Y;N%'

. A%2 0 %$4 F 34/ Z& =>F

G H/ C [ 7 : 2

, 4> N 6 !F . -/

.

=' 1 \ B * Q %E

A%2 : 2 , +.F F 2 ]ZME 6 T;%J' 2

, 4</ ( 9 6 2 $ 4> N 6

=' , M , 8%ME G MH/ MC -/ 5 -M/

(http://www.irantonian.com/content/view/79/13/)

. QL YMB# 6M ME < ^-' [ G H/

6_ V F , S Q @' F 4%' , 4. F ^ 7' : < '"V

,-M/ E ( <

,-&2 4%' =;9

(Franchisor)

,-M/ 4O M4%' =M&N + ` # 6 : E =%B3/ => ' A *'

(franchisee)

=' aO F bJ$' =/ ' (-' .

.

=M' 6M ,-M&2 4%' M [> ' [M -M/

, 6M R -C D4*%3' ( 9 6 \) 1N' -. [ =%I F X P :R V =' SE . F -M/

=1/ F 3 c

-&

F 6&4' Y4*7 F ( d/ : -' 6 S&

,

$M45 F M* 2

=' %$4 5 . Q @' ,-&2 4%' . : ' 6 -&e 2 MP M ME &' 43 2

=MMM' 6MMM+/

, YMMMI F Q MMM@' MMME 3MMM -MMM/

=MMM' Q MMM+ 6MMM MMM2 -MMM2

(http://www.irantonian.net/index.php?topic=36.0)

. DMMS' =MM@ Q MM&V 6MM G MMH/

0 MM

fF 2 $M 6c ' QL ) V E F . E E 6 6c : K > &@ ^ *%/ 2

C 6NE ^ I 2 $ X P 6 T;%J' .

=@ F

(Wikipedia) -M5 G MH/ :

, T N 6/ O 0 - F 6 , . G H/ 6 E

f F 6M I =M; ^ M9 4O M M2

M+ bJM. ( M<

(http://en.wikipedia.org/wiki/Franchising)

.1

0MM Q M' (-M'

1 - Franchising refers to the methods of practicing and using another person's business philosophy. The franchisor grants the indepent operator the right to distribute its products, thechinques, and trademarks for a percentage of gross monthly sales and a royalty fee.

Various thangibles and intangibles such as national or international advertising training and other support services are commonly made available by the franchisor. Agreements typically

(3)

04 \) 1N' 2 C 5

20 -. =' ^ E .

6HJ

^ ME 6M AC -MI G H/ C 1850

=' O . CL ^ E 0

<&4E i 3

(Isaac Singer)

. 6 6% $M45 F - -c =;@

j Me

, ! %P =# 4P :

-M2 k GM P () 7' fF F kJ5 6 . D41

. MO

/ k/ O-M/ 4O M4%' M F M2 C 6 -E =' d/ 6 ' Y ' / 0 F 6e 04%3MJ

E , G H/ C

. ,-7%' () 2 C 0 ME ,-M O -*N&'

(http://www.the-.

franchise-shop.com/articles/History-of-Franchising_5.html)

4MM>F MM+ ^ MMl' 0

MM2 C

M4* ' MC :G H/

Q Mc MCL GM4'L .

m . Q M B15

(JohnS.pemberton)

M. M'

(coca-cola) ) E ,

.

M7/ M2 C

-M4> Q M4' 04;' MV F AM4B' Q O-M&&

/ G4/ =;7' fF 04%3J

=' n 37' G H/ 2 C

. .

(http://franchise.business-opportunities.biz/2009/02/24/history-of-franchising-franchising- in-the-1800s)

%E : 9 N' G H/ , 4</ 2 C X P Q

aMo M2 , M'L

Fast- )

(Food

X P 6 F

-> /F ['

(Mc Donalds)

4* ' = @ 'L 6M/ 1/ 0 G4'L

! M/ 0M

6@B. + 63 *' 2 C

=' G H/ 2

http://www.franchisehandbook.com/)-.

(wsinr/wsinr12.asp

. pC F

%$M4 M2 C 0 0% 412 2 $M

-M&/ ' X MP =

() ,-7%' , @ 'L E

. R d/ 04&e M%C 2

W M*I 6M ME M4@> '

6 F @

# W *I X P Dq"V

412 <

. M :=MP MV 6M &

=' G H/ C

43 6 ( 9 0 - : O E < L N&9 6 -/

Q E < L

=' , c Q .F < L 6 C =# 6 -/

6M ( MJ$' Q M12 M MS/L () 7' :

-&/ E fF

McNally,Kevin,FranchiseHistory,http://www.leemyles-automotive-franchise.)

(com/franchise-articles/Franchise_History.html

) kJ5 G H/ =&N .(

:Q 04/ C ME ,-$M/ 6Mq G MH/ C =8 N

. kMJ 3 W M*I ^ M9

= 5F ,

0 - G H/ C :kJ5 2 C F G H/ : < =O-& 1/

6/ O

E , T N :

»

` # [ QL c ' 6 6 E C

) ,-&2 4%' (

M+ ` M# 6

) ,-/ 4O 4%' (

6 ' s 6 I [ R </ YI ' =q F ,-M/ 4O M4%' E <

6@B. 7 ,-/ 4O 4%' R / 6 ME () M7' =P fF `-2 ,-&2 4%'

=' ZV ,-/ 4O 4%' R / 6 F ,-/ 4O 4%' -&

. , 8%ME -SN F YI ,-/ 4O 4%' 0 & F

F R / 6M YM;N%' =M < fF F =M < k/ : @ 4@> ' W *I + F < '"V

last from five to thirty years, with premature cancellations or terminations of most contracts bearing serious consevuences for franchisees.

(4)

,-&2 4%'

1« .(Bueno diaz, Odavia, 2006, p.210.)

=' d/ 6 ' 6Mq T N 6 -E

, 12 b */ F ("@$' ,-.

E . D4M2 6Mq MC ! M/ 0 =8 N D42 J O

' ( 9 0 -

= -.

: ,-M&2 M4%' 6M ` # [ QL 6 E C G H/ C

(Franchisor)

=' ,-4' / ,-M/ 4O 4%' 6O + ` # 6 .

(Franchisee)

AM *' : R M/

YI [ ( c 4%')

(Fee)

\) M1N' 6 < '"V , 8%E YI : M+ M , M12

4@> ' W *I : < E -&/ ' @

k/

F = <

...

=' -M4> M fF M M -M.

=' ZV :( '-P 6q () 7' -&

. M =Z M. ME 0M@1' C ! / 0

6q F 484 ^ %& : %$' ;c F D%34E -' f 'L :=& k/

...

M4%' ME

,-SV 6 = -SN F ,-&2 2 C 0 ! / F ! & 6 6c 6 . u ,-/ 4O 4%'

E (F 8%' QL vF . .

6cF pC F , c :G H/ C > o

'"V , 8%E

<

6 W *I + , 12 4@> '

E @

.

"# $!%

-

& ' () "*+ ,-

3 - ,(*/0 1 0

0 42 ' L 6 D4 63 *' 6N> Z' Y # 6 D4%32 QL -9 6> *' 0 ' F ];M9 :, c -&/ ' 04N' *V =@ > C Q W *I Q =' C ...

w M

QL - , ' ^ 1$' 10

W . R . -V C Y Z' F n 37' 1V

w =E 2 C ='

( M "%P A F AI C 0 D I -V C F 04/ C P &. :=E 04&e ,- E QL 6 v ' => 1%I .

"# 2 -

3"- 4 5 ,6

–4 4 5 (6

R 466 W . R .

=' , c T N Q - O

:

» -*V , c cx%3M' QL c ' 6 6 E

=' , cx%3' 04V p &' [> ' .

..

«.

0M , Mc -M*V Q y N' 6 , . R-V cF

ME -MSN%' c ' G4/ cx%3' F 34/ Q + p &' [4;1 6 3/ - :T N => ' 6 )

E ^ 5 -*' ^ 1N' # 6 6 (

U F 6 .

6@/ &e -M&

3 R 490 Q M4

1 - This chapter (franchise) applies to contracts under which one party (the franchisor) grants the other party (the franchisee), in exchange for remuneration, the right to conduct a business (franchise business) within the franchisor's network for the purposes of selling certain products on the franchisee's behalf and in the franchisee's name. and where by the franchisee has the right and the obligation to use the franchisor's trade name or trademark and other intellectual property rights, the know- how and the business method.

(5)

=' cx%3' T4> @ - O

:

» ....

^ ' \ l> z 6M x ME M*' 04 # 04 6 -V ' , c)

U - \ -*/ :044N R-V ( 9 F -&

«

) :Q 1356 f : 139

F p &' m E 04&H12 (.

Q M MC ' RFGM> :, c ( J$' + =@ :=S* ( -&%3' ME [M4;1 0M

) 4M.

:=/ S89 1361 W . X 5 1(

.

5 - 9 : 4 5 (6 ; < = >

04MV M 6$M412 ^ ' N8&' Q e F E c %3' 6 N8&' [4;1 , c -*V `-2 -. 04V - QL ! _ ' A4> 0412 6 F . , aO ` # 4%P ^ ' 04V : E , 12 .

X P

@ ^ ' M' F =M@ G4 A@M. M@ ^ M' 6 - 4 k45 6SB. 0 - .

=1/ F -&%34/ 04V 5 -/ -/

-M 6M9"P M# 6 =>F -/ 4O C , c -*V ! _ ' -&/

=' =C *I F =S* p &' C 6 D4 + F =MS* p M&' 04MV Md&' 6M D4

F E N8&' 04V :=C *I

=M' 04MV "MV M M' ^ M'

^ M' aM> F -M.

=' G4/ @ ^ ' 6;1c F ' 4o . n 37' 04V -/

. p M&' 04V 6@& ]4_

("' MN' {I B' 04V =>F E Q ' QL =/ N' =@ 6 -N%' =/ N' =S*

V 0 04V &N' 6 E N8&' F 0 D

) :=c O 1372 X : 307

.(

M+ ME

:

, c -*V ! _ ' * 6;1c -. =Z . - , c -*V ! _ ' c ' 4@> ' :2

p &' F :3

...

! M_ ' M@ ^ M' QL 63 *' F , c -*V ! _ ' | . C 6

=' G H/ -*V

^ ' 6 D4 F =M < kM/ F M< M'"V 6M;1c M@

...

6M

G H/ -*V ! _ '

F E

=' 6;1c -. 6%. , c -*V ! _ ' | . =' 1 -/

, 8%E 6@&

=1/ ` ' F , E Q +

=' =C - 5 F -/ . s M* ; MP F -&/ '

: N8&' 84%E

X P

@ ^ ' MC 43

=M@ G4 F M' ^ M' M

=' -.

.

=' , c T N C

E =E E T9F 6E 6 Q

: 1 - -M*V

E y N' .

2 - E C ' .

3 - E =@4;1 -*V .

v B Ml7 RF F ^F ` M9F M

=

-E =1/ d/ 6 X P .

0 - , c C Q =@4;1 R S8' ' cx%3M' 6M ME 6M/ O

=' , c ' p &' [> ' :-*V 5 F 6Z;ME Q M12 , Mc (-M' %S Q 4 6 .

=' , 8%E p &' 6 B3/ [> ' W *I M4%P 04MV ! M8%/ 4I"M9 F -M&/ ' F -&

1 . 69 J' ,-' = 69 P 6Sc = 04N;> @4;1 A4C 1 , c) ANc '}F .

2 . R 496 W . R :

» , c %3' 04V Q-. T; 6ZE F 6 , c -*V

=' A# T;

. ...

«.

R 471 W . R :

» -. 0@1' QL A9 s * , c %3' 04V ! 8%/ - , c 79

«.

3 . R 473 W . R :

» -. QL p &' [> ' - =>F -. , c %3' 04V [> ' c ' 6 34/ R )

«.

(6)

=' P 4O

) :Q M 1356 f : 145

.(

' G H/ C C

=

: C 0 6 D4

,-/ 4O 4%'

(Franchisee)

=1/ C ! _ ' p &' [> ' , Mc MS& F O

QL , 8%ME

W *I F p &' .

=1/ + ,-&2 4%' 6/ OF

\ %> 9 3/

:,-M/ 4O 4%' Q~ QF- F

4%' C (-' W *I F p &' QL 6 B3/

MP F -&B C + :,-/ 4O

-& , 8%E S/L ,-&2 4%' .

+ ` # :

=M' p M&' QL [> ' ,-/ 4O 4%' O YMI -M.

C T> J' v . B/ ( 9 6%B> F =/ EL 6 6 . 6M W M*I F p &' QL :

-2 ^ *%/ +

1.

) :Q 1383 u : 3 X : 203

MC -MSV -M*V :=M@4;1 -*V A *' (

.

6M M+ ` M# M =& YI F C ` # [ ,-SV -SN 6 E QL -SV -*V

=' cF

- L . 0 &

2 B. cF G H/ -*V QL (F 8%' , c -*V 6 6 = 2

E . 6 D4& , . D2 6%@/ 0 6 - :,F"V 6 MC =V / Q =1/ G H/ C

, c Me D4/ - ,-&2 4%' 4c ,-/ 4O 4%' 6 ( 9 0 - D4& n 37' X J.

RGM%;' 04MN' ( c = J. QL c ' 6 6 y N' E -*V :X J. , c 6

='

-2 R </ c %3' .

. C 6 => I :G H/

MC ,-M/ 4O 4%'

F p M&' , 8%ME YMI S& C 0 Y Z' F -2 R </ ,-&2 4%' 34/

MP M< M4> N F ` -M2 B$M45 M vF $M' ( 9 6 ,-&2 4%' =C *I

=' E- FL

.

2 -

?@< (6

6 -

?@< !

= MV QL 3MI 6 E =/ 145 F Q =%.L :Q f E =&N' 6 •> ];9 -&& A F AI

) :04N' 1382 X : 646

0 -M ];M9 -M*V Q / -MC *I =P (.

TM N 6M/ O

' ' 04 # QL 6 -/ , Y

MS/L Y 6 0 QF- -&& =' 6M Q M&N'

*V `F N' 0 F &V =@

) , 4oF 02 F , c F p4 A4BC (

-M.

.

) : F M+&> M8Nc 1380

:

X 408

.(

, 5 W *I 6M Q-4$MJ Q M 5 F p p d&' 6 S& ];9 -*V 2 $

6 V

=' F .

) :Q 1386 u : 1 X : 359

%3MO R MS8' Q M =/-' Q / C (.

];M9 ,

R : E 6% a5 752

=' R"V -&

:

» F Mc ' ! & p ' E 0@1' ];9

. pC F QL 4o F 6;' N' ' => 1%I ! & 4O ;c «

R F 758. ME ,-M'L :

» 6;' N' 6<4%/ -&e 2 :("' N' R *' ];9 E ,-. pC F QL c 6 6

=' :-M2

1 . -S$' 6 -4& ! c 6&4' 0 %$4 ( 74_ Q- , MS M2 C :n SM. :Q

: M< M'"V M

Q 5 Q %3 :Q S , +$/ =E 4E R ;V F W *I ,-@$/ :-. =E &. 6' / 88

X : 114 -N 6 .

(7)

-/ 6;' N' QL 69 P R @I F | . 0@4>

...

«.

M D> 3 =V / ];9 2 c F R S8'

.aO + Q 4 6 ("' MN' ME QL 6M ME 4%' 0412 F cF A *%' 2

=' %1' 6;' N' ( 9 6 F -&

=' A*%3' FL

. p4EF E =B> C ];9 : 4 0 -

=' QL =C *I ^ 1V R 1 F 04N' *V 612 M*V M+ 4%' 0 Gc F -<&O

-/

) :Q 1386 u : 1 X : 10

R & 6 E ~ 6 R ) (.

760 W . E R ) -*V ];9 R

1.

7 -

# ( ?@< =

CF =2 O : =; ,F O F ];9 C MC MP =MNC F R M*' ];M9 MC (

='

=' Q 5 = V F 4O ];M9 6 6 E 6;' N' R *' ];9 G4/ ( CF =2 O F -$J

E `F N' = -%

.

8 - 1 -

?@< ( ?@<

pC cF ];9 -*V 04 # 04 =**7' ! G/ 6 E ' :];9 0 =V G/

-/ ,-& L P 04 14

) : F +&> 8Nc 1380

X : 408

.(

€42 C ! / 0

=%2 BM. 6/ O

\)F 6 e -/ G H/ C 6 :

M cF 6 E =V G/ ' ];9 C 0

=' QL ! CF ^ 1%I

\ 4/ z F F : 6/ O 0 aO F ]' 3 =&%B' :];9

6M;1c F ME .

E = QL 6 => 1c D;V 6 E '

) :Q 1385 R A ~ : 754 f : 9

\ l> z F(

: :];M9 -*V

. n J%/ C 04 # E =&1_ ] 9 # 6 - 6 E =/ &V .

= M9

=' 6 4M2 M =&%B' G4/ F 6%. -/ cF =V G/ G H/ C D4/

=7' 3M F M.aO €

E < \"' C 6 e : 34/

.

9 - E -

@ ( ?@< , $ ?@<

pMC 6/ F cF ];9 -*V 04 # 04 =**7' ! G/ 6/ 6 E ' :];9 0

-M/ MP 04 14 ,-& L =V G/

:

) : F M+&> M8Nc 1380

X : 408

.(

R M*' ];M9 ! M/ 0M

=' 6 ("' N' -/ 6;' N' QL X P R @I F | . 6 => I F

. 6M 04M&e -%

=' 02~

6M;' N' R M*' ];M9 M = -M% ];M9 =V / G H/ C D4/ =' 6 -E E , B%. 4&2~ 0 =>F D4/ - .

6 E =/ &V ];9 -*V \)F 6 e ] M9 # 6 -

. n J%/ C 04 # E =&1_

. 6/ $M/ P ];9 Q &V 4%P \ 4/ z ME QL

1 . , ' 760 W . R :

»

=1/ D2 F -. ,-. pC F ,G c *V R *' 6e O : E R ) -*V ];9

3 ' +' P

P 6 6> C 4

«.

(8)

=' R </ 67' 3' &B' -%E F 6 JE F .

( MV ' QL ("' N' E S 4O

. =1/

.

= c E F ` N%' 2-%E F & R ' MV 4/ :6/ F 2

M' F =8#

-&& AI 6/ %EF S "%P F -&&4$& •" F ]' 3 6 , O 6 -/

. pM 6;4MEF ];9

E 4/ 0

) :Q 1386 u : 1 X : 377

\ l> z F(

6M => 1c D;V 6 E ' 6;1c ];9

E = QL

1. MC G MH/ MC -M. 6M%8O 6 # Q 12 6 => I F M<

6& •' 4o Gq MI MN8&' 3M F 04M_ V M%C f =M V F 3 QL 6 E

=' 412 -.

.

- 2 -

3"- = !$ F) G% ,6

10 -

= !$ F) ! , ' Y Z' 40

W . R :

»

=' bJ. QL c ' 6 6 E =*I ( BV ! 8%/ YI -M/

-& , 8%E -/ =9 P [> ' E + [;' QL 04V 6 => '

«.

=M@ ! M8%/ YMI

6P . aO F = J. 6 C z E 0@1' 6 E 4@> ' ( VF F 2 M.

. M5

-. 6%. cF YI I 9 F E 0@1' ! 8%/ YI :

1 - F ^ 1N%ME YMI 6M :pM8%&'

F 6 04V ! 8%/

F ,-. aO F 2

-

=O G DSE C z F E 04V I 9 6 =@> '

E , aO F p8%&' 6 P W *I

) :Q 1381 : X 208

-M Md/ 0M 0 & (.

=' G4/ ! 8%/ YI 6 D4 + . c @ ^ ' ' -/

. -M G4/ QL ‚BC '

d&' D4 + E = V ‚BC :‚BC

. Q M@' 6M -MC 04M12 GM4/ M@ ^ M' '

E 6% O ( 9 ‚BC O aO F @ ^ ' , 8%E .

6M =8;%J' ! / ! 8%/ YI

TCF F =&@E :=BC : 1V -& BV .

11 - = !$ F) ' /0 "*@

aU d/ 0 O M' ^ M' M' MS& :! 8%/ YI 6;1c F =&4V W *I 6 D

Q @' E a5

) :Q 1381 X : 208

MC :G MH/ C 6 =q </L 8O - (.

X P

=' ' 4o @ ^ ' F E @ ^ ' 0 & -&.

: \"' C F 0

F G 1%' + -@

=' -c 6M X M%P MS& 04MV 6 D aU QL A *' d/ O =>F -&.

=' G4/ ' 4o ^ ' A' . F -/ ' ^ ' W *I F 6* -4 E =P 6@/ &H12 : O

:=S* % + F • 79 :m ' C % 6 6c 5

, 1. 04V =/ N'

=@ 6 -/

04V QL =/ N' ME N8&' F 0 DV 0

) :=Mc O 1372 X : 306

# MP -M (.

1 . R 754 :

» -. !F $' 4o 6 ' ];9 Gc E a / ];9 2

«.

(9)

! 8%/ YI aO F C 6 2 B. G H/ C 6 D4& Q $/

-

=BC ( 9 6

-

=1/ aO F N8&' 4@> ' : C F 2 6 e , 8%ME , c S& F .

O F 6 E QL

=' a E =&4N' (-' F 2 F O

(Wipo, 2004, p2) ..

.1

= 9

=' D aU d/ 0 6

! M8%/ YMI ( *' D4/

– X MP 04/ MC MB/

- M'

D4& , 8%E G H/ C .

6' C 6 0 6;1c ,-/ 4O 4%' 64;V ,-&2 4%' V

-V ( 9 F ,-M. Q M&V MC ,-M&2 4%' E 6 = *' F | . V R

=' E ,- O ( 3P {V

, ' 6 Q 52

W .

=M' Q M4 6M &%E R -M&

:

»

E [> ' ( ƒ 0' _ p8%&' :A ~ ' ... :

2 -

` M# , *' | . 6 = 9

- 1&/ V [> ' -M. ! 8%/ YI ! _ ' = 3P c ' V R-V 0 F

«.

M

,-&2 4%' :G H/ C *N/ 5 6 ' R M1

6M B3M/ MP W M*I F YMI

64* F < '"V

@ ^ '

=' A*%&' + bJ. 6 f s * ' F -&

-. -*N&' G H/ C ^ Z 6SB. 6e Q &e ,

k45

=' - L , ' 6 6c Q

53 W . R

=' *' 6 R S p

:

»

! M8%/ YMI Q"MZ Mc ' 4o 6 [> ' ` # 04V ^ *%/

=1/

3M M4%P : ME M+ 6M Y;N%' ! 8%/ YI 6 -. A2 c 64> A*%&' O =>F . . -2 P 6;' N' .«

# 0412 F , '

54 W . ( V F ` V R .

6M ME <& 6M%@/ M'

=' ZV G4/ + W *I , 8%E YI : C 0 \)F kM/ : < E -&/ ' O

F =&

...

, =; 8' | . ,F"V 6 Q M' (-M' ,-/ 4O 4%' F ,-&2 4%' T „F

C ƒ*/ 5 F C c

cF

2. 0M &c 6 6c C 0 \ 4/ z

=M' + => 1%I Q O-/ 4O 4%' F ,-&2 4%' :T> J' v . B/ ( 9 :W *I -M&/

, S S/L -/ O -&'

. , M7/ M ,-&2 4%' : C 0 \ l> z

… M7> MC Mc

F 484 ...

A' ( d/

.

I 2 -

# ( "1 J K ,% 2 L ! &

12 -

"1 J K ,% 2 L ! 6M M/ KL F ;<' > F : GO : > F :Q ,-& 1/ R S8' 6 •> =O-& 1/

E 6%

) :04N' 1364 u : 4 X : 4813

.(

6MZ M< =O-& 1/

MC 6M 6M ME

,-& 1/ QL c '

<

)

=C *I =*4*I bJ.

( F , aM' - M :A*%3M' M# 6M

1- Franchise is a contract between franchisor and franchisee, in exchange for payment, the use of his know- how, trademark and/or brand name and any other symbols, developed by the franchisor, tested and found to work, Agreements typically last from 5 to 20 years.

2 . , S 2 C :n S. :Q -S$' 6 -4& 6Nc ' | . 0 =2 OL X : < '"V

83 -N 6 .

(10)

F R M/ 6 =C *I zL -c F ^ 1V E F ( •4;B : %$' nac : < ("' N' *N/

=M' ,-SV Q 4341 F ( c A49 n 3I 6 M4O

) :=M14N/

1386 X : 2 (.

6/ J < ' S& < =O-& 1/ :Q ( < Q / C F E ,-. 6%8O 0JE 2

M F 6M/ J < 4Mq 6 E = J. ,-& 1/ :m E 0 R M1

6M v M ' M'

R GM> 6M/ J < M F ƒM' F , MC P / QL N. =@ 6/ J <

FL

E . 0 c M A*%3M' M# 6M ,-M& 1/ 6 cF =O-& 1/ ! / 6 E => I

6Z F , 1/ R -C M =%4> N :=O-& 1/ Y n e e F 6%. -/ F =' -J%E

=' R </ c -2

) :=M14N/

1386 X : 25

.(

6 Q / -C *I =P d/

»

=/ O =O-& 1/

)

= M<

(

BV

=' ‚ 8 ,-& 1/ bJ. 6 Q O ` # 6 C ' Dq 'x' E (

6M M.

, 6%M. -MSN M 4> †3M' \ MJ. 6@& QF- - 1/ R -C Q O R / 6 := < '

-.

«.

) :=B 1366 X :R E u : 218

.(

R Q =/-' Q / C 656

N M7/ 0 -M M> F TM

E , :

» R M</ M M+ ` M# 04 # =@ QL c ' 6 6 E -*V > F

=' P / '

- 1/

-M&/ ' : M' M' 6M/ ME =C *I ^ 1V Q R </ > F

S& -&/ ' F A*/ F A1I =. */ Q-4$

) :Q 1384 -;c : 4 f : 67 (.

13 -

# ( ,% 2 L

"1 J K

DS' =@

,-M& 1/ 6M E 0 cF < =O-& 1/ ' 6 = @/ 0

=' R </ A49 n 3I 6 F R / 6 ' : <

-2 .

:G MH/ MC 6 = 9

6;4MEF 6M 6M ,-M&2 4%' A*%3' E = J. :,-/ 4O 4%' M<' G MH/ MC

=' 6Mq M ,-&2 4%' 6 Y;N%' < '"V 6;1c F @ ^ ' W *I 6 .

M fF M -9 F ^ 5 ( 9 6 = c :A *' F -& , 8%E ( '-P F 2) 6q -& P 5 ( '-P

(Paul H. Rubin, 1978. p.224). .1

C ,-/ 4O 4%' :G H/

=' ,-. -4> ) [> ' :) -4> ( 9

=M' P ` # QL F -.

F -M.F

6q

=' 6q ( '-P P R / 6 :G4/ ( '-P

.(Paul H. Rubin, 1978. p.224)-2

0M M

=1/ G H/ C :m E M& 1/ MZV M MC Q M

3M/ M< =O- .

X P

Q 12 G4/ > F 6M/ ME =C M*I ' Q R </ > F \)F D - 6 #

= 9 : '

=' ^ •$' ' ' 6 ,-/ 4O 4%' :G H/ C 6

\ 4/ z F .

1 - A franchise agreement is a contract between two (legal) firms, the franchisor and franchisee. The franchisor is a parent company that has developed some product or service in a particular location. The franchisee pays a certain sum of money for the right to market this product. The franchisee will pay royalties, usually a percentage of sales, to the franchisor.

(11)

=' 6;' N' P A ' n 3I 6 F R / 6 A4 F : > F

= 9 -&

6

:G MH/ C

=M' 6M;' N' MP n 3I 6 F R / 6 ,-/ 4O 4%' -M&

. 0 M&

: MC M42 ' i M

D4& <%3c + c P *' - G H/

.

MK2N 2 -

3"- O 2 O* ,6

14 -

O* ; < !

, ' 338 W . O 0 - p4 R E , T N 6/

:

» 6M 04MV [4;1 E ( BV p4

R ;N' y V

«.

,K F

» 04V « , ' T N 338

[M4;1 6M ME , c p4 4%'

=' T N R ;N' y V 6 N8&' .

) , ' 466 W . R (

) :Q 1384 u : 1 f : 24

.(

6E ` 9F p4 -*V 6/ O

, 1.

-/

:

T>

( E =@4;1 *V p4

n ( E y N' *V p4

u ( -. 04V - p4B' .

15 - 9 : O*

=' :-4;* pc ' , 9 F % 6 6c W M*I M -*V ! CF 6 -. Aq C 0 6 Q

E ^ @. -C : @ 4@> ' .

6 E QL +/ 4 X P 0 , 9 F % -&e 2

0%P &M. 41ME 6M 8/ ' : -/ cF d/ W 8 :("' N' 6%E 0 42 ' X P

=' 6 G4e Q &V 6 S* E S/L ME D&M%•' M. pMC F 6;' N' ! _ ' -/

)

: M9

1387 X : 86

.(

L 6;1c ,-4*V 04&e 4. R @' ˆ

, 6 -/

» 6M :=& k/ p4

. YMI F E p &' p4 A4BC F -/ =N/ ' : . 0.F QL •z F F-I F -I 6 0 v

ME p4 =V / D2 p &' p4 F -/ Q 4V 6 X %P p4 6 E 0 «

) : GM GV =c MI 1371

:

X 42

L F(

6 -/-*%N' =/ @&> A_ ˆ

»

=M& k/ A *' + G' F ^ 5 0% O

/ '

=' F 34/ p4 6Z C 0 =>F -/ =N -M. ];M9 AMP -M/

«

)

=c MI

^ E : G GV 1371

X : 42

DS' =@ (.

6 = "@$' 0 , M

: McF M@ ^ M' pM4

6>x3' E p4B' Q 04V .

p4B' Q 04V RFG> 0@>

- 43M F =/-M' Q / MC 6M

6 Q S4*

, ] QL

MzL QL Y4C =/ $/ 6/ F E c ' 6* p &' = / 6/ -/

=' R-*%' Q S4*

Q .

;4> G4/ D%$2 F D%82 Q C Q S4* zL

= M;Z' 0M M 0*%M'

=1/

, M T N [;' A*/ 6 |* p4 =;I Y*7' F ^F -4S. ‡ . -M/

) :=M;I YM*7'

(12)

:=+&E ‰ e X

98

.(

pM4B' Q M 04MV 6M Q S4* zL 6 E , D2 Q C P F 0 1

E ,-. , .

) := S 4.

1319 X :W 207

.(

4M. ME @' 6M;1c =S* zL ! 1<' 0@> 2

6> B' p4 =;9 T N 6 / E 6%3/ ^ ' ^ '

) : M/ 4.

1366 X : 79 (

G4/ F :='"E 6* 04V T;%J' =/ N' 6 6c

='3

04V d&' 6 O 6<4%/ Q

0 & F E N8&' 04V :("' N' :

=' @ ^ '

MC pM4 -*V ! _ ' Q

. 16 -

O* # (

6 D -

X P

@ ^ ' 6 pc ("' N' 42 ' McF d/ `"%P S* 04

QL =P F QL =P F p &' p4

=' ];9 =V / -M&/

.

^F Md/ 6M = M9

p &' p4 :p4 ` 9F F R S8' 6 6c :D4/ - p &' p4 =V / G H/ C F D aU 6 F -c p/ ' F () @. G H/ C 0%3/

F ME . bM/ M& 6M@& 6M;1c

, ' ] 9 328

W . ME =@4;1 *V p4 R .

=M' 6M = M9 MC 6M D4M/

, 8%E YI S& :G H/

L Q

=M' -45 =#F . F 4C 7 -M&

. ,-M1V ^ @M. 0M

=' • Z' =Z . ,K F *' 6 D aU y 6 6 O

' 04V ,

338 04V :

-/ ' 04V 6 X %P F E N8&' .

+ ` # :

=' , M' Y MZ' 6M D4/

233 W . E -*V Q"Z c ' F A# -*V ƒ%*' `"P v . R .

6M ME => I 0

=; 8' ( -SN F vF . G H/ C

, M : M< M'"V , 8%ME =+/ M+e

484 6q F 2) F ( '-P

...

pM4 =V M/ MC 0M D42 MJ MO 6 cF

AM# -M*V F v M. F ME -M*V Q =@4;1 ƒ%*' `"P | . 0 D4& n 37'

=' -&

.

1 .

» [;1> A*/ =;V ^ -> Š8;> 2 F ...

«

^F -4S. F : :6M4SB> 6_F > A ~ :64*$'-> 6N1;>

3 / 221 :

^ MB*> F n M< ) M2 F

[;1> A*/ =;V Q) ->

.

2 . N8&' F 0 p4 5 ‡-. 04V :! %' 6 QL -*/ p4 vF . D2 34/ ]479 QL

. i G4/

.

=8</ 03I-17' 4.

:

u :R"@> 2 c 22

X : 208 : X : ME @1> : M/ 4M. F :\ M&4V p4B1> Q B%V = ^ @. )F `"P) 79

2 Md> F

04N> y N1> X %P .

3 . 6N> Z' i 04V T;%J' =/ N' .

u :=C *I () *' :DE *> :=c O 2

+$/ ( $%/ : X :Q S ,

307 .

(13)

MPQ 2 -

4 R - S*@

10 , T &

T6

+ , L6

17 -

! L@

. 10 ' .

, ' 10

=' Q 4 =/-' Q / C -&

:

» -*N&' QL 6 =/ 3 6 B3/ =9 P 2 C

, 1/

E a / -. B/ Q / C ] 9 T> J' 6 = 9 -/

«.

`F MN' AM9 +/ 4 , ' 0

6/) V , B> o C L F E 2 C L ' | F Dd/ 04'x

E R ' =>

.

Q / C Sc 0412 6

=' ]4c aO

F =' M1V Dd/ :6&3I W"P 6 ' S& 6 -2

=' n < 6N' c p &' E F-7' L 0 -&

.

) :Q M 1385 f :^F -M;c : 85

04M12 6M (

, ' : d&' 10

6 -&%3' 6 =/-' Q / C

»

*N> F «

) 6M L :R N/ , E 1

, ' @I -. B4' (

E , u P 04N' *V , F-7' QL F ,-4$J 6NE .

-M , ' 0 X P

,K F *' 6 6 _

» Q / C « M YM Q M@' 6M e E ' Q / C :, ' 0

cF =;41@ Q / C `"P .

=O-4H45 A4> 6 G H/ C

P 2

-M 6 =9

M+ ` M# ,-M/ 4O M4%' F ` M# [M ,-&2 4%' Q 4' =9 P C [ QL 3/

.

=M1/ 04N' *V > C C 0 D - 6 # Q 12 6 e 6M -M&e 2 -M<&O

2 B.

! M8%/ YMI aO F C 6 2

. MC 6M D4 M+ -M 0 M&

, ' > C Q =C *I R d/ 6 E C G H/

10 W . O =' -*N&' R .

0

=1/ :G H/ C ( @E ( 9 : &B' X MP =/ / MC M' m ME 438 Q

QL :04N' *V .

, ' 10 W . C M*I R d/ C 0 Q 6%P &. / A@$' R

=

=1/ AI Q

=1/ bJ$' F -&

M ME R ) -M*V w E < C 0 , + c 6 -&

F w -SV E =@4;1 wG c ...

^ †E 0 6 E 5 M2 C =' M1V -V C - 2

<%3c .

6 =9 P ' Gc QL 3 YI 04 # [ €42 6 E QL R ) -*V

04N' Q / C -. 6%. -/ : E ,

1. F

» M2 -M/ % 04 M# [ 2 6 E QL G c -*V

-& 3 QL -2 J =%CF

2«.

, M' =/-M' W M*I -4 ME 43

3219 W . 04M&e R

, v B&%E ME 2 C RFGM> M AM9 6 -/

.

) :Q M 1385 u : 1 X : 9 := 8M9 ‡ 1385 X : 23

: -4S.

1381 f : 28

:G H/ C ' 0 & (

Q Me QL Mc F RFGM> =/-M' Q / MC

3/ R ) -*V QL - 6%$+/ 04N' .

=> M' QL c ' 6 6 E C =@4;1 -*V

1 . , ' 185 W . R

2 . , ' 186 W . R

3 . , ' 219 W . R :

» R ) S/L R *' Dq C F 04;' N%' 04 -. ,-. pC F Q / C YB# 6 *V 6 6@& +' E ! B )

. 3 =/ / C ;V 6 6> C 04 # _

«.

(14)

=' F + 4@;' 6 F u P = J. 4@;' -SN 6 E QL -SV -*V F O

I F C ` # [ Q O FL Mc M+ ` M# M =M& Y

.

) := 8M9 1385 X : 40 (.

0 &

:

^ M*%/ Mc ' MC 0M 6M Me 3M/ -SV -*V - G H/ C

=1/ => ' 4@;'

ME MC ` M# F M = -SN F I \ 9 F O

.

= M_ -M*V

, Y ` 9 6 6 E C

:04 # M F Q 4 s 7/ 7/ 6 6@& v . 6

=' pC F -. ,-.

8 $ 6 QL Y*7 F .

= D4Md& 04N' … 8> Q 6 -&/ ' X P

-/ 4/ -&E .

=' pC F =9 P ( 8 $ 6 E C =;@. = 8 $ -*V F M.

34/ = QL ! CF 04 # Y ` 9 :

A@M. 6M - , = 8 $ -*V Y*7

-. ,-. Q 4 =9 P .

) := 89 1385 X : 40

MBz Q / MC Y Z' :Q =C *I R d/ 6 -&e 2(

( V %P F Dq"V 1310

04qL F 6' /

• # :( V %P Bz Q / C F QL DMq"V F =%N&M9 2

, S 6 v ' 2 C : <

< '"V R GM> 0M =M>F -E Bz 6 -

E QL ( Bz > SE A4> 6 Bz .

0 &

:

= M_ -M*V -M G MH/ C

0 A9 ' W *I 6 e 3/

=' pC F =_ -*V 6 E A@. €42 6 4/ F .

-/ QL Q = 8 $ A4> -&E D4d& F Bz F -/ =9 P QL 7M9 v M. 6M e

34/

) :Q 1385 u : 1 X:

88

' M/ Q / MC 6 E = 2 C 04N' *V(

= MS/L M X MP

' @I F | . F 6%. aO

= ,‹ F

= M2 C 04N' M4o M*V F ME 6%M. *' S/L

Z . F R / 6 E

= 1 I AM9 6M d/ 0@4> : 34/ S/L Q / C X P

F , M4

=' 6%P &. B%N' 2 C L E 2 C =' 1V -V C p F -/ .

) := 89 1385 X : 40 (.

0 &

:

E 04N' 4o -*V G H/ C 6 E ]_ F

. : -*V 6M ME -M*V

6d7> QL z , n J%/ 04 # 6

=' < -/

M.

. : 1%3M' M*V =M>F ! M_ '

6/ O 6 6;' N' M. R M</ 04MN' Q M' ^ M# -M 6M E

) :Q M 1385 u : 1 X : 84 (.

0 &

:

=' R </ F c =/ ' (-' ^ # G H/ C Q e E 1%3' -*V : .

.

ME y MN' -M*V :G MH/ MC 6M E bJ$' :QL ,F"V .

0 M&

: MC

/ E y N' F 1%3' :04N' 4o := _ :R ) -*V G H .

18 - K*$

=E M*V [M M2 C 0 W BZ/ 6 D - 6 $' *V G H/ C

E 6c ' = "@$' :04N' .

cx%3M' 6M p M&' M4@> ' :, c C 6 0 6;1c

=' A*%&' O 0 =>F 4%' : C

=1/ p &' [> ' ,-/ 4O O

.

@V 6 G4/ ];9 -*V

=' .aO F ]' 3 =&%B' G H/

=M' M 8 ! M_ ' 6 => 1c D;V QL F -.

-M&

.

(15)

2 B. cF G4/ ! 8%/ YI aO F C

AM C C 0 6 6 43 2

34/ QL W BZ/

. e => M1%I Q MO ,-M/ 4O M4%' M+ F ,-&2 4%' : C 0 6

=' , M7/ M ,-M&2 4%' : + ` # F -&& , 8%E QL :T> J' v . B/ -&/

F 484 … 7> C c ...

AM' ( d/

.

X MP

-M M< ,-M& 1/

,-& 1/ 6 8O R M</ A4M9 n 3I 6 F R / 6 =C *I zL -c F ^ 1V =' 1 <

-M& =M' 6M;' N' MP n 3MI 6M ,-/ 4O 4%' :G H/ C 6 = 9 :-2 =' .

n 3MI 6M F R M/ 6M AM4 F \ M4/ z F ' 6/ F E =C *I ' Q R </ G4/ > F

=' 6;' N' P A ' -&

. / , M' I M9 6 p4 -*V 6 e 34/ p &' p4 :G H 338

W . E =@4;1 *V R .

R Y Z' + ` # 233

W . AM# -M*V ƒ%*' `"P v . R

E -*V Q"Z c ' F .

=' ' , ' > C C 0 D4/

10 W . 04MB' 6 =/-' R

QL F D4/ <&+ E 2 C L A9 D4& n 37' =9 P C =V /

. 6 -&e 2

R C 0 W BZ/

10 W .

=1/ AI =/ / C s"P A@$' R Q M ^ MB/ ' S& F -&

=' aI C ! / 0 X P 04N' *V X P ( *' ^ 1V F .

-V C Y Z'

V :G H/ C :Q 2 C =' 1V

y MN' F 1%3M' :04N' M4o :=q _ :R ) -*

E . 6%@/ ' 0 DS'

6 E

, ' 6 6c ' 10

W . MS& 2 C =' 1V -V C F R

D4& 044N C 0 , + c D4%3/

. 6 C vF . :X P Q / C B/ 6/ OF

7 vF . Q &V 0 ^F -%' ( -SN F

( M9 MS& F MS& :D M =E C

k45 R G> C =&4 R-V ( 9 F E FL

k45 -MSN [M E 0@1' S& :=&4

6M vF M. 0 6@/L +' : 34/ %' QL =C *I z €42 F . n 37' =C"P W M#

. ( Bz + .

, ' 220 W .

=' Q &V X P 0 R -&

:

» 04;' MN%' |* 6/ *V

=' RG;' E ,-. ] QL 6 G4e c 6 64; 6 04;' N%' 6@; - 1/

D2 =< %/

=' A9 I -*V Q / C c ' 6 ( V F ` V c ' 6 6

=' RG;' . -&.

«.

O 2 GV

1 - ,-

1 . : F +&> 8Nc )

1380 ( / &4' : 8Nc -17' D2 ‰ e :k/ €&O ( $%/ :W *I

.

2 . :Q‹4 : G GV =c I )

1371 (

#R & )" N Q 5 :

=%$S -4S. , +$/ :-. =E &. 6' / .

3 . -S' : -4S.

) 1382 ( R E ‰ e :-<' ( $%/ :( -SN F 2 C A4@$

.

4 .

•F : 9

) 1387 ( 7 W & # / 0 :k/ S. ( $%/ :

^F ‰ e .

5 . :043I := 89 )

1385 (

/ 0 4 ! 0

Q G4' $/ :D<&5 ‰ e : .

6 . :=;N&43I :=B )

1366 ( X 8I ; 3 k/ Œ&O ( $%/ : .

7 . : 9 / :Q ) 1356 ( X 83 9 1 Q S , +$/ ( $%/ :RF ‰ e : .

(16)

8 . : 9 / :Q ) 1380 (

X 8 / 0 4 ! 0

1 . : D<&5 ‰ e : $%/ =' SE .

9 . : 9 / :Q ) 1381 (

% "& N D<&5 ‰ e :Q G4' $/ :

.

10 . : 9 / :Q ) 1383 ! O 8 / 0 4 ! 0 ( R Se ‰ e : $%/ =' SE . :

.

11 . : 9 / :Q ) 1384 ( X 83 9 4 D$. ‰ e : $%/ =' SE . : .

12 . / :Q : 9 ) 1385 )* 0 <\ ! 0 ( D2 G4E ‰ e :Q G4' $/ :

.

13 . : 9 / :Q ) 1386 (

X 83 9 8 ! ! #

1 D$. ‰ e :k/ Œ&O ( $%/ : .

14 . :DE *> :=c O )

1372 (

0 IJ

Q S , +$/ ( $%/ :RF -;c : .

15 . :-17' :04N' )

1364 ( X 83 9 ])/ $ 4

D%82 ‰ e : 4B 4' ( $%/ : .

16 . :-17' :04N' )

1380 (

#! O E $ ])/ $

D2 ‰ e :k/ Œ&O ( $%/ : .

17 . :Q 1V :=14N/

) 1386

# ; !) 4 ( 6> E :

,-@$/ : % Q S , +$/ =E 4E R ;V F W *I

.

E - , 6

1 . :^F -4S.

) 1385 ( .94 &

. !&

D%$2 F 34 ‰ e : @8> ( $%/ : .

2 . :=/ S89 4.

) 1361 ( OJ ^ * S> $/ % :

.

3 .

: / 4.

) 1366 ( _ "4&

R Se ‰ e : 1E ( $%/ : .

4 . :03I 0 8Nc :=;I Y*7' )

1387 ( J V ' / G R / =E :

.

5 . :03I-17' 4. :=8</

) 1981 ( : O

"& / u : 22 (F 4 := N> • %> s 4I) : .

W - ,5 V

1- Bogaert, Dekeers Maeker, Van Ranst, Commercial Agency and Distribution Agreement (3rdedition), Oxford, 2004.

2- Bueno Diaz, Odavia, Commercial Agency, Franchise and Distribution Contract, Oxford University Press, 2006.

3- Dalhusein, Jan, Dalhusein on International Commercial, Financial and Trade Law, 2 Edition, Hart Publishing, 2004.

4- Mc Nally, Kevin, Franchise History, http:www.leemyles-automotive- franchise.com/franchise-articles/franchise-history.html

5- Paul H, Rubin, The Theory of the Firm and Structure of the Franchise Contract, the University of Chicago Press Journal of Law and Economics, vol, 21.

6- Veldman, Muriel, Commercial Agency, Franchise and Distribution Contracts, Oxford University Press, First Published, 2006.

7- Wipo, Franchising Guid, Wipo, 2004.

8- www.franchise.business-opportunities.biz 9-www.franchisehandbook.com

10- www.irantonian.com 11- www.irantonian.net

12- www.the-franchise-shop.com 13- www.wikipedia.org

% !' ) . ; 3 4/ 1 IJ )* !)W 3 1

:

»

> †3' A1<' BE =/-' 4

«

^ E : 1379 , 1. : 49 :

» W M*I ( SM. F -&ME Q M4' y N

^ E :64' ' 6* F Q =/-' 1381

, 1. : 56 .

» 64' ' d&' =;*V ^)-%E F ='"E N .

«

^ E :

1387 , 1. : 2 .

» Q %3;+/ F Q W *I :64' ' 6* s ,-V C 6SB. =*4BZ 6N> Z'

«

^ ME : 1388 :

, 1.

2 .

» QL Q -* z F 6;' N' ' p

«

^ E 1388 , 1. : 4 .

Referensi

Dokumen terkait