S T A F F S O F H E A L T H AND ENVIRONMENT D E P A R T M E N T OF MAJLIS D A E R A H S E M P O R N A P E R C E P T I O N S T O W A R D S T H E G A R B A G E AND C L E A N L I N E S S
P R O B L E M IN S E M P O R N A TOWN
HASRINA H A S S A N 2011808832
B A C H E L O R OF B U S I N E S S ADMINISTRATION WITH H O N O U R S (MARKETING)
F A C U L T Y O F B U S I N E S S MANAGEMENT U N I V E R S I T Y T E K N O L O G Y MARA
KOTA KINABALU, S A B A H
J U N E 2013
Table of content
P a g e onapitJi i . inuouucifun
i. i inirouucifon i
i z tsacKyrounu or oiuoy i
Z
f . 4 K e s e a r c n uujeciives O
».o K e s e a r c n u u e s n o n s o O
i .o Limitation or oiuoy 4
1. / otynincant OT K e s e a r c n c
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4 • * y * y"Y lf"Y 1 11 y**» y""Y -T 1 L-v y-y J /—y y"y yy ""Y a^y*. *-V
i . 0 urgamzation oi tne K e s e a r c n o
i .y ournrnary OT I nts onapier c O
yy »^ ^ y-y IT* ^y - f a4 yy y* y—. i « yrv ? » y^ i a y^a y * A jy-y W I fr\ rt/vrt *
c n a p i e r z . Literature K e v i e w A n a i neory
z . i i ntrouuction O
O 1 A rv AkiAniiAui I V T Cr*Tiirtii-t% I y-y i ifiom Innt ioIf\f
z . z A n u v e t v i e w %JI oaoari i ounsm inuustry
ft O
2.3 Overview S e m p o m a T o w n Q
O
z. 4 u v e r v i e w u t rviajiis u a e r a n oempoma Q
y z.o u v e r v i e w ot rieaitn a n a environment uperauon uepattment i n
I U
z.o i neoreucai r ramewooc I I
z.i oummary ui i n i s u n a p t e r 1 4
unapter o . u a t a a n a K e s e a r c n jwetnoaojogy
O 4 1 rttr/%Wi iyi-i4-IArt
o. i introauction 1 4 t o
o.z K e s e a r c n uesign 1 4 I O
o.o rvosoarcn sfisifurrernt I o
1 f i
3.5 R e s e a r c h Sampie Size 16
* 1
| 3.6 Data Collection Method
3.7 Data Analysis 18
3.8 Statistical Software U s e ( S P S S ) 18
I 3.9 Summary of This Chapter 19
Chapter 4 : Result And Finding
4.1 Introduction 20
4.2 Results And Findings 20
4. z . i (NurnDer or respondent 2 0
4.2.2 Frequencies B a s e d on Demographic Profiles 21-22
4 *y rO 4 1'"1 y-\ ^x n y-t y, yJ A iyv I""1 yy 7~** y-v yv
4. z . z . i Respondent s u e n a e r OO 23
4.2.2.2 Respondent's A g e 24
4 . 2 . 2 . J R e s p o n d e n t s R a c e 25
4.2.2.4 Respondents Status 26
4.2.2.5 Respondent's Level of Education 26
4.2.2.6 Respondents Working Status 27
4.2.3 Frequency based on Likert S c a l e 28
4.2.3.1 Management Oo o n 28-30
4.2.0.2 financial 31-33
4.2.3.3 facilities o34-35 A o r
4.2..3.4 olanS 36-38
A O 1 4 DuKliyv
4.2.0.0 K U D I I C o n A 4
39-41
4.2.4 Frequency B a s e d On Ranking 42 A O
4.2.4 C r o s s Tabulation Frequencies 43-45 4 O AC
4.3 Summary of This Chapter 46
Chapter 5 : Conclusion and Recommendation
o. i introductions A 7
4 /
5.2 Conclusion 47-49 4~r 4n
5.3 Recommendation c n 50
o.4 oummary or i nts unapter 51
Appendices 52-62
Bibliography 63
ACKNOWLEDGEMENT
First and foremost, I would like to say thank you to Allah s.w.t. for His blessing and consent for me to complete this research accordingly. He has been my source of strength spiritually, mentally and emotionally. Especially to my beloved family and I would like to dedicate this success to my parent Hj.Hassan Bin Hj.Pallah and HjhAfsah Binit Hj.Timpah who always encouraged me to excel and complete my study.
Not to forget, to my mentor and research advisor, I would like to express my deepest appreciations for ail the guidance and advices that help me a lot to come up with an excellent result of research. I am very thankful for patiently giving advices from the beginning of the research towards the end. During the completion process of this research, there were several conflicts of opinions that might have occurred but I realized they were some new knowledge that I had gained apparently. In addition to that, I wanted to take this opportunity to apologize for any inconveniences caused throughout the completion of this project paper.
I also would like to thank all staff of Majlis Daerah Sempoma especially to the staffs of Health And Environment Operation Department, whom without their support and help to distribute the questionnaires; this final report would not be completed successfully.
Last but not lease, I want to express a million appreciations to my respondents and everyone that involve directly or indirectly in helping me to accomplish this research. May Allah bless all of us.... InSya Allah
Thank you.
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A B S T R A C T
Sempoma Town is one of the most place that can attract large number of tourist to spend their holidays especially to those who love the island and scuba activities. There are several islands that always synonym with the Sempoma such as Sipadan Island, Mabul Island and also Mataking Island. But for the past years, Sempoma Town is facing the bad reputation and image affected from the garbage and cleanliness problem. This problem gives the effect towards the tourism industry. Majlis Daerah Sempoma (MDS) with the control under the Pejabat Daerah Sempoma (PDS) give the responsibility in order to take over the cleanliness around the Sempoma Town.
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