Therefore, I would like to take this opportunity to thank those who directly or indirectly helped me to complete my studies. His understanding of the field of bibliometrics guided me in overcoming the difficulties I faced in completing this research project. She gave me some suggestions for my research project regarding the understanding of this study.
Finally, I would like to express gratitude to all my families and friends who have been fully supportive of this research project, from the beginning to the end. Hen Kai Wah for his valuable guidance, suggestions, encouragement and help in completing this research project. In addition, I would like to dedicate this research project to my family members and friends to share with my achievement in this research project as an appreciation for their encouragement and support throughout this period of research project.
Finally, I would like to dedicate this research project to the researchers who have previously worked on this related topic. This research project is submitted in partial fulfillment of the requirement for the Bachelor of International Business (HONS) degree at Universiti Tunku Abdul Rahman (UTAR).
RESEARCH OVERVIEW
- Research Background
- Global trends of O2O
- Trends of O2O in Malaysia
- Problem Statement
- Research Objective
- Research Questions
- Significant of study
- Term of References
- Organisation of the Report
- Conclusion
Due to logistical inefficiencies, e-commerce has historically lagged behind Canada's growing technological sophistication. Although India is one of the world's largest economies, its e-commerce market is relatively small, primarily due to a lower income population and a lack of infrastructure to support payment and distribution. The reason is that Alibaba's partnerships have matured in the brick and mortar world.
For example, consumers can use their mobile device to scan each item in the store's barcode to learn more about the product's source, nutritional information, and price. Following this, Boost brings to the ground one of the most interesting experiences Malaysians have ever had. Malaysia is one of the countries in the country where people's financial status is rising slightly compared to other countries such as China and the US.
As a result, they want to have a better understanding of the latest research trend of e-commerce in Malaysia. This paper aims to identify the global e-commerce trends online-offline through bibliometric method published in the online Scopus database.
LITERATURE REVIEW
- E-commerce
- E-commerce Growth in Malaysia
- Traditional commerce vs E-commerce
- Business-to-Business (B2B)
- Business-to-Customer (B2C)
- Customer-to-business (C2B)
- Customer-to-customer (C2C)
- Online-to-offline (O2O)
- Bibliometric
- Productivity
- Collaboration
- Citation
- Conclusion
- Introduction
- Research Design
- Quantitative Design
- Descriptive Research
- Data Collection Method
- Secondary Data
- Sampling Design
- Sampling Units
- Scopus
- Data Processing
- Research Instruments/ Data Analysis Tool
- Data Analysis
- Trend Analysis
- Citation Analysis
- Descriptive Analysis
- Conclusion
Sub-topics such as research background, goals (general goals and specific goals) and issues, research hypothesis and meaning, definition of terms and chapter structure are discussed in this section. Chapter three consists of several parts such as information gathering techniques, survey and sampling design, study tools, measurement constructs, information processing and information analysis.
DATA ANALYSIS
Publications
- Publication by Year
- Keyword Overall
- Publication of O2O E-commerce Continent
- Documents by Subject Area
Authorship
- Authorship by Year
- Type of Collaboration
- Degree of Collaboration by Year
- China’s Global Collaboration Countries
- Top Productive Authors
- Document by Affiliation
- Publisher
- Source Type
- Articles Distribution by Language
- Publication by Journals
Citation
- Top 20 Cited Articles on O2O E-commerce from 2010 to
Conclusion
DISCUSSION, CONCLUSION AND IMPLICATIONS
Discussion and Finding
- Identifying the research trend of scientific publication on
- Publication by Year
- Keyword Overall and By Year
- Geographic Distribution of Articles
- Publication of O2O E-commerce Continent
- Documents by Subject Area
- Determining the pattern of cooperation in co-authorship, and research on the
- Type of Authorship/ Collaboration over the Year
- Degree of Collaboration
- China’s Global Collaboration Countries
- Document by Affiliation
- Source Type
- Language
- Publication by Journals
- To examine the output of scientific publication on O2O e-
- Top 20 Cited Articles on O2O E-commerce from 2010 to
The reason is that ICT plays an important role in the maturity of e-commerce and affects the way people live, learn and work, and even their interaction with administration and. Therefore, many researchers publish articles on O2O e-commerce from the past ten years. In the fashion industry, consumers look for a product online before buying it, not necessarily on a website.
The reason is that they want to have physical contact with the product such as try, touch and see. The reason why Asia distributes the most O2O e-commerce research articles is because e-commerce revenue in the Asia Pacific (APAC) region is forecast to grow by 14.2% in 2019 to reach $1.2 trillion with Indonesia as the best growth with a 22% annual increase in its e-commerce revenue2 to 290% ("APAC4" Solutions In the subject area, computer science ranks the first which has distributed an average of 28 articles per year.
With the increasing use of the Internet, the development of network technology and the introduction of low-cost computers, digital commerce would inevitably become one of the most important channels for future trade. The development of the e-commerce system requires people with a technical background, and those people are most likely qualified. The authorship pattern study aimed to determine the percentage of single and multiple authorships.
For example, a British worker said to his American colleague, "I'll send you a fax in two weeks." The American colleague thought it would get the report in four days because they didn't know that the common British word means two weeks. A second advantage is that the scalability of the sample size that can be analyzed with this technique can be very large. Cooperation was also encouraged by the Minister of Health, the President of the Chinese Medical Sciences Academy, and the presidents and directors of universities and hospitals ("Chinese scientists are increasing global research cooperation.
Beihang University carries out a large number of national (or national defense) scientific research tasks and joint development, teaching and research projects. Among the top ten universities in the country with the highest funding for scientific research per capita, the total amount of funding for scientific research remained stable. Due to its political and economic influence, all people accept English as an international language over other nominated languages such as Chinese, French, German, Russian or Spanish (Weijen, 2012).
Limitation
Recommendation
Implication
Conclusion
Hentet fra https://sbr.com.sg/economy/asia/apacs-e- commerce-growth-hit-142-in-2019-fitch-solutions. Hentet fra https://www.thestar.com.my/business/business-news malaysia- e-commerce-on-a-growth-trajectory. Hentet fra https://www.business.com/articles/10-of-the- Largest-ecommerce-markets-in-the-world-b/.
Retrieved from https://www.hitsearchlimited.com/news/the-pros-and-cons- of-omni-channel-marketing-id0139. Retrieved from https://www.thestar.com.my/business/business-news the-trend-in-online-shopping-not-shopping-onlines.
