COMPANY ANALYSIS
MOKKU ANI ENTERPRISE
TECHNOLOGY ENTREPRENEURSHIP (ENT600) : CASE STUDY FACULTY & PROGRAMME : FACULTY OF COMPUTER AND
MATHEMATICAL SCIENCES (CS249) SEMESTER : MARCH – JULY 2020
PROJECT TITLE : REPORT ON CASE STUDY NAME : NURUL ATHIRAH BINTI RAMLI MATRIX NUMBER : 2017412516
GROUP : CS2496A
LECTURER : PUAN WAN MASNIEZA WAN MUSTAPHA
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ACKNOWLEDGEMENT
Firstly, we would like to express our deepest appreciation to all those who contributed to the completion of this report. We would like to express our special thanks of gratitude to our lecturer, Puan Wan Masnieza Wan Mustapha who gave us the golden opportunity to do this wonderful project of case study on the topic company analysis, which also helped us in doing a lot of research.
Secondly, many thanks to the owner of the Mokku Enterprise which is Mr Hashim
Ismail for his cooperation by giving a lot of information about his company. We would like to
thank our family members for their moral and financial supports during preparation of this
report. Lastly, a special thanks to our group members who helped a lot in giving a lot of ideas
and information as well as finalizing this case study.
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TABLE OF CONTENTS
ACKNOWLEDGEMENT ... 2
TABLE OF CONTENTS ... 3
LIST OF FIGURES ... 4
LIST OF TABLES ... 5
EXECUTIVE SUMMARY ... 6
1.0 INTRODUCTION ... 7
1.1 Background of the Study ... 7
1.2 Problem Statement ... 8
1.3 Purpose of the Study ... 9
2.0 COMPANY INFORMATION ... 10
2.1 Background ... 10
2.2 Organizational Structure ... 11
2.3 Products/Services ... 11
2.4 Technology ... 15
2.5 Business, Marketing, Operational Strategy ... 17
2.6 Financial Achievements ... 19
3.0 COMPANY ANALYSIS ... 20
3.1 SWOT ... 20
3.2 Consumer Trend Canvas ... 21
4.0 FINDINGS AND DISCUSSION ... 24
5.0 CONCLUSION ... 25
6.0 RECOMMENDATION AND IMPROVEMENT ... 26
6.1 Develop the drying machine ... 27
REFERENCES ... 29
APPENDICES ... 30
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LIST OF FIGURES
Figure 2.2: Organization Structure of Mokku Ani Enterprise ... 11
Figure 2.4: Pemidai for Drying Process of Keropok Keping ... 16
Figure 2.5: List of Machines that Mokku Ani Enterprise used in Processing Keropok Lekor. ... 17
Figure 3.1: SWOT Analysis ... 20
Figure 6.1: Keropok Keping Drying Machine ... 27
Figure 6.2: The Tray of Keropok Keping Drying machine ... 28
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LIST OF TABLES
Table 2.3: The Products of Mokku Ani Enterprise ... 14 Table 3.2: Consumer Trend Canvas ... 23 Table 6.0: The Characteristics of the Drying Machine ... 27
