1 FACULTY : FACULTY FILM, THEATRE & ANIMATION (FiTA)
PROGRAMME : FF231 CINEMATOGRAPHY
COURSE : PRINCIPLES OF ENTREPRENEURSHIPS
COURSE CODE : ENT530 SEMESTER : 4
GROUP MEMBERS :
MUHAMMAD RAFIZZUL BIN MOHAMAD HAZREEN - 2020960791 MUHAMAD IMAN HAIKAL BIN NASIREN - 2020988149
Submitted to
Miss Nur Najjah Binti Abd Rahim
Submission Date 26th January 2022
2 ACKNOWLEDGEMENT
Alhamdullillah, first and foremost, we would want to express our gratitude to Allah for giving us the strength and patience required to take out our given duties. A massive respect and thanks to those classmates that were involved in completing this report. May Allah bless each and every one of you. Secondly, we are indebted to our lecturer, Miss Nur Najjah Binti Abd Rahim, for guiding and aiding us throughout the process of completing the assignment. Numerous individuals, most notably classmates and team members, have provided informative remarks and advice regarding this assignment, inspiring us to improve our work. Last but not least, we would like to express our gratitude to anybody who assisted us in completing this project, whether directly or indirectly.
3 EXECUTIVE SUMMARY
Buraunies is a bakery business that sells brownies with 3 flavours. These flavours include classic brownies with chocolate, chocolate brownies mixed with strawberry and chocolate brownies mixed with almond. Classic brownies with chocolate are priced at RM10.00, while both chocolate brownies mixed with strawberry and almond are priced at RM15.00. The price that has been put really affordable with the portion that we give. Our business only focuses on online selling through Facebook, Instagram and Whatsapp. Buraunies also founded by Muhamad Iman Haikal Bin Nasiren and Muhammad Rafizzul Bin Mohamad Hazreen on December of 2021. Besides that, our company also provides delivery services where the customers order our brownies online, then, we deliver it to their door. The delivery services make our customers feel convinient to order with us again.
4 TABLE OF CONTENTS
CONTENTS PAGES
COVER PAGE 1
ACKNOWLEDGEMENT 2
EXECUTIVE SUMMARY 3
TABLE OF CONTENTS 4
1.0 GO-ECOMMERCE REGISTRATIONS 5
2.0 MYENT CERTIFICATES 6
3.0 INTRODUCTION OF BUSINESS
3.1 NAME AND ADDRESS OF BUSINESS 3.2 ORGANIZATIONAL CHART
3.3 MISSION / VISION
3.4 DESCRIPTIONS OF PRODUCTS / SERVICE 3.5 PRICE LIST
7 - 10
4.0 FACEBOOK (FB)
4.1 CREATING FACEBOOK (FB) PAGE
4.2 CUSTOMIZING URL FACEBOOK (FB) PAGE 4.3 FACEBOOK (FB) POST - TEASER
4.4 FACEBOOK (FB) POST - COPYWRITING (HARD SELL) 4.5 FACEBOOK (FB) POST - COPYWRITING (SOFT SELL) 4.6 FREQUENCY OF POSTING
11 - 32
5.0 CONCLUSION 32
5 1.0 GO-ECOMMERCE REGISTRATIONS
Figure 1: Go-Ecommerce Registrations
6 2.0 MYENT CERTIFICATES
Figure 2: MyENT Certificates
7 3.0 INTRODUCTION OF BUSINESS
3.1 Name and Address of Business
The name of this is Buraunies. Buraunies is been found by Muhammad Rafizzul Bin Mohamad Hazreen and Muhamad Iman Haikal Bin Nasiren in September 2021. The type of this business are service in food and beverages. Buraunies are selling a Brownies that are homemade. The target audient of Buraunies are open to a any range of age because the product all range of age can enjoy it. Our working time are based on the order and open everyday with delivery.
Figure 3: Buraunies logo
Name of Business Buraunies
Business Address
Corresponding Address Category of Business Food & Beverages
Main Activities Sell Brownies
Name of Bank Bank Islam
Bank Accound Number
8 3.2 Organizational Chart
Buraunies is been found by Muhammad Rafizzul Bin Mohamad Hazreen and Muhamad Iman Haikal Bin Nasiren and just two are currently in staff lineup. Have just two staff because this company are the new startup company. The business are just a small business with homemade brownies.
Figure 4: (Founder) Muhammad Rafizzul Bin
Mohamad Hazreen
Figure 5: (Founder) Muhamad Iman Haikal
Bin Nasiren
9 3.3 Mission / Vision
Mission :
1. Make delicious brownies with more choice types of flavour in the market.
2. Be the trustworthy brownies seller and make customers satisfied with our product.
3. To be the best brownies seller in Shah Alam area.
Vision :
Buraunies want to make the company a well known brownies seller around Malaysia and make customers taste the best brownies that they ever had.
3.4 Description of Products and Services
Our main product is brownies and related to our product name are buraunies that have been inspired by Japan people when they say a brownies name. Our products currently have three different flavours such as classic brownies with chocolate, chocolate brownies with strawberry, and chocolate brownies mixed with almond.
The classic brownies with chocolate. The basic flavour that all the sellers sell to the customer with the ingredient is chocolate chip, butter, eggs, flour, brown sugar, etc. the classic flavour is easy going with all types of people that love the brownies.
Chocolate brownies with strawberry are our unique flavour that we have. The strawberries are with the original ingredient and the strawberries we will make sure are fresh have been picked at Cameron Highland. Some people would like to taste a bit of sour from the strawberry with chocolate.
Chocolate brownies mixed with almond are the new flavour in the brownies flavour.
The mix with almonds has never been seen before with other sellers. Like strawberry, the
10 almonds are mixed with the original ingredients when we make the brownies. The variety of flavour will make customers more interested with our product because all people have different kinds of taste.
3.5 Price List
Flavour Name Price
Classic Brownies With Chocolate RM10 Chocolate Brownies with Strawberry RM15 Chocolate Brownies Mix With Almond RM15
11 4.0 FACEBOOK POST
Buraunies officially started on Facebook as a medium to promote our business to the targeted customers. Facebook is widely known and has been used by millions of people.
Therefore, our Facebook page can connect us with a lot of audience. Apart from that, Facebook provides a small section for the customers to give feedback or enquiry about our products. The section is the comment which can be seen on our post. A lot of Facebook posts that have been delivered such as the teaser, hard sell and soft sell.
4.1 Creating Facebook (FB) Page
Figure 6: Facebook (FB) Page
4.2 Custom URL Facebook Page
FB Pages URL: Buraunies | Facebook
12 4.3 Facebook (FB) Post - Teaser
Figure 7: Teaser 1
Figure 8: Teaser 2
13 Figure 9: Teaser 3
Figure 10: Teaser 4
14 Figure 11: Teaser 5
Figure 12: Teaser 6
15 Figure 13: Teaser 7
4.4 Facebook (FB) Post - Copywriting (Hard Sell)
Figure 14: Hard Sell 1
16 Figure 15: Hard Sell 2
Figure 16: Hard Sell 3
17 Figure 17: Hard Sell 4
Figure 18: Hard Sell 5
18 Figure 19: Hard Sell 6
Figure 20: Hard Sell 7
19 Figure 21: Hard Sell 8
Figure 22: Hard Sell 9
20 Figure 23: Hard Sell 10
Figure 24: Hard Sell 11
21 Figure 25: Hard Sell 12
Figure 26: Hard Sell 13
22 Figure 27: Hard Sell 14
Figure 28: Hard Sell 15
23 Figure 29: Hard Sell 16
4.5 Facebook (FB) Post - Copywriting (Soft Sell)
Figure 30: Soft Sell 1
24 Figure 31: Soft Sell 2
Figure 32: Soft Sell 3
25 Figure 33: Soft Sell 4
Figure 34: Soft Sell 5
26 Figure 35: Soft Sell 6
Figure 36: Soft Sell 7
27 Figure 37: Soft Sell 8
Figure 38: Soft Sell 9
28 Figure 39: Soft Sell 10
Figure 40: Soft Sell 11
29 Figure 41: Soft Sell 12
Figure 42: Soft Sell 13
30 Figure 43: Soft Sell 14
Figure 44: Soft Sell 15
31 Figure 45: Soft Sell 16
4.6 Frequency of Posting
Figure 46: Frequency of Posting
32 Figure 47: Overview of Posting
5.0 CONCLUSION
In the conclusion, Buraunies are aiming to give a best experience of brownies taste to the customer. Creating a Facebook page to promote our company and also promoting our product with the three main flavours. In the post we have made, we do a post such as teaser, soft-sell, and hard-sell.
By using the Facebook page platform, it is easy to promote our product to our target audience in that area. From using that platform, we are focusing on achieving our business mission and vision even if it is not easy for a new startup company to grow. Even having a hard time, Buraunies will stay to achieve what the company is aiming.
