International Journal of Business and Economy (IJBEC) eISSN: 2682-8359 [Vol. 2 No. 4 December 2020]
Journal website: http://myjms.mohe.gov.my/index.php/ijbec
GO SAVAGE (GO SAFETY PSIDIUM GUAJAVA FOR SUSTAINABLE) AS A VILLAGE COMMUNITY EMPOWERMENT CONTAINER BANTARSARI, BOGOR
DISTRICT IN EFFORTS TO IMPROVE CREATIVE ECONOMY FOR SUSTAINABLE DEVELOPMENT
Muhamad Suharjo1*
1 Faculty of Economics, State University of Jakarta, DKI Jakarta, INDONESIA
*Corresponding author: [email protected]
Article Information:
Article history:
Received date : 10 October 2020 Revised date : 23 October 2020 Accepted date : 17 November 2020 Published date : 4 December 2020
To cite this document:
Suharjo, M. (2020). GO SAVAGE (GO SAFETY PSIDIUM GUAJAVA FOR SUSTAINABLE) AS A VILLAGE COMMUNITY EMPOWERMENT CONTAINER BANTARSARI, BOGOR DISTRICT IN EFFORTS TO
IMPROVE CREATIVE ECONOMY FOR SUSTAINABLE
DEVELOPMENT. International Journal Of Business And Economy, 2(4), 76-88.
.
Abstract: Creative economy is essentially an economic activity that prioritizes creativity to create something new and different that has commercial value (Suryana, 2013).
Based on statistical data from the Creative Economy Agency and the Central Statistics Agency in (2016), the results of a special economic survey show that the creative economy contributed 7.38 percent to the total national economy in 2015. In any 16 creative economy sub-sectors in Indonesia, the culinary sub-sector contributed 41.69 percent to the gross domestic product of the creative economy. The Creative Economy Agency predicts that the gross domestic product growth of the creative economy industry sector in 2018 will increase by 6.25 percent.
Based on this information, it is necessary to develop community resources to increase the creative economy, especially the culinary sub-sector which is growing rapidly. The village community is one of the components that must be prepared in developing the creative economy in Indonesia. Village communities can be empowered to be able to develop village potentials and assess their bargains for achieving an independent village in the economic field (Eko, 2002). Bantarsari Village in Rancabungur Sub- district is one of the settlements in Bogor Distric which still has a traditional lifestyle even though many technologies
1. Introduction
Indonesia is an agricultural country that is rich in natural products, soil conditions, and a season that fits perfectly with agriculture. The agricultural sector is to support the life of millions of Indonesian people to meet their food needs. However, the average Indonesian people consider farming a job small. They think that the life of farmers is less than prosperous. If we can make good use of and master all techniques in matters of farming, the people will not think like that.
Indonesian Agriculture great job capable of contributing to a contribution country. This sector also needs to be one of the main components in the program and government strategies to alleviate poverty. Based on Statistics Indonesia (BPS) until February 2017, the population who work in the agricultural sector is 39.68 million people or 31.86 percent of the total working population, which amounts to 124.54 million. Other employment sectors that absorb a lot of labor are the trade sector (29.11 million people or 23.37 percent) and social services (20.95 million people or 16.82 percent). (BPS, 2017)
31.86%
23.37%
16.82%
27.95%
Figure 1: Population 15th Years and Over Who Work by Main Employment 2017
Agriculture, Plantation, Forestry, Hunting and Fisheries
Trade
Services
etc
Crystal guava is indeed suitable for growing in Bantarsari Village with a favorable climate and an average temperature of 25 degrees Celsius to 29 degrees Celsius with moderate rain intensity. With the crystal guava as a village icon, the community can use it to create a creative economy from processing crystal guava. Through empowerment by involving the Family Welfare Programme in Bantarsari Village, the GO SAVAGE (Go Safety Psidium Guajava for Sustainable) application is expected to empower the surrounding community to process crystal guava into innovative products in improving the economy of Bantarsari Village.
Keywords: creative economy, community empowerment, mobile app.
Bantarsari Village, Bogor Distric, West Java is a guava farmer village crystal. This crystal guava is then used as processed food ingredients by the public. Already many residents are skilled at making various foods and a drink made from crystal guava. However, it is a pity they only can market products around the Bantarsari Village area. They have barriers and difficulties in accessing marketing outside the region. That matter our supporters to present a container that is packaged in a form mobile application to provide education and also as a forum for people in Bantarsari Village, Bogor Distric, West Java to get it markets one of the genetically modified products, namely crystal guava.
Crystal guava also has sufficient nutritional content for daily nutritional needs, one of which is the content of vitamin C in guava per 100 grams of about 280% of the daily value of vitamin C received by the Ministry of Health of the Republic of Indonesia (2013). According to The Indonesian Ministry of Agriculture's Food Consumption Database (2019) Currently, this type of crystal guava is starting to be known by the people of Indonesia, and many people who want to try and want to know this crystal guava. Crystal guava is much sought after and liked it because it is practical to eat. Many farmers have started gardening this crystal guava. In Karawang, as many as 100 guava plants have been planted in paddy fields, in Semarang, Central Java 40 guava crystals have been planted since 5 months ago, in Dlanggu Mojokerto there are 400 plant populations while in Bogor, West Java 500 guava seeds are planted which is by opening New gardens. The author chose Bantarsari Village because this area is one of the center's producers of crystal guava in Indonesia. We bring Go Savage to provide a container in the marketing of crystal guava and also education to get it to produce optimal products and increase commercial value.
Crystal guava is in great demand by consumers compared to other guava varieties so that it has high development prospects (Damayanti, 2016). By empowering the Family Welfare Programme to produce products that are more valuable and can later be marketed through the Go-Savage application for local wisdom, starting from crystal guava can be distributed outside the region while increasing the economy of the people of Bantarsari Village.
2. Literature Review
2.1 Community Empowerment
2.1.1 Definition of Community Empowerment
Community empowerment is a practice that is grounded in democratic participation, enabling members to play active roles in decisions affecting them. (Stoeffler, 2018)
Regulation of the Minister of Home Affairs of the Republic of Indonesia Number 7 The Year 2007 Article 1 Paragraph 8 concerning Community Empowerment Cadres states that community empowerment is a strategy used in community development as an effort to materialize ability and independence in social life, as a nation and have a state. Community empowerment is a process towards empowerment that involves a certain group of people to do activities that can increase the potential of the community so can further develop.
2.1.2 Concept of Community Empowerment
According to Fahrudin (2012), community empowerment is efforts to enable and empower the community carried out with the following efforts:
1. Enabling, namely creating an atmosphere or climate enabling the potential of the community to develop.
2. Empowering, namely increasing capacity by strengthening potential or power possessed by the community.
3. Protecting, namely protecting interests by developing a protection system for the people who are the subject development.
Indonesian Law Number 6 of 2014 concerning Villages has regulated that the development and empowerment of village communities are pursued through mentoring efforts. Mentoring is an important step that needs to be done to accelerate the achievement of independence and public welfare through increasing knowledge, attitudes, skills, behavior, abilities, awareness, and utilizing resources power according to the essence of the problem and the priority needs of the village community.
2.1.3 Purpose of Community Empowerment
According to Mardikanto (2014), there is six empowerment goals community, namely:
1. Better institutions, to improve institutions, and also the development of business partnership networks.
2. Better business, improve the business being run.
3. Better income, which is expected to exist improvement of income earned, both family income as well as community income.
4. Better environment, improve the physical and social environment due to environmental damage, usually due to poverty or limited income.
5. Better living, from the level of income and improved environmental conditions due to the empowerment of the community, so that they can improve their living conditions each community family.
6. Better community, which is expected to be possible realizing a better community life too.
2.2 Product Innovation
To be able to maintain its competitiveness, any entrepreneur or entrepreneurs must innovate. In carrying out the production process, para entrepreneurs must continue to innovate in improving product quality as well as increase the productivity of its workforce. The main goal of innovation product is to meet market demand so that product innovation is one that can be used as a competitive advantage for firms (Han et at., 1998, p. 35). The creative economy is essentially an economic activity that prioritizes creativity to create something new and different that has commercial value. (Suryana, 2013)
2.2.1 Product Marketing
Marketing as the process by which companies create value for customers and build strong customer relationships to capture value from customers in return (Kotler et al., 2017).
2.3 Mobile Application
According to Rouse (2013), A mobile application is defined as a software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.
According to David Baum (1999, pp. 36-34), E-Commerce is a dynamic set of technologies, applications, and bussines process that link enterprises, consumers, and communities through electronics transactions and the electronic exchange of goods, services, and informations.
2.4 Problem Statement
Based on the background above, the problem can be formulated as follows:
1. How to increase optimization in the guava production process crystal?
2. What form of marketing is offered by the Go-Savage application?
3. How to produce a more valuable product without eliminating the local culture of Bantarsari Village?
3. Material and Method 3.1 Research Approach
The approach used in this research is descriptive-qualitative. The descriptive-qualitative approach is used because it describes in a big way how is the state of agriculture and crystal guava business in Bantarsari Village, Bogor Distric, accompanied by data in the form of supporting numbers.
3.2 Time and Place of Research
This research was conducted from 8 October to 17 October 2020. The research site was conducted in the area of Hulurawa Village, Bantarsari Village. Rancabungur Sub-district, Bogor Distric, West Java.
Bantarsari Village, Bogor Distric, West Java is a village of guava crystal farmers. This crystal guava can be used as processed food by the community. There are already many residents who are skilled at making various foods and drinks made from crystal guava. However, it is unfortunate that they can only market their products around the Bantarsari Village area. Therefore, the authors conducted research and presented innovation in the form of a mobile application as a marketing and education platform for the community in Bantarsari Village, Bogor Distric, West Java.
3.3 Data Collection Technique
The techniques used to collect data in this study are:
1. Literature study, which is a series of activities related to library data collection methods, reading and taking notes and processing research materials.
2. Documentary, documentation study is carried out by reading previous written reports and articles accessed from the internet, books, and journals according to the problem.
3. Discussion, namely how to collect data by talking, and exchanging ideas with the person concerned with the object under study to solve certain problems.
4. Intuitive-Subjective is the involvement of the author's opinion on the issue being discussed.
3.4 Data Processing Technique
All data collected were then analyzed using descriptive methods. This method describes the facts and events that occur in the field and tries to focus attention on problems in the area that is the object of research.
3.5 Framework of Thinking
Bantarsari Village is one of the crystal guavas producing centers in Indonesia. From the produce of crystal guava farming, through the Family Welfare Programme there, they process crystal guava into various other foods, such as crystal guava chips, crystal guava juice, crystal guava jam, and others. However, what is still an obstacle is marketing because to distribute agricultural products it only relies on domicile around them. So needed marketing that can distribute agricultural products in the village.
The Go Savage application is here as a solution to maximize the business of producing crystal guava by the Bantarsari Village by utilizing members of the youth organization in Bantarsari Village to be trained to become server of the Go Savage application. Then empower members of the Family Welfare Programme to become main producers whose production results will be marketed by members of the youth organization through the Go Savage application.
Figure 2: Framework of Thinking Initial
conditi on
Action
Final conditi
on
Not using technology/
applications yet
GO SAVAGE
Large market and more revenue for community of Bantarsari Village
Stunted market
Youth organization as a server of go savage Application for all of people around Indonesia
4. Results and Discussion
4.1 Profile of the Bantarsari Village
Batarsari Village has an area that is not too large, as well as the administrative area of Bantarsari Village, if you look at the other villages in Rancabugur Sub-district, it is one of the villages that has the smallest administrative area. However, if the Bantarsari Village Government does not have to develop too many areas, it is felt that this will be quite helpful in increasing the potential of Bantarsari Village from time to time.
Geographically, Bantarsari Village is one of the villages in Rancabungur Sub-district which has an area of 341.41 Ha. With a population of Bantarsari Village as many as 6,224 people. Bantarsari Village is one of the villages of 7 (seven) villages in the Rancabungur Sub-district, Bogor District 4.2 Profile of Community
Figure 3: Bantarsari Village Population Age Group (Source: http://bantarsari.desa.id/)
Based on the official website of Bantarsari Village. The population of is 7,046 people. In terms of age, 73% of working age and 27% of non-working age, with details of 19% under 15 years of age, 73% 15-65 years, and 7% over 65 years of age. In terms of gender, it is 51% male and 49% female.
4.3 Profile of Economic Activity
In addition to the majority of the population being farmers, in Bantarsari Village they are growing handicraft businesses, stalls, shops, home industry, livestock, and fishery.
The Bogor Distric area has great potential for the development of non-food agricultural products, such as local fruits that are characteristic of Bogor Distric. The government of Bantarsari Village, Rancabungur Sub-district, Bogor District continues to develop the commodity of crystal guava fruit. Bantarsari Village is famous for its agricultural sector, especially vegetables. However, currently, there is one more agricultural commodity that will be put forward, namely crystal guava.
73%
27%
Age Group
Working Age Non Working Age
4.4 Farmer Management Data
Table 1: Fruit Production (Kg) in Rancabungur Sub-district No Desa Alpukat Durian Duku Jambu
Biji Air
1 Mekarsari 162 880 0 6.000 700
2 3 4 5 6 7
Rancabungur Pasir Gaok Bantar Jaya Bantarsari
Candali Cimulang
100 266 85 377 260 100
400 0 7.000 400
1.000 0 22.100 650
450 0 33.000 250
1.200 0 75.000 900
900 0 12.300 500
520 0 6.000 200
Jumlah 1.350 5.350 0 161.400 3.600 (Source : Rancabungur Districts in Figures (2018) : https://bogorkab.bps.go.id/)
Fruit production in the Rancabungur Sub-district is very diverse, one of which is guava (75.00 kg).
Bantarsari village as one of the largest crystal guavas producing areas in Indonesia. This fruit can also be used as a variety of innovative preparations. From the cultivation of crystal guava, through the Family Welfare Programme there, they process crystal guava into various other foods, such as crystal guava chips, crystal guava juice, crystal guava jam, and others.
Based on an expression from one of the people of Bantarsari Village, Aziz Sajili said that the condition of Bantarsari Village is very important for agricultural development. However, what is still an ambition is marketing because to distribute agricultural products only relies on the domicile around them.
So needed marketing that can distribute agricultural products in the village. For concrete steps that can be done, among others:
1. Cooperate with the Bantarsari Village government to empower the people of Bantarsari Village.
2. Working closely with youth organizations in Bantarsari Village regarding digital marketing for agricultural products.
3. Empowerment of the Bantarsari Village community by teaching the community about product innovation according to the needs of the times.
4. Introducing the Go Savage application to the public as a solution to optimize the marketing system for agricultural products in Bantarsar Village.
4.5 Application "Go Savage" as a Solution Optimizing the Marketing System of Agricultural Products in Bantarsar Village
Figure 4: Splash screen and initial views of the "Go Savage" application
The Go Savage application is here as a solution to maximize the business of producing crystal guava in the association of Bantarsari Village. The advantage of this application is that it provides special services to market products outside the Bogor, West Java area where the products that are marketed are original from Bantarsari Village and are rarely found. This application can be used by anyone with features that are easy to use (user friendly) and can be downloaded from the Play Store. Especially for the Play Store, you can only download the Go Savage application for customers. Meanwhile, for the patented server, there is only one owner specifically for the Bantarsari Village guava business association.
The author uses resources from members of the youth organization in Bantarsari Village to be trained as a server for the Go Savage application. So, the authors plan to empower members of youth organizations who will later hold sales marketing positions using the Go Savage application.
Then the Family Welfare Programme will be empowered to become the main producer, which will be marketed by members of the youth organization through the Go Savage application.
4.6 The Application "Go Savage" for Consumers
The initial feature is Home. In the consumer's Home feature, there are six kinds of content, namely Pay Savage, Edu Savage, Chit Chat Savage, Give Away Savage, Detect Savage, and About Savage. Pay Savage functions to purchase Bantarsari Village products. Edu Savage is useful for providing education to consumers related to the cultivation of crystal guava. Chit Chat Savage as a medium of communication between producers and consumers in terms of transactions. Give Away presents Savage with challenges that can be followed by all consumers with the aim that Bantarsari Village products can be distributed. Detect Savage is content that can track the delivery of goods that we order by utilizing Global Positioning Satellite (GPS). The last one is About Savage to provide information about the Go Savage application.
Figure 5: Display of Initial, Pay Savage, and Edu Savage for consumers
Figure 6: Display of Detect Savage, Giveaway Savage, Chit Chat Savage, nd About Savage for consumers.
Especially for Pay Savage, consumers can view product details that they will buy by simply clicking on the name of the product to be purchased. Apart from the Home feature, there is also a user profile feature. In the user, profile feature consists of order history content, ready goods schedule, notifications, ratings, help center, and settings. Order history serves to record all transactions that have been made between consumers and producers. The goods schedule is ready to contain any products that still have stock in stock. Notification functions to provide notification for the item receipt number, the order has been processed, the order has arrived or is on its way.
Ratings are used to provide ratings from consumers for the performance of the Go Savage application. Then the help center is useful for reporting system errors or other forms of complaints regarding the Go Savage application. The last is the setting serves to change or edit consumer personal information.
Figure 7: Display of Pay Savage product detail (left) and user profile (right).
4.7 The Application "Go Savage" for Servers
Not much different from the home content of consumers who have Pay Savage, the difference is that for servers, there is content Pre-Order (PO) Savage. PO Savage functions to record incoming orders from consumers. There are four types of icons as shown in the info column. The checklist icon indicates that the order has arrived at the customer. The motorbike icon indicates that the item is on the way using a courier service. The truck icon also indicates that the goods are traveling by truck (in bulk). The envelope icon indicates that a new order has arrived. Besides, there is also a slight difference in the user profile feature for the server, namely, there is order history content, ready goods schedule, notifications, complaints, and settings. Order history serves to record all sales transactions that have been made. The goods schedule is ready to contain any products that will be included in the inventory. Notification functions to receive a notification when the goods have arrived at the consumer. Complaints are useful for receiving complaint reports from consumers. Then the settings function to change or edit the manufacturer's information.
Figure 8: Display of Initial, PO Savage, and Profile for Servers
5. Conclusion
All Indonesian people have the right to earn a living and work worthy. Indonesian farmers have a very important role in the sector economy because from agricultural products food raw materials are created. But in fact, the farmers still lack knowledge and information about the management of agricultural products. Seeing the increasing number of smartphone users. Therefore, the application "Go Savage" is a solution to optimize the results of agriculture in Indonesia, especially Bantarsari Village. The Go Savage application has several advantages to answer several of the problems that lie with the farmers in Bantarsari Village. Of all the features that are Go Savage will greatly assist the marketing process of guava and innovative guava products that will benefit all parties, both consumers and producers. Therefore, Go Savage is a children's application nation coupled with technological sophistication with offerings product innovations without losing the distinctive features of the area.
6. Acknowledgement
Praise be to Allah SWT for giving His grace and guidance so that the author can complete a paper entitled "GO SAVAGE (Go Safety Psidium Guajava for Sustainable) As a Community Empowerment Forum for Bantarsari Village, Bogor Distric in Efforts to Improve Creative Economy for Sustainable Development" promptly. With a variety of obstacles and challenges, the author is grateful to be able to solve well.
This paper was made to provide solutions and innovations for the people of Bantarsari Village, Bogor Distric to improve the economy by educating and providing a marketing platform. During the resolution process, many parties helped provide support and assistance, both directly and indirectly. Therefore, the author would like to thank those who have helped us from start to finish.
The author realizes that this authorship is still a lot of errors and shortcomings, both in terms of authorship and the ideas that convey. The author hopes that this paper can be appreciated by readers. Criticism and suggestions are also needed for future learning.
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