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The educational program is designed
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map ofeducation program
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maKcar sr tle.;rsOfI Objective of
EPllpaxrnxaaa ipre,ri xaxe
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QyxaalreHra,rrHuxI nprrxjranHux HaftH[rx
ficcnetroBaHnft B cQepe PR,Master
training with
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ulla
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education program
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educational program regulatesthe
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includes malerials that ensure thequality of training of
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govemment
bodies, massmedia,
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centers,national
companies (quasi-public sector), small, medium and large enterprises, own business,analltical
centers. educational establishments.O EHy
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axrya,tuloi
trH0opMauHei:
GPCn - creative
information
activities in the fieldofpublic
relations, managing the organizationol
the production and technological process from planning to successful promotion in the market, mastering the methods ol-workingwith
relevant information.oH
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nameof
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of
research
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study;-
in the exarninationofprojects
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skills
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thesis and scientifi c research activities;O MP EHy
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KoMMyHuKauvoHHoe o6ruecreo . Communication soci€ty
PBRL 53OO I
PR
rrrarruu xeri:aepi Hayrrue
ocuoau PR Scientific basisofPR
O
EHy
708-02-19 O6pa3oBare,r r,Ha, nporpaMMa.H:aanre
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.rri
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r(BBI) I'('
ITMTHxaH ')K3aMeH Exam
60 2
I
0 223 917I
r.lpcrqa6aprur
xpe,Eu r Hroro rfturnoir.ra I
r-r'1tcTotal cr€dits for 1" 1car
3ccMect'n
l') cc(x il Kazakh I{ussian
c
o6utec r Bc HHo( I l'l{) Teleradio and l)R PBRI- 52002
MetHaMeH KapbrM- KaTbl ac
flocrpoeure crr rr
cMEAHA
opraHHlauxrM r.i.
Media Relations
Meu,rere
rrix
MetlcMcrepMeH 6a,rarrercPa6ora c rocyAapcr neHurtu u opmHaM!l
Covernmental Relations
I,i
I t,,lI tatula
BII i
E/l Kll
BDI('
KN IK tIA
KB PDtrc
KII IK fIA
KBPI) l;('
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KOfAM ME H
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TeLrepa,tuo u cun tt-l c
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blic
relations Te,reparroxatte
KOfAM MC H
6airanuc
Terepaauo t't cur tt-l 06utecrBcHltoc rblo Teleradio and
blic
rclations TeJrepaitHo xerre KOraMMelr 6afi.naHurcTe,teparuo u currt'l c
06urecrBe HHoc'l blo Teleradio and
blic
relations Te,'repaluoxatte
(ofaM Me H6ai,rarutc
Telepaluo
u cnrlu
c
o6uecrseHHocTuK) Teleradio and
KAEK
6406
I]DKA
6406trACA
6406Kovuyrrrauur arcrrri
rrepi HirtIt<oHovlxa,rur
rstrueri
3KoHoMtl,recKa, ae,,IeJIbHocrb KOMMYHHKAUI,IOHHbIX AIEHTCTB Economic activities
of
communication agencies
PRNJJA 6408 PRPRK 6408 PIPRC 6408
PR Hay KaH.qap,4br
xocnapray
xaHe xY3efe acHpyf lraHUpoBaH[e fi peaJrx3aux, PR-KaMnaHxu
Planning and implementing PR campaign
SPRYE 6306 OVPPR 6306 PPRPIS 6306
Carcr
PR-aarer HKniurery epexue,rirrepi
Oco6errsoctlr
Bo3aeicrBx,
BnO,rUUqeCXOt',t PR
Political PR and its power on influencing to society
Kouuyutxauuqaux
KhlSMerre6N:rec rpoerrirepai
6ac<apy Ynpas:reuNe6u:rec
npoex'raMx B KoMM y HUKaurioHHoiiAerrerbHocru Management
of
business projects in communication activities PBRL 52OO I
PR
rexHororurcrr Texuororrq
PR I)R technologyKKBPB
6407 I.]BPKD 6407MBPCA
6407[]M-l rl\x rl
?rilitMcI [:xlnr (arar/Oput l5
c
Ka-raxcxu fi Pyccxtrfi Kazakh/
Russian
EMTxxaH ')K3aMell
Exam
(a:ar/Opur
t5c
Ka:axcrri
Pyccrx
i
Kazakh/
Russian
EMTxxaH 3rcaMeH Exam
(aradOpur
Ka3axcKH
i
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i
Kazakh/
Russian
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t5 t05
Eurlrxar
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c
Ka:axcxt-t fi PyccKH E
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Russian
530
1 -10
r5 105 EMTxxaH
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Exam I(arar/Opur
c
Karaxcxui PyccKxi
Kazakh/Russian
30 5
O
t;lly
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nporpaMMa. 14 raaHxe nepBoehlic
relalions-T
Tt
Tete 1'ta.ttro
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KOl al\lM!'ll
6ai
)r irl
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o6ulcci Be HHot t b() Teleradio and l)R
l
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t A.[)K
6.tt)9 S()SK 6109 SRSC 6J09
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5403 (3) N IRM s103 (3) SRWG s403 (3)
YfiHMHhTH
ir)c!
MerriK xayarKepurirril i xeHe aeMeyulini( Kbr-iMeriCouua,rr,uar orBercrBeHHocrb 11 cnoHcopclao KoM
flarl,ii
Social responsibilities and sponsorship of company.
IlenarorxKirILr K npaKTHKa IlenarorugecKar npaKTHKa Teaching intcmship
KIIIK
uA Krl
PDE('
EII )KOOK rJA BK
BD UK
KaraK'Opr, c
Ka raxcKx ii PyccKxii Kazakh,' Russian
(a:adOpr,r
c
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ii
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c
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i
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Russian
(a:ardOpur c
Ka:axcru
PyccKrfi Kazzkhl Russian (arar./Opsr cKa:axcxl.r
i
Pyccxr.rii Kazakh/
Russian
7 l0 ,t:
t'\5 []u'rrxa n3r
laucH []xamlenepantro xaue kofaMMeH
6airauurc
'T
erepa,lro r car:r
c
o6ulectaetrnocrurt
I eleradio and rrhlic rclations ElHnycKarc-ua, raSeapa
EDUC 5IOOI
Marucrep,rir
.ra i br H abr KTbr rt
aaicrcueci Meroaororur
Marl-IcrepcKofi
NOAI OTOBKH
Methodology The
Maslcr'l-rainin
l
/ Scmester 4 Maracrpa
rrru I
rut,tltt',1 u3epTTey xYMbrcbr
Hay,r Ho-r.rcc,reaosare,T
ucrar
pa6orauarucrpanra
Scientifi c- research work of graduate students3eprrey
nparruracurHcc,reaogare;r uc
ra,
npaKTuKa Research practiceKn xooK
N,4 BK PD
UK
4
PBRL 53OO I
PR
rsrronrr
ueri:aepi
Hayrnereocxoeu
PR Scientific basisofPR
Mar-xcrpaHTTbr q rhrrbrMx 3epTTey xYMhrcbr
Hayq Ho-xccreaoBarerbc Kag
pa6ora
uarucrpaura
Scientific-research workof
graduate students EDUC 5IOOI
Marrcreprix
aai ur u aurru
n eaicreueciMeroao,rorar Mafflcrepcrofi
Ilo.{t_oTo BK}l Methodology The Master
Training
PBRI,53OOIPR
,r-rruun rer i:Aepi4cc
KO fa
M.rrrcrp,rir
ar-rcceprauurnur peciu,ueyxeue zt'6410
tP 64
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Ecen
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Report
Te,repa,nuo
xaue
KOfAM ME H
6ai,rasuc
TeneparHo H cBr3H c
06urecrBeHHocrbto Teleradio and public relations
Tenepauo
xeHeKOFztMMCH
6afinaHbrc
Te,repaaro
l
cra:t-t co6uecreerHocrbto
Teleradio and PR Ece nOrqer
ReportIlcen
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ReportTenepaaxo xeHe
KOFZIMMEH
M/IP
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PBRI_ 5300 t
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|srrrruu
ueri:trepiHay,flrbre ocHoBbr PR Scientific basis
ofPR
l4
Pr,6307P1,6307
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6307Tenepaa[o xeHe KOIAMMEH
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c
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Teleradio and public relationsO liHy
7O8-02- 19 (f6pa3oBarc.]lbHa, nporpaMMa. Hsgauue neproeI
laY'tt,,r" u.,,,,,,,,,'*
Scientille ha:i.
Lr' l'RO<!opu,reure
rartEaa Mart,lcrepcKoii rlHCCepTa[XXAccomplishmcnt and defense
of Mastcr'.
degree thesis
4 Siliu
6ep1 atat tap.raMachrHbIHM(rl\.rhJepi
Cro,risicirr:rc t-rrepi.rrcH KpenlrTrepniHKe-rruin K6pccreria xusrrrlr,rx recreci
CsoAHaqra6.tltua, o'rpaxarculas o6teM
ocBoeHH6rx !{peA1lToa a pa]pe3e MoAyJreii 06pa ]oBare,'r h Hofi IlpofpaMM1'rSummary
tahledisplaying
theamoullt
ofobtained
creditswithin thc modular education
DrogramE F
Q
IA
6a iiira ribrcl
encpa,lxo x cBr Jx c06uleclBeHHoc t r,r() Telcladio and public relations 3autrr a
MA
Det-ense ofdegree
work
6iniM
6epy 6ar,,ra p"r anacur
6ofiutHtrla6ap,r;rru Hroro
no o6pa rooare.r bHo,i rIporpaMMeTotal for
educa(ion program
120 3-10
3t3 t397
o
o a.E
5 +.8
= 9E
H*5
> 3!
';o- 5t:o o- ;; =
Ot(sr,raruru naHAeP caHbr Ko,rl,t,recreo u3yqaeMSrx
ALIC Uli nlr x H
Amount ol' subjects
Kpeatrr KoneMi
/ O6tev rpearroa
/ Total creditsi:()=
otE
.D O_
comF
CaHur/Koruqecreo/Amount
3
(J cco o x
Oj
'I 2
(o iZ
= +.9
i[9 o.o.o
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l I 6 t2 t2 30 90 I 2
O
Etly
7O8-02- 19 O6pa3oaare,rsrraa nporpaMMa.[4:aaule
nepaoe60 l2.o 90
{50
-T-
2
xypcxa
6ap-rrrx xpc,lrrr'
llroro
rpc,1rrrol
raTotal credits for
2"d2 rypc
l l
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t.l l()o(l
I.1---L
l
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oli)tal:
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()6pa3oBarenbHa, fiporpaMMa. Ir3aaHxe nepBocSiaiM 6€py yaepiciH ytrblMAacrbrpy
/OpraHr3aurr
06pa3oBarenbHoro rlpouecca/Organization
of€ducational
processl. Ortlra
rta6u"r.raHyra(otrbrnarbrH apHaIH Tana[Tap: Marucrparypara ryceriH
yHxBepcHTerriHrynexrepi
6iniMuepr
Jarrap-rirv,rrapbrHbrHTorlapbr lruix xeLuerai Tecr rancbrpatbl. onap uer riniHeH TecriH, 6ilirv
6epy 6arLap,rauauapurnulHr(eci6'I
TecriH,oKyfa
naibrHAbtKTbt aHblKTayra apHaJrraH TecrreHT]?aabr. Marxcrparypara
Jr br mrbrH
ri rirle 6i,riu
a,lyrxbrnap 6i,riM 6epy 6arnapnaManapbrHhrHronrapbl yLuir rerueui
arbrllbrurbrH TiniH,[erecr
raocbrpa.[br
xaHe
Ka]aK HeMece opbrcriraepinae o(yra
.qa brH,{brrffbr aHbr(TafTLIH (TaHnay 6o[LrHIxa)recrileyaer oreri. Marucrparypara xa6ulaay xorapu 6i,riu 6epyain 6irir,r 6araap,rauarapux
MeurepreH TyJIFanap.uHE oKyra-r1c!
eNrlrxaH,irapbrHbrtlHeruxerepi
6orbrHu.ta KoHxypcrbrK Heri3,[exy3ere
acLrpbrJra.4bl.llleren
a3aMarrapHH var ltr rpar) para ra6ur,raay axsraurerirne x\
]ere acHpbrnatrbr.C)co6ure
scrvnu'renLHbre rpe6oBaH n:
Bsrnycxxr.rxlrBy3a, [ocrynarcune B Marucrpar]?y cnarcr
KoM[J]eKcHoe rL'crnpoBaHrielo
rpynnaMo6paroaare,rrtutx
nporpaMM,cocrotuee
3 Tecrarro
r-rHocrpaHHoMyfl3brry,
Tecra nonpolfrtro rpynrrur o6pa:oaareasuux nporpaMM, Tecra Ha
oflpeAeneHrleroroBaocrlt r o6yvexmo.
,rlnua,nocryrraloune
B Marr{crparypy c aHur-{iicKoM ,r3brxoM o6yqeHrxr, caarcT KoMJtneKcHoe recrHpo8aHEe,cocroruee
I-r3Tecra
flo
trpoQmrcrpyflubl
o6pa3oBarenbHLrx flpofpaM[.{ Ha aHmt-rficxoM ,3bIXe r,t Tecra Ha onpeae:reH[e roroBHocrxr o61rcHarc Ha
Ka:]axcr{oMH,rx
pyccKoMr:uxax (no eu6opy). Ilpueu B Mar[crpar]?y ocyuecrBJlterc,
Ha rioHK\pcHoii ocHoBeno pe3yrbraraM
BcrynxreJrbH-blx 3rcaMeHoBJlltu,
ocBouBluHxo6pa:oaare,trxue
[porpaMMhr BblcL!ero o6pa3oBaxar.npaeu
uHocrpaHHbrx rpax,{aHI
Marucrparypy ocyurecrBr'trerc, Ha nnarHoii ocHoBe.Specilic admission requirements: University
graduates enrolled on a master's program take a comprehensive testfor
groups
of
education programs. consistingof
a testin
aforeign
language, a testfor
themajor of
agoup of
education progmnrs. a tes{tbr
determining readinessfbr
learning. Persons entering a master's programwith
the English languageof
instruction. shall take a comprehensive test, consistingofa
teston
themajor ofa
groupof
education programs in English and a test to determine readinesstbr
learning in Kazakhor
Russian (optional). Admission to a master's progmm is carriedout on
acompetitive
basis basedon
the resultsof
entrance examinationsof
personswho
have a bachelor deglcc on educalion programsofhigher
education. Admissionofforeign
citizens to a master's program iscaried
out on a t'er'basis.2.
[iypun a,rurrrun 6i,riuai rauyra Karbrcrbr epeKue uaprrap:
ArnbrHrbr6i,rivai rary uaprrapur yxrnepcrrerrin iLrxi Hopuaruarir K+xarrapbl
arcbrH,[axy3ere
acbrpbuaabr. EeftpecMH 6inir'r 6epy Harr.rxerepiH pacraiTLrHK+xar
-arlta-r1
ry pir-rlr xy a,tiri.Oco6lte yc,roota ,tns nptr.]traHrls flpeauecrByrouero o6yreaua rr
pe3y,,'rbraroB HeQopManbnoroo6yqenus:
Yc.rroune
flr
npu3HaHu,npeluecrByrcueto
o6pa3oBaHI-t,ocyuecrB;lrerc, B
coorBercrBut4c
aeicrByrourl.rMu llp,lBr,,ravn nplcNra Ha o6\'.reHre BEBpa3xiiclixi
HauHoHa,'lbHHfi yHxBepchrer nMeHh ,rl.H.fyuu,rena.
,(oxyruenrou,lo-lIBcpx.taruutnr
pe3ynbrarbr ne$opma-rulroloo6yreuxr, lr,uercl cepru0NKar o
3aBepuJeHruo6yvexur
u,rr.rcBl-lcre.rbcrBo
o
laBepueHlrro6yveuur.
Specific
arrangements for recognition of prior learning:
Thecondition tbr
the recognitionof
previous education iscanicd out in
accordancewith the cuffent
Rulesfor
admissionto study at the L.N. Cumilyov
Eurasian National Lnirersily. l
hc documentconfirming
the resultsof
non-formal education is a diplomaof
completion or a certificateof conpletion.
O MP lrHy 0l-01-19
O6pa3oBaTeJ'1bHa, rlpolpaMMa. I43[aHre nepBoeJ.
napexeai 6ep) ra.rarrrapbr ueu epexe.repi; Oryarru
6aprurxre:eruepinae.
cosurx iu.riuae MarncrparypaHbrH oKy 'r1p.'tepitiiH 6opiH xocaelrraHra xaHe
KopbrrblHnLiarrecraurrHbt calri arrrarax, KeM.{ereHte
120axaaeurr,rur xpc-rurri ureprex r+rraJrapra
((Marcrp, lapeNeci xaue xorapbt oKy
opHbrHaHKeiiHri 6i,riu rypa,ru
annror,l riucbrvLlacbl\1eH t rpaucrpanr ) 6epi,reai.Tpe6oaatlra lt
ttpaBr{"'ra rtplrcBoeHnflc.lenexn:
,rluqalt, ocBolrBlur,rM se lrenee 120 axaaeMr,rtrecKr-rx xpeallroB 3a BecLrrcprto: o6yrenrr.
BK:'rlo.ia, Bceeulu yre6uo u HayqHoi
,[erre]lbHocrr-r Maft{crpaHTa,r ycneuno rrpoueauxM
tiloroB!lo alreclauulo. lpncyx]aerc,
creneHb(Marrcrp)) r,
Bbraaerc,.ar[roM o
nocJreBy3oBcKoMo6palonaxtu
crpluoxeHueM
(TpaHcKpflnr).
Qualification requirements and regulations:
Personswho
have masteredno
Iessthan I20
academic creditsfor
the entirc pcriodofstudy. including all
typesofcducational
and research activitiesofthe
undergraduate, and successfully passcd thetinal ccrlitication.
are awarded the degreeof"Mastei'and
issued a diplomaofpostgaduate
educalionwith
a transcript..1. Il.rehrepriH iieci6t-t 6efiiHi; fbubrMx-]eprre] xeHe
oKf,rryuHJlblK Kbr3Mer,ipre,ri ru,ruua uiuaerrepaiH
u]euir'raepi; o(b|ryabrH xpeanrrix
rexHojrofuruapbr 6ofiHHura6i,riv 6epy xeHe neraroruxaJlur ru:uerri xy:ere
acblp):
rbrr,rbr\,lHieprrey rpouecrepin
Nocnap,ray,yi,lecripy xaHe xy3ere acblpy, rbrnblMx
ruapanapna,ipreni
It!r.lbrMll oraH]brKxare
xo6anapr-axarurcl: xaripri
aKnapar'rbrhxaHe
]tHHoBaurrJlbl( TexHorlorlrnap.a]t Ko,'raaHhrfi i 6r. rbr\r lr aKrrapa r rbr 5ep1 ;reopurlrrr
xaHe lKcnepHMeHTarb,(br rbrJlbrMr.t:eprreylepai orxi:y.
llpooeccuoHa.irhHbtii tlpo$l|nb
BbrtrycKHnKoB: Hay.rHo-r-rcc,'reaoBaTeJlbcKa,u
npenoAaBaTe,'IbcKaf [erTeJIbHocTb, peLrJcHH,-lara!
Qyuaalrealanlnurx Hayx;
nperroaaBaHxeno
Kpe,u.urHofiTexHoJloml
t-trleaaror[qec(a, Qyuxura;
tl,]aHt|poBaHlte Hayq Ho- l-tcc"re.uoBarerl
bcxEx [poueccoB,
xoop,xHHaut]flr-r BblIIorHeH}le, ] racT[e B
HayqHblx\tepoflptlrt flx
u oreuecTteuHltx QyHtraMeHTarrbHbrx HayqHbtx flpoeKTax;ncnorb3y,
coBpeMeHHLIex
I-tHHoBauI'toHHbIeTe\Ho,qorHu npelocraBurb uaylryrc NaQopr,rauurc; npoBe.[eHre reoperxqecKux H
3KclepxMeHTarbHLIx t!cc'tc loBaHItii.Occupational profite/s of graduales:
Researchand
teachingactivities, solving
problemsof
fundamental sciences;rcaching on
crcdit
technology and educational tunction; planning research processes, coordination and implementation, participarion in scientitlc events and domestic fundamental research pro.iects; using modern and innovative technologies to provide scientiticintbmation;
theoretical and experimental studies.6. Orurrl.' Hrrlxe,lepin 6aranay Kp[Tepnfinepi: EiniM
aJryrubrJrap.nbrHory xericrixrepi (6inir'ri,
,uarau.napu,xa5ircrrepi xaue ry:uperi,rixrepi) xa:rrrxapalux xyiere cafxec xe,reris
1006an,trnx
ruxa,ra6oiunrua apinrir
xYiicMeH
((aHlilrrauap-,rlrt
6ara,rapxeuyiue rapaii
<A>-aar
<D>-re reiiiH.
(KaHararraHapr'rbrl(cbr3))- (FX), (F))
4 6a-r.'l-16rKutialrara
xereriH caHtrbrx :xexBa,,leHTKe caiKec (xecre)Kpr repur
oucHKx pe3yrLTaroB o6yqeHxfl:\.,i,irrr,ru r,,.r,r..r.elllu
lJH.rHlrr.)IlcHtlr.
h.ldbrhrlt,
h{rMltelcHu}tlt) r-rulvauu.raxcr
oueH?lBarulcnu
ria-t'taxtto
100- 6iLrbHoii rulia-re. coorBercrByrorrrHxnpxHrroi
B MexayHapoaHoinpaxrnxe 6yxaexxo[
cficreMe (nonox[TerbHHe oucH,ilr. oo rrrepey6rtuauur,
oT(A)
Ao ((DD, (BeyAoB,'rerBopr{TeJrbHo)- (FX)), (F))
c coorBeTcTB)noullM ULtOpoBbIM)KtslBareHToM no 4-x 6annbHofi ruxa,re (Ta6;tuua).
Assessmenl
criteria of learning
outcomes:l-earning achievements (knowledge.
skills.
abilities and competencies)of
students are scored according toa
100-point scale correspondingto the intemational lener
grading system(positive
grades, asthey
decrease,fiom (A) to (D),
(unsatist'acrory
)) (FX). (F))) with
the conesponding digital equivalent on a 4-point scale (see Tqble).C)n1 xe r
icrir.-repiu
ecenxe a,'ry.0r,rH6arr,r,nsrK-peiiruxrrir apinrirc xyfieci,
6iniM a,ryrubt,'lapaLt aacrYpni6ara,ray urra,racrrHa
xaHe ECTS-Keayblcrblpy
Ea. rjr bHo-peirrx HroBaq 6yKBeHHaq cflcreMa ou€HKIr
yqera
yqe6Hblxnocrnxexxil,
o6yvaroruHxcg c [epeBoroMlrx
BTpaaxulronlyro urra,ry oueuor
u ECTSGrade-rating letter
systemfor
assessingeducational
achieyementsofstudents with their traBsfer into
thetraditional grading
scale andECTS
Opirrrix
xyirie6oiurrura
6ara Ouenraro
6\ NBcHH()ii rrcreMe,'l:valuation b1. letler g14!!ng system
Ean"rlapann canartK
;xarsaJexri/
l JlQpoaoft :rauna.ren'r
/
Equivalent in numbersE B;
B
( C-
D- I)
Ea,urap
(%-rypiHne) Ea.'uH (04-Hoecoaepxauue) Points ( in %)
Aecrypni xyfie
6oitbrHlxa 6ara,/Ouexxa norpanru[oHHor
cr4creMe/ Assessment by traditional system
.1,0 95- 100 Ore
xaxcu/Or,rrtxo/
Excellent
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