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In this article the buyer’s model of consumer’s behaviour on a political market is being under consideration. Particulary the process of decision making for purchase (voting) is shown.

The marketing strategies used on each stage of the purchasing process are stated.

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Summary

Theoretical bases of formation and development of corpo- rate management in the industry of Kazakhstan are considered.

Variants of integration of managing subjects for creation of corporate association are allocated, and favorable and negative consequences of formation of corporate structures are determined.

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