SOCIAL MEDIA PORTFOLIO
A&M GIFT SHOP
PRINCIPLES OF ENTREPRENEURSHIP (ENT530)
FACULTY & PROGRAMME : BACHELOR OF MUAMALAT – ACADEMY OF CONTEMPORARY ISLAMIC STUDIES (IC210)
SEMESTER : 3
NAME : 1) MUHAMMAD AFDHAL BIN HARUN (2022908199)
: 2) MUHAMMAD MU`IZZ BIN MD NASIR (2022949693)
LECTURER : DR NOR HARLINA ABD HAMID
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ACKNOWLEDGEMENT
ميحرلا نمحرلا الله مسب مكيلع ملاسلا
A very good day to all. First and foremost, praise and thanks to God, the Almighty, for His showers of blessings throughout my work to complete this assignment successfully.
We would like to express our deep and sincere gratitude to our lovely lecturer Dr Nor Harlina Abd Hamid for giving us the opportunity to do this assignment and for providing us with invaluable guidance throughout the process. Her vision, sincerity, and motivation have deeply inspired us. It was a great privilege and honour to study under her guidance. We are extremely grateful for what she has taught us.
Finally, our thanks go to all the people who have supported us to complete this assignment either directly or indirectly. We are grateful for all the help and guidance.
With sincere thanks,
Afdhal & Mu’izz
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EXECUTIVE SUMMARY
This is an assignment about a business opportunity relevant to the venture that the student must complete. Each student must run each business according to their wants and desires, as well as their interests. For example, we have worked as a drop shipper for the company EZIMAKER (3D Printing & Laser Engraving), which sells a wide variety of items that can be customized but we work under our own registered company which is A&M Gift Shop. However, I only bought one item, a key chain.
In addition, each student couple also needs to register their business in several registration systems such as Go-Ecommerce registration, MyENT certificate and SSM registration. This assignment will also discuss some components in the business run by each pair of students such as business name, business address, organization chart, mission, vision, product description and price list of goods sold in the business.
Furthermore, this assignment will describe how we run this business. Each pair of students will market their business on Facebook. They are also free to register as any position in the business such as drop shipper, agent or others. The purpose of using the platform is none other than for a marketing strategy for the business being run. At the same time, the overall sales report and conclusion should be submitted at the end of the assignment.
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TABLE OF CONTENT
ACKNOWLEDGEMENT i
EXECUTIVE SUMMARY ii
1.0 BUSINESS REGISTRATION 1-5
2.0 INTRODUCTION OF BUSINESS 6
2.1 Name and Address of Business 6-7
2.2 Organization Chart 8
2.3 Mission and Vision 9
2.4 Description of Products and Services 10
2.5 Price List 11
3.0 FACEBOOK (FB) 12
3.1 Facebook Page 12
3.2 URL Facebook Page 12
3.3 Facebook (FB) Post – Teaser 13
3.4 Facebook (FB) post – Copywriting (Hard sell) 14-17
3.5 Facebook (FB) post – Copywriting (Soft sell) 18-21
3.6 Relevant graphics to each post/copywriting 22-28
3.7 Sales Report 29-31
4.0 CONCLUSION 32
5.0 APPENDICES 33-35
1 1.0 BUSINESS REGISTRATION
A&M Gift Shop is a legal business as we had registered our business under Suruhanjaya Syarikat Malaysia (SSM).
Figure 1.1 A&M Gift Shop Business Registration
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Figure 1.2 First My eCertificate
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Figure 1.3 Second My eCertificate
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Figure 1.4 First MyENT Digital Certificate
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Figure 1.5 Second MyENT Digital Certificate
6 2.0 INTRODUCTION OF BUSINESS
2.1 Name and Address of Business
A&M is a company name that was chosen based on our main product. The initials A and M are a combination of the names of two people who formed a business partnership, Afdhal and Mu'izz. Our target market is all age groups because the keychains we sell are appropriate for every occasion.
Figure 1.6 A&M Gift Shop Official Logo
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Name of Business A&M Gift Shop
Business Address
Corresponding Address
Telephone Number
Form of Business Online
Main Activities Selling Engraving (Keychain) and Gift
Date of Commencement 1st April 2022
Date of Registration
Registration Number
Name of Bank Malayan Banking Berhad (Maybank)
Bank Account Number
Table 1.1 A&M Gift Shop Business Information
8 2.2 Organization Chart
The A&M Gift Shop is a partnership business. This is because this is a new firm that only operates on a small scale. As a result, the only drop shippers in our organization chart are two of our employees.
DROP SHIPPER
(MUHAMMAD AFDHAL BIN HARUN)
DROP SHIPPER
(MUHAMMAD MU`IZZ BIN MD NASIR)
Figure 1.7 A&M Gift Shop Organizational Chart
9 2.3 Mission and Vision
We believe that every business should have its own mission and vision statements to operate their operations in accordance with their objectives. As a result, we've created a mission and vision for our company so that we know what we want to accomplish in the short and long term.
Mission
To provide excellent customer service to customers.
To become the best drop shipper or seller in Kuala Lumpur.
To become the first choice of keychain among customers.
Vision
To make a keychain by A&M Gift Shop product familiar as the top gift goods in Malaysia with lowest price.
10 2.4 Description of Product and Services
We act as a drop shipper for any product that can be made using 3D printing and laser engraving in our business project from the company named EZIMAKER, but we register our own business under the name A&M Gift Shop. However, we just concentrate on keychain sales because they are the cheapest and simplest to make. This is also because, in comparison to other goods, keychains have the highest demand. Since this is a custom keychain company, the selling of these keychain items is targeted at any consumer looking for a low-cost keychain with designs and patterns tailored to their preferences.
Our business activities do not have a set period because, as a drop shipper, we can carry them out whenever we want. However, we only running the business for a month for this project.
Since the drop shipper role does not include holding stock, we only manage the business online from home. Instead, we concentrate on finding buyers and informing the seller of the next move. We market the keychain on social media apps such as WhatsApp and Facebook. We ask someone who we believe has a good chance of buying it directly.
11 2.5 Price List
Product: Type and Price (RM):
Single Side (1 pc)
RM1.30
Double sided (1 pc)
RM2.00
Bulk (50 pcs and above)
RM1.00 each
Table 1.2 A&M Gift Shop Price List and Products
12 3.0 FACEBOOK (FB)
We developed a Facebook Page when we first started our business. This is to market our products among Facebook users, particularly those who live near our business location, to raise awareness of our lowest-cost offering.
Not only that, but we are aware that individuals nowadays are increasingly interested in online searches and information. As a result, setting up a Facebook page is a good way to connect our company with our customers online. We generated teaser, soft sell, and hard sell Facebook posts with the linked business on the A&M Gift Shop Facebook Page.
3.1 Facebook Page
Figure 1.8 A&M Gift Shop Official Facebook Page
3.2 URL Facebook Page
FB pages URL: https://www.facebook.com/AM-Gift-Shop-104065105619895/
13 3.3 Facebook (FB) Post – Teaser
Figure 1.9 A&M Gift Shop Teaser Posts
14 3.4 Facebook (FB) post – Copywriting (Hard sell)
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Figure 2.0 A&M Gift Shop Hard Sell Posts
18 3.5 Facebook (FB) post – Copywriting (Soft sell)
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Figure 2.1 A&M Gift Shop Soft Sell Posts
22 3.6 Relevant graphics to each post/copywriting
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Figure 2.2 A&M Gift Shop Relevant graphics to each post/copywriting
29 3.7 Sales Report
Figure 2.3 Sale Report from Go-eCommerce
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NO. SUBJECT CALCULATION
1. Business capital -
2. Cost price per unit RM0.80
3. Selling price per unit
i. Normal price RM1.30
ii. Promotion price RM1.00
3. Total sales RM50.00 + RM13.00 + RM6.50
= RM69.50
4. Total profit (RM50.00 – RM40.00) + (RM13.00 – RM8.00) + (RM6.50 – RM4.00)
= RM17.50
5. Stock balance -
6. Total number of customers 3
7. Postage -
Table 1.3 A&M Gift Shop Sales Report
There are a few points in the table above that we will go through in greater detail. To begin with, our business project does not necessitate any capital because, as a drop shipper, we are not required to have any business capital or maintain any stock. Second, for a drop shipper like us, the cost per unit is just RM0.80. As a result, having a surplus of that is beneficial to me.
Following that, the sale price per unit is split into two categories: standard and promotional.
The regular price is RM1.30, while the discounted price is RM1.00. The standard price is the selling price for keychains purchased in quantities less than 50, while the promotional price is the discounted price for keychains purchased in quantities greater than 50.
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Furthermore, the overall sales were RM69.50. After multiplying by the price, either the normal price or the promotional price, according to the number of units set, the sales volume is calculated.
After that, after deducting the RM0.80 cost price per unit, the net profit of RM17.50 is estimated.
The remaining stock is also non-existent because the drop shipper's job is not to hold stock.
Three people are the number of successful customers I have. The first customer purchased 50 keychains at RM1.00 each, while the second and third customers purchased ten and five keychains at RM1.30 each. Finally, there is no charge for shipping since the customer is responsible for it entirely.
32 4.0 CONCLUSION
We may draw a lot of conclusions from this business project. One of them is that we don't believe the life of a successful entrepreneur is easy and glamorous because starting a company is difficult, and they may have gone through some difficult times before being successful. As a result, we must first experience life as a start-up entrepreneur, and only then can we understand how difficult it is to be a successful entrepreneur.
This is in line with the adage "Don't judge a book by its cover," which means we shouldn't judge an individual based on their appearance or current situation; instead, we should get to know them better and then just judge them by how they act. Furthermore, we must always correct intentions and be modest in doing business because we must remember one phrase: "customers are always right." As a result, we must exercise patience and always treat our customers with a sincere and open heart to avoid unwelcome consequences.
33 5.0 APPENDICES
Figure 2.4 First Customer Feedback Picture
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Figure 2.5 Second Customer Feedback Picture
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Figure 2.6 Third Customer Feedback Picture
