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FACTORS AFFECTING SINGAPOREAN TOURIST DEMAND IN MALAYSIA

SITI AISHAH BINTI MD HUSSIN 2014252494

BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS (BUSINESS ECONOMICS)

FACULTY OF BUSINESS MANAGEMENT UNIVERSITI TEKNOLOGI MARA

KOTA BHARU

JULY 2016

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LETTER OF SUBMISSION

Siti Aishah Binti Md Hussin

Bachelor of Business Administration (Hons) Business Economic Faculty of Business Management

University Teknologi MARA Bangunan KUB

Jalan Sultan Ibrahim 15050 Kota Bharu

June, 2016

Madam Azmahani Binti Yaacob@Othman

Bachelor of Business Administration (Hons) Business Economic Faculty of Business Management

University Teknologi MARA

Dear Madam,

SUBMISSION OF PROJECT PAPER

Attached is the project paper titled “FACTOR AFFECTING SINGAPOREAN TOURIST DEMAND IN MALAYSIA” to fulfil the requirement as needed by the Faculty of Business Management, University Teknologi Mara.

Thank you

Yours sincerely

____________________________

SITI AISHAH BINTI MD HUSSIN 2014252494

Bachelor of Business Administration (Hons) Business Economic

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iv

ACKNOWLEDGEMENT

Assalamualaikum w.b.t

First of all, I would like to express gratefulness to Allah s.w.t for His blessing to assist me in order to complete this thesis. I’m proudly to say my appreciation for both my advisor, Madam Haslina Binti Che Yaacob and Madam Syazwani Binti Malek for giving a lot of guidance and moral support in process to finish this thesis.

After that, I’m also very thankful to my friends who gave their support and help to find the data and also to complete the thesis. Not forget to my supervisor at practical place Madam Rosnani Binti Mohamad for her support and a lot of facilitate in providing related ideas, information and always supporting me in completing my practical.

Finally, I would like to show my grateful to my family, especially my parents, Md Hussin Bin Dollah and Siti Fatimah Binti Othman who give support in helping me to complete this thesis especially in term of finance. Then, thank to all who involve either direct or indirect in help to complete my thesis.

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viii

LIST OF TABLES

Table: Page

Table 4.1 Multiple Regressions 27

Table 4.2 Coefficient 28

Table 4.3 Pearson Product-Moment Correlation Coefficient 29

Table 4.4 Coefficient of Determination 30

Table 4.5 Adjusted R-square 31

Table 4.6 T-Test For Each Independent Variable 34

Table 4.7 F-Test For All Independent Variable 35

Table 4.8 Jarque-Bera Test 36

Table 4.9 ADF-Test Statistic (NOARR) 37

Table 4.10 ADF-Test Statistic (TPC) 38

Table 4.11 ADF-Test Statistic (ER) 38

Table 4.12 ADF-Test Statistic (GDPSG) 38

Table 4.13 Ramsey RESET Test 39

Table 4.14 Correlation Analysis 41

Table 4.15 White’s General Heteroscedasticity Test 43

Table 4.16 Breusch-Godfrey-Test 46

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xi ABSTRACT

Tourism is among the very important business ventures in Malaysia. It assumes a significant part in the new monetary model, in which the administration is expanding its endeavors to move the fringe of financial exercises from an asset based to an administration based economy. One of Malaysia’s real Tourist beginning nations is Singapore, which represents more than half of yearly visitor landing in Malaysia.

Singapore has been initially positioned among the main five visitor creating nations for Malaysia amid 2014. This proposition expects to decide variables that affecting Singaporean tourist demand in Malaysia from the macroeconomic point of view utilized every year’s information from 1989 through 2015. The experimental results demonstrate the macroeconomic variables which are transportation cost and exchange rate influence Singaporean tourist demand in Malaysia, while Singaporean income does not give impact towards tourism demand in Malaysia.

Keywords: Tourism Demand, Transportation Cost, Exchange Rate, Singaporean Income, Malaysia.

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