FACULTY OF BUSINESS AND MANAGEMENT PRINCIPLES OF ENTREPRENEURSHIP (ENT530)
GROUP ENT530L
TITLE
SOCIAL MEDIA PORTFOLIO
PREPARED BY
NAME MATRIC NUMBER
NURUL IZZAH BINTI ROSLAN 2021862212
ATIKA NURHUDA BINTI MAHRIM 2021849184
PREPARED FOR
NORFAZLINA BINTI GHAZALI
DATE OF SUBMISSION 14 JULY 2022
2
Acknowledgement
First and foremost, i would like to express my deep gratitude to Allah S.W.T for allowing us to finish our assignment, which was given to us by our respectful lecturer. In the journey of completing this assignment there a minor setback, but thankfully we are able to solve all issue and finish this task successfully.
Secondly, we'd like to express our sincere appreciation to our lecturer, Madam Norfazlina Binti Ghazali, for her invaluable support. She's constantly there for us, checking in to see if we're making progress, and genuinely cares about her students. She also spent a lot of time explaining this job to us until we understood it. Thank you, Madam Norfazlina. You are an amazing educator.
On the other hand, we'd want to thank our family members for their continued support and encouragement. Also, not to mention all our friends who assisted and offered their knowledge to us while we were working on this assignment.
Last but not least, we would like to show our gratitude to everyone who participated in and contributed to this assignment, both directly and indirectly, because their efforts helped complete this assignment successfully.
Thank you.
3 Executive Summary
We started an online business and decided to sell Harum Manis Mangoes. We choose to sell this product because of the trend in eating healthy diet. Harum Manis Mangoes are a great source of magnesium and potassium, both of which are connected to lower blood pressure reduce inflammation of the heart and help stabilize your digestive system
Our business sells, one of the best mango breeds in Malaysia which is Harum Manis Mangoes that are planted on Perlis Malaysia. Our vision is to become most trusted Harum Manis seller and distributor. Our company mission is to provide high quality Harum Manis mangoes, so everyone can enjoy the sweetest mangoes in Malaysia.
Harum Manis _ AI. is incorporated solely on an online platform, Facebook. The company was established on 10 April 2022 and had been operating for three months. We both have our own business that have been registered under SSM, but only on this business we have decided to collaborate in selling and marketing the product using Facebook as medium to sell Harum Manis.
Now we were more active on Facebook and are trying to promote our product on another online platform which is Instagram and Shopee. We think that Facebook is a great platform to promote our product.
4 Table of Content
No Content Page Number
1 Acknowledgement 2
2 Executive Summary 3
3 Go-Ecommerce Registration 5-6
4 Myent Certificate 7-8
5 SSM Registration 9-12
6 Introduction Of Business
- Name And Address of Business - Organizational Chart
- Company Mission And Vision - Descriptions Of Product/ Services - Price List
13- 14
7
Facebook (FB)
- Creating Facebook (FB) Page
- Customizing URL Facebook (FB) Page 5.3 - Facebook (FB) Post – Teaser
- Facebook (FB) Post – Copywriting (Hard Sell) - Facebook (FB) Post – Copywriting (Soft Sell) - Sales Report
15-37
8
Conclusion 38
5 i. Go-Ecommerce registration
6
7 ii. MyENT certificate
8
9
iii. SSM registration (Sole proprietorship or partnership)
10
11
12
13
iv. Introduction of business
● Name and address of business
Our business name is HARUM MANIS_AI which is an online shop and authorised distributor of Harum Manis mangoes. We are located at
● Organizational chart
We both have our own business that have been registered under SSM, but only on this business we have decided to collaborate in selling and marketing the product. In this business, Izzah will be in charge in marketing activities and Atika will be in operation activities. Both of us will manage the finance together.
● MISSION = Provide high quality Harum Manis mangoes, so everyone can enjoy the sweetest mangoes in Malaysia.
VISION = Become most trusted Harum Manis seller and distributor.
● Descriptions of products
Harum manis is known for its sweetness and fragrant smell. The high-quality mangoes that only bears fruit in Perlis from March to May every year. We divided our product into 3 grades so it will not be too expensive for incapable people who really love Harum Manis.
14
Money back guarantee or fruit replacement if the mangoes that you received are rotten due to late delivery.
● Price list
In our business, we provide 3 gred of Harum Manis. Gred A price for 3KG is RM85, gred B price for 3KG is RM70 and gred C price for 3KG is RM55.
15 v. Facebook (FB)
● Creating Facebook (FB) page
● Customizing URL Facebook (FB) page https://www.facebook.com/manisperlis/
16
● Facebook (FB) post – Teaser Teaser #1
Teaser #2
17 Teaser #3
Teaser #4
18 Teaser #5
Teaser #6
19 Teaser #7
● Facebook (FB) post – Copywriting (Hard sell) Hard sell #1
20 Hard sell #2
Hard sell #3
21 Hard sell #4
Hard sell #5
22 Hard sell #6
Hard sell #7
23 Hard sell #8
Hard sell #9
24 Hard sell #10
Hard sell #11
25 Hard sell #12
Hard sell #13
26 Hard sell #14
Hard sell #15
27 Hard sell #16
● Facebook (FB) post – Copywriting (Soft sell) Soft sell #1
28 Soft sell #2
Soft sell #3
29 Soft sell #4
Soft sell #5
30 Soft sell #6
Soft sell #7
31 Soft sell #8
Soft sell #9
32 Soft sell #10
Soft sell #11
33 Soft sell #12
Soft sell #13
34 Soft sell #14
Soft sell #15
35 Soft sell #16
36
● Sales Report
Go-eCommerce sale report
Go-eCommerce (Total sales & Total Expenses)
37
Online banking receipt
For our sales report, first total sales that we get in this business is RM255. Meanwhile, our expenses for the stationaries are RM8. These expenses are for Sellotape, marker pen and boxes.
Below is our costumer information:
Names Address Payment method
Amirah shafie No. 71, Lorong Permai Utama 4, Taman Permai Utama, 08300, Gurun, Kedah.
Online banking
38
Conclusion
The course ENT530, "Principles of Entrepreneurship," is essential for students to take while they are in university. This course has provided us with the knowledge and skills necessary to start and run our own successful enterprises. Facebook pages are used throughout the semester to sell the goods and e-commerce is also used to track sales from this online business. The social media portfolio shown that social media aids businesses in attracting new customer, connecting and giving knowledge on product which immensely help in sales activity.
Our online company are called Harum Manis _ AI. A business that sells mango fruit specifically a fragrant mango from Perlis. In this business we had engaged with many customers, and we had gain more than 124 likes through the Facebook page. We have created this successful endeavour by creating sales postings on Facebook that consists of a teaser post, hard sell, and soft sell post. This had truly helped our business to gain attention from customers on our products.
Furthermore, subject proved that it is essential to include entrepreneurship knowledge into the syllabus because it taught students to learn on their own how to conduct business and develop skills and knowledge on how to run a business. ENT530 class encourages students to gain experience as entrepreneurs by creating their small businesses. It gave student opportunities to experience having a small business to manage. this assignment also had showed us that social media is an effective platform to market product and that we can start business easily. but throughout this assignment we also learn that doing business need time and dedication for it to be really successful.
