RISDA Visionary Leadership - UUM Electronic Theses and Dissertation [eTheses]

RISDA VISIONARY LEADER!WP

KUZOLIDIA BT KUMAHAMAD

UNIVERSITIUTARAMALAYSIA 1997

Sekolah Siswazah ( G r a d u a t e S c h o o l ) Universiti Utara Malaysia

PERAKUAN KERJA TESIS

(Certification Of Thesis Work)

Kami, yang bertandatangan, memperakukan bahawa (We, the uno?ersigned, certify that)

KU ZOLIDIA BT. KU MAHAMAD

calon untuk ijazah

(candidate for the degree of) $ARJANA SAINS (PENGURUSAN) telah mengemukakan tesisnya yang bertajuk

(has presented his/her thesis of the following title)

I -I RISDA Visionary Leadership - -

seperti yang tercatat di muka surat tajuk dan kulit tesis (as it appears on the title page and front cover of thesis)

bahawa tesis tersebut boleh diterima dari segi bentuk serta kandungan, dan meliputi bidang ilmu dengan memuaskan.

(that the thesis is acceptable in form and content, and that a satisfactory knowledge of the field is coverd by the thesis).

AJK Tesis (Thesis Committee) Nama(Namel P.M. Dr. ~%hd. Salmi ~%hd Sohod

- - - -

(Penyeliu UtumdPrincipal Supervisor)

Nama(Name) ----L.- _-__-_P.M.Dt- Ibrahim Akdul Hamid

Nama Tandatangan

(Name) ---___________- -__- (Signature) Tarikh

(Date) ^27/d97 - -

1 I

,

RISDA VISIONARY LEADElR!HIP

Ku ZoIidia Bt Ku lbfahad

c)KuZolidiabtKu~ 1997. AUrigbtsd

PERMISSION TO USE

Inplwedn$tfiis~inpcrttirl-of the xvqukemenbforapostgmduatedegreeiiomUnived utam Malay&$ Iagreethattheu~Ii~may makeit fkeely awdableforinapedion. Iktheragree thatpeln&&mforcowingof~thwisin 8ny manner, i n wholeorinpart$forsc~~ m a y b e grantedbymysupetvieor(s)or,intheifabaence, by the DeanoftheGduateSchool. Itisundentood that any copyingofpublicatiionoruBeofthisth&or parts thereoffidiMncdgrdnahannotbeanowedwithoutmy writtenpcmrise;iom Itisalsoundcrstoodthat d u e ftm@ionshallhe~to mead toUnivef&i Utafa Mataysis for any a&oladyuaewhichmaybe~ of anymaterial~mythesia.

Requesbsforpermiwb tocqyortomakeotheruse of matedabin~tha9is,in~or inprrt, shouklbe iUldlWdt0:

Ihul of czraduate !khool

Univedti Ut8m Mdaysh 06010 UUM SintdK KdrhDvulAUUUi

i

Matbatka~ini~irtrhuntukmknslrrjiproae8pembontulran~

pelabwmviaiclidalamageu8ikcrqjaau.lcIjirniniacnoliti~*

PeqarahRISDAdidalammembentukvisidanme&adamp.Dhmp@itu pnyeklikjuga mengk+~pcrananyangdhahkanolehmupon~dahm me-visi.TigsPengarahRISDAyangditemubual~dihpejabat RISDA diKuala~ur.

RISDA Vi&may Leade&@

Aswcentef1990’8thebusheatslvir<nrmMlrisgoingmofetu&u@complexand

glObd~CEO8and managemfindthemae~fingsig&umtchallengte.To wmpeteeffbctlvelyintoday’sglobalefirviromaant,exec~ha\ntodobettefwitb

fewtr people and with a amah budget. With an eye on vi&m, execti keep the

~movingforwardacassMy.. .

. . . m

ACKNOWLEDGEMENTS

Thisthe&swasmadepoa&lewiththeassistanceandcoopemGonof~

individuals. Associate Prof- Dr. Mohd Salmi Mohd Sohod, deaenax special recogtlition for his patience, understanding support and guidance. This study may not have been possible without his help and research skik

Associ&ProfessorDr.IbrahimAbdulHamiddeaeraspecialthanksfor his research guidance and serving on the Thesis Committee.

Iwouldliketooffer specialthankstothethreeDirectorswhoparticipated in this study, without whose cooper&on this document would not exist.

ToHasnul, hislovingsupportandas&&ancehavebeengreaterthanIhave everdrtsrnedIcouldreceivefkomanotherperson.Howcould Ieverthankhim enough for being there fix me.

Tomyl~psrmQqwhothrougboutrnylifc~~~~in methevaueof~ion.Tomyc~~Hatlisah,~andHusaitti.They

~tnchpedlongmonthswithmeundtrthcbutdcnofthcsbudy.Myspacial grabitudeto”MakLangandPakLang”forbeingthttewhcncvcrInetdhelp.

I also want to acknowledge my friends and colleagues eqe&lly Azly, MutiaraandAzianfixtheirmoralsupportand undef&mding.Ihadtheopptu&y toadapttothevariou3demandsofthecoumeworkand thetheaisworkload because of the flexibility of my co-ordinatom and colleagues.

Lastly, I would like to offer special recog&ion to Kak Syam who has been very help&l. Without her, the completion of the thesis would not be possible.

iv

PERMISSION TO USE i

ABSTRACT (BAHASA MALAYSIA) i i

ABSTRACT (ENGLISH) . . .

m

ACKNOWLEDGEMENTS iv

LIST OF TABLES X

LIST OF FIGURES xii

CHAPTER ONE : INTRODUCTfON 1.1

1.2 1.3 1.4 1.5 1.6 1.7 1.8

rnlroductim

cufltext of Probbm PulpofMofthustudy sm of tile ProbIem JudEcahnfmtlteStudy scQpcofthcstudy

. .

Llmhtm3oftbk:Shrdy orgimidmofthcRoport

CHAPTER TWO : ORGANIZATION BACKGROUND INFORMATION

2.1 hltmduch 11

2.2 EIi8my 11

2.3 Orgaxbh Structure 1 2

2.4 RISDA Staff 1 4

V

Cbptcr

2.5 2.6 2.7 2.8 2.9 2.10 2.11

2.12

2.13

FIUICtionS wion Mission ohjcxa

RISDA Dcvltkapment Stratqy FinancidSom

EumomicDGveloprotnt~

2.11.1 Rtqbdng

2.11.1.1 S-R-

2.11.1.2 OraupR-th

2.11.1.3 MiniEstateRepla;rding 2.11.1.4 Rehabilitation of Holdings

- . . -

2.12.1 Smanho~ Co-optrativlc 2.12.2 NARSCO

RISDA Subsidiaries

2.13.1

sma8boksDcvlclopncntcarponrtion~Bhd

2.13.2 KKSR 2.13.3 ESPEK 2.13.4 RSSB

PWP

14 16 16 17 17 19 19 20 20 20 21 21 22 22 24 24 24 25 25 25

vi

Cbaptcr

cHAPTERTHREE:LxrERATuREREvlEw 3 . 1 Ill-

3 . 2 Dchitbm

3.3 RevicwonV~Modeis 3.3.1 Allen’s viaiotring Model 3.3.2 Nanus’s Vu Model

3.3.2.1 FoMkilIgVkhl

3.3.2.2 TUIIIit@visioninto~

3.4 Justificatim for Adapting Nanus and Allen Models 3 . 5 summaly

CHAPTERFQUR : RESEARCHMETHODOLOGY 4.1 Ialtmdwh

4 . 2 QuaUiwDesign

4.3 RatkmalcforQunlitativcDcaige 4.4 Selection of Rematch Method 4.5 R.ahakforchoosing~

4.6 saectionofRespomlents 4 . 7 ThcI!ltmbw

4 . 8 Analyin 4 . 9 summary

26 27 33 33 36 38 41 47 50

5 1 5 1 52 54 54 55 57 58 58

vii

CHAPTER FIVE : PRESENTATION AND ANALYSIS OF FINDINGS

5.1 InWh

5 . 2 QuabtahReauhofthc~

5.2.1 Undemtmd the Basic Natum of RISDA 5.2.2 Se and Weaknesses

5.2.3 Chmnt atratqy

5.2.4 RISDA Oqphhml Culture 5.2.5 Vision

5.2.6 Exi&g Opcmt&Practicea

5.2.7 Actiona Taken to Enable Key People iu RISDA Know Its Future Dimctim

5.2.8 Stakeholdm

5.2.9 oppomdiea & TlKeala

5.2.10 Major Futuxw Changea in the Extcmal Emironmcnt 5.2.11 Futum Vision

5.2.12 Actions Taken to Achiuve Vi&m 5.2.13 Commm Vi&m

5.2.14 AcliomTakmtoErmreaVbionBcumm w*sw 5.2.15 Steering Changea

chapter

5.2.16 orjpb&dCulturc

5 9 6 0 6 0 6 2 6 4 6 5 6 7 6 9 7 1

7 3 7 4 7 6 7 7 7 9 8 0 8 2 8 3 8 5

. . . VJn

chapter

5.2.17 Adapting~ctimatt 52.18 Technology

5.2.19 Otmumiq Rcsbtanwtochange 5.220 ?wdning~ - 5.3 Research Findings

5.4 sulumary

CHAPTER SIX : CONCLUSlONS & RJXOMMENDATIONS 6.1

6.2 6.3 6.4 6.5 6.6

R&lWkeS 1 1 0

AppedxA :hWrviewouidt 1 1 6

AppdixB :Tfazmci&m#l 1 1 9

AppmdixC :Transcription#2 1 3 5

AppdixD :T1andption#3 1 5 3

8 7 8 8 8 9 9 0 9 2 9 8

9 9 9 9 1 0 4 1 0 7 1 0 8 1 0 9

ix

LIST OF TABLES Table

1 2 3 4 5 6 7 8 9 10

11 12 13 14 15 16 17

18

Numberof~~and~~l994 RISDA’s mimkm

Rtabberindua~

Strmgths of RISDA Weaknews of RISDA --@8Y

RISDAOrganizstioaal- Vision

EXiBtiI@Opl7bgpncdictll

Actions Taken to EnabkdCey People in RISDA Know I@FUtUltDkdiolI

Stakeholdem

oppom&iesBtm

FUtlKechangesiNExternatEaviromnerd Futun Vi&m

Actions Taken to Achieve Vi&m cz4mlmd~vtim

Actions Taken to Ensure a Vision Becoma WW Shared

Stcaingchagas

mP 2 3 6 0 61 62 63 64 65 67 69 71

73 74 76 78 79 81 82

83

X

T&k 19 20 21 22 23

PIse

85

87

8%

89 91

xi

F i g u r e I 2 3 4 5 6

LIST OF FIGURES

RISDAOqahdonChart

Model for a vkming action plan StagcBinfonrting~

Sk3g88htUmiXlgvisionirotoitrlity Modelforvishingoctionpsln Model forvisioairrg action plan

1 3 3 5 3 7 4 2 4%

4 9

xii

CHAPTER ONE INTRODUCTION

1.1 Introduction

Vtionbasqpearedinthciitmtucof buainessjoum&,ac&micprcaand newspapers.(Bennis 1991, pp 154-155; Forward, Beach, Gray & Quick, 1991;

Robbins & Duncan 1988; Sashkin, 1988). Though the topic has appeamd in manybook8&ndaltic~ vision tec~remaiass”hypothetrca. cofmmlctn (Stone, 1978; 24) - one that is not dim&y obsenMe andtbatq canies meaningbeyondanysingleorsimple~(Cbild, 1987;

Kriger, lgm

Whyvisionisvitalintoday’sworld?Numerous amwerl3artpnrvidbdin reqxmaetothe&n&anceofvi8kmfortod@t3survivAhweenter199Os the bush= emhmment is growing more turbulent, complex and global.

Many CFDsandmanagenfmd- fbcing~tc~.

Schminckc(199o)poinde~thatex~findthcirfiuabrationgrowjngin thefhccof incluhgcompttition,volntititya!Kl~for- patfomlance.AhhoughthtcummtpopuLrityof~mryfidt,it- essclltialtbatwe u&mtandwhathoncanbehrnedandwhatpractical implication are for organhh leak&p in the next decade. (Smith, 1989)

The contents of the thesis is for

internal user

only

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