Survey on Values and Attitudes of Koreans, 2003 CODE BOOK
ID Number A1-2001-0001-Eng
Principal Investigator Song, Ho-Keun
Producer The Institute for Social
Development and Policy Research Dates of Collection 2001
Distributor Korea Social Science Data Archive
Year of Collection 2004
Year of Publication 2012
Korea Social Science Data Archive
acknowledge the data sources by means of standard
bibliographic citations. Citations must appear in footnotes or the reference section of publications.
KOSSDA Data Citation Requirement
Principal Investigator, Year of Collection, Title, Producer, Distributor, Data ID No, Version No
The bibliographic citation for this data collection is :
Park, MyoungKyu. 2003. Survey on Values and Attitudes of Koreans, 2003. Producer:
The Institute for Social Development and Policy Research. Distributor: KOSSDA. Year of Distribution: 2004. A1-2003-0001-Eng
The bibliographic citation for this codebook is :
Korea Social Science Data Archive. 2012. Survey on Values and Attitudes of Koreans, 2003 Code Book. pp.5-10.
SURVEY ON VALUES AND ATTITUDES OF KOREANS, 2003 CODE BOOK Copyrights ⓒ 2012 KOSSDA
For the codebook of this data collection, all rights are reserved to KOSSDA. It may
not be copied, transmitted, published or redistributed without permission.
Study Title: Survey on Values and Attitudes of Koreans, 2003 Fieldwork Dates: January, 2003 ~ January, 2003
Principal Investigator: Park, MyoungKyu
Producers: The Institute for Social Development and Policy Research Sample Type: Quota sampling using Hankook Research "Access Panel"
Fieldwork Institute: Hankook Research
Fieldwork Methods: Self administered mailing survey Number of Cases: 1,200
Geographic Coverage: South Korea including Jeju Universe: Persons aged 20 and over
Distributor: Korea Social Science Data Archive (KOSSDA)
Please note
In the codebook, each frequency table consists of a variable name, question, and
frequency table. The first column, RESPONSE, indicates response categories and the
second column, PUNCH, is a value for each response category. The third and fourth
columns, FREQ and PERCENT, show the number of individuals and percentage of
individuals belonging to a specific response category. The last column VALID % is the
percentage of individuals who are assigned to a specific response category without
missing data, such as DK (Don’t know), NA (No answer), and NAP (Not applicable).
R1
RESPONSE PUNCH FREQ. PERCENT VALID %
Seoul 1 267 22.3 22.3
Busan 2 100 8.3 8.3
Daegu 3 67 5.6 5.6
Incheon 4 65 5.4 5.4
Gwangju 5 31 2.6 2.6
Daejeon 6 36 3.0 3.0
Ulsan 7 21 1.8 1.8
Gyeonggi-do 8 238 19.8 19.8
Gangwon-do 9 39 3.3 3.3
Chungcheongbuk-do 10 39 3.3 3.3 Chungcheongnam-do 11 48 4.0 4.0
Jeollabuk-do 12 51 4.3 4.3
Jeollanam-do 13 50 4.2 4.2
Gyeongsangbuk-do 14 69 5.8 5.8
Gyeongsangnam-do 15 79 6.6 6.6
Total 1,200 100.0 100.0
Respondent's region
R2
RESPONSE PUNCH FREQ. PERCENT VALID %
Large city
(Seoul/Busan/Daegu/Incheon/Gwangju/Daejeon/Ulsan) 1 587 48.9 48.9 Small or medium sized city 2 423 35.3 35.3
Eup or Myeon 3 190 15.8 15.8
Total 1,200 100.0 100.0
V1a
RESPONSE PUNCH FREQ. PERCENT VALID %
7 7 2 0.2 0.2
10 10 5 0.4 0.4
20 20 13 1.1 1.1
30 30 46 3.8 3.8
Size of residential place
We’re going to assume there is a “ladder of happiness”. The very top with 100 points represents the happiest life, the middle 50 points, and the very bottom 0 points representing the least happy life: Where would you place your life today between 0 to 100 points?
RESPONSE PUNCH FREQ. PERCENT VALID %
64 64 1 0.1 0.1
65 65 3 0.3 0.3
70 70 276 23.0 23.0
75 75 6 0.5 0.5
80 80 312 26.0 26.0
85 85 5 0.4 0.4
89 89 1 0.1 0.1
90 90 92 7.7 7.7
92 92 1 0.1 0.1
95 95 1 0.1 0.1
98 98 1 0.1 0.1
100 100 14 1.2 1.2
Total 1,200 100.0 100.0
V1b
RESPONSE PUNCH FREQ. PERCENT VALID %
We’re going to assume there is a “ladder of happiness”. The very top with 100 points represents the happiest life, the middle 50 points, and the very bottom 0 points representing
the least happy life: Where would you place your life 5 years ago (immediately before the IMF financial crisis) between 0 to 100 points?
0 0 3 0.3 0.3
10 10 11 0.9 0.9
20 20 27 2.3 2.3
30 30 60 5.0 5.0
35 35 1 0.1 0.1
40 40 100 8.3 8.3
50 50 197 16.4 16.4
53 53 1 0.1 0.1
55 55 3 0.3 0.3
60 60 170 14.2 14.2
65 65 4 0.3 0.3
70 70 244 20.3 20.3
75 75 9 0.8 0.8
80 80 244 20.3 20.3
85 85 6 0.5 0.5
V1c
RESPONSE PUNCH FREQ. PERCENT VALID %
0 0 3 0.3 0.3
4 4 1 0.1 0.1
10 10 4 0.3 0.3
20 20 8 0.7 0.7
30 30 9 0.8 0.8
40 40 30 2.5 2.5
50 50 86 7.2 7.2
60 60 76 6.3 6.3
65 65 1 0.1 0.1
68 68 1 0.1 0.1
70 70 193 16.1 16.1
75 75 3 0.3 0.3
80 80 340 28.3 28.3
We’re going to assume there is a “ladder of happiness”. The very top with 100 points represents the happiest life, the middle 50 points, and the very bottom 0 points representing the least happy life: Where do you think your life would be 5 years from now between 0 to 100 points?
85 85 25 2.1 2.1
88 88 1 0.1 0.1
90 90 296 24.7 24.7
92 92 1 0.1 0.1
95 95 26 2.2 2.2
98 98 1 0.1 0.1
99 99 1 0.1 0.1
100 100 94 7.8 7.8
Total 1,200 100.0 100.0
V2a
RESPONSE PUNCH FREQ. PERCENT VALID %
Health 1 839 69.9 69.9
Affluence 2 133 11.1 11.1
Job security 3 33 2.8 2.8
Leisure 4 2 0.2 0.2
Success of children 5 31 2.6 2.6
Good friends 6 10 0.8 0.8
Loving relationship with spouse 7 78 6.5 6.5
Faith 8 61 5.1 5.1
Harmony 10 2 0.2 0.2
Self-fulfillment 11 1 0.1 0.1 Balance between work and family, satisfaction 12 1 0.1 0.1
Faith 13 1 0.1 0.1
The achievement of one's vision 15 1 0.1 0.1 Fight against one self 17 1 0.1 0.1
Marriage 18 1 0.1 0.1
Among the following choices, which do you feel are most important, in leading a happy life?
Please choose two in order of importance: Most important
Family health 19 3 0.3 0.3
Satisfaction 22 1 0.1 0.1
Abilities befitting realities 24 1 0.1 0.1
Total 1,200 100.0 100.0
V2b
RESPONSE PUNCH FREQ. PERCENT VALID %
Health 1 171 14.3 14.3
Affluence 2 457 38.1 38.1
Job security 3 90 7.5 7.5
Leisure 4 38 3.2 3.2
Success of children 5 200 16.7 16.7
Good friends 6 31 2.6 2.6
Among the following choices, which do you feel are most important, in leading a happy life?
Please choose two in order of importance: Second most important
RESPONSE PUNCH FREQ. PERCENT VALID % Balance between work and family, satisfaction 12 1 0.1 0.1 Security in old age 14 1 0.1 0.1 Family unity/stability 16 4 0.3 0.3
Marriage 18 1 0.1 0.1
Family health 19 4 0.3 0.3
Personal relationships 21 1 0.1 0.1
Satisfaction 22 1 0.1 0.1
Self-esteem 23 1 0.1 0.1
NA 99 2 0.2
Total 1,200 100.0 100.0
V3a
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 31 2.6 2.6
Disagree 2 83 6.9 6.9
Neither agree nor disagree 3 391 32.6 32.6 How do you feel about the following statements on marriage and family: A person can lead a happy life only when married
Neither agree nor disagree 3 391 32.6 32.6
Agree 4 438 36.5 36.5
Strongly agree 5 256 21.3 21.3
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V3b
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 92 7.7 7.7
Disagree 2 184 15.3 15.3
Neither agree nor disagree 3 278 23.2 23.2
Agree 4 348 29.0 29.0
Strongly agree 5 298 24.8 24.8
How do you feel about the following statements on marriage and family: Couples shouldn’t get divorced even if they are in a bad relationship for the sake of their children
V3c
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 186 15.5 15.5
Disagree 2 205 17.1 17.1
Neither agree nor disagree 3 399 33.3 33.3
Agree 4 192 16.0 16.0
Strongly agree 5 218 18.2 18.2
Total 1,200 100.0 100.0
V3d
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 436 36.3 36.3
Disagree 2 359 29.9 29.9
Neither agree nor disagree 3 271 22.6 22.6
Agree 4 91 7.6 7.6
Strongly agree 5 42 3.5 3.5
How do you feel about the following statements on marriage and family: One should have at least one son
How do you feel about the following statements on marriage and family: The woman should be in charge of housework even when both husband and wife are working
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V3e
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 114 9.5 9.5
Disagree 2 223 18.6 18.6
Neither agree nor disagree 3 378 31.5 31.5
Agree 4 278 23.2 23.2
Strongly agree 5 198 16.5 16.5
DK 9 9 0.8 0.8
Total 1,200 100.0 100.0
How do you feel about the following statements on marriage and family: A woman can have status equal to her husband only if she has her own job
V4a
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Very accepting 1 168 14.0 14.0
2 2 399 33.3 33.3
3 3 354 29.5 29.5
4 4 220 18.3 18.3
5 Feel strong resistance 5 59 4.9 4.9
Total 1,200 100.0 100.0
V4b
RESPONSE PUNCH FREQ. PERCENT VALID %
1 I let it be 1 43 3.6 3.6
2 2 155 12.9 12.9
3 3 364 30.3 30.3
4 4 478 39.8 39.8
5 Point it out no matter what 5 160 13.3 13.3
Total 1,200 100.0 100.0
How do you feel about the following situations: New and different thinking
How do you feel about the following situations: When you feel that your superior is wrong or mistaken
V4c
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Avoid 1 124 10.3 10.3
2 2 247 20.6 20.6
3 3 458 38.2 38.2
4 4 285 23.8 23.8
5 Tend to enjoy 5 86 7.2 7.2
Total 1,200 100.0 100.0
V4d
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Work like 1 96 8.0 8.0
2 2 248 20.7 20.7
3 3 395 32.9 32.9
How do you feel about the following situations: I _____ competing with others
How do you feel about the following situations: I _____ others if possible
V4e
RESPONSE PUNCH FREQ. PERCENT VALID %
1 I should abide by the law 1 292 24.3 24.3
2 2 364 30.3 30.3
3 3 268 22.3 22.3
4 4 197 16.4 16.4
5 I should follow my own beliefs 5 79 6.6 6.6
Total 1,200 100.0 100.0
V5a
RESPONSE PUNCH FREQ. PERCENT VALID %
No participation 1 503 41.9 41.9
Registered as a member only 2 108 9.0 9.0 Limited participation 3 281 23.4 23.4
Relatively active 4 201 16.8 16.8
Very active participation 5 105 8 8 8 8
How do you feel about the following situations: If what I believe is right is in disagreement with the current law
How actively did you participate in the following types of organizations during the last year: Religious organization (church, temple,etc.)
Very active participation 5 105 8.8 8.8
DK 9 2 0.2 0.2
Total 1,200 100.0 100.0
V5b
RESPONSE PUNCH FREQ. PERCENT VALID %
No participation 1 916 76.3 76.3
Registered as a member only 2 98 8.2 8.2 Limited participation 3 118 9.8 9.8
Relatively active 4 42 3.5 3.5
Very active participation 5 14 1.2 1.2
DK 9 12 1.0 1.0
How actively did you participate in the following types of organizations during the last year: Political organizations such as political parties
V5c
RESPONSE PUNCH FREQ. PERCENT VALID %
No participation 1 715 59.6 59.6
Registered as a member only 2 124 10.3 10.3 Limited participation 3 167 13.9 13.9
Relatively active 4 144 12.0 12.0
Very active participation 5 49 4.1 4.1
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V5d
RESPONSE PUNCH FREQ. PERCENT VALID %
No participation 1 376 31.3 31.3
Registered as a member only 2 140 11.7 11.7 Limited participation 3 265 22.1 22.1
Relatively active 4 274 22 8 22 8
How actively did you participate in the following types of organizations during the last year: Clan gathering, townsmen gathering
How actively did you participate in the following types of organizations during the last year: Alumni association
Relatively active 4 274 22.8 22.8
Very active participation 5 139 11.6 11.6
DK 9 6 0.5 0.5
Total 1,200 100.0 100.0
V5e
RESPONSE PUNCH FREQ. PERCENT VALID %
No participation 1 459 38.3 38.3
Registered as a member only 2 39 3.3 3.3 Limited participation 3 175 14.6 14.6
Relatively active 4 320 26.7 26.7
Very active participation 5 202 16.8 16.8
DK 9 5 0.4 0.4
How actively did you participate in the following types of organizations during the last year: Gye (traditional private fund organized among acquaintances)
V5f
RESPONSE PUNCH FREQ. PERCENT VALID %
No participation 1 342 28.5 28.5
Registered as a member only 2 138 11.5 11.5 Limited participation 3 277 23.1 23.1
Relatively active 4 280 23.3 23.3
Very active participation 5 154 12.8 12.8
DK 9 9 0.8 0.8
Total 1,200 100.0 100.0
V5g
RESPONSE PUNCH FREQ. PERCENT VALID %
No participation 1 659 54.9 54.9
Registered as a member only 2 124 10.3 10.3 Limited participation 3 234 19.5 19.5
Relatively active 4 134 11 2 11 2
How actively did you participate in the following types of organizations during the last year: Hobby/Culture clubs
How actively did you participate in the following types of organizations during the last year: Humanitarian or charitable organizations
Relatively active 4 134 11.2 11.2
Very active participation 5 48 4.0 4.0
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V5h
RESPONSE PUNCH FREQ. PERCENT VALID %
No participation 1 933 77.8 77.8
Registered as a member only 2 90 7.5 7.5 Limited participation 3 107 8.9 8.9
Relatively active 4 50 4.2 4.2
Very active participation 5 17 1.4 1.4 How actively did you participate in the following types of organizations during the last year: Civic associations
V5i
RESPONSE PUNCH FREQ. PERCENT VALID %
No participation 1 934 77.8 77.8
Registered as a member only 2 101 8.4 8.4 Limited participation 3 86 7.2 7.2
Relatively active 4 58 4.8 4.8
Very active participation 5 18 1.5 1.5
DK 9 3 0.3 0.3
Total 1,200 100.0 100.0
V5j
RESPONSE PUNCH FREQ. PERCENT VALID %
No participation 1 652 54.3 54.3
Registered as a member only 2 172 14.3 14.3 Limited participation 3 190 15.8 15.8
Relatively active 4 129 10 8 10 8
How actively did you participate in the following types of organizations during the last year: Professional associations (association, cooperatives, labor unions, etc.)
How actively did you participate in the following types of organizations during the last year: Internet communities
Relatively active 4 129 10.8 10.8
Very active participation 5 52 4.3 4.3
DK 9 5 0.4 0.4
Total 1,200 100.0 100.0
V6a
RESPONSE PUNCH FREQ. PERCENT VALID %
Never 1 383 31.9 32.6
Rarely 2 437 36.4 37.2
Occasionally 3 266 22.2 22.7
Often 4 69 5.8 5.9
Very often 5 19 1.6 1.6
Not applicable 9 26 2.2
Total 1,200 100.0 100.0
Please indicate how often you commit the following: Littering (trash, cigarette buds, etc.)
V6b
RESPONSE PUNCH FREQ. PERCENT VALID %
Never 1 177 14.8 15.1
Rarely 2 520 43.3 44.4
Occasionally 3 408 34.0 34.8
Often 4 59 4.9 5.0
Very often 5 8 0.7 0.7
Not applicable 9 28 2.3
Total 1,200 100.0 100.0
V6c
RESPONSE PUNCH FREQ. PERCENT VALID %
Never 1 906 75.5 80.5
Rarely 2 158 13.2 14.0
Occasionally 3 56 4.7 5.0
Often 4 4 0 3 0 4
Please indicate how often you commit the following: Violating traffic regulations while walking or driving
Please indicate how often you commit the following: Bribing officials or related personnel to better take care of your needs
Often 4 4 0.3 0.4
Very often 5 2 0.2 0.2
Not applicable 9 74 6.2
Total 1,200 100.0 100.0
V6d
RESPONSE PUNCH FREQ. PERCENT VALID %
Never 1 682 56.8 62.1
Rarely 2 189 15.8 17.2
Occasionally 3 210 17.5 19.1
Often 4 17 1.4 1.5
Not applicable 9 102 8.5
Please indicate how often you commit the following: Giving gifts or cash to teachers for the education of children
V7a
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 743 61.9 61.9
Disagree 2 207 17.3 17.3
Neither agree nor disagree 3 211 17.6 17.6
Agree 4 36 3.0 3.0
Strongly agree 5 3 0.3 0.3
Total 1,200 100.0 100.0
V7b
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 801 66.8 66.8
Disagree 2 178 14.8 14.8
Neither agree nor disagree 3 177 14.8 14.8
Agree 4 37 3.1 3.1
Strongly agree 5 7 0 6 0 6
How do you feel about the following statements: One can pay-off a police officer after being caught for a traffic violation
How do you feel about the following statements: Parents can bribe their children’s teachers by giving them money
Strongly agree 5 7 0.6 0.6
Total 1,200 100.0 100.0
V7c
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 605 50.4 50.4
Disagree 2 242 20.2 20.2
Neither agree nor disagree 3 250 20.8 20.8
Agree 4 98 8.2 8.2
Strongly agree 5 5 0.4 0.4
Total 1,200 100.0 100.0
How do you feel about the following statements: A supervisor can aid in the promotion of his/her subordinate because he/she is an alumni
V7d
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 852 71.0 71.0
Disagree 2 185 15.4 15.4
Neither agree nor disagree 3 119 9.9 9.9
Agree 4 39 3.3 3.3
Strongly agree 5 4 0.3 0.3
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V8a
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Do not consider at all 1 320 26.7 26.7
2 2 186 15.5 15.5
3 Consider somewhat 3 536 44.7 44.7
4 4 112 9.3 9.3
How do you feel about the following statements: One can pay-off public officials
How much do you consider the “region of origin” of the person in question in the following circumstances: Personal relationships
5 Consider strongly 5 46 3.8 3.8
Total 1,200 100.0 100.0
V8b
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Do not consider at all 1 318 26.5 26.5
2 2 208 17.3 17.3
3 Consider somewhat 3 443 36.9 36.9
4 4 169 14.1 14.1
5 Consider strongly 5 62 5.2 5.2
Total 1,200 100.0 100.0
How much do you consider the “region of origin” of the person in question in the following circumstances: Marriage
V8c
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Do not consider at all 1 396 33.0 33.0
2 2 219 18.3 18.3
3 Consider somewhat 3 400 33.3 33.3
4 4 130 10.8 10.8
5 Consider strongly 5 55 4.6 4.6
Total 1,200 100.0 100.0
V8d
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Do not consider at all 1 503 41.9 41.9
2 2 179 14.9 14.9
3 Consider somewhat 3 367 30.6 30.6
4 4 105 8.8 8.8
5 Consider strongly 5 46 3 8 3 8
How much do you consider the “region of origin” of the person in question in the following circumstances: Business partnerships or financial transactions
How much do you consider the “region of origin” of the person in question in the following circumstances: Presidential election
5 Consider strongly 5 46 3.8 3.8
Total 1,200 100.0 100.0
V9a
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 43 3.6 3.6
Disagree 2 136 11.3 11.3
Neither agree nor disagree 3 391 32.6 32.6
Agree 4 541 45.1 45.1
Strongly agree 5 88 7.3 7.3
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
How strongly do you agree or disagree with the following statements: In most cases playing by the rules will end up in a loss
V9b
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 99 8.3 8.3
Disagree 2 359 29.9 29.9
Neither agree nor disagree 3 340 28.3 28.3
Agree 4 322 26.8 26.8
Strongly agree 5 80 6.7 6.7
Total 1,200 100.0 100.0
V9c
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 31 2.6 2.6
Disagree 2 134 11.2 11.2
Neither agree nor disagree 3 246 20.5 20.5
Agree 4 513 42.8 42.8
Strongly agree 5 276 23 0 23 0
How strongly do you agree or disagree with the following statements: One must attend company get-togethers regardless of personal circumstances
How strongly do you agree or disagree with the following statements: In order to maintain social order there should be a clear distinction between top and bottom
Strongly agree 5 276 23.0 23.0
Total 1,200 100.0 100.0
V9d
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 174 14.5 14.5
Disagree 2 362 30.2 30.2
Neither agree nor disagree 3 311 25.9 25.9
Agree 4 227 18.9 18.9
Strongly agree 5 126 10.5 10.5
Total 1,200 100.0 100.0
How strongly do you agree or disagree with the following statements: If one makes the effort anyone can move up and join the upper class in Korean society
V9e
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 108 9.0 9.0
Disagree 2 154 12.8 12.8
Neither agree nor disagree 3 208 17.3 17.3
Agree 4 486 40.5 40.5
Strongly agree 5 244 20.3 20.3
Total 1,200 100.0 100.0
V9f
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 95 7.9 7.9
Disagree 2 107 8.9 8.9
Neither agree nor disagree 3 238 19.8 19.8
Agree 4 579 48.3 48.3
Strongly agree 5 180 15 0 15 0
How strongly do you agree or disagree with the following statements: In our society nothing can’t be done with money
How strongly do you agree or disagree with the following statements: In order to succeed in our society connections and a good family background are essential
Strongly agree 5 180 15.0 15.0
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V9g
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 55 4.6 4.6
Disagree 2 108 9.0 9.0
Neither agree nor disagree 3 272 22.7 22.7
Agree 4 445 37.1 37.1
Strongly agree 5 318 26.5 26.5
DK 9 2 0.2 0.2
Total 1,200 100.0 100.0
How strongly do you agree or disagree with the following statements: The rewards of being number one (the top) are too great in Korean society
V9h
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 30 2.5 2.5
Disagree 2 165 13.8 13.8
Neither agree nor disagree 3 489 40.8 40.8
Agree 4 355 29.6 29.6
Strongly agree 5 161 13.4 13.4
Total 1,200 100.0 100.0
V9i
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 93 7.8 7.8
Disagree 2 211 17.6 17.6
Neither agree nor disagree 3 402 33.5 33.5
Agree 4 402 33.5 33.5
Strongly agree 5 92 7 7 7 7
How strongly do you agree or disagree with the following statements: In order for society to thrive the opinions of the younger generation should be valued more than that of the older generation
How strongly do you agree or disagree with the following statements: Chaebols are necessary for economic development
Strongly agree 5 92 7.7 7.7
Total 1,200 100.0 100.0
V9j
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 36 3.0 3.0
Disagree 2 51 4.3 4.3
Neither agree nor disagree 3 195 16.3 16.3
Agree 4 477 39.8 39.8
Strongly agree 5 440 36.7 36.7
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
How strongly do you agree or disagree with the following statements: Corruption is widespread in Korean society
V9k
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 192 16.0 16.0
Disagree 2 238 19.8 19.8
Neither agree nor disagree 3 260 21.7 21.7
Agree 4 281 23.4 23.4
Strongly agree 5 228 19.0 19.0
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V9l
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 594 49.5 49.5
Disagree 2 413 34.4 34.4
Neither agree nor disagree 3 129 10.8 10.8
Agree 4 37 3 1 3 1
How strongly do you agree or disagree with the following statements: If possible I would like to immigrate to another country
How strongly do you agree or disagree with the following statements: The leaders of Korean society work for the people rather than themselves
Agree 4 37 3.1 3.1
Strongly agree 5 26 2.2 2.2
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V9m
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 424 35.3 35.3
Disagree 2 410 34.2 34.2
Neither agree nor disagree 3 247 20.6 20.6
Agree 4 106 8.8 8.8
Strongly agree 5 13 1.1 1.1
Total 1,200 100.0 100.0
How strongly do you agree or disagree with the following statements: In electing a leader a favorable impression and image is more important than his/her competence
V9n
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 230 19.2 19.2
Disagree 2 400 33.3 33.3
Neither agree nor disagree 3 413 34.4 34.4
Agree 4 136 11.3 11.3
Strongly agree 5 21 1.8 1.8
Total 1,200 100.0 100.0
V9o
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 57 4.8 4.8
Disagree 2 194 16.2 16.2
Neither agree nor disagree 3 405 33.8 33.8
Agree 4 465 38.8 38.8
Strongly agree 5 78 6 5 6 5
How strongly do you agree or disagree with the following statements: I would overlook the corruption or wrongdoings of others if it does not result in a personal loss
How strongly do you agree or disagree with the following statements: My rights may be limited or given up for the public good
Strongly agree 5 78 6.5 6.5
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V9p
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 2 0.2 0.2
Disagree 2 20 1.7 1.7
Neither agree nor disagree 3 199 16.6 16.6
Agree 4 721 60.1 60.1
Strongly agree 5 258 21.5 21.5
Total 1,200 100.0 100.0
How strongly do you agree or disagree with the following statements: The experience and wisdom of the elderly should be respected
V9q
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 8 0.7 0.7
Disagree 2 54 4.5 4.5
Neither agree nor disagree 3 206 17.2 17.2
Agree 4 547 45.6 45.6
Strongly agree 5 385 32.1 32.1
Total 1,200 100.0 100.0
V9r
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 31 2.6 2.6
Disagree 2 239 19.9 19.9
Neither agree nor disagree 3 431 35.9 35.9
Agree 4 370 30.8 30.8
Strongly agree 5 128 10 7 10 7
How strongly do you agree or disagree with the following statements: One should be diligent and faithful even without reward
How strongly do you agree or disagree with the following statements: It is good to follow our traditional rituals and formalities as they are
Strongly agree 5 128 10.7 10.7
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V10a
RESPONSE PUNCH FREQ. PERCENT VALID %
Very authoritative 1 86 7.2 7.2 Somewhat authoritative 2 305 25.4 25.4 Neither democratic nor authoritative 3 481 40.1 40.1
Somewhat democratic 4 262 21.8 21.8
Very democratic 5 66 5.5 5.5
Total 1,200 100.0 100.0
In our society, how democratic or authoritative do you feel are the following relationships: Between parent and child
V10b
RESPONSE PUNCH FREQ. PERCENT VALID %
Very authoritative 1 68 5.7 5.7 Somewhat authoritative 2 278 23.2 23.2 Neither democratic nor authoritative 3 477 39.8 39.8
Somewhat democratic 4 274 22.8 22.8
Very democratic 5 102 8.5 8.5
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V10c
RESPONSE PUNCH FREQ. PERCENT VALID %
Very authoritative 1 430 35.8 35.8
Somewhat authoritative 2 436 36.3 36.3 Neither democratic nor authoritative 3 225 18.8 18.8
Somewhat democratic 4 80 6 7 6 7
In our society, how democratic or authoritative do you feel are the following relationships: Between husband and wife
In our society, how democratic or authoritative do you feel are the following relationships: Between managers and laborers (Employer and employee)
Somewhat democratic 4 80 6.7 6.7
Very democratic 5 28 2.3 2.3
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V10d
RESPONSE PUNCH FREQ. PERCENT VALID %
Very authoritative 1 317 26.4 26.4
Somewhat authoritative 2 524 43.7 43.7 Neither democratic nor authoritative 3 250 20.8 20.8 Somewhat democratic 4 83 6.9 6.9
Very democratic 5 26 2.2 2.2
In our society, how democratic or authoritative do you feel are the following relationships: Between superiors and subordinates in the workplace
V10e
RESPONSE PUNCH FREQ. PERCENT VALID %
Very authoritative 1 222 18.5 18.5
Somewhat authoritative 2 385 32.1 32.1 Neither democratic nor authoritative 3 396 33.0 33.0
Somewhat democratic 4 157 13.1 13.1
Very democratic 5 38 3.2 3.2
DK 9 2 0.2 0.2
Total 1,200 100.0 100.0
V10f
RESPONSE PUNCH FREQ. PERCENT VALID %
Very authoritative 1 265 22.1 22.1
Somewhat authoritative 2 412 34.3 34.3 Neither democratic nor authoritative 3 360 30.0 30.0
Somewhat democratic 4 110 9 2 9 2
In our society, how democratic or authoritative do you feel are the following relationships: Between teachers and students
In our society, how democratic or authoritative do you feel are the following relationships: Between public officers and the public
Somewhat democratic 4 110 9.2 9.2
Very democratic 5 51 4.3 4.3
DK 9 2 0.2 0.2
Total 1,200 100.0 100.0
V11a
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Very severe 1 214 17.8 17.8
2 2 521 43.4 43.4
3 Average 3 401 33.4 33.4
4 4 55 4.6 4.6
5 Nonexistent 5 7 0.6 0.6
DK 9 2 0.2 0.2
In our society, how conflict ridden do you feel are the following relationships: Between the age groups 20-30 and 50-60
V11b
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Very severe 1 522 43.5 43.5
2 2 458 38.2 38.2
3 Average 3 177 14.8 14.8
4 4 37 3.1 3.1
5 Nonexistent 5 6 0.5 0.5
Total 1,200 100.0 100.0
V11c
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Very severe 1 706 58.8 58.8
2 2 391 32.6 32.6
3 Average 3 84 7.0 7.0
4 4 15 1.3 1.3
5 Nonexistent 5 3 0 3 0 3
In our society, how conflict ridden do you feel are the following relationships: Between people from the Honam and Youngnam regions
In our society, how conflict ridden do you feel are the following relationships: Between the wealthy and the poor
5 Nonexistent 5 3 0.3 0.3
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V11d
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Very severe 1 379 31.6 31.6
2 2 493 41.1 41.1
3 Average 3 276 23.0 23.0
4 4 42 3.5 3.5
5 Nonexistent 5 10 0.8 0.8
Total 1,200 100.0 100.0
In our society, how conflict ridden do you feel are the following relationships: Between Seoul and the provinces
V11e
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Very severe 1 407 33.9 33.9
2 2 491 40.9 40.9
3 Average 3 251 20.9 20.9
4 4 45 3.8 3.8
5 Nonexistent 5 6 0.5 0.5
Total 1,200 100.0 100.0
V11f
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Very severe 1 77 6.4 6.4
2 2 375 31.3 31.3
3 Average 3 582 48.5 48.5
4 4 141 11.8 11.8
5 Nonexistent 5 25 2.1 2.1
In our society, how conflict ridden do you feel are the following relationships: Between the highly educated and uneducated
In our society, how conflict ridden do you feel are the following relationships: Between men and women
Total 1,200 100.0 100.0
V12a
RESPONSE PUNCH FREQ. PERCENT VALID %
Do not trust at all 1 150 12.5 12.5
Somewhat distrust 2 427 35.6 35.6
Neither trust nor distrust 3 543 45.3 45.3
Somewhat trust 4 70 5.8 5.8
Strongly trust 5 9 0.8 0.8
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
How much do you trust each of the following people and institutions in our society: The executive branch
V12b
RESPONSE PUNCH FREQ. PERCENT VALID %
Do not trust at all 1 188 15.7 15.7
Somewhat distrust 2 461 38.4 38.4
Neither trust nor distrust 3 407 33.9 33.9
Somewhat trust 4 128 10.7 10.7
Strongly trust 5 14 1.2 1.2
DK 9 2 0.2 0.2
Total 1,200 100.0 100.0
V12c
RESPONSE PUNCH FREQ. PERCENT VALID %
Do not trust at all 1 411 34.3 34.3
Somewhat distrust 2 495 41.3 41.3
Neither trust nor distrust 3 254 21.2 21.2
Somewhat trust 4 33 2.8 2.8
Strongly trust 5 6 0 5 0 5
How much do you trust each of the following people and institutions in our society: The judicial branch
How much do you trust each of the following people and institutions in our society: Chaebol
Strongly trust 5 6 0.5 0.5
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V12d
RESPONSE PUNCH FREQ. PERCENT VALID %
Do not trust at all 1 107 8.9 8.9
Somewhat distrust 2 368 30.7 30.7
Neither trust nor distrust 3 483 40.3 40.3
Somewhat trust 4 219 18.3 18.3
Strongly trust 5 23 1.9 1.9
Total 1,200 100.0 100.0
How much do you trust each of the following people and institutions in our society: Media
V12e
RESPONSE PUNCH FREQ. PERCENT VALID %
Do not trust at all 1 31 2.6 2.6
Somewhat distrust 2 141 11.8 11.8
Neither trust nor distrust 3 451 37.6 37.6
Somewhat trust 4 484 40.3 40.3
Strongly trust 5 92 7.7 7.7
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V12f
RESPONSE PUNCH FREQ. PERCENT VALID %
Do not trust at all 1 42 3.5 3.5
Somewhat distrust 2 194 16.2 16.2
Neither trust nor distrust 3 644 53.7 53.7
Somewhat trust 4 286 23.8 23.8
Strongly trust 5 33 2 8 2 8
How much do you trust each of the following people and institutions in our society: Civic associations
How much do you trust each of the following people and institutions in our society: Universities
Strongly trust 5 33 2.8 2.8
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V12g
RESPONSE PUNCH FREQ. PERCENT VALID %
Do not trust at all 1 85 7.1 7.1
Somewhat distrust 2 252 21.0 21.0
Neither trust nor distrust 3 499 41.6 41.6
Somewhat trust 4 281 23.4 23.4
Strongly trust 5 83 6.9 6.9
Total 1,200 100.0 100.0
How much do you trust each of the following people and institutions in our society: The military
V12h
RESPONSE PUNCH FREQ. PERCENT VALID %
Do not trust at all 1 141 11.8 11.8
Somewhat distrust 2 267 22.3 22.3
Neither trust nor distrust 3 453 37.8 37.8
Somewhat trust 4 276 23.0 23.0
Strongly trust 5 63 5.3 5.3
Total 1,200 100.0 100.0
V12i
RESPONSE PUNCH FREQ. PERCENT VALID %
Do not trust at all 1 51 4.3 4.3
Somewhat distrust 2 251 20.9 20.9
Neither trust nor distrust 3 631 52.6 52.6
Somewhat trust 4 236 19.7 19.7
Strongly trust 5 31 2.6 2.6
How much do you trust each of the following people and institutions in our society: Religious organizations
How much do you trust each of the following people and institutions in our society: Labor unions
Total 1,200 100.0 100.0
V12j
RESPONSE PUNCH FREQ. PERCENT VALID %
Do not trust at all 1 155 12.9 12.9
Somewhat distrust 2 415 34.6 34.6
Neither trust nor distrust 3 468 39.0 39.0
Somewhat trust 4 142 11.8 11.8
Strongly trust 5 18 1.5 1.5
DK 9 2 0.2 0.2
Total 1,200 100.0 100.0
How much do you trust each of the following people and institutions in our society: Large corporations
V12k
RESPONSE PUNCH FREQ. PERCENT VALID %
Do not trust at all 1 21 1.8 1.8
Somewhat distrust 2 98 8.2 8.2
Neither trust nor distrust 3 399 33.3 33.3
Somewhat trust 4 525 43.8 43.8
Strongly trust 5 155 12.9 12.9
DK 9 2 0.2 0.2
Total 1,200 100.0 100.0
V12l
RESPONSE PUNCH FREQ. PERCENT VALID %
Do not trust at all 1 19 1.6 1.6
Somewhat distrust 2 69 5.8 5.8
Neither trust nor distrust 3 589 49.1 49.1
Somewhat trust 4 459 38.3 38.3
Strongly trust 5 60 5 0 5 0
How much do you trust each of the following people and institutions in our society: Scientists
How much do you trust each of the following people and institutions in our society: Coworkers
Strongly trust 5 60 5.0 5.0
DK 9 4 0.3 0.3
Total 1,200 100.0 100.0
V12m
RESPONSE PUNCH FREQ. PERCENT VALID %
Do not trust at all 1 10 0.8 0.8
Somewhat distrust 2 28 2.3 2.3
Neither trust nor distrust 3 338 28.2 28.2
Somewhat trust 4 603 50.3 50.3
Strongly trust 5 221 18.4 18.4
Total 1,200 100.0 100.0
How much do you trust each of the following people and institutions in our society: Friends and alumni
V12n
RESPONSE PUNCH FREQ. PERCENT VALID %
Do not trust at all 1 12 1.0 1.0
Somewhat distrust 2 81 6.8 6.8
Neither trust nor distrust 3 653 54.4 54.4
Somewhat trust 4 350 29.2 29.2
Strongly trust 5 104 8.7 8.7
Total 1,200 100.0 100.0
V12o
RESPONSE PUNCH FREQ. PERCENT VALID %
Do not trust at all 1 11 0.9 0.9 Somewhat distrust 2 6 0.5 0.5 Neither trust nor distrust 3 60 5.0 5.0
Somewhat trust 4 338 28.2 28.2
Strongly trust 5 785 65.4 65.4
How much do you trust each of the following people and institutions in our society: People from one’s hometown
How much do you trust each of the following people and institutions in our society: Family
Total 1,200 100.0 100.0
V13a
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Made little contributions 1 312 26.0 26.0
2 2 350 29.2 29.2
3 Average 3 419 34.9 34.9
4 4 100 8.3 8.3
5 Made great contributions 5 19 1.6 1.6
Total 1,200 100.0 100.0
How much do you feel the following occupational groups contributed to the development of our society: High ranking public officials
V13b
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Made little contributions 1 583 48.6 48.6
2 2 364 30.3 30.3
3 Average 3 204 17.0 17.0
4 4 43 3.6 3.6
5 Made great contributions 5 5 0.4 0.4
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V13c
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Made little contributions 1 79 6.6 6.6
2 2 187 15.6 15.6
3 Average 3 404 33.7 33.7
4 4 419 34 9 34 9
How much do you feel the following occupational groups contributed to the development of our society: Politicians (Congressmen)
How much do you feel the following occupational groups contributed to the development of our society: Businessmen
4 4 419 34.9 34.9
5 Made great contributions 5 111 9.3 9.3
Total 1,200 100.0 100.0
V13d
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Made little contributions 1 9 0.8 0.8
2 2 28 2.3 2.3
3 Average 3 264 22.0 22.0
4 4 482 40.2 40.2
5 Made great contributions 5 416 34.7 34.7
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
How much do you feel the following occupational groups contributed to the development of our society: Laborers
V13e
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Made little contributions 1 59 4.9 4.9
2 2 186 15.5 15.5
3 Average 3 602 50.2 50.2
4 4 300 25.0 25.0
5 Made great contributions 5 52 4.3 4.3
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V13f
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Made little contributions 1 44 3.7 3.7
2 2 147 12.3 12.3
3 Average 3 597 49.8 49.8
4 4 350 29 2 29 2
How much do you feel the following occupational groups contributed to the development of our society: Doctors
How much do you feel the following occupational groups contributed to the development of our society: Professors
4 4 350 29.2 29.2
5 Made great contributions 5 62 5.2 5.2
Total 1,200 100.0 100.0
V13g
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Made little contributions 1 167 13.9 13.9
2 2 252 21.0 21.0
3 Average 3 442 36.8 36.8
4 4 286 23.8 23.8
5 Made great contributions 5 53 4.4 4.4
Total 1,200 100.0 100.0
How much do you feel the following occupational groups contributed to the development of our society: Chaebol
V13h
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Made little contributions 1 125 10.4 10.4
2 2 302 25.2 25.2
3 Average 3 601 50.1 50.1
4 4 158 13.2 13.2
5 Made great contributions 5 14 1.2 1.2
Total 1,200 100.0 100.0
V13i
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Made little contributions 1 117 9.8 9.8
2 2 246 20.5 20.5
3 Average 3 498 41.5 41.5
4 4 269 22.4 22.4
5 Made great contributions 5 69 5 8 5 8
How much do you feel the following occupational groups contributed to the development of our society: Judges and prosecutors
How much do you feel the following occupational groups contributed to the development of our society: Religious figures
5 Made great contributions 5 69 5.8 5.8
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V13j
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Made little contributions 1 12 1.0 1.0
2 2 42 3.5 3.5
3 Average 3 341 28.4 28.4
4 4 501 41.8 41.8
5 Made great contributions 5 302 25.2 25.2
DK 9 2 0.2 0.2
Total 1,200 100.0 100.0
How much do you feel the following occupational groups contributed to the development of our society: Farmers
V13k
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Made little contributions 1 18 1.5 1.5
2 2 60 5.0 5.0
3 Average 3 373 31.1 31.1
4 4 533 44.4 44.4
5 Made great contributions 5 216 18.0 18.0
Total 1,200 100.0 100.0
V13l
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Made little contributions 1 35 2.9 2.9
2 2 157 13.1 13.1
3 Average 3 593 49.4 49.4
4 4 351 29.3 29.3
5 Made great contributions 5 63 5 3 5 3
How much do you feel the following occupational groups contributed to the development of our society: Scientists
How much do you feel the following occupational groups contributed to the development of our society: Labor unions
5 Made great contributions 5 63 5.3 5.3
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V13m
RESPONSE PUNCH FREQ. PERCENT VALID %
1 Made little contributions 1 24 2.0 2.0
2 2 85 7.1 7.1
3 Average 3 422 35.2 35.2
4 4 477 39.8 39.8
5 Made great contributions 5 190 15.8 15.8
DK 9 2 0.2 0.2
How much do you feel the following occupational groups contributed to the development of our society: Civic activists
V14a
RESPONSE PUNCH FREQ. PERCENT VALID %
Corporate image 1 51 4.3 4.3
Job security 2 476 39.7 39.7
Potential for personal growth 3 188 15.7 15.7
Wage 4 102 8.5 8.5
Personal interests and aptitude 5 376 31.3 31.3 Social reputation 6 4 0.3 0.3 Leaving the office on time 8 1 0.1 0.1 Where one can freely use vacation days 9 1 0.1 0.1 Whether it's rewarding 10 1 0.1 0.1
Total 1,200 100.0 100.0
V14b
RESPONSE PUNCH FREQ. PERCENT VALID %
Corporate image 1 33 2 8 2 8
What are some of the things that you feel are important when you are looking for a job?
Please select two numbers from the following in order of importance: Most important
What are some of the things that you feel are important when you are looking for a job?
Please select two numbers from the following in order of importance: Second most important
Corporate image 1 33 2.8 2.8
Job security 2 252 21.0 21.1
Potential for personal growth 3 276 23.0 23.1
Wage 4 344 28.7 28.8
Personal interests and aptitude 5 270 22.5 22.6
Social reputation 6 21 1.8 1.8
NA 99 4 0.3
Total 1,200 100.0 100.0
V15a
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 21 1.8 1.8
Disagree 2 80 6.7 6.7
Neither agree nor disagree 3 289 24.1 24.1
Agree 4 527 43.9 43.9
Strongly agree 5 283 23.6 23.6
Total 1,200 100.0 100.0
V15b
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 73 6.1 6.1
Disagree 2 192 16.0 16.0
Neither agree nor disagree 3 454 37.8 37.8
Agree 4 370 30.8 30.8
Strongly agree 5 109 9 1 9 1
How do you feel about the following statements: Wages should be paid based on performance and not based on years of service
How do you feel about the following statements: Layoffs are inevitable for companies to stay competitive
Strongly agree 5 109 9.1 9.1
DK 9 2 0.2 0.2
Total 1,200 100.0 100.0
V15c
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 68 5.7 5.7
Disagree 2 181 15.1 15.1
Neither agree nor disagree 3 355 29.6 29.6
Agree 4 389 32.4 32.4
Strongly agree 5 207 17.3 17.3
Total 1,200 100.0 100.0
How do you feel about the following statements: I will switch jobs whenever a better job opportunity presents itself
V15d
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 74 6.2 6.2
Disagree 2 174 14.5 14.5
Neither agree nor disagree 3 374 31.2 31.2
Agree 4 391 32.6 32.6
Strongly agree 5 187 15.6 15.6
Total 1,200 100.0 100.0
V15e
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 70 5.8 5.8
Disagree 2 208 17.3 17.3
Neither agree nor disagree 3 484 40.3 40.3
Agree 4 291 24.3 24.3
Strongly agree 5 147 12.3 12.3
Total 1 200 100 0 100 0
How do you feel about the following statements: The reason for working is money
How do you feel about the following statements: Leisure time is more important than work time
Total 1,200 100.0 100.0
V16a
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 173 14.4 14.4
Disagree 2 487 40.6 40.6
Neither agree nor disagree 3 210 17.5 17.5
Agree 4 256 21.3 21.3
Strongly agree 5 74 6.2 6.2
Total 1,200 100.0 100.0
How do you feel about the following statements: One should not be criticized for a purchase, however expensive it may be, as long as it is purchased with his or her money:
V16b
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 177 14.8 14.8
Disagree 2 334 27.8 27.8
Neither agree nor disagree 3 360 30.0 30.0
Agree 4 290 24.2 24.2
Strongly agree 5 38 3.2 3.2
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V16c
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 252 21.0 21.0
Disagree 2 477 39.8 39.8
Neither agree nor disagree 3 325 27.1 27.1
Agree 4 128 10 7 10 7
How do you feel about the following statements: In general, items deemed as “luxury goods” are worth the high cost
How do you feel about the following statements: Rather than making efforts to save, one should buy what he or she wants
Agree 4 128 10.7 10.7
Strongly agree 5 18 1.5 1.5
Total 1,200 100.0 100.0
V16d
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 136 11.3 11.3
Disagree 2 351 29.3 29.3
Neither agree nor disagree 3 480 40.0 40.0
Agree 4 217 18.1 18.1
Strongly agree 5 15 1.3 1.3
DK 9 1 0.1 0.1
How do you feel about the following statements: In purchasing a product you have a tendency to be influenced by advertisements and current trends
V16e
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 43 3.6 3.6
Disagree 2 144 12.0 12.0
Neither agree nor disagree 3 391 32.6 32.6
Agree 4 548 45.7 45.7
Strongly agree 5 74 6.2 6.2
Total 1,200 100.0 100.0
V16f
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 123 10.3 10.3
Disagree 2 430 35.8 35.8
Neither agree nor disagree 3 438 36.5 36.5
Agree 4 188 15.7 15.7
Strongly agree 5 21 1.8 1.8
How do you feel about the following statements: In purchasing a product the image of the company that produced the product is important to you
How do you feel about the following statements: In purchasing a product the design of the product is more important than the quality of the product
Total 1,200 100.0 100.0
V17a
RESPONSE PUNCH FREQ. PERCENT VALID %
Affluence 1 321 26.8 26.8
Economic growth 2 197 16.4 16.4
Corruption 3 108 9.0 9.0
Competition 4 207 17.3 17.3
Rationality 5 23 1.9 1.9
Efficiency 6 18 1.5 1.5
Gap between the wealthy and the poor 7 266 22.2 22.2 Abundant opportunities 8 48 4.0 4.0
Exploitation 9 10 0.8 0.8
What is the first thing that comes to mind when you think of “capitalism”? Please select two things that come to mind in order of which thought first came to mind: First image
V17b
RESPONSE PUNCH FREQ. PERCENT VALID %
Affluence 1 122 10.2 10.2
Economic growth 2 121 10.1 10.1
Corruption 3 158 13.2 13.2
Competition 4 183 15.3 15.3
Rationality 5 35 2.9 2.9
Efficiency 6 28 2.3 2.3
Gap between the wealthy and the poor 7 432 36.0 36.0 Abundant opportunities 8 84 7.0 7.0
Exploitation 9 31 2.6 2.6
Materialism 12 1 0.1 0.1
DK 99 5 0.4 0.4
Total 1,200 100.0 100.0
V18a
RESPONSE PUNCH FREQ. PERCENT VALID %
What is the first thing that comes to mind when you think of “capitalism”? Please select two things that come to mind in order of which thought first came to mind: Second image
How do you feel about the following statements: For economic development more government interventions are needed
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 83 6.9 6.9
Disagree 2 256 21.3 21.3
Neither agree nor disagree 3 471 39.3 39.3
Agree 4 292 24.3 24.3
Strongly agree 5 97 8.1 8.1
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V18b
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 29 2.4 2.4
Disagree 2 132 11.0 11.0
How do you feel about the following statements: Regulations on Chaebols should be strengthened
V18c
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 14 1.2 1.2
Disagree 2 58 4.8 4.8
Neither agree nor disagree 3 207 17.3 17.3
Agree 4 544 45.3 45.3
Strongly agree 5 376 31.3 31.3
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V18d
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 67 5.6 5.6
Disagree 2 270 22.5 22.5
Neither agree nor disagree 3 475 39.6 39.6
Agree 4 257 21 4 21 4
How do you feel about the following statements: More efforts should be made towards improving welfare even if it causes slower economic growth
How do you feel about the following statements: Activities of labor unions should be further restricted for the sake of economic growth
Agree 4 257 21.4 21.4
Strongly agree 5 130 10.8 10.8
DK 9 1 0.1 0.1
Total 1,200 100.0 100.0
V18e
RESPONSE PUNCH FREQ. PERCENT VALID %
Strongly disagree 1 10 0.8 0.8
Disagree 2 27 2.3 2.3
Neither agree nor disagree 3 102 8.5 8.5
Agree 4 346 28.8 28.8
Strongly agree 5 714 59.5 59.5
DK 9 1 0.1 0.1
How do you feel about the following statements: Wealthy people should pay more taxes than they do now for the sake of the poor
V19a
RESPONSE PUNCH FREQ. PERCENT VALID %
Samsung 1 793 66.1 66.1
LG 2 160 13.3 13.3
SK 3 169 14.1 14.1
Hyundai 4 55 4.6 4.6
Hanjin 5 12 1.0 1.0
None 8 1 0.1 0.1
DK 9 10 0.8 0.8
Total 1,200 100.0 100.0
V19b
RESPONSE PUNCH FREQ. PERCENT VALID %
Samsung 1 727 60.6 60.6
LG 2 215 17.9 17.9
SK 3 166 13 8 13 8
The following are the five Korean Chaebols. Which company would you or your child be interested in working for?
The following are the five Korean Chaebols.Which company do you feel has the most favorable image?
SK 3 166 13.8 13.8
Hyundai 4 68 5.7 5.7
Hanjin 5 14 1.2 1.2
None 8 1 0.1 0.1
DK 9 9 0.8 0.8
Total 1,200 100.0 100.0
V19c
RESPONSE PUNCH FREQ. PERCENT VALID %
Contribution to the national economy 1 472 39.3 39.3 Observance of the law 2 17 1.4 1.4 Transparent management (ethicality) 3 458 38.2 38.2 Social contribution (service) 4 152 12.7 12.7 What do you feel is the most important factor in deciding the image of Chaebols?
RESPONSE PUNCH FREQ. PERCENT VALID %
Wage level 11 4 0.3 0.3
High quality 12 2 0.2 0.2
Customer service 13 4 0.3 0.3 Preferential treatment for employees 14 2 0.2 0.2
Reputation 15 4 0.3 0.3
Safety 16 5 0.4 0.4
Money/financial competitiveness 19 1 0.1 0.1 Direct management 20 1 0.1 0.1 Capable large corporation 22 1 0.1 0.1 Degree of globalization 23 4 0.3 0.3
Reliability 25 4 0.3 0.3
Recognition 26 2 0.2 0.2
New product development 27 1 0.1 0.1
No labor union 28 1 0.1 0.1
Technical skills 29 1 0.1 0.1 Management skills 30 3 0.3 0.3
Athletes 31 1 0.1 0.1
Elimination of the negative effects of the collusive alliance
between business and politics 32 1 0.1 0.1 Growth potential 33 1 0.1 0.1 Research and development 34 1 0.1 0.1 Sports marketing 36 1 0.1 0.1 Thorough after service 38 3 0.3 0.3 Subsidiaries in areas of interest 40 1 0.1 0.1 Company's stability 41 1 0.1 0.1 Export contribution 42 1 0.1 0.1
Power 43 1 0.1 0.1
Ethical relations with cooperative firms 44 1 0.1 0.1 Good labor relations 45 2 0.2 0.2
Advertisement 47 1 0.1 0.1
Gifts 48 1 0.1 0.1
DK 99 5 0.4 0.4
V20a
RESPONSE PUNCH FREQ. PERCENT VALID %
Yes 1 923 76.9 76.9
No 2 277 23.1 23.1
Total 1,200 100.0 100.0
V20ba
RESPONSE PUNCH FREQ. PERCENT VALID %
0 0 120 10.0 13.0
1 1 220 18.3 23.8
2 2 172 14.3 18.6
3 3 108 9.0 11.7
4 4 68 5.7 7.4
5 5 60 5.0 6.5
6 6 42 3.5 4.6
7 7 14 1.2 1.5
8 8 35 2 9 3 8
Have you used a computer during the last month?
On average, how many hours do you spend on using the computer per day: hours
8 8 35 2.9 3.8
9 9 14 1.2 1.5
10 10 44 3.7 4.8
11 11 5 0.4 0.5
12 12 12 1.0 1.3
14 14 2 0.2 0.2
15 15 3 0.3 0.3
16 16 3 0.3 0.3
17 17 1 0.1 0.1
NA 88 277 23.1
Total 1,200 100.0 100.0
