l'l,lHAAI l,l l.]!'PA.]l{' YJrT' ,rK } H14BEP('t TETI EEKITI

.[.H. f

yM14..ll._B _A

l'l,lHAAI l,l l.]!'PA.]l{' YJrT' ,rK } H14BEP('t TETI EEKITI

(,Il .l l .

UIXK

(6iriM 6epr 6aflaDraMac! brh aravu xane korurl

(6803214 _Csr3bc

o6uecrBeggocrbro)

(Ko! r Ha M€HoBadre oopasoRaErLHoi trporyaM!,,D

(6803214 -

^Public relations>

x'l

Yr.r1"I r,rK yHUBepcfi le1.t)

c/

I-b!Jrbr xa

EIJIIM 6EPY EA|AA PJ'IAMACI'I OEPA3OBATEJIhHA' NPOTPAMMA

EDUCATION PR(X;RAM

Earaap,rana,teEleiri/ypoBeHl,

nporpamrur,r/Program

Level:

Eararraaprar

/

Baxa,raeplar/ Bachelor's degree

Kaap"rapaur aaiir,rrr,ray

6arhrrbrHbut

arayr,r

xaxc

Koar,r:

Ko,,l tr uau[reuosaH]re rrartpaBJ'IeHHq rlo,1lor oBKu KaapoB:

Code

and

names of arcas

of training:

<6B032

- Xypxa,rncrllKa

xeHe aKnapar)

<68032 Xypra,rnctuxauuxQoplauua>

<68032 Journalismandinformation>

(6803214

_{Korau ncu}

6airraulror

((lodeand nmc ol educarion prosra'nnrc)

2020

xr,ula (a6buraay/ npreM

2020

roaa/ Admission

2020

O4r,rrynurq runrir uep:irri:

TunuqHurii

cpoK o6y.reH

uq:

Standard period

of

study:

4

xu,r

4 roaa 4 year

Ei"rril(Ti.,riKAeHreiii/YpoaeuuxearuouKaurr/Qualificationlevel:6YBIII,6EEIII/6HPK,6EPK/6NQF,6EQF

O MP EHy

708-02-19 O6pa3oBare,'rbHa, nporpaMMa. I43Aarr.re [epBoe

oltP,,tEf[-11 / |]A3PAEO'I'AHA / l)tlsl(;NED

Birr

iv

6ep,v 6ar lap;rava,raprr

r

tta iibr 1r

la\

^{)Ki lre capanray} 6oti t,t tt ura a raaeu

MI

blK re l{ec A raAeu rver: rorii ci)Ber no parpa6o r

F.e')hc

nep-rr3e o6patoaa ^t c.rtu riutx nporpaM ^M Acadcrric

(

ouncil for the developnrellt and e LI on

of

at ron pro-grams

/c.

CS"

ta

Mypar A.M.

(ArLLxexr/Ol1O Nnnrc r

!yi:iceroatr,r (l.M

{ArbLxoHr'Orl(r\rnr( ⁱ

?l(yrrlurc 6epy.,uri/ Pa6oroaa

te,ru/

Employe

r

Topara/II pe;rccaale,l u/Chai rperson

)

rpaBnflrculxii

naprHtp

I

^{( )(} ).(DrgrtMedia"

AaHx,roB A.C.

IAlFx.HrrOtl()lNintr ^r

i.re-ximtt.'

/3 0*e.0

uara/kinruiat

/c. ^{c J"} _"?,0

GraTiu,aatcl

ffi _di /3 0* )"0

Bi"riru a,ryurr,r/

()6yqarculxi;ics/ Studcnt: cryreH,

rpynnbr KL,-4 l

Xatt6o:raloea

tArLFx.r :,lr or\in!.l

(APACTt,I P},I,'IAbI / PACCMOTPE HO /

CONSI DERET)

Bilirv

6epv 6ar:rap,'rarlanapbr H naibrx.ta)' xeHe capanray 6oiuturua ara:leMxrJ'lht(

rclccr

itr orutputcrtuaa Ha 3ace.qaH u

Axaaeiaurecroro

coaera no

pa:pa6orre

u

lxcnepru;e OII

At

thc meeting

of

Council for theDevelopment arrd Ilvaluation

of

^EPs

Kyri

^/ ,1ar a

l

clatc

the Acaderr)ic

lt rL ^204,0

^XA

^/

^{nporoxo,r / ord Ne}

4ti 11

iignatd!) lxamEi,a;kI

k{ //-n ztf

KEJ'I

ICIJ.|AI / COruACOBAHO

^/

^AGREED

Oaxy,rurer reKaHbr ^,/ AeKaH Oaxy,rurera

/

Dean

ol'Faculty

O6y

ici xoHirr.teri

npopexrop

/ tlpo

^{K',I O} IIO 're6rroii

()

CaK K.O.

({rhr xorr'@r',() Name)

YCT'IHT'IJIAbI / PEKOMEHAOBAHO / RECOM MENDED

Ory-a:icreve,rir

^rcHeci

orurpurculr:rr ra

tacenaHHx

yMC

_{Ar rhe}

_{mcetingqf th(}

Etlucational and Methodoh-'gical C,runcil

Kyui

^aar

a au, ) { C}.

²⁰

}rQ ^ra.naua

^npo

^rohon

^Record

^Nr I

pa6-ore

/ Vice

Re{tor

'1< ^t ^1().

4nd,#'ru^l;'j'

for Academic

Affairs

a E.A

O EI{y

708-02- ¹⁹ ()6paioBarenbHat nporpaNrMa.

H:ranue

ttepsoe

//.c{.2)

tii.,rilr

6epy 6araap.tranacurnstH

racnoprrt/ [Iacnopr

tl6pa30Bare.rrbuoii

nporpaullt

^t

/

Pass

rt oI

Ed

ucatior

Pr0

ratll (o.rr,tax)

_ca,racur

O6,Tacrb npflMeEeHUfl

Applicati0n

area

Birilr 6ep1'

6ar,1ap:rauacrr

PR rlprr,rrrlr:apsrH.ra,

MeM"rcKerriK opraHAaplblq,

xoMMepulrrrbrK yiiurulapalrn, KoraMAbr( 6ip,recrixrepairr xaHe xanuraparlbt(

yiibr Nrtap,,Ibr H 6acflaco3 (br3MeriH.[e

xyMbrc icreyre

6olau-rax (oraMMeE 6aii,raut tc

xoniu,ueri

MallaH.aapabt aarpnayra apHanraH.

O6pa:oaa ^r er

runar trporpaMMa

peilHa.]HaqeHa

,rl,I, loaroroBKn KaapoB oyayrq[x

cleurla!,rxcroB no csa:]rM c oOuecrBeHHocrLro

an,

pa6orbr a

PR-crpyxrypax,

npecc-

cnyxoax rocy{apcrBeHHhrx opraHoB, (oMMepqecKrD(

opraHr8aururx, o6utccrecuusrx

o6'reruuururx

n MexayHapotrHbrx opraHx3aurrx.

The

educational

program is

^designed

to train future public relations

specialists to

work

in PR structures, press services of state bodies. commercial organizations. public associations and intemational organizations.

Ei"ri}r 6epy

6auap,laMacr,rHbrR

r$f

6r \tcH aTaYbl

Kon H

HallilteHoBaHue

o6pa:oaare,ruuoii

nporpaMMbr

Code and name of education program

(6B03214

Korauues6ailnaHbrc)) (6B032

l4

^{Cgr3u c}

o6ruecreeHHocrro (680321,1

Publicrelations>

HopMart-lBTiK-r(yt(brKrbll(

KaMTbr"rybr

Hopuaruauo-nparoaoe

o6ecrreqeHrre

Regulatory

and legal

support

<Ei,rilr>

rypa,rur Ka3a(craH

Pecry6auxacnnu{

3anrr

Xoraprr 6iriu MXEEC

(31.10.2018x. N1604)

Xorapru xere

^(ueuece)

Noraprr

oKy opHLrHaH

xeiiisri 6iril,r 6epyliu 6i,rilr

6epy

6auap,'laua,rapun icxe acuparlrn 6i,riu 6epy yftlrM,{apbr 4rrrue,iuiu ylririr<

epe xe,,repi (30.10.2018

x.

N1595)

Kpeaurrix

rexHo-,ron1i 6oiiursura

oxy yp-ricix

yibrM,racrbrpy epexe,repi (12.10.2018

x.

Ne563)

Xorapu xeHe xoraphr o(y opurruaH xeiiiuri 6i:riui 6ap

raApnap.Dbr naiibrHnay oaIbirrapHHrrq clrHblnraybrlrrblH 6exiTy Typa,rlr ( l3. 10.2018 N. Ns569)

Law

"On

Education"

ofthe

Republic

of

Kazakhstan

State General Education Standard on higher education (31.10.2018,

M04)

Standard Rules

fbr

the

Activities of

Educational Organizations that Implement Study Programs

of

Highel and (or) Postgraduate Educarion (30. 10.2018 Ne595)

Rules

tbr

the Organization

of

the Educational Process

on the Credit

Technology

of

Education ( 12.10.2018, Ne563)

Classifier

of

Areas

of Training with

Higher and Postgraduate Education (13.10.2018

"rfe569

Ei.lilt!

6epy 6arrapaJlaMacbr

arcblHna

traiibIHAay

6ei:iixiuiu rapracn

/

Kapra npo$n,rt noaroroaKn

B paMKax oOpaioBare,'rbHori

nporpauuur

/

Profile Ma

^p

of Education Program

EB

uarccarer Ue,'Ib

On

Objecti\

e

0f Education Program

Ta,ranrur 6axa,raaplapau PR-ren xa:ipri :auauru e,[icrepre,

xapHaMam xeHe MapxerllHfxe

re a(naparrbtx xefle

(oMt\.IyHI-IKauI4rrbt( caracr,rHAafrt

rexipu6e:rix

-ta{ilbl-rapNreH -laiibl H,lay.

llo,urorogxa oaxauaapoa, o6naaarcuxx [pal(T[qecI(ttMn

HaBbIKaMu

s

o6racr].I

uHQopMauuu l-r

KoMMyHuKautltl,

BllaAenrlttx

coBpeMeHHbtMLr

MeroaaMu

^pR, peKIaMbr r.r MapxeTr{Hfa.

Preparation of bachelors with practical skills in

the modem methods of PR, advertis comrrunlcatron own

field of information

and and mar

Ei.r

ilr 6epy

6artap.rraMacbrHbtH ^Ei,r

iu 6epy

6arrap.rauacsr

PR canacrrua,rereu lexipu6e,rix

rar.[btHhr aptrLrpyra,

O MP llHy

708-02-19 O6pa:oaare,rruar rrporpaMMa. l,l3AaHue lepBoe

3aKoH Pecny6,'rhxn Ka3axcraH

(06

o6pa3oBaHuu)

f

OCO arrctuero o6pa3oBaHxx ⁽³ l. 1 0.20 I 8, Ns604)

Tnnosue npaaura /IerreJrr,Hocrr{ opraHlt:larll.rfi

o6pa3oBaHr.rr, pea:rr.r3yrounx

o6pa:oaarerrnrre lporpaMMbr Bbrc[ero u (nnn) rocreaysoacxoro

o6pa:ooaun.n (30. i 0.2018 r. Ire595)

flpaaa,ra opranu:a(xx

)are6Horo npouecca

no kpeaxrHoi

rexHororull,I ooyqeHrrt

( 12.10.2018 r.

]l!563)

K,raccurpurarop

ranpaa,reuuii

ro.qroroBKu xaapoB

c

BLIcITIIM

fi

noc,reBy3oBcr(r{M oopa3oBaHrieM

(l

_3. 1 0.2018 r. Ne569)

l Y'ribrphlMxaMacbl

tiofluc utrn

oOpa30Bare,'rbHoI

rpo|paMMbl

Concept of education

program O6pa:oeare,rrnaa [porpaMMa op[eHTfipoBaHa Ha ooec[eqeHrie

apaKTIIKo-

opueHTlrpoBauHoro [o,(xora fi lr:lyrenuro PR; oQ@erruruoe

[clonL3oBaHlle veronoB Lr

IHcrp]veHroB naprerunra. 6peraxHfa

h KoHcaITuHfa.

The educational program is focused on

providing

a practice-oriented approach to the

study of PR; effective use of methods and tools of marketing, branding

^and consulting.

Tl"rcNriH 6i,riffii,riK

cIInarraMacbr/KBa,'r[!QuRauuoHHaq xapaKTepncrl-IKa

estnycxnura /

Graduate

Qualifi

cation Characteristics

Ecpi,'re r

iu ,tapexe: npIrcyxnaeMas

c reueHb: Degree

Awarded:

<l(orauueu

6aii,ranHc) 6i,1iM 6epy 6araapraMacLr 6oirbrH[Ja

aney

emmiK 6i,xi,u 6aI{anaBpbl

Baxuazp

coquo-,tt

uotx tuaaui

o6uecrBeHHoc'rblo))

no oopa3oBarerbHoi

nporpaMMe

<Csr3r,

c

Bachelor

of

Social Sciences in the educational

progam

"Public Relations"

NlaMaHHbtrt

JralalbtMAapbrHbIH

ri.]iMi

llepe.rexu ro,,rxHocreii

c n e ux aJ,I tr cTa

List

of Specialist's Positions

Eacnaces xemwarcu,

6ipiuwi

6acwotuot4 KeMek'utici,

5ipiawi

6acatuuot4 Ke4ecutici,

,u apK emo.it o?, S

MM-ueuedrcep,

P R-neuedcrcep, P R-qzeum, cypem

cuwb4

cagcu mexHotoe, crco6a

ueuedcrepi,

\oeq"rt-\teH

1aLtauorc

lrcaHe crcapHaua )rcoHildezi u o,u a u, 6pe ud u e u edcrcep i, d aed aporc ue u edceep i.

llpecc-cexpamapo, novoulHuK nepaozo pyxoeodumetn, coaemHuK

nepaozo

pyxoaodumeta, uqpkemoro?, SMM - yeuedcrcep,

PR-ueuedcrcep, PR-qzeHm,

uuudcrueirep, nolumutlecKui

mexHoltoz, npoercm

ueuedceep, cneyucaucm

no cuassLu c o6t4ecmeeHHocmbp u pevt{Lue, 6peud-ueuedcrcep, rpusuc-ueuedctcep.

Press secretary,

assistant

to

the

first head, adviser to

the

first ^heod,

^marketing

specialist, SMM - manager, PR manager, PR agent, imqge mqle4 political

technologist,

project

manager,

public relations and adverlising specialist, brand

mltnuger, crisis mqnager.

I(Jci6x

(br lMer ca,,racbr

O6Jr:lcr

b upooeccnoaa,runoi

iItATe.ilbHOCTlr

Area ol

Professional

Activity

Baii,laHbrc

callacblHlarH

6acxapy,

xorau,uu(, MeMne(errix. (apxbl

(arblHacrapLl, xaJrblKapaJbrK (arbruacrap

xaae

6yrapanbrI( aKrrapar (ypanAapLr.

O6racrr yrpaa,reHI,r, KoMMyHrrxalll,lluu, o6urecreeuubrx,

npaBLlTer'IbcrBeHHltx, Qnnaxcosrrx orHo[]eHuii, Mexryi{apoaHbrx

cBr:ei

u

CMl,l.

The fleld of

communications management,

public,

government,

financial

relations, international relations and media.

Kaci6n

rrrtiuer o6r,errici

Oorerr

rIpoSeccHoHa,'ILHoF tcgTc"tSHoc

rx

Object ol

Pr0fessional

Activity

I(orauaux 6ip,recriffep Yxiuerrix

euec

yriuuaap

Caxcu

raprr.r,rap

O"reyuerrix-carcu

Ko3ra-iIbrcrap

Xoraprr

or<y

opuuaapu

Xa-rrrlapa,rnx

yiiuu,lap

O6ruecrsenHrre o66etrltHeHl.r, He[paB[{Te,rEcrBeHHbIe opraHu3ar]]ItI

flo,rrrrvecxue lapruu

O6uecrregno-rollrrrrqecrure rBHxeHlu Bucu:re

yve6urte _saBe.[eHn,

MeNn,lyaapoaxrte opraHr,t3auur

Crpyxrypsr

rocyaapcrBeHHoil BJ'racrr.t fl yfipaBneHH, Public associations

Non-goYernmental organizations Political parties

@

EHy

708-02-

i9

OOparorare,rrxar [porpaMMa.

H:Iatue

^repuoe

\rapKerrHl. SpeulnHr )hJHe

KoHCa-['IuHf

eaicrepi uel

K+pan,lapbrH

rxiM[i

rairaranyra 6atrrrarrau.

.

social and

political

movements

.

Higher education institution

.

Internationalorganizations

. covemment

structures and management hJCia)r rir,r rM{j

I

Qy

Htilnl;13p51

OI"HRUI|Ir It

BllAbI 06pa-ioBa rerlbHofi

rcfl reJbHocrll

Fu nctions

of

Professional

Activity

YirbrNlHbrH 6eae,rin xypy yuir xocnapray, a3ipney, [M]raxiH,

MapxeruHriH, xapHaMaJlbrK

crparerrurcun exri:ly.

MeMnexerriK oprauaap uen 6yrapanLl(

a$Iapar KypaJrnapbr apacbrH,[arbr e3apa ic-rlttu,t.au YfibrMAacrblpy, xaHxalabl xarla[rapnbi 6ouupuay

^yurin aar.[apbrcI(a (apcbl PR npltaur.rnrepia [afiaanaHy.

Pa3paoarblBarb

x

peanrl3oBHBarL HMr'IrxeBLIe, MapKeruHroBble, pexJIaMHr'Ie

crparerxHlm OopMxpoBaHH, 6raronplurrofi perryrauulr opraumaum.

Opraulr:]onuuarr B3axMoaeicrB[e Mexly

opraHaMI.I rocyrapcrBeHHofi

B,lacru lI CMH. rcnonb3oBarb npt,HufinH aarurpn:t.tcxoro PR a"Ta

npe.4yllpex.[eHl{, koH0x11KTHbrx

cEryaulli.

T0 Plan, develop, implement

image,

marketing, advertising

strategies

to

create a

f'avomble reputation of the organization. To organize interaction between

^state

authorities

and

the media,

use

the principles of anti-crisis PR to

prevent

conflict

situations.

O tlHy

708-02-

l9 O6pa:oaarerrnar

nporyaMMa.

ll:aanne

nepaoe

Ky turper

ritir/6eiiig raplacltl4$llr4ln12lQxll!

KoMtrt r'('rl

llxril Map / Profile "f (

_ompetences

i)n6e6arr

rqt ;r,rpe r r

i-rir(OtO/

y _H lIBcpca-qLt|LIe

Ko[trIcrcHtluB (vK) /

[ ]n iversalcompetences

(U(l)

eKa Kovvylrrrauuarsr (

(Ypannap Mer! TexHo.jrorxrrapa6r r{

3aMaHayx KonaaHy ^NrYM r(iHAiri

VKn

Cnoco6uoc'rb trcnorb3oBarb coBpeMcHHble

I(OMMyHUKaUXOHHhTC CpCACTBa X

TexHo"rrofuu

UCr -

^{To use modcm}

communication tools and technologies

OKLr

r'\

Harl,l,r(e,,repi

(yK

!vo-rruepi)/

Pcry.nlrarlr o6yveuua

(e.ttrrHrrur,r

yK) _/

Result of

training ((;PC'units)

OH1

-AKT

ca,racsrHAalbr aarahrnap ^MeH

6r:]uecri

yibrMAacrhrpyabr MeMJleKerriK xoHe ruer

rilaepiHAe

urepe 6i.ny

PO, B"raaerr aaauxavu t'lKT x opmHu3aulru 6u:reca

^na

focylapcrBeHHoM ^r.r xHocTpaHHoM r3rrxax

RT1

-

^{Has ICT} and business organization

skills

in the state and foreign languages

of

rsonal oint

ofview

OKbr r Y

Horltxeciri

KatrrhrrrTaerbrpalLlH

(Kylr,rpcni.rin Mo.rrrepi) nor,lcp araybt /

HallMeHoBaHUe,trcttun.rur, $oputtp\ k)rllrx

pe3y.rrbrarbl o6l

veuua (ealH,lur,r xounercttuui) /

Names

ofCourses that Form

Rcsults

ofTraining

units 0f com etenccs)

l.

^l-tlere,r

ri,ri /

l,lHocrpaHHbli

r:rrr /

F-oreign language

2.

(a:ar< (operc)

ri,ri /

Ka:axcxr.ri

(pyccxuii) r:r,tr /

Kazakh (Russian) _language

3.

OHepKocin

6oibruua uuSp,rur

rexHo,'lor tIfl

/ llr$poarre rexHoJrorlx

no orpacnrM npxMeHeHu,

I Digital

technologies by branches of application

4.

A(naparrbrK xoHe KoM rlryH ti Kauxrn utK

rexro,loruuap /

HH$opuauuonno-r<oMMyHrKaulroHHbte ^{r ex} Ho,'1orI,lu

/

Information and communication technology

5.

Kecinrep,rir(

xcre 6u:rec / flpe4lpl,tluMarerbcrBo

v 6v3lec

/

Entrepreneurship and business

l.

Ka:a(cransurH r<a3ipri 3aMaH Taprrxu /

Coapetteutar ucropul

Ka:axcraua

/

Modem history ofKazakhstan

2.

PyxaHr xaurbrpy

/

PyxaHa

xaurupy /

Rukhani Zhangyru

3.

Ou,rocoQu, / @u,,roco+u,

/

Philosophy

4. Oaeyuerrir

xeHe carcu 6iJ'IiM

llo4rri /

Moay,ru couflanhHo- noJ,rrirr.rqecKr,rx 3HaHxii

/

Social and

Political

Knowledge Module

OI(s ^Bipryrac

rLr.rrrrvu

xyieLrix

Ko3KapacKa

reri:r4e,rlcn

apryp:ri

xar,laii,lapabr

6arzrnay rra6iae'ri

YKB

cnoco6Hocrh oucHr,rBa'I h

pa3nxq Hbre cxTyallHH Ha ocHoBe ueroc'I Horo cxcreM Hofo HayqHolo MxpoBo33peHxf

UCB ^ability

^to assess various situations based on a

holistic

systemic scienti fi c

worldview

OHj -

OrjnocooxrJrbrK xoHe

rapxxu

Ma3MyHAbr

uariu4ep4i

TanKbrnay

oaicrepirver xere rixipra,racrapabr

^(oJ,raaHa

orhrpbrn,

^TaJL[ay

aarahrnapbrH Me(fepy

PO: B,ta,letl

uagutrauu

Bocnpurrtl,

rt aHaJIlt3a reKcroB. I4Metoultrx

$rroco$croe x xcropnqecKoe coaepxaHue, nplteMaMu

BereHu,

allc(yccxx

^l1

^lloreMrKx

RTr

^Has

^skills of

perception and analysis

of

texts

with

philosophical and historical content as

well

as

skills

ofdiscussion and debate methods

OH4

^{ArxbrK coi,'rey} Aarrr,rJrapbrH

Me(rcpy xeHc

e3 Ke3Kapacrapb[r Na:6aura

rypae

ua4rrr Ae,reraefi

6iry

POI I,IN!erl Hassrru ny6,ruvnoro

BhrcryflJ'reHr-rr

I-l

nr{cbMeHHofo apryMe HTxpoBa H Hor o ^r.r LqoxeHffi co6clBeHHoii ro,rKlr 3peHHr.

RTa

-

^Has

^{skills of public}

speaking and

written

reasoned presentation

ofpersonal

point of view.

I

. Aere uuur,rKrHpy / Ou:urecran xylrrypa /

Physical

Training

2.

Crr6afuac

xeu(opnbr((a

Kapcbr MeaeHxer

/

AxruxoppynuuouHa,

Kyrbrypa /

Anti-corruption cultue

3.

3r<o,,rorr.u

ueri:aepi

Naue riprui,,tix

xayirci:airi

^{/ Ocxoest}

:xo,rorlur

n 6e:oracHocrl-l

xu3HeaerreJltnocrl /

Fundamentals

ofecolo

and

life

sa

OH5

-

Ole-v-

ruerrir

oprana

ryrac

rynraHbr (ar,rbrnracrbrpyra xaHe

xexe

ryjlfaHr,r r( xayanrepur i,r i ri H

aprrblpyra

u

(ra,r

ereri

r

6i,lir'r

gi

xopcere 6i.ny

POs

AeMoHcrpr.rpoBarb

:uarur, cnoco6cToyorqux

<[opt'lupoaarurc

ue,'rocrHoi JrurlHocrl.r B corlra-n6Ho cpeAe r

roBbrureHlrto

OTBETCTBCHHOCTII IIHAI{BXAA

OKc -

eneyMerrir( opraAa a,uaM.[br (anbr nracThrpy xeHe aHbr(Tay ra6i,,reri,

ca,rayarru ouip

ca,rrrr u YcraHy

YKc

cnoco6nocru$opnarpooars u ollpeaerrTb III,I9HocTt B

O MP EHy

'708-02-19 O6pa:orare]lrHaa nporpaMMa. H:aauae nepaoe

OH, ^{Auhr( coiiney}

aarAbrrapbrH MeHrepy

xeHe e3

Ke3KapacrapbrH

xa:6aua rl

pae naxrsr aa:re,,raeii 6i,,ry

PO2

- ^Hlrerr

^HaBbrKll ny6r'lI-r'tHofo

BhtcryrJIeHfi, It

rl.tcbMeHHor'o apryMeHTnpoBaHHoro

r:aoxesar

co6crBeHHoii To.rKu 3peHxr.

RTr

^Has

^skills of ^public

speaking and

written

reasoned presenlation

couxar bHoi:i

cpe,te

H

opHeltTLpoBaTLc, Ha,topoBbrH :o6pa3 xu3Hx

iUC( - ability to

form and define a person in a social en\ ironrncnt ard focrrs on a

healthr lifi

srr lt

l'

r aM:'11,r K r{ayrncr3tlrK c/]lc'rell

\letirt

h Mc-to16l ()6ec _criel

flics

^{rnethods of public salc}

in xorlaua

^6i,ry

rr,

6eionacHocrr.i 06lxec ^{r Ra}

t\

Rf.

Dcnronstratebr knowledge

thal

contributes

to thc lormation ofa holirric

p,.,rsonrliry in a social environment and increasc\ responsibility of the indir rdual

OH,,

-

KO

P{), Iip

I RT,,

-

^AP

O(sr

r

I uoruxe,repi (OIIK u"rurepi)/ P€fyr,rblarhr

o6y.{eHrg

(ea&tuust OflK) /

Result of

training (GPC units)

units

of corn ctences

AKa[e Mrr,,lbrK

xai

,1A xa,ter'r r,]ec Foe ntlcbMo/ Academic

Wriling

fla6nHcuir.i uer

ir,tepi/Ocuoesr naSrrrcrru/ Publicity

Basics

C

nfi'l aiirunr

/Cnuq ai"r HHr/ S

hwriti

C1x6ar a,ryaurn xsrp-cstprt/l

exHo,rorrr rnreperrc/

Technology interview

)Kalrnr,r

raci6s

Ky tr,rpe r riJIiK/

()6urerpo$cccuorra-uurrr,re

KoMflerer

ru n

(onK) /

(;eneral I'rofcssional

Competences

(CPC)

XKI(a -

AKnaparne rt xyr\4rrrc

icrel.uyvriHairi. Arrraparr

sr ap lyp,r i

6ai-larurc rypine

aiinat;rurpy ruyvxi

u,riri.

A(napaTr br raJr,ray.

xonar.laueu xyv

src

icrey

MyMKi HAiri, xo6allap,lbr aaM brry

xaxe

icre

acupy

myru niHairi.

OnKa -

Cnoco6Hoc

lu

pa6oraru c r uSopuauueii. Yveu ue

npeo6pa3oBbrBarb

urr{ropuar

rc a

pa:,rrr

uue _Qopr'r rr KOMMyHUKaUUI4.

C noc06Hocrh aHan x3rlpoBa'r b

urQopuauurc,

yueulc

^pa6o raru a xoMaHAe, Pa3pa6arblBarb ¹⁴ peiu uSoBbrBaTb rlpoeli rbr.

GPC^ - Ability to work with

information. The

abilily

to transtorm

information

into various fbrms of communication.

Ability

^to analyze

infbrmation, ability

to

work

in a tcam. develop and implement pro.iects

OH8 - ^3alraHayu ercylrerrir-veirr

r r.r

opranapabrlt ypaicrepi

MeH

yp,licrepilr ranray,

MaAc H uerapa.rr brK (aphrM-KarblHac reopxrJrapbr MeH

reci,rlepiu

Hacuxarray

PO5 - Axa,rBrrpoBarb npoueccr,r r reHJeHuuH coBp('vcllHoi

couxor.JnbTypHoi

cpe,[br,

opue]rTxpoaaTbc, B

Teopurx x rolxoaax

MexKynbrypHoii KoMMyHl.rKauHx.

RTs

- Analyze the processes and trends

ofthe

modern socio-cultural environment, navigate thc theories and approaches

of

intercultural communication

OHe

- Xo6aJrapabr 6acrapyra apna,rrraH tteci6rl

Qynrumlapgrr

^icxe

acurpyra 6aii,rarurcrbr MaKcarrapabr Koto

xefle

rancbrpManap,lbr

Kanr,r rrTacTbr py.

PO, - Craeuru ue,rr u Qopuy;rupoBarb 3aAa'ru.

cBt3aHHble c earl,I3aurer

Meaeu aeraparu x rou uys

rraurr/MexIryrbrypla,

hoMM]

HHhaux,

Intercultural conr mun ication

Me,,lnancnxo.rror

ur,

McdiapsychLrlogy/ l,l ttTepHer MapKer'trlrr

o CCtIOH::fll hHBl \

O EHy

708-02-

l9

O6pa.rooarc,rsuar nporpaMMa. H3,laHI.Ie nepBo.

HK

I,II{

no BJte I I UI()

Xo6aur,r 6acxapy /YflpaBneHxe flpoexraMr{/ Project mana!ement

OH 7

^-

AralevurJrbrx

(apbrM-KarhrHac

xaraairtH xere ri,r

HopvanapLrH echepe or brpbrn. xa r6arrra sevecc ayr,r

rua vr

r

in

r. r.ypr:

ioL,rer. nrrinratac.

eHl

ive,lec\

raf.ti,r.rapbrH

vcHrep\.

(,,H raii a$

ronrpaiirep-air

,larilbrHhr Me(repy.

PO, - Crporrl

nucbMeHHbrfi unu

)'clHhril

^Texcr

c

ylreroM or-Ivauhlt aKaaeMnrecKoro

o6ueHal Lt HopM ,3btKa: o6,,rararr,

HaBhtKaMu

ny6nx,rHoi pegrrj apryMeHTluxlj! Be.[eEl,, axq(ycxlr,

llHTepBbroripoBaHHr- a ]alol(e o6,1ala'h HaBhrKavr Konxpaii'r LHra.

RT7

- Build a written or oral text taking into accounl the situation

of

academic communication and the

norlrs ofthe

language; have the

skills

of public speaking, argumentation. discussion, interviewing, and also have copyra'riting skills

()Kr,r

rI

Hat

tlxecirl Ka.rLrrrracItrpatblH

(Ky.r,rper riJriK Me,rurcpi)

neritcp arayrt/

Haurrerrosarrre JlucurrruIxH,

0opMuplrolrttrx pelyirbl

ar.t,t

06!,rcuuq

^(e,quu uuur

rounereHurii) /

Namcs

ol (lourses that Fr)rm

Results

ofTraining

Kaci6rr xy.tt

rperli,rir/

flpoSeccrotta"rstrr,te

ro*r nc r enrru

r ^(flK) /

Professional

Compet(nces (P(-)

I{(a -

xacinriep,r ix-riu apryp,ri H6lcaHrapbrH

erri

ry: ceu,ripy, b,Knar eTy!

nireiute!. lrarilueH

Nyvsrc icre1,. lcrep.rrix xapstv- rarurHac

luiuqi-rir (rarrop,raprrn

6i,ry,

rovuyrr

nniauu, HbrH eprypni rl,p,repiu x:ure rccprepi

r

naiAa.rraHy ria6i-re rT

inirirr 6i,ry.

PR oprachrHna Ka6br,r.taHral

r{oMMyHr.iKa-t uBTi K cTpaTef

rt

^MeH

TaKTXKaHH H. pXTOpXKar,lbtK, c] LtJlucTt Kzllt l,l t(

xalte

n x HfBl.tcTuKa:l LtK lropManap MeH

ielicrepairr

^6onyur

flKa ^- ocltllecroJtrl

^{b pa3r'l tlq Hbl} e

$opuur aelouor o ,'"6exre Hxq;

y6exaarb.

B;r riflr'b.

rorleMr3fl poBaTL, pa6oraTr c 'r'eKc'raM

r.

^{3Ha Hrie}

rlaxropoa :(lQerruauoc

ru AeJroBolo

06ueHur,

yMeHl,le rcnoJrb3oBarb pa:lHbre Bxahr (oMMyHxKaquh 11

Bo3.qeicrBxi- B"ra4eHxe

KO M MyH l'l KaTu B H r,l M 11 C'IpaTef I-IrMll

r

^Tat{TrKaM

ll.

^pxl opxqecKuMx, CTTI UC-TI-'qEC ( _TM U I,i

'3I,IKOBbIMI,I HOpMaMl,I U npreMaM I,r. nPHHrTbl^.fl4 a PR cpeae.

PCa -

realizc various forms

of

business

conviction; to

persuade.

influence, argue,

work with

texts.

ol

business

rrpoeK taM

r.

RTq

Sct goals and ti)rmulalc task\ related to thc intplementation

of

_

professional project mqlqe_nrent l'urlctions

Ortr,l:y

Harnxe.,repi

(Ill{

tuo.tttuepi)/

Pelltrxtar';t

^oOJqcHul

(e,rtrHurl6r

nK) /

Result

of'fraining (PC units)

OH

_r0 - BafaapnaMaHbr11 Kor\4 Mepuxrr'r hr K (nne H Ka ) 5ar aap, ^{aMacbt H}

xacrl

6apurcsrn,ra rycipS a.taHr,tuuttt re\Ho,'ItoTrt!.r!.tN

vl vnin.rirrepi v<n i1cip1

re\HHKacbrH

naiir.l

rarr).

POr0

-

Izclonb3oBarb

B

rporLecce

rocraHoBxll pe(llaMHoro porxxa ($ur sva)

nporpalrMbr rexHrqecKHe ¹⁴ TexHor'ror [,]ec Kue tso3Moxlocrl4 cbe^ro,rHoi

nroutaaxh

¹¹ cbeMo,{Boro

o6opynoaar r.

RT,u - To

use

in the

process

of

setting

the

conrmercial

(film) ofthe

program

the technical and

technological

capabilities of the

shooting arca and lhe shoot ut mcnt

OH

₁₁

-

Ou,raixasrK

Map[erxH|

KyparaapbrH ^{lra ii} tanaH btHbt3 x{oHe xapHaMaJrbrK, PR xoHe

BTL

HayKaHtraphrHAa KoJrtaHbtubl3.

POrr - Hcr|orhioBarb

xHcrpyMeHThr MapKerxHra

B

^{HHTepHere L}

npI,lMeHrrb rlx rrpu npoBeaeHrri peKnaMrrbrx, PR l'l

B'l'L

KaMraHI][.

RT1 -

^Llse

online

marketing tools and

apply thcm in

advertising, PR and

BI

L campaigns.

()Kbr

r\

rrorl-r,I(eciH

Ka.rLllIra(Ibrpatbttt (xyrutperrillir

MO. I lll('l' ll ll.tll l(p a lalLl

Hat't[rcloBaHrre ]luctttttt.

trts,

0r-rpuuJ)yroluux

pe]\rlLl

al Ll o6y,reHxq

(clliHUubl

KoMner eHuu

ii) /

Nanres

ofCourses that Form

Results

ofTraining units

of competences)

Eeiirre

xanc 4ut6srcrur ox.lipic

^{KollMy Hx Kaulrrn blK}

otliu

^/Brureo

I

a\

auo

npox3BoacrBo ^KoM Mv HllKartiloHuoro npo,ryxla"/ V ideo and

KofaMtveH ^6aii,1a Hblcrat br rerreBnlxr/ lerleBlr,leHxe B

cBr]r\

^c

06rlecrBeHHocrbK),

lelevision

in Public relations

[4rrcprer uapxeruur/

lntcmel

Markrlln Vl

^{HCT M lic t uur}

Digital

Uppgrade/

Digital

Uppgade,'

Digital

Uppgradc

Knowle

O Elly

^708-02-19 O6pa rooare,r unaa nporpaMMa. H:.{anue ttepeoe

audio production commun ication producl

corrrnunicalion ellactivencss

-,1

factors.

ability

to use

dillirent

^{tr pcs}

ol'conr m un ications and iniluenccs.

Posscssion of communical ive slratcgies and tactics. rhelorical- stl,listic and

linguistic

nornrs and techniques adopted in the PR environment.

KKB -

en ey M erra r{y,'t LI K.

lrapre

ruurri r

;eprreylleprteH arbrBraH repeKrepai

ranaai 6iry-

xocrrapnay xcHe 6ara.T ay aaFAbr-:rapblH

Me{rcpy.

flK6 - |M€rue

^{a H aJI I4 3IlPo BaT b}

AaHHbte roJIy9eHHblx

couro-!orriqecKux. MaprerxH ^f oBblx uccreitoBaHlri. o6naaarh

HaBbtKaMx nJlaHupoBaHx, tl oueH ^k ll.

PCe ' ability

to analyze dala obraired sociological, marketing research, have the

skills ol

^planning and evaluation.

OH

r2

-

MsneHxapalrhrK e3apa

epererrec)

rar.llbl-lapbl ^MeH

ra6i,rerrepiue re

6o ry.

Kecrin crparet ,nap )nal).

xa,rutrapa.rulx ic- Luaparapau

erriry.

PO,, - O6la,tarL

HaBhrKaMti

t yMellxrMrl

Kpoccrynb-rypHo.o

B3axMoaeiicrBr4s. Ilrcarb llMxnxeBbre clparerux!

^npoBonurb

MexnyHapoaH6re MeponplrrTnr.

RT12 -

Have the

skills

and abilities

ofcloss-cultural

interaction. Write irnage strategies, conduct international events

OH 13-

KoraMAbrK caHaHst

MaHrrtyJ'lrull:lay yruiu

KxHeMaror?aQ

r.

Jle6tle r. eHep cana\ r,r Hra PR aaicrepin

x'ne ^r.tic

^{t epiu} Ko,r,ranst tut ^t.

PO-- -

Hcno,,ts:oaaIb I\4eroabl lt rpl-IeMLr

PR

B t(xHo. nlareparype,

POr3 tl -

hcno,'rh3oaarb Meroat

t x

rlpreMl,!

PR I

^{KxHo, nmeparype!}

IlcKyccTBe -iLr, ^MaHH Ilyr l.rpoBaH}t, 06Luecl ReHHl,!M co3HaHueM.

RTr

Use thc nrethods and techniques

ol-PR

in cinema, literature. ad k) manl ulate the uhlic consciousness

OH p

-

Arnaparlbr

xuHay, xYfieney

xruc

aep6ec ra,laay

lai

JbrrapbrH

MeHrcf]. ve,lxa ottiuaepai

/ir,(t]apJ'layrlaH Hapblhka )hbrJ'rxbrryr a .raiibrHJ.l) xaHe

xapxrna) l ^tttiu raxerr

i aK naparl bl

PO,, - B.ranelh

HaBblKaMI-'l

c6()Pa. cxcleMaTllautl11

¹¹

caMocrorrcr,r 6Hor

o

aHaLJlfi3a

uu$oprvaunu, o6pa6orKx

^,laHHhlx Heo6xorrrribrx

anr

no,4roroBt(tt

I ny6,rurauuu

Mea aapoayKToB

or

nJ,raHl.rpoBaHx, ao

rpoaBxxeHIl,

Ha pblHKc

RTrr -

Possess

thc skills to collect.

systematize

and

independently analyze intbrmation, ^process the data neccssary

for

the preparation and

ublication of media roducts from lann in motron

OH

15 - XaHxa,r,4bt xarAaii,'lapabr

ranray. xaHxarabl uieuy

60IhrHrrra

uaparap

reureuiu a3ipJrey. AKnapar-rbl

MAH ITI

ltrIlxrjla laH

Ko abl r{ .qaflla

rrBrr

6peu,'rurr

i/(

rpaHoBoii 6peHluHr,'Country Branding bpr:rr,u

Hr/)ipenllur,/

^Branding

Event managemenl /Evenl managemenl/ EYent management 14vulaiTauy /

Ht'ru.txe,rorur

llmage

logl

MoreH ^{He r} apan l,r ll KoM MY H uttauu, Hbl rl Her i uep iiOcHoBl,l Nrexl(ynhrypuoii KoMtt4yHxKa[xrl Basics

of

intercultural

communication

Oae6ner neu t;uep.teli PR/PR n.rrxlEpa'r)'pc u ucryccrae,'PR in literature and an

l'apux

xere xrneuarorpa(rlr

canacblHAal Ll PR /PR u

lctopt-lu

lt

ruuevarorpaQrd

PR in history and cinematoglaphy

(oranagurx

nixipai

teprrey

/H:yveuue

06uecrBeHHoIo MHeHxr/

Public opinion Polling

Mapxerlrrrrrix :eprrey,rep/Mapreruult)Bble

uccrre,loBaHu!/

Marketing research

r

O EI{y

708-02-19 ()6pa-]ooare,runar nporpaMMa. H:.[anne nepeoe

rncKa Ka l,l ll] U )tiaHe

MeAxarlcttxororuri'

Media psychology /MeAllanc

rxo,rorlr

to market

,,, "r,iat.piu aurtnal. ^{Xo6art't 6ac(ap)}

,roHe icxc acblpy'lbltl

etlllalli r-ricrepi.

eo,.: a,,rru-rrnooarl xou$ltixt ttLte

^cur}-

a[xr"

^{pa3pa6a] blBal L}

KoMIrJelic Mep no pa'pclueHllrc xoutplrxra But:tg:llts

alrr

xliplr3llcllble Mepbl Ii Brarlerb MelOnaMx lalu Tbl

^o1

tr uabop^4aux()lt Horo MaHxllyJl ^l-'!poBaH

x''

B,lanerb

MeloraMr

ynpaBneHx' x

pea'x3auxx

^npoeKTa'

Ri'; - ^{Analyze conflict}

situations. develop

a set ol'measures

^to

;;;;i". ."rfli;.' Identifo anti-crisis

^measures

and own

^methods

of

nrolection ^aPainsl information manipulation'

'wrq", _rtt"

prrrject managemctlt and implementation ^proiccts

ryciuv.

Yilsrr,laap NleH

xexe I\,ltrarap yruiu llulnxntx

^xaHe

)haDHaMaJlblh

crpalel

^Hqnapllbl

r

rlpney'

PO," - Pal6xparbcr B oco6eHHocrlx opraHx3a[xu

ynpaB]leHu'

"ur

r"i

a

o6tu""t""HHocrbto

Pa3pa6arbtBarb rMl{axeBble' ^{peKJT aMHble}

crDar(l

Il l-l

rt1, oplaHx3aux ol

le lbHhl\ Ir-iqHo(

Iei

iiil" - ura.^*"4

^the

^fealurc' _')f

thc organiTalion

ol ^public

^relations

,unugarn"* ^{Develop image} and advertising strategies ^for

L

l

-ptl-ot-^

*oo,r""lal

^bl Kal(l bll blcrap/Ko

lo:t

^{tl to o'rot}

ur

^{g PR} rtlttltutl,uuratttltl' Ctlnfl

ictologl

^{in PR} communicatitln

,/AHaJI}{'r'14'{ec Koe oa,/

Anal)tical

^supPon

ol

PR Proiects

Ilti ftapbtclbr

6acrapytYnpao,'reulle Kpll3l'lcHbtl,lx cxr-vallwl^M til

('risis

Managcnlenl

PR ,rat bl KoHca-q'I urll /KoHcanrxHr ^{B PRI} Consulting in PR PR ;tio6ataputtt

ala-lrrxKlulblK

Ko"Il'lay

o6eclle'leHHe PR lPoex ^t

()H

_1,,

- (ot

avveH

6aila

^{tlstc rit,t ;lte t}

ir yiit'ttlaacrhlpy

cpeKIUeiIl KreplH ^t:,R

--.aprrao, xale nparruxa/T

6acKapynbl

o;repry/Ynpaelexue

^{u3MeHeH mM} Change tnanagement

eopur x

[PaKrHKa PR/ l heorY and Practi ce

of

PR

)I(apHaMa

onePi/Peuatlloe

^ucl{yccrBol

xi

K(. - raci6r

rat,LbrrlaPrbl AaMbrl y. 6YKaPanblK aKnaPar Kypa,lnapbrH 6ac(aPYr a ^benceH,ul Karbtcy, ^HapblKTal bl OeccKe,lecrlK opTaHbl ecKepe ol

blpbln

xaHa xO6a,'r ap,u.ur ycblHy.

onaplbl

^xY3erc acurpy

aaicrepire

^{ne 6orry,}

xo6ault

6actapy lar,uur,raPsl ^H. oeaerlH

xofapBlnary.

flK. -

Pa:eur

re

rpotleccuoualtrHstx

^{tiaaut xoe,}

aK'I llBlloe y9acl lle ^B

ynpaB,leHqecKoi .rlesrer ^bHocr14 cpeacrB MaccoBoii rioMMYHxKau'!x, npeanafaTb HoBble npoeKTbl ^c yqe'roM KoHKYPeHTHoi:i cPeabl ^Ha phtHKe.

Bralel

b MeToIaMI-l l{x pear x3auu u. 06nalla

rL

HaBblKaMr ynpaBJ'leHx, npoeKTaMX.

penyrauue

.

'I'C.

- Deu"lopm.nl ot

prolessional skills, active participation ^{in the} management

of

mass media, to offer

neu

projects taking

into

KOM r\4yHrKauxrJlblK

ylepicrep'li' carcl

^{KoM MyHx} Kalll'l'r]

bl(

"u-unuraupl",. "u"arl

KoMMyHxKal[l'

npouecrepil

^rattaay aarnbl]lapblH MeIfepy.

POrT - Blaaers ^HaBblKaMr aH'uIl't3a

I'ttttlopuauloHHo-

KONIMy H XKaUroH

Hbtx c,lcTeM'

^norl I-ITl'l KO-KOi4 Vy HXKaTl1BHblx nDoueccoB.

ii r*-- port.t, the skitls to

analyze

information and

communication

t;.;rt, ;;1;i;"i

^commun

^icatio'i

processes!

political

communication campaigns.

political

communicalion ^processes

or nizations and individuals

OH

11 - AxnaparrutK xe lle KoNlNl)-llxKaltri'nhl(

xY

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