FACULTY OF FILM, THEATRE AND ANIMATION (FITA) UNIVERSITI TEKNOLOGI MARA (UiTM)
BACHELOR OF CREATIVE INDUSTRY MANAGEMENT (HONS) FILM PRODUCTION
NAME:
SITI HELWA NABILAH BINTI ZAMRI 2019602408
PROGRAM CODE:
ENT 530 COURSE CODE:
ENT 530 - PRINCIPLES OF ENTREPRENEURSHIP TITTLE:
SOCIAL MEDIA PORTFOLIO LECTURE NAME :
NURHUDA HJ NIZAR DATE:
16/07/2021
ACKNOWLEDGEMENT
Alhamdulillah, first of all I would like to thank God as finally I was able to finish my assignment that have been given by entrepreneurship’s lecturer to us. This assignment had been done with all effort by the me even though there was a little problem that occurs while finishing this assignment. Luckily all the problems can be solving quickly and i were able to adapt properly and wisely.
Besides that, big thanks I address to my lecturer, Madam Nurhuda because without her guide my project cannot be done properly. She always gives me support and teach me on how to do my assignment in purpose to produce a good outcome. Not only that, she also guides me to understand the things that we should know while studying the entrepreneurship subject and also in producing a good project work.
Finally, Millions of thanks are also given to our classmates as they also helped me in doing the assignments.
They always give me ideas and comments about my project so that I can improve my project in various ways.
EXECUTIVE SUMMARY
This Wawa Brooch business is one of the businesses that has been operating since 2019 and is conducted around Marang, Kuala Terengganu, especially the Marang area. The business is focused on hijab -wearing women who aim to introduce accessory products. Brooches are made from beads and crystal stones as well as some from Swarovski stones. The business is conducted online by doing Instagram Reviews by selling wholesale to customers, in addition, create a Website to Buy Brooches and Collaborate with Artists or Insta-Famous to enrich brooches in marketing our products. In addition, our Business offers reasonable prices to wholesalers. Free delivery service in Marang area. Our target customers are for those women who wear hijab to style it with a hijab or for men who are the choice of the groom's accessories as jewelry on the songkok in particular, to be styled at the wedding so that his appearance looks more stylish.
After that, after obtaining a certificate of approval from the Companies Commission of Malaysia (SSM), conducting research on the color, shape and materials used to make brooches, the business has started operating in 2019. This product targets businesses throughout the state. The marketing strategy used by Wawa Brooch company is to provide affordable prices to customers. Wawa Brooch Company runs this business after receiving many requests from customers. In addition, the marketing strategy used is to use social media platforms such as Instagram, Facebook, Tiktok and Shoppe to market our products and also with the help of agents and stockiest in the surrounding area.
TABLE OF CONTENT
NO CONTENT
1.0 Go-Ecommerce Registration
Personal Profile
Institution Information
business Profile 2.0 Introduction of Business
Company Background
Organizational Chart
Mission/vision Wawa Brooch
Price List 3.0 Facebook (FB)
Page Facebook
Link Facebook
Teaser
Copywriting (Hard Sell)
Copywriting (Soft Sell)
graphic 4.0 Conclusion
GO-ECOMMERCE REGISTRATION
Personal profile
Institution Information
Business Profile
INTRODUCTION OF BUSINESS Company Background
Wawa Brooch was established in 2019 as a Brooch manufacturing business. Wawa Brooch started his first home - based business through social media such as Facebook where the business did not get much response but continued to do so until it was known to many. Wawa Brooch chose to focus on a dynamic and innovative management style to differentiate his business from other companies. Wawa Brooch has a wide collection of accessories for wearing scarves such as scarf pins from Swarovski and Korea. Wawa brooch also has several agents in selling Wawa Brooch Brooches.
In addition, Wawa Brooch sells brooches and women's accessories at retail and wholesale to anyone who is interested and also to those who are new to the business of brooches and women's accessories. Wawa Brooch's target customers are for women who wear hijab to style it with hijab or for men who are the choice of groom accessories as jewellery on songkok in particular, to be styled at weddings to make their appearance look more stylish.
Finally, some of the brooches and accessories belonging to the Wawa Brooch company are their own designs, and have apparently gained popularity in the market. Given the good response they received this has prompted the company Wawa Brooch to continue to produce its own design products to meet the high demand out there. Wawa Brooch Company, which also regularly receives orders from government departments, has made Wawa Brooch Company more aggressive in finding and creating the latest and most unique designs in the market.
Organizational Chart
Mission/vision Wawa Brooch
Wawa Brooch is to be one of the largest suppliers of women's brooches and accessories in the East Coast of Peninsular Malaysia.
Wawa Brooch emphasizes on the quality of the product by ensuring that the pin needle is sharp and easy to prick and does not damage the fabric of the lid.
Our regular customer satisfaction is our priority in addition to supplying quality and exclusive products
Description of Product/Service
The brooches sold by Wawa Brooch are of high quality where he uses longer lasting colors in the manufacture of the
brooches. These pores also do not rust easily even when exposed to rain or other waters. furthermore, the Stone used on the brooch is also not easily detachable as he uses strong and durable glue as well as a very superb design and different
from the others.
The function of the brooch was originally only as a kebaya pin but the passage of time has changed the culture of the brooch itself according to the tastes of the current generation.
Brooches are no longer just as a shirt pin, but also as a decoration for women specially to look radiant when facing a crowd. Brooch changes are an aspect of brooch design and its
various uses.
• Brooch design
brooches at Wawa Brooch has a wide variety of brooch designs that impress the customers who see it. With the creativity owned by the designer of the Wawa Brooch Company itself, various creations have been released inside such as flora, fauna, Swarovski brooches and Korean Baby Brooches. Brooches with elements of flora such as hibiscus are treated with various colors to show the difference. In addition, brooches with elements of fauna such as turtles, cats, butterflies and so on that also use various colors to show different results. The Swarovski brooch released has a unique and exclusive shape sold by Wawa Brooch. The brooches that Wawa Brooch produces are made of beads and crystal stones.
But there are also of Swarovski stones. Although it looks traditional, but the designs are produced according to customer requests and most of the motifs produced are flower -shaped.
• As a Clothes Decoration
Wawa Brooch produces brooches that are suitable to be worn as clothes pins. As usual, brooches are used as decorations on clothes such as long -sleeved kebaya, lady's kebaya and so on. In addition, this brooch serves as a pin on the shirt, as well as a radiant decoration for those who wear it.
Most women wear brooches on their shirts as decoration and sometimes the color of the brooch is matched with the same colored brooch so that it doesn’t look too contrasting.
• As a Lid Pin
For the Malay women wearing headscarves, brooches serve as a key requirement in the veil. Brooches required in the veil as the fastening of the lid so as to cover the head of the Malay women. Most wearers use small -sized brooches to pin the lid on the bottom of the chin to make the wearer feel comfortable.
The brooch sold by Wawa Brooch has brooches that are exclusive to veiled women.
• As a decoration to the Bride
Brooches are also needed by the bride and groom as decorations in certain parts such as brooches placed on the ramp for the groom to wear on the head.
Price List
The price sold by Wawa Brooch is according to the match price and wholesale price. The selling price is very cheap and affordable by the buyer. The diagram below shows the price list sold by Wawa Brooch Company.
Baby Brooch Korea
Market Price:
RM1.00 - RM1.50/pcsWholesale Prices
: RM 21.90/ BoxBaby Swarovski
Market Price:
RM2.00-RM2.50/PcsWholesale Prices:
RM 32.90/BoxLid needle
Market Price:
RM 1.00/PcsWholesale Prices:
RM 20.90/BoxFACEBOOK (FB) Page Facebook
Facebook Link
https://www.facebook.com/Wawa-brooch-
106649421648289/
Teaser Post
Hard Sell
Soft Sell
Conclusion
As a conclusion, a business is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities. Businesses can be for- profit entities or they can be non-profit organizations that operate to fulfill a charitable mission or further a social cause.
The term "business" also refers to the organized efforts and activities of individuals to produce and sell goods and services for profit. Businesses range in scale from a sole proprietorship to an international corporation. Several lines of theory are engaged with understanding business administration including organizational behavior, organization theory, and strategic management.
Social media is online communication that allows you to interact with your customers and share information in real time. This can help you to reach your customers better, create online networks and sell and promote your products and services. It can be easy to get carried away when using social media for your business. The business run by Wawa Brooch will thrive through business in social media such as Facebook.
In this case, the business run by Wawa Brooch will be known more and more throughout Malaysia.
