Whenever any material is reproduced, MCMC must be credited as the source of the material and the copyright status must be acknowledged. BEST PRODUCTS IN THE TELECOM INDUSTRY 24 Top Ranking by Revenue, Top Mobile Infrastructure Revenue and Mobile Subscribers 24. In this newsletter, we have several highlights and studies related to the evolving mobile environment; online advertising; top performers in the telecommunications industry; and highlights of trends and developments in 2006.
The analysis and reports in the publication are based on various sources of information such as internal records as well as purchased externally or obtained from licensees' corporate reports, Bank Negara Malaysia news, reports and bulletins and publications from other sources. LOCAL MARKET 22% MORE COMPUTATIONAL IN 2006 The first half of the year for the Malaysian stock market was moderately unattractive due to concerns over higher oil prices and rising interest rates, while the second half of the year saw better gains with sentiment boosted by higher institutional and retail participation due to various positive factors, such as the possible revival of certain government projects; a more positive perception of the direction of US interest rates; and a consecutive year of reductions in corporate income tax rates. This gain was essentially the result of the introduction of online e-government transactions, mainly through the implementation of e-filings of the Internal Revenue Service.
Earlier in the year there was concern about rising interest rates at home and abroad, which could damage economic growth. The better sentiment in the second half was bolstered by increased institutional trading and retail participation due to various positive factors, including potential revival of certain government projects; more positive view of the direction of US interest rates; and corporate tax cuts for 2007 and 2008 consecutively and by 1% to 27% and 26% respectively in the 2007 budget. The rest of the companies, Maxis, Time and Pos Malaysia, had no change in market value compared to 2005.
Hong Kong Jepun United Kingdom China Australia Singapura Jepun Indonesia Korea Hong Kong Taiwan Korea China Filipina Malaysia Malaysia New Zealand Korea Taiwan Taiwan Hong Kong Indonesia Filipina Malaysia Malaysia Korea India India Indonesia Korea Singapura Malaysia Thailand Hong Kong Malaysia Malaysia Hong Kong Australia Thailand Malaysia Malaysia Malaysia Hong Kong Kong Malaysia Malaysia Malaysia.
C&M Companies Revenue in 2006
Local and Overseas Markets Up in 2006
Time posted an operating margin loss of RM177 million for the year, although it improved from an operating loss of RM203 million in 2005.
C&M Company Developments
MALAYSIAN ADEX SCENARIOMALAYSIAN ADEX SCENARIO
Adex Trend 2001-2006
It was observed that radio and other media also recorded the highest adex in December 2006 apart from the television sector's adex which peaked in October.
Adex Comparatives
Newspapers under the print medium again take the majority of the adex pie, although a percentage lower in the year 2006 at 59% and a decrease in value of RM2.741 billion. Radio remained status quo for their portion of the market share, but gained 8.5% in value to RM193.3 million. Cinema, outdoor and point of sale rose in terms of ringgit value to RM169.4 million combined, but magazines fell 1% market share to RM155.7 million.
Adex Market Share
Adex by Medium
Advertising Revenue for FTA TV and Radio
FTA TV Advertising
Radio Advertising Revenue
Radio Advertising Revenue by Stations
Adex by Sector
ADVERTISING SECTORS COMPARISON
MALAYSIAN ECONOMYMALAYSIAN ECONOMY
Malaysian Economy Snapshot in 2006
FEATURE: THE EVOLVING MOBILE EXPERIENCEFEATURE: THE EVOLVING MOBILE EXPERIENCE
THE EVOLVING MOBILE EXPERIENCE Introduction
Towards New Paradigms
FEATURE: THE EVOLVING MOBILE EXPERIENCE FEATURE: THE EVOLVING MOBILE EXPERIENCE FEATURE: THE EVOLVING MOBILE EXPERIENCE. Against this background, players must develop activities that promote growth across the industry, rather than focusing on individual technologies. This positioning allows operators to focus on delivering or packaging the same services in new ways.
Rich Consumer Experience
FEATURE: MOBILE EXPERIENCE DEVELOPMENT FEATURE: MOBILE EXPERIENCE DEVELOPMENT FEATURE: MOBILE EXPERIENCE DEVELOPMENT. broadcasting programs from the user's home TV - but depending on.
Advertising Opportunities
Going Forward
INDUSTRY
FEATURE: TOP PERFORMERS IN THE TELECOMMUNICATIONS INDUSTRY
Top Rank by Revenue
Mobile Operators by Data Revenue
Top Mobile Subscribers
Top Mobile Infrastructure Revenue
Conclusion
Latest Partnerships and Cross-sector Acquisitions
FEATURE: ONLINE ADVERTISEMENTS IN MALAYSIAFEATURE: ONLINE ADVERTISEMENTS IN MALAYSIA
Beyond the Click
FEATURE: ONLINE ADS IN MALAYSIA FEATURE: ONLINE ADS IN MALAYSIA FEATURE: ONLINE ADS IN MALAYSIA. The banking, finance and insurance sectors spend that is more than RM3 million on advertisements in relation to their products and services such as credit cards, housing and car loans to win over the Malaysian public. The travel sector comes in as the second largest user, with online flight booking and hotel reservations being the more popular sites.
The retail sector is also promising as Malaysian consumers are attracted to the readily available payment facilities, making it easy to buy goods and services online from auction or shopping sites. Other sectors spending more than 1 million RM are technology2, jobs3 and online services4, each accounting for 10%, 6% and 5% of online advertising spending respectively. According to industry reports, Dell is the largest publisher of .my or local domains in Malaysia.
It is also the global top spender in Malaysia and top spender with Malaysian operations, with an annual spend of RM1.2 million. As the only local car domain in the top 10 category, BMW expands their marketing strategy by investing in digital medium in the sale of luxury cars, and offers a variety of interactivity services to customers.
Online Ad Spend: Sector Breakdown
Spending .my Domains
Google and Yahoo Revenue Breakdown
Top Global Spenders in Malaysia; Top Spenders with Malaysian Operations
FEATURE: UPDATE ON DIGITAL SIGNATURE REVENUEFEATURE: UPDATE ON DIGITAL SIGNATURE REVENUE
Digital Signature
Certification Authorities
Analysis of Digital Signature Growth
FEATURE: UPDATE ON DIGITAL SIGNATURE REVENUE FEATURE: UPDATE ON DIGITAL SIGNATURE REVENUE FEATURE: UPDATE ON DIGITAL SIGNATURE REVENUE.
Digital Signature Revenue by Certifying Authorities
FEATURE: HIGHLIGHTS OF TRENDS AND DEVELOPMENTS IN 2006FEATURE: HIGHLIGHTS OF TRENDS AND DEVELOPMENTS IN 2006
HIGHLIGHTS OF TRENDS AND DEVELOPMENT IN 2006 Introduction
ASTRO Expands and Launches New Channels under MEASAT-3
FEATURE: HIGHLIGHTS ON TRENDS AND DEVELOPMENTS IN 2006 FEATURE: HIGHLIGHTS ON TRENDS AND DEVELOPMENTS IN 2006 FEATURE: HIGHLIGHTS ON TRENDS AND DEVELOPMENTS IN 2006.
Media Prima Acquisitions
RTM New Programmes
RTM Digital Trial
One of the highlights of 2006 was the allocation of spectra for achieving the MyICMS 886 objectives. The successful bidders (announced March 2007) must provide broadband access through wireless technology using Worldwide Interoperability for Microwave Access (WiMAX); this added a new platform to reach MyICMS 886's 75% household broadband penetration target by 2010. WiMAX is expected to provide services that include quad play, i.e. voice, video, internet and mobility.
The successful bidders of the BWA spectrum service are expected to provide services to 25% of the population in their allocated area by the end of 2007. The information booklet can be downloaded from MCMC's website: http://www .mcmc.gov .my/mcmc/what_we_do/tech_map/MyICMS_2ndEdition%20.pdf.
Broadband and Convergence
TT dotCom Sdn Bhd and MiTV Corporation Berhad, which were successful in their bids in the second round of third generation (3G) spectrum allocation, are expected to launch 3G mobile cellular services in the first half of 2007. Meanwhile, Celcom Malaysia Berhad and Maxis Communications Mobile Cellular Service Bids Berhad 3G are already in their second year of commercial operation. Operators have improved their network to include HSDPA7, which supports high data transfer rates and greatly increases network capacity, focusing on improving the efficiency of network coverage and product and service offerings.
Among the factors contributing to the increase in the subscriber base could be the gradual price reduction of 3G phones, the wider service coverage areas and the attractiveness of the service.
Towards Greater Connectivity
GLOSSARYGLOSSARY
CONTACT USCONTACT US
Malaysian Communications and Multimedia Commission 63000 Cyberjaya
Eastern Regional Office
Sabah Regional Office 6-10-10, Tingkat 10
Enquiries
