MALAYSIAN INTERNATIONAL FURNITURE FAIR 2009

MALAYSIAN INTERNATIONAL FURNITURE FAIR 2009

on March 3 2009 MESSAGE FROM THE MINISTER OF

INTERNATIONAL TRADE AND INDUSTRY

FIRST and foremost I would like to RM2 1 billion or 26 per cent of total congratulate MIFF Sdn Bhd for or Malaysian furniture exports for the ganising the Malaysian International first eleven months of last year Furniture Fair 2009 MIFF 2009 This was followed by Japan R

This event provides an avenue for 668 5 million or 8 4 per cent Aus the furniture industry to showcase tralia RM578 2 million or 7 2 per their products while allowing them cent UK RM508 9millionor6 4per to benchmark against the latest cent and Singapore RM504 6 mil designs In the global market At the lion or 6 3 per cent

same time this will also be an op Total furniture exports to these portunity for the industry to forge countries amounted to RM4 33 bil collaborations with local and inter lionor54 3percentoftotalfurniture national manufacturers exports

Exports of furniture products have The government continues to sup contributed significantly to Malay port the growth of the furniture in

sia s total exports From January to dustry and will therefore help the November last year exports of industry in improving its compet Malaysian furniture were valued at Itlveness and finding new export

RM7 9 billion or 1 3 per cent of total markets

exports Congratulations once again and

Major export markets for Malay best wishes to all MIFF 2009 par

sian furniture were the US totaling ticipants

MESSAGE FROM THE DEPUTY PRIME MINISTER

I WOULD like to congratulate MIFF Sdn Bhd for organising the Malaysian In ternational Furniture Fair 2009 MIFF 2009

It is heartening to note that Malaysia has stamped its mark in over 160 coun tries and Malaysian made furniture is much sought after for its quality dur ability originality and functionality by consumers worldwide

Today Malaysia is renowned for pro ducing high quality furniture at com petitive prices I hope that Malaysian manufacturers will continue to maintain this standard and to enhance the coun

try s export earnings in the years to

come

In spite of our achievements I would like to encourage the furniture industry players to continue their efforts in im proving on the design quality of Malay sian furniture beyond market require

ments and embracing market chal more than 130 countries expectcrisit

lenges MIFF I am confident that MIFF mce

By keeping abreast of the market de again generate substantial busi op velopment and the latest trends it is my portunities for both Malaysian in hope that Malaysia will continue to thrive ternatlonal participants

in the world furniture arena Lastly I like to congratulate NSdn

It is encouraging to note that over the Bhd again for your contributioiuro years MIFF has achieved worldwide re polling the furniture industry later cognition and has established itselffirmly heights I am most hopeful that i 5fh as a premier trade exhibition globally I edition of the MIFF would be a sss am also happy to note that MIFF 2009 will Thank you

see the participation of more than 500 companies comprising of top exhibitors

With the inclusion of domestic fur niture manufacturers with decades of experience in serving global markets and foreign companies I have no doubt vis itors will he dazzled by a fusion of styles where the best from the East and West meet

With more than 20 000 visitors from

MESSAGE FROM THE MINISTERF PLANTATION AND COMMODITIE

MY heartiest congratulations to the or ganiser of the Malaysian International Furniture Fair MIFF for organising this international event for the 15th time

The furniture industry has been one of the country s most vibrant sources of growth over the years It accounts for over 30 per cent of the timber based product sectors earning making it the star performer Last year export earn ings surpassed HM8 billion and posi tioned Malaysia as the 10th largest ex porters of furniture in the world

Despite the growing and intense com petition regionally and internationally I am proud to note that the industry has continued to improve its capacity and capabilities in improving quality produc

tion and innovative designs I am also and the regions With such a wideety pleased to see Malaysian furniture man ofexhibits reflecting global trends no

ufacturers embracing original creations doubt that international visitors be

through a distinctively designed fur spoilt for choice in meeting their sing

niture sold internationally under a needs

Malaysian identity My congratulations once again IFF The industry should also be aware of gdn Bhd I am confident that or the trends and scenarios in the global ganiser will produce yet anotbuc environment and carry out new ap cessful show this year

preaches and directions to expand its Thank vou

market share I am confident with in tensive promotion and equipped with good marketing strategies the industry players can penetrate the higher end

markets and secure more sales

I am glad to note that MIFF 2009 will showcase product offerings of over 500 exhibitors comprising firrmture manu facturers and exporters from Malaysia

MESSAGE FROM THE MINISTER OF TOURISM

SELAMAT DATANG to all visitors at 2005 2006 and the BrandLaureate tending the Malaysian International SMEs Chapter Award 2007 for Brand Furniture Fair 2009 MIFF 2009 I Excellence in Trade Exhibition Ser would like to extend my heartiest vices Winning these awards is an congratulations to the organiser for exemplary accomplishment organising the 15th MIFF Besides our strong value propos

MIFF once again has done Malay ition as a business and MICE venue sia proud by establishing itself on the with state of the art exhibition global stage Exhibitions of inter centres and infrastructure Malaysia national standards such as MIFF also offers shopping dining enter have always been an important tainment and sightseeing

source of growth lor the tourism I hope you take some time off from

sector your business endeavours to explore

With the arrival of visitors from our tropical paradise exotic cul more than 130 countries attending tures historical sites and cuisine and this exhibition the show created an the exciting calendar of events lined economic spin off in excess of RM35 up for this year I can assure you that million for the hotel tourism F B you will find Malaysia truly Asia in retail and transportation industries every sense of the world

Now into its 15th year the MIFF Onbehalfofthe Tourism Ministry I series has charted milestones over bid all visitors a very warm welcome the past decade I am proud to note and wish you a truly rewarding that MIFF has been awarded the Best experience at MIFF 2009 and an MICE Best Exhibition of the Year enriching stay in Malaysia accolades twice in 2004 2005 and Thank you

MESSAGE FROM CHAIRMAN OF MALAYSIAN FURNITURE PROMOTION COUNCIL

ON behalf of the Malaysian Furniture boost the image ofMalaysia s furniture Promotion Council MFPC it gives industry in the eyes ofthe world and to me great pleasure to extend my make inroads in emerging markets in heartiest congratulations to MIFF addition to expanding current mar Sdn Bhd for its laudable efforts in kets With this two fold approach organising yet another edition of the MFPC hopes to steer the industry to MIFF series that is on the calendar of medium to high end markets many international buyers In addition MFPC as the promo

Over the years the MIFF series has tional body for the furniture industry marked a strong progressive growth will continue to promote Malaysian and portrayed itself as an interna furniture overseas and provide help tionally acclaimed furniture exhib to the industry through programmes ition The MFPC s close association and activities such as buying mis and collaboration with MIFF has sions seminars trade delegations been in tandem with our efforts to and dissemination of market inform showcase Malaysian furniture to the ation and developments With these

global arena efforts in place I am certain the

With the vision to establish Malay Malaysian furniture industry will sia as a globally recognised source of create many more successes world class furniture and tasked Given MIFF S reputation and ex with the promotion of Malaysian fur perience I am confident that MIFF niture worldwide all our planned will continue to bring the Malaysian programmes and events are based furniture industry to greater heights on a two pronged strategy namely I would like to wish all exhibitors and design enhancement and market en visitors a rewarding and productive

hancement experience at MIFF 2009

These strategies are designed to Thank you

MESSAGE FROM THE VICE PRESIDENT OF MALAYSIAN FURNITURE INDUSTRY COUNCIL

THE Malaysian Furniture Industry achieved worldwide recognition and Council MFIC would like to extend a has established Itself in the world warm welcome to all participants calendar of events

and visitors to the 15th annual We are proud that the growth of the Malaysian International Furniture Malaysian furniture industry is on Fair 2009 MIFF 2009 track For the past few years we have We believe that a well organised a furniture export growth of 7 per international furniture fair such as cent in spite ofincreased competition MIFF is one of the most effective plat worldwide

forms for trade and business bene To maintain a sustainable growth fiting the industry by providing av of the industry it is imperative that enues for networking market ere we set our perspectives in the right ation joint ventures and partner direction The industry should con

ships tinue to be resilient by reinforcing its

Being the sole recognised furniture strengths and competencies through

manufacturing and export driven product innovation market expan natinnal body MFIC plays a role in sion and developing niche markets

promoting developing of the fur We hope that with the continued niture industry in the global mar supportofourmembersandpartners

ketplace Our collaboration with such as MIFF the Malaysian furniture MIFF over the years is in line with this industry can become the region s ma goal and we are honoured to have a jor marketing and trading hub affiliation with a fair that has Thank you

MESSAGE FROM THE MANAGING DIRECTOR OF MIFF

A VERY warm welcome to all at the

Malaysian International Furniture Fair 2009 MIFF 2009

In line with our pledge of making Malaysia the international furniture hub in the region we have developed aggressive marketing and expansion plans to raise the exhibition stand ard The event is seven times larger i than at the time of its inception in 1995 including over 80 000 square metres of exhibition space across two venues the Putra World Trade Centre PWTC and the MATRADE Exhibition and Convention Centre

MECC

To boost the buying experience of the international visitors the two venues are segregated by product category MECC will feature the dis play of sofa and household furniture whereas PWTG will highlight office and household furniture

MIFF 2009 Is set to feature the world s finest furniture offered by more than 500 Malaysian and in ternational furniture manufactur ers With products such as living bedding dining upholstery office outdoor occasional kitchen cabin ets and children s furniture there is no shortage of products to meet the buyers different needs

To strengthen our foothold in the global furniture markets we will spare no effort to ensure that high quality furniture is showcased to the world It is our hope that the fur niture on display and services and facilities lined up for visitors will provide them with a rewarding jour

ney

While we remain progressive in bringing about a better show each year we also recognise that MIFF 2009 could not have been possible without the support and guidance from the government endorsing agencies exhibitors and buyers On behalf of the organising committee 1 wish to extend you my appreciation

My best wishes to all participants and visitors and wishing you all a fruitful and successful experience at

MIFF 2009 Thank you