UNIVERSITI TEKNOLOGI MARA (UiTM) FAKULTI FILEM, TEATER DAN ANIMASI (FiTA)
COURSE CODE/NAME:
ENT 530: PRINCIPLE OF ENTREPRENEURSHIP TITLE:
SOCIAL MEDIA PORTFOLIO (INDIVIDUAL)
LECTURER:
NURHUDA BINTI HAJI NIZAR PROGRAM:
FF237/SARJANA MUDA PENGURUSAN FILEM INDUSTRI KREATIF PRODUKSI FILEM DATE OF SUBMIT:
16 JULY 2021
NAME : MOHD IZZAT SYAZWAN BIN CHE AMRAN
ID MATRIC : 2019853356
COURSE CODE : FF237
1 ACKNOWLEDGEMENT
I would like to thank our lecturer, Madam Nur Huda Binti Haji Nizar, for her guidance during this project. She was a huge assistance to us and we are grateful for her patience and knowledge in helping us. I also wanted to thank my classmates for being so generous in sharing their knowledge on entrepreneurship in Social Media. During the three months, I learned a lot about doing business online and that becoming a good and successful businessman is not an easy trip. All downs in business can only be overcome through tenacity, and all ups can only be obtained through hard work.
Through these issues, I have learned to be more organized and mature in dealing with problems that arise in my business. This portfolio covers social media company on Facebook, generating soft sells, hard sells, and teasers to entice customers. Last but not least, I'd like to express my gratitude to everyone who has contributed, both directly and indirectly, to the success of these social media projects.
2 EXECUTIVE SUMMARY
Kacang Nanny provides food to ensure that every customer is satisfied. This identifies those who want to nibble on nuts. It is a reasonably priced product. This product is also marketed to children, families, and students. The Kacang Nanny marketing approach emphasizes on quality and pricing. It provides a reasonable price because many people desire to purchase this goods, particularly in Kedah. As a result, I devised a marketing plan that entices people to purchase Kacang Nanny. The flavor is delectable and the product is of good quality.
Siti Zambea Binti Abu Bakar @ Awang is in charge of Kacang Nanny. I created Facebook in order to grow my business through social media and I learned how to post Facebook posts for commercial products such as teaser posts, soft sells, and hard sells. I need to promote the product on social media throughout Malaysia, particularly in Kedah. It also learns how to use the eUsahawan Portal to record sales via the eUsahawan Portal. Selling this product as my personal initiative is a challenge for me.
3 TABLE OF CONTENT
ACKNOWLEDGEMENT 1
EXECUTIVE SUMMARY 2
TABLE OF CONTENT 3
BODY OF THE REPORT
i. Go-Ecommerce registration ii. Introduction of business iii. Facebook (FB)
4 - 15
CONCLUSION 16
4 BODY OF THE REPORT
i. Go-Ecommerce registration
5 ii. Introduction of business
Name and address of business - Kacang Nanny
- No 82, Kampung Kastam, Taman Tunku Yaakob, Jalan Alor Mengkudu, 05400, Alor Setar, Kedah.
6
Mission and vision
Organizational chart
Kacang Nanny's organizational chart is a sole proprietorship business form. This is due to the fact that our company is still in its early stages and operates on a modest scale. As a result, our organizational chart only includes the proprietor of Kacang Nanny and one employee.
MISSION
To ensure the best quality of product in Malaysia.
VISION
The first choice of customers to enjoy eat the Kacang Nanny.
7
Decriptions of products / services
Diagram 1 shows poster of Kacang Nanny
Peanuts, onions, sugar, oil, ajinamoto, fried rice seasoning, and salt are among the ingredients.
The container holds 225grams. It can be taken wherever if the customer wishes to do so. For example, you could go anyplace. It is safe to store at room temperature. For businesses, it offers direct delivery services to customers as well as product pick-up by customers themselves.
Price list
Kacang Nanny charges a reasonable fee based on the size of the container. The cost of 225 grams is RM15. The delivery service of Kacang Nanny is free in the vicinity of Alor Setar, Kedah, whereas postage throughout the state of Peninsular Malaysia is RM 10.
8 iii. Facebook (FB)
Creating Facebook (FB) page
Customing URL Facebook (FB) page
9
Facebook (FB) post – Copywriting (Hard sell)
10
11
Facebook (FB) post – Copywriting (Soft sell)
12
13
Facebook (FB) post – Teaser
14
15
Graphics
16 CONCLUSION
I am grateful to have been able to settle this social media issue. To get into this social media company, I had to go through a lot of new and exciting experiences. I'm hoping that my current business will continue in the future. My ambition is to make a lot of money in business. The social media business portfolio motivates me to take on new challenges in the future. I'm also looking forward to putting in the effort and devotion required in the social media industry. I will realize my vision and mission of becoming the finest online and offline salesperson in the industry. I must maintain the highest quality and standard for my product’s Kacang Nanny. I demonstrate efficacy in completing tasks and ensuring that these items are inexpensive, of high quality, and satisfy customers. Using digital technologies to market these things on social media is more difficult.
Finally, social media business is extremely beneficial to all parties. Even though my company is young and modest, I am able to design several business plans. I've got a lot of knowledge about business on social media, as well as gained a lot of experience and knowledge about the process of becoming a true entrepreneur in the social media industry. I also learned how to use the e-Entrepreneur Portal by registering as a member in order to start my own business as a trader on social media platforms.
