THE COMPETITIVENESS LEVEL OF SMEs IN JOHOR BAHRU
MOHD RAZIS BIN SIPON 2012203904
Submitted in partial Fulfillment of the Requirement for the
Bachelor of Business Administration
with Honours
International BusinessFACULTY OF BUSINESS MANAGEMENT UNIVERSITI TEKNOLOGI MARA
BANDAR MELAKA
January 2015
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BACHELOR OF BUSINESS ADMINISTRATION (HONS) INTERNATIONAL BUSINESS
FACULTY OF BUSINESS MANAGEMENT UNIVERSITI TEKNOLOGI MARA
"DECLARATION OF ORIGINAL WORK"
I AM MOHD RAZIS BN SIPON, (I/C Number: 900421015571)
Hereby, declare that:
This work has not previously been accepted in substance for any degree, locally or overseas, and is not being concurrently submitted for this degree or any other degrees.
This project-paper is the result of my independent work and investigation, except where otherwise stated.
All verbatim extracts have been distinguished by quotation marks and sources of my information have been specifically acknowledged.
Signature: Mohd Razis Bin Sipon Date: 9 January, 2015
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LETTER OF SUBMISSION
9 JANUARY 2015
MOHD RAZIS BIN SIPON (2012203904) Bachelor of Business Administration (Hons), International Business,
Faculty of Business Management,
Universiti Teknologi MARA Kampus Bandar Melaka, 110 Off Jalan Hang Tuah, MELAKA.
The Head of Program,
BBA Hons International Business,
Universiti Teknologi MARA, Kampus Bandar Melaka, Melaka.
Dear Sir/Madam,
SUBMISSION OF PROJECT PAPER (IBM663)
Attached is the project paper “THE COMPETITIVENESS LEVEL OF SMEs IN JOHOR BAHRU” to fulfill the requirement as needed by the Faculty of Business Management, Universiti Teknologi MARA.
Thank you Yours sincerely,
MOHD RAZIS BIN SIPON (2012203904) Bachelor of Business Administration (Hons) International Business
x ABSTRACT
The purpose of this research is to identify the most significant variable to measure the competitiveness level of SMEs in Johor Bahru. There are three variable to measure the competitiveness level of SMEs that are human resource background, cost reduction, and use of technology which are the independent variables for this research.
The research is being conducted towards the SMEs customer of Ministry of international trade (MITI) and SME Corp in Johor Bahru and more focus the SMEs that doing international activities. The information is gathered by distributed questionnaire to the SMEs business by using convenience sampling, that are 200 questionnaire are distributed to the respondent but only 150 of questionnaire of the respondent are answering the questionnaire. Their feedbacks on answering the questionnaire will be analyze and summarize by using the Statistical Package for Social Science (SPSS) version 19 and above. The result or the findings from this research shows that the three variable are the indicator to measure the competitiveness of SMEs in Johor Bahru. Thus, several suggestions and recommendations are being made in order to encourage the SMEs in Johor to be more competitiveness to compete locally or globally.
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TABLE OF CONTENTS
Page
TITLE PAGE i
DECLARATION OF ORIGINAL WORK ii
LETTER OF SUBMISSION iii
ACKNOWLEDGEMENT iv
TABLE OF CONTENTS v – vii
LIST OF FIGURES viii
LIST OF TABLES ix
ABSTRACT X
CHAPTER 1: INTRODUCTION 1.1. Background of Study 1.2. Problem Statement 1.3. Research Questions 1.4. Research Objectives 1.5. Hypothesis
1.6. Significance of Study 1.6.1. Future Research 1.7. Scope of Study
1.8. Limitation of Study 1.8.1. Time constrains 1.8.2. Lack of respondents 1.9. Definition of Terms
1 – 3 4 – 5
5 5-6
6 7 – 8
9 9
9 9 9 – 10
