IMPLEMENTATION OF GREEN BUILDING PROJECTS:
A CASE STUDY OF MATRIX CONCEPTS HOLDINGS BERHAD, KLUANGJOHOR
NURHANIS IZZATI BINTI MOHD AMIN
2016438226
BACHELOR OF BUSINESS ADMINISTRATION (HONS) MARKETING
2018
FACULTY OF BUSINESS MANAGEMENT UNIVERSITITEKNOLOGI MARA
JOHOR
IMPLEMENTATION OF GREEN BUULDING PROJECTSi
A CASE STUDY OF MATRIX CONCEPTS HOLDINGS BERHAD, KLUANG, JOHOR
NURHANIS IZZATI BINTI MOHDAMIN 2016438226
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE
BACHELOR OF BUSINESS ADMINISTRATION ( HONS. ) MARKETING
FACULTY OF BUSINESS MANAGEMENT
UNIVERSITI TEKNOLOGI MARA
DECLARATION OF ORIGINAL WORK
BACHELOR OF BUSINESS ADMINISTRATION WITH ( HONOURS ) MARKETING
FACULTY OF BUSINESS MANAGEMENT UNIVERSITI TEKNOLOGI MARA
"DECLARATION OF ORIGINAL WORK"
Nurhanis Izzati Binti Mohd Amin, (l/C Number, 951111-01-6528 )
Hereby, declare that
• This work has not previously been accepted in substance for any degree, locally or overseas, and is not being concurrently submitted for this degree or any other degrees.
y This project-paper is the result of my independent work and investigation, except where otherwise stated.
• All verbatim extracts have been distinguished by quotation marks and sources of my information have been specifically acknowledged.
Signature: n^tQ-
LETTER OF TRANSMITTAL 28 JUNE 2018
Mardziyann Binti Mohamad Malorn Ketua Pusat Pengajian (Ijazah ) Fakutti Pengurusan Pemiagaan Universiti Teknologi MARA, 85009 Segamat,
JOHOR DARULTAKZIM.
Dear Madam,
SUBMISSION OF PROJECT PAPER
Attached is the research report tittle "Implementation of Green Building Projects : A Case Study of Matrix Concepts Holdings Berhad, Kluang, Johor" to fulfil the requirement as needed by the Faculty of Business Management, Universiti Teknologi MARA.
Thank You.
Yours sincerely
L...:.. M
Nurhanis Izzati Bint] Mohd Amin
2016428226Bachelor of Business Administration ( Hons.) Marketing
Iv
ABSTRACT
Green building is not too synonym from the developers nor public since they are not too expose with the content and information about it. This chapter explores the green building development mainly for the benefits that will gain for the resident's when the developers of Matrix Concept Sdn Bhd, Kluang, Johor implement green building projects. However, green building development in Malaysia truly shown significant by the acceptance among public and developers to support green building. With the high number of project for both cities, the company could take advantage to develop green building systems in order to preserve environment the nature. By having a clear understanding concept of green building by developers, the company can make better solution regarding the issue by connecting with the government to encourage and provide initiatives development of green building project in Malaysia. This research was held in Matrix Concepts Sdn Bhd, Kluang, Johor branch which focus to interviewees the top management of company. This study will help the developers to know well what the benefits of are implementing green building projects in this era. It is also important to ensure that the developers, government and public are aware about the green building in order to determine the successful of green building development in future. It is not impossible that the green building development will become the most success project in Malaysia especially from developers of Matrix Concepts Sdn Bhd.
Keywords: Green Building, Construction Industry, Environmental, Governments, Housing Developers, Housing Industry
