Presentation of Business Idea (BMC Pitching)
Company Name: MK Beauty
Chapter 1: List of MK Beauty Products AND ITS BENEFIT
1. SCRUB
- Ingredients consists of natural turmeric, herbal honey, vitamin C and collagen.
- Give tenderness - Brighten to the skin
- Make skin smoother, softer and more elastic
2. HONEY LIME SOAP
- Six ingredients (Honey, aloe Vera, Vitamin C, Argan Oil and Olive Oil)
- Can removes freckles, shrinks acne, softens and brightens skin, rejuvenates the skin, kills bacteria, repair wounds and scars.
3. SERUM 30ML
- 7 ingredients (Honey, Aloe Vera, Bird Nest, Alpha Arbutin, Argan Oil, Vitamin C and E).
- Can brightens dull skin, stabilize oil production,
moisturize the skin throughout the day, reduces acne scars and shrinks pores.
4. NIGHT TREATMENT CREAM - The ingredients consists of milk,
Aloe Vera, Herbs, Collagen, Aqua, Glycerin, vitamin A and E, Sengkuang and Argan Oil.
- Can repair damaged skin, remove scars and blackheads, softens and brightens the skin, removes acne and freckles.
The Pains and The Gains
The Pains
1. Issue regarding the ingredients of the
product 2. Issue that can irritate customer skin
3. Positive result
The gains
1. Organic ingredients 2. Customer feedback
3. Lower price
The Idea Generation techniques Used
BRAINSTORMING - Discuss what
product to sell - Which platform
to market our company
ONLINE RESEARCH - Google Trends
- Research further which includes prices, suitable packaging, customer’s reviews and product rating.
SERVEY - Google Form
- Prepare Questions - Social media
(Instagram, Facebook and Whatsapp)
Chapter 2: Feasibility Analysis
1. Product
- Prepared a questionnaire to carry out the product (simplest and fastest way to get an
answers)
3. Organizational
- Formed an organizational chart that can help the management team.
- Had enough employees with specialized skills.
2. Target Market
- We used the first screen target market which consider a high potential of growth on the existing product.
4. Financial
-
Using personal investment (RM250)
-
Planned buy 15 items on
each type MK Beauty
Product
Chapter 3: Business Model Canvas
3. Channels- Using social media to market the product (e.g. FB, IG, Shopee)
- Keep uploading our products in Social Media using interesting hastag and caption.
2. Value propositions
- A promise of value that the company made to be delivered, communicate and acknowledge.
- Value propositions Let’s Beauty are delivering professional products for the customers in different beauty ways such as skincare.
1. Customer Segment
-Practice of dividing company’s customers into group
- To make a decision on how to relate to customers in each segment in order to maximize the value of each customer to the business.
Socio- economic
Psychographic
Demographic Geographic
Chapter 3: Business Model Canvas
4. Customer Relationship - Explained the types of
relationships a company forms with their customers.
- Build a strong relationship with the customers. For an example: keep in touch, reviews and feedbacks and consultation service.
- . -
5. Revenue streams - The amount of income
generated from each company’s customer.
- Make profit from social media platforms such as FB, IG and Whatsapp.
6. Key Resources - Divided into four our main resources (e.g.
physical, human, financial and cash) to ensure the business is running on the right track and generates profit.
Chapter 3: Business Model Canvas
7. Key Activities -Selling Scrub, Serum, Night treatment cream,
honey lime soap.
- Sell based on online, in-store, COD
8. Key Partners - Have 10 partners.
- Become dropship - Supplier from MK
Beauty Scrub HQ
9. Cost structure - All costs incurred
to operate business.
- Involve fixed and variable.
