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What is Marketing?
• American Marketing Association (AMA) defines
marketing as "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer
relationships in ways that benefit the organization and its stakeholders" (AMA, 2004).
• Technological changes have transformed the marketing discipline, impacting the way products and services
reach consumers (Cox & Alderson, 1948).
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• Sports manufacturer Nike has always been at the forefront of digital transformation.
Artificial intelligence (AI), e-commerce, and in-store experiential technology have been integral to the brand’s strategy for many years. More recently, it has moved to
capitalize on the excitement around new concepts such as the metaverse, NFTs, and web3.
• https://youtube.com/watch?v=bnNW8zBZV VU&feature=share
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