LBI 202/2 - EPrints USM

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Angka Giliran : No. Tempat Duduk:

UNIVERSITI SAINS MALAYSIA

Oktober/November 1995

LBI 202/2

: [ 2 jam ] Masa

APPENDIX

...2/-

313

Peperiksaan Semester Pertama Sidang Akademik 1995/96

Pembacaan Berkomunikasi di dalam Peker-jaan

This Appendix contains FOUR TEXTS: A, B, C and D which are to be used to answer QUESTIONS I, II and IV.

YOU MUST HAND IN THIS APPENDIX TOGETHER WITH YOUR EXAMINATION BOOKLET.

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[LBI 202]

2

Angka Giliran: No. Tempat Duduk:

TEXT A

filBSI Manufacturing Data Systems Incorporated

30 September 1995

Dear Ms Marina

seminar,

Sincerely,

. . .3/-

314

Fatimah Ahmad

Training Coordinator COMPACT

Kuala Lumpur from 29

Centre for Languages and Translation Universiti Sains Malaysia

11800 USM Penang

Jalan Raja Laut 50350 Fax: 03-758220

All participants should bring the COMPACT II manual and the QEA Text Editor. Chapters 3 and 4 in the QEA Text Editor and chapters 1 - 14 in the COMPACT II manual should be read before the seminar.

held at the The first session each morning and The Seminar will be

Mutiara Court Hotel, promptly at 8 am

breaks will be provided.

Ballroom of the will begin lunches and tea

6 Fir, Wisma Thakerdas, 16-1, Kuala Lumpur. Tel: 03-291823

If you have any questions regarding this please call me at 1-600-1212 or 1-600-3737.

Thank you for your registration fee of RM 450.00 (cheque number 10592) being payment for the Advanced II Training Seminar which will be held in

30 November 1995.

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[LBI 202]

4

No. Tempat Duduk:

Angka Giliran:

TEXT C

Either Get A New Wardrobe

.. .5/- TOULIMtuGE

~Vh«. 7K CuU U. I b»~-

Our saloonsandbranches:-

Tel: 03-7197171. 2448679/ 8680, 2416677.7348193/

8198, 04-610587/612103. 05-509316/542025

---. ... '...u;:---

Or go on a diet! If you're bursting at the seams, ifs high time you cut down the excess fat in your body.

ULTRA DIET will help you do just that. A meal replacement ' drink^brought to you by Total Image, ULTRA DIET has its obvious advantages.

With ULTRA DIET, you lose weight by burning up fat, not 8^ muscle. Normally the body bums

% carbohydrates for energy, but i. when you're on ULTRA DIET, - you're in a low-carbohydrate state

5 V which bums up stored fat instead.

V Meanwhile, ULTRA DIET W provides your body with high

quality protein, essential amino acids, vitamins and minerals. You won't feel hungry, and also there's W no sudden weight gain at the end V of the programme.

r ULTRA DIET is the only r slimming product that offers

quality,/esult which shows our absolute confidence in its effectiveness.

Give ULTRA DIET a try today.

For free consultation, call 03-7197171 Available at all leading

pharmacies, medical halls &.

beauty saloons.

(5)

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No. Tempat Duduk:

Angka Giliran :

UNIVERSITI SAINS MALAYSIA

Oktober/November 1995 LBI 202/2

: [ 2 jam ] Masa

INSTRUCTIONS TO CANDIDATES :

1.

Answer ALL questions in this examination booklet.

2.

UNTUK KEGUNAAN PEMERIKSA SAHAJA

MARKAH DIPEROLEHI SOALAN MARKAH PENUH

I 20

II 30

III 10

IV 40

JUMLAH 100

.. .2/-

319

Peperiksaan Semester Pertama Sidang Akademik 1995/96

Pembacaan Berkomunikasi di dalam Peker-jaan

Before you begin this examination, please note that this paper contains 13 printed pages and an Appendix of 5.

printed pages.

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2 (20 marks) A.

is A? Give

1. TEXT a

main function

2 . of the

Give a suitable subject for the correspondence:

3 .

4 .

B.

...3/-

320

Angka Giliran:

QUESTION I

The main communicative

correspondence is I

Use proofreader's on the text Read TEXT A in the Appendix and then answer the following questions.

What is the purpose of providing the two telephone numbers (in the last paragraph)?

Proofread symbols to itself.

What type of correspondence reason for your answer.

[LSI 202]

No. Tempat Duduk: . •...

the following letter.

make the necessary corrections

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(LBI 202) 3

No. Tempat Duduk: Angka Giliran:

15 IF Citibank Bldg., M.etro Manila, Philippines

23 September 1995

15

Dear Mr Chan

you you

Sincerely,

...4/- Kathleen Ashe

Customer Service Manager Mr C.A. Chan

Jalan Bunga Raya Kuala Lumpur Malaysia

321

We are proud to have been a part of your child's first three years and hope to contribute farther to your growing child's developement.

After tree years of

aware of the quality of our magazine, won't be without us next year, issues for your child's four year,

informations such as preparing your child for schol teaching your child too appreciate muzic.

reading Growing Child, you you are That so your child I have enclosed our They contain valuable and Although our currant accounting sistem do not allow us to advance subscriptions, we will have a new computerized system in two week that will en able us to extend this servise to our subscribers.

Thank you fore your lettre of 7 September. I has enclosed a refund check for $9.95. We are always trying to beter serve our subscribers and letters like you help us see where we can improve.

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[LBI 202]

4

(30 marks) QUESTION II

A.

(a) 1.

I (i)

^theendorsement method.

|(ii) the descriptive method.

|(iv) none of the above.

(b)

Comment on the language used in the advertisement.

2 .

3 . of the attached form

...5/-

322

|(iii)both the endorsement and the descriptive methods.

What is the purpose advertisement?

State a reason for your answer in 1(a) .

Read TEXT B in the Appendix and then answer the following questions.

This question consists of three parts : A, B and C.

in the In this advertisement, the advertiser is using:

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[LBI 202]

5

B.

This is an advertisement for : 1. (a)

I (i)

^goods

I

^|(ii)^service

|(iii)idea

(b)

2 . (a) The advertisement tries to appeal to readers by:

I (i)

emotional appeal.

|(ii) logical appeal.

|(iii)both emotional and logical appeals.

|(iv) none of the above

(b) Give reasons to support your answer in 2(a).

...6/-

323

Read TEXT C in the Appendix and then answer the following questions.

Give a reason for your answer in 1(a).

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[LBI 202]

6

Angka Giliran:

[ 1/ ] beside the best answer/s. You may tick 3 .

following claims made by the advertiser

a.

I b-

^ULTRA^{DIET is}^{a complete} ^meal ^by ^itself.

I d.

^ULTRA^DIET^will

e .

C. Compare and contrast the effectiveness of TEXTS B and C.

...7/-

324

Some overweight people may prefer to buy new clothes rather than go on an ULTRA DIET.

If you are overweight, slim you down.

Taking ULTRA DIET will definitely reduce extra fat in the body.

Which of the is/are true?

I c.

Put a tick